Malaya Journal of Matematik, Vol. S, No.

2, 2636-2637, 2020

https://doi.org/10.26637/MJM0S20/0687

A study on customer perception towards the

products and services of inncon
R. Vignesh 1 and Shree Balaji 2

Abstract
Customer perception levers the strength of organizations, which are the most essential part of growth and
development of the organization. In this context, Inncon at Chennai is in the stage of strengthening up its
marketing functions, thereby creating a need to embrace the impact of its policies on their clients. The project
aims at finding the impact of marketing policies of Inncon towards its customers in Chennai city, which would act
as a stepping stone for the company to spread the activity to the entire country. A study of company documents
was initiated to understand the customer perception on customer perception and their satisfaction towards the
products and services of Inncon which are generic to the organization as a whole. The questionnaire needed
for this study was framed after conducting a discussion with the sales officers of the company. The customers
of Inncon are interviewed with a structured questionnaire to find out their perception and preference for the
products and services of Inncon. 120 respondents were taken as sample for this study and questionnaires were
distributed to obtain their response. The collected questionnaires were put under the simple percentage.
Keywords
Customer perception,embrace the impact,marketing policies,products and services.
1,2 Department of Management Studies, Bharath Institute of Higher Education and Research, Selaiyur, Chennai-600073, Tamil Nadu, India.
Article History: Received 01 October 2020; Accepted 10 December 2020 2020
c MJM.

Contents
1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2636
2 Review of Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2636
3 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2637
4 Research Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . 2637
5 Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2637
6 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2637
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2637
and retail organizations and also from players in services in-
dustries from all over the world been it local or multinational.
There are several reasons for this dramatic growth in cus-
tomer perception. First, consumers have accepted customer
perception as part of their buying decision criteria. It provides
reluctant decision makers with an incentive to make choices
by increasing the value offered by a particular brand. Second,
the increasing tendency of businesses to focus on short-term
results has helped spur growth in customer perception, which
can provide an immediate boost in sales. Finally, an increase
in the size and power of retailers has also boosted the use of
customer perception.

1. Introduction
As a new paradigm based on proper integration of formal
teaching and actual practice, project in post graduate diploma
courses has been introduced to get a feel of actual Business
Environment To bridge the gap between theory & practice and
to cultivate proper temperament and generate much needed
morale i.e. to help the students to identify their strong and
week points in the following and appreciating various organi-
zational activities. So that appropriate measures can be taken
at an earliest time. In recent times the concept of customer
perception has received the attention of both manufacturers
2. Review of Literature
Dr. Lazar Stošić, The Importance Of Educational Tech-
nology In Teaching, (IJCRSEE) International Journal of Cog-
nitive Research in Science, Engineering and Education Vol.
3, No.1, 2015. Today, more than ever, the role of educational
technology in teaching is of great importance because of the
use of information and communication technologies. With the
help of various applications for distance education, the Inter-
net, teachers, and students themselves, they see the advantage
of educational technology.
 A study on customer perception towards the products and services of inncon — 2637/2637

PrabhaRamseook-Munhurrun, 2010, Service Quality In 6. Conclusion

The Public Service, International journal of management and
Customer perception is a key ingredient in marketing cam-
marketing research Volume 3 Number 1 2010. The purpose
paigns and consists of a diverse collection of incentive tools,
of this paper is to obtain a better understanding of the extent
mostly short term designed to stimulate quicker or greater
to which service quality is delivered within the Mauritian
purchase of particular products or services by consumers.
public service by drawing on front-line employees (FLE) and
Customer perceptions programmes are those activities other
customer perceptions of service quality. The paper investi-
than stimulate consumer purchase. Customer perception can
gates how closely customer expectations of service and FLE
also be known as a direct inducement that offers an extra value
perceptions of customer expectations match.
or incentive for the product to the sales force, distributors, or
the final consumer with the primary objective of creating an
3. Objectives immediate sale .As far as the survey is concerned a good un-
derstanding of the companies IT infrastructure was done. The
1. The primary objective is to find out the customer per-
objectives of the project were fulfilled.
ception and satisfaction of customers towards the software
The key conclusions from the report are:
products of Inncon, Chennai.
The study reveals that Inncon is trying its level best to
2. To find out the level of satisfaction of consumers in
increase its consumer purchasing behaviour. But there are
different dimensions regarding price, performance and giving
some more steps are to be taken it improve further customer’s
solutions on time.
satisfaction which is beneficial both for the customers and the
3. To assess whether the product is user friendly for work
company. The company should adopt the modern concept of
and also about after sales services offered by the company.
marketing strategy which emphasizes that marketing which
4. To study the needs and wants of customers regarding up
starts with consumers and ends with customers.
gradation of versions and information security of the products.

4. Research Methodology References

[1] Bray,R, Internet Booking on the Increase, Financial
Research Methodology is a systematic approach in man-
Times,p.17, 2002.
agement research to achieve pre-defined objectives. It helps a [2] Buck, S., People matters, in Birn, R., Hague, P., and Van-
researcher to guide during the course of research work. Rules
gelder,P.(eds), A handbook of market research techniques,
and techniques stated in research methodology save time and
Kogan Page, London. 1990.
labor of the researcher as researcher know how to proceed to [3] Buxton, P, Companies with Social Conscience, Market-
conduct the study as per the objective. It defines the way in
ing, pp.33-4.2000.
which the data are collected in a research project. [4] Carroll, A, Corporate Social Responsibility, Business and
Society, 38(3), pp. 268-295, 1999.
5. Findings
1. 43% of the respondents are in the age group of 18-25 ?????????
years, 23% in 26-32 years, 20% in 33-40 years and 13% above ISSN(P):2319 − 3786
40 years. Malaya Journal of Matematik
2. 36% of respondents are male and 64% are female. ISSN(O):2321 − 5666
3. 56% of the respondents are executives, 27% of them ?????????
are system administrators, 10% respondents are network ad-
mins and rest 7% of them respondents are managers who
participated in the survey.
4. 10% are getting 5000-10000 per month as income, 23%
are getting 10000-15000, 36% - 15000-20000 and 31% above
20,000.
5. It is observed that 77% of respondents were aware of
products and solutions offered by Inncon and 23% of respon-
dents were not aware about the products and solutions offered
by Inncon.
6. It is observed that 12% of respondents were aware of
Inncon through marketing executives, 44% of them said they
came to know about the company through references, 32%
said it is through internet, 7% of them said newspapers and
magazine and the rest 5% of the respondents said they came
to know about the company through other sources.

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