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    Ishu Gupta
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    Lux soap has traditionally advertised using celebrity endorsements to position itself as a luxury beauty soap. However, it began facing challenges from cheaper competitor brands. Lux responded by changing some ingredients to be more natural and herbal, targeting health-conscious customers. It also adjusted its marketing message to focus more on the beauty benefits of its herbal ingredients rather than just luxury. These changes have helped Lux soap adapt to new market conditions and customer preferences.

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    Consumer behaviour

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    Lux soap has traditionally advertised using celebrity endorsements to position itself as a luxury beauty soap. However, it began facing challenges from cheaper competitor brands. Lux responded by changing some ingredients to be more natural and herbal, targeting health-conscious customers. It also adjusted its marketing message to focus more on the beauty benefits of its herbal ingredients rather than just luxury. These changes have helped Lux soap adapt to new market conditions and customer preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    12 views5 pages

    CB

    Uploaded by

    Ishu Gupta
    Lux soap has traditionally advertised using celebrity endorsements to position itself as a luxury beauty soap. However, it began facing challenges from cheaper competitor brands. Lux responded by changing some ingredients to be more natural and herbal, targeting health-conscious customers. It also adjusted its marketing message to focus more on the beauty benefits of its herbal ingredients rather than just luxury. These changes have helped Lux soap adapt to new market conditions and customer preferences.

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    © All Rights Reserved
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    of 5

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