Professional Documents
Culture Documents
Chapter 1a - Communication Process PDF
Chapter 1a - Communication Process PDF
Workplace
Communication Process
Why Study Communication?
▪ One-Way Process
Communication viewed as linear - from source to receiver (Shannon, 1948)
▪ Interactive Process
Communication viewed as interactive process involving feedback (Schramm, 1954)
Channel
Receiver Sender
Channel
Communication Channels
What should my
message be? How do I
minimize noise?
What Would You Do?