Consumer

Buying
Behaviour
Our way of making our products
reach our customer's hands
 Trendy RATIONALE
Fashionable
The campus was introduced in 2005 as a lifestyle-
oriented sports and athleisure brand that offers a
diverse product portfolio for the entire family. The
reason for me to opt Campus as research brand was
the advance technology that they provide to their
customers at the most optimal price in the market
CAMPUS Comfort
aswell as the vast variety of footwear which
thoroughly matches with the ongoing trend.

The main reason is to find out the consumer

behaviour with respect to the brand after providing
all these amenities.
Innovative

Affordable
RESEARCH AIM AND RESEARCH OBJECTIVES

OBJECTIVE To assess the level of importance given

to certain factors such as price,
durability, qualities, etc by the
Comparative study on consumer consumer while purchasing.
buying influences among men and
women with respect to Campus
shoes

RESEARCH AIM
RESEARCH OBJECTIVES

To identify the promotional

strategies adopted by Campus shoes
that influence consumer purchase
decision.
 RESEARCH DESIGN
Type of Research - Descriptive Research

Descriptive research includes surveys and fact-finding inquiries of different kinds. The main
characteristic of this method is that the researcher has no control over the variables, he/she
can only report what has happened or what is happening.

DATA SOURCES
There are two types of data. The source of primary data for the present study is collected
through a questionnaire answered by consumers of shoes.
The secondary data is collected from journals, books, and internet search.

PRIMARY DATA
The data that is collected firsthand by someone specifically for the purpose of facilitating the
study is known as primary data. So in this research, the data is collected from respondents
through
Quantitative - Questionnaire
Qualitative - Interviews, Focus Group Discussion, Expert Interviews, Word Association, and
DILO
SECONDARY DATA
For the company information, I used secondary data like brochures, websites of the company,
etc.
RESEARCH INSTRUMENTS
A selected instrument for Data Collection for the online survey is
Questionnaire
SAMPLING UNIT
Who is to be surveyed? The researcher must define the target population that
will be sampled
The sample unit is taken by me: 200 respondents of age 21 - 40, Men and
Women