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  • Hospitality Marketing-GD5

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    Алим Рахматов
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    This document contains instructions for a group activity discussing the marketing mix of travel and tourism organizations. Students are asked to form groups and identify their names. They are then asked to discuss how local travel and tourism companies put together their marketing mix in terms of the four P's: product, place, price, and promotion. Students are to submit a summary of their discussion in a Word or PDF file with their student ID number in the filename.

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    This document contains instructions for a group activity discussing the marketing mix of travel and tourism organizations. Students are asked to form groups and identify their names. They are then asked to discuss how local travel and tourism companies put together their marketing mix in terms of the four P's: product, place, price, and promotion. Students are to submit a summary of their discussion in a Word or PDF file with their student ID number in the filename.

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    11 views2 pages

    Hospitality Marketing-GD5

    Uploaded by

    Алим Рахматов
    This document contains instructions for a group activity discussing the marketing mix of travel and tourism organizations. Students are asked to form groups and identify their names. They are then asked to discuss how local travel and tourism companies put together their marketing mix in terms of the four P's: product, place, price, and promotion. Students are to submit a summary of their discussion in a Word or PDF file with their student ID number in the filename.

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    Hospitality Marketing

    BUS4902

    GD 5- Activity 5.4 (p.177)

    Name (Korean & English) & Student ID # Date: ___________


    1.________________________________________________ (Team Captain-TC)
    2. ________________________________________________
    3. ________________________________________________
    4. ________________________________________________
    5. ________________________________________________

    Unit 5 Section 2- Know the marketing mix (the 4-Ps) of a travel and tourism
    organization- Marketing Mix
    NOTE: Please summarize the group’s answers to the questions or add bulletin point notes
    discussed or write a summary of what you discussed as a group. The GD sheet must be submitted
    in MS Word or PDF (Times New Roman 12-point font). Please, DO NOT submit Hangul WP
    files because I can’t open them. Grading will be based 100% on participation (Pass/Fail).
    Please turn in this assignment but change the file name as follows: GD5-(student ID #)
    example: GD5-12184838.

    Discuss how some of the travel and tourism companies in your local area (travel agencies, tourist
    attractions, tourist information centers, coach companies, hoteliers, etc.) put together their marketing
    mix. Discuss and identify how their activities fall into each of the four components of the marketing mix
    (product, place, price, promotion).
    Product

    Place

    Price

    Promotion

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