Definitions: Topics V4

What is a topic

Topic(s) describe the most relevant subject(s) of the content. Refer to guidelines on how to apply labels accurately and
comprehensively

Round 1 guidelines

Round 2 guidelines

If you encounter a tooling bug, please follow instructions here.

Animals & Pets

Content about pets, wildlife, and other animals. Includes content about animals that does not explicitly feature animals, such
as veterinary medicine, conservation, animal rights campaigns

✅ Include ❌ Exclude
• Animal sports • Dead animals
o Ex. Horse racing
• Hunting and fishing
o Apply ‘Sports’ label as well
• Animal welfare/rights o Ex. Hunted animal(s)
• Ex. Rescues/animal sanctuary
o Apply ‘Sports’ label
• Sketches/drawings of animals
o Ex. Illustration • Plushies, toys
o Also apply ‘Visual Arts, Architecture &
o Ex. Teddy bears
Crafts’ label
• Conservation • Cartoon animals
o Ex. Wildlife conservancy
o Ex. Mickey Mouse, Garfield
• Fantasy creatures
o Ex. Dragons, unicorns, mermaids
• Live animal(s) assisting a hunter
o Ex. Falconry
o Apply ‘Sports’ label as well
• Veterinary medicine/health
o Ex. Visit to the vet

Books & Literature

Content about writing, books and literature

✅ Include ❌ Exclude
• Audio books • Comic strips
• Book clubs o Ex. Peanuts
• Comic books and graphic novels o Apply 'Visual Arts, Architecture &
• Fiction, non-fiction, children's books Crafts')
• Libraries • Editorial cartoons
• Literary journals and awards o Ex. New Yorker
o Ex. The Booker Prizes o Apply 'Visual Arts, Architecture &
• Memes Crafts'
 • Magazines, newspapers and journalism • Political cartoons
• Play scripts o Ex. The Week
• Poetry o Apply 'Visual Arts, Architecture &
• Posts about the concept of Crafts' and 'Politics' if appropriate
misinformation in journalism • Theatrical performances
o Exclude when the post is believed to o Apply 'Performing Arts'
be misinformation itself
• Quotes (inspirational, religious, literary,
business, and all other)
o Can be authored or without an author
attributed
o Ex. Inspiration quote
• Writing
o Ex. Writing workshops, technical
writing

Business, Finance & Economics

Content that you would expect to see in the ‘Business’ section of a news site. Includes content about specific businesses,
economic trends and policies, personal finance, and work culture

✅ Include ❌ Exclude
• Banking industry • Individuals posting about a product
• Brand and marketing o Ex. “I love my new iPhone”
o Ex. Product and promotional • Individual job listings
merchandising
o Select: 'No topic'
• Breaking news or reporting about all
companies regardless of size
• Product launches (under relevant industry)
• Individuals posting about a company
o Ex. Apple is the best company in the
world
• Business strategy and operations
• Career advice
• Economic trends and policies at the
national, regional, state or local level
o Ex. GDP, unemployment rates, housing
prices, etc
• Financial markets
• Investing, stock markets, cryptocurrency,
inflation, monetary policy, recession
• Industry news or analysis
• Ex.
• Personal finance
 o Ex. Budgeting, mortgages, debt,
philanthropy, tax preparation
• Real estate agents
• Sales and advertising in the enterprise
context
o Excludes individual sales posts
• Work life balance, cultural aspects within
a work setting

Children & Parenting

Parenting of children, including advice and publications about parenting and pregnancy; activities for parents to do with
children; information about child development, child safety, and child care.

✅ Include ❌ Exclude
• Activities for parents to do with children • Content about a family member, but is not
about parenting
o Ex. Reading books to children or
together with a parent, or advice on o Apply ‘Relationships, Friends, & Family’
selecting the appropriate books for a
• Content about education, extra-curricular
child of a certain age
activities and schools that is not explicitly
• Advice and publications about parenting, addressing parenting
pregnancy
o Apply 'Education & Learning'
• Information about child development,
child health, child safety, and child care
• Products related to the care of children
o Ex. Diapers, strollers, child carriers
• Quotes and phrases focused on
parenthood
• Sonograms
• Children’s Toys
o Apply ‘Games, Puzzles, & Play’ as well
Crime & Tragedy
Content about criminal activity, including coverage of the crime, as well as any legal conviction or punishment for crimes
committed. It also covers tragedies more broadly, regardless of direct connection to a crime.

✅ Include ❌ Exclude
• Crime • Weather reports that do not explicitly
warn about possible tragedy or address
o Ex. Murder, theft, child abuse, physical
ongoing tragedy
harm to a person or group of people
• Scripted fights
• Crime trends
o Ex. Wrestling, boxing, MMA
• Criminal justice
o Apply 'Sports' label
o Ex. Prison reform, police policy
o Apply ‘TV & Movies' if broadcasted on
• Financial crimes a network
• Historic crimes and tragedies • Policy or tactics of war and armed conflict
• Infamous public figures that do not explicitly mention loss or
tragedy
o Ex. Osama bin Laden, Dylan Roof
o Apply 'Politics' and/or 'History &
• Natural disasters and extreme weather Philosophy'
o Ex. Hurricanes, tsunamis, droughts,
wildfires
• Personal tragedies
o Ex. Auto accidents
• Terrorism
• War and armed conflict
o Ex. War in Ukraine
• War crimes, genocide, ethnic cleansing

Education & Learning

Content about education and the education industry

✅ Include ❌ Exclude
• Schools • Classes and workshops outside the
education system
o Ex. Pre-school, elementary, middle,
high school, college, grad school, o Ex. Baking class
culinary and technical schools,
o Apply ‘Food & Drink’
university/campus life
o Ex. Local pottery studio workshop
• After-school and extracurricular activities
o Apply ‘Visual Arts, Architecture &
• Early childhood education Crafts’
• Education financing • 'How to' and DIY videos
o Ex. Student loans, scholarships o Ex. How to make a coffee table
 • Education industry and policies o Apply ‘Home and Garden’ label - apply
the label topic for which the video is
• Education tools and technology about.
• Home schooling • Fields of study unless it is about the
• Online courses course

• Professional development o Ex. Biology should be coded as

'Science & Tech'
o Ex. Workshops, seminars, courses for
upskilling or enhancing skills
• Study advice and tutoring
• Teachers and teaching curriculum and
resources

Fashion & Style

Content about clothing, costumes, the fashion industry, beauty, makeup, tattoos and body modifications

✅ Include ❌ Exclude
• Beauty including hair, makeup, skincare, • Photos of people that appear fashionable
perfume without any explicit content about their
• Beauty and fashion magazines fashion
• Body modification: Cosmetic surgery o Apply 'No Topic' if no relevant topic is
o Also apply ‘Health & Medical’ apparent
• Body modification: Tattoos • General wedding content not about
• Celebrity style and fashion wedding clothes and style
• Clothing and accessories including o Ex. Floral arrangements
jewelry, uniforms, and costumes
• Home decor
• Cosplay
o Apply any other topic relevant to the o Apply 'Home & Garden' label
character portrayed
• Designers, models, and fashion industry
o Ex. Paris Fashion Show, Met Gala
• Promotional posts for clothing,
accessories, beauty items
• Wedding fashion and beauty
o Also apply ‘Holidays and Celebrations

Fitness & Workouts

Content about fitness and workouts

This topic only applies to posts. Equivalent category for Reels is 'Sports & Fitness'

✅ Include ❌ Exclude

• Diet specifically for fitness • Diet not specifically for fitness

 o Ex. Bodybuilding diet • Sports content not specifically addressing
fitness aspect
o Apply 'Food & Drink' and possibly
'Health & Medical' if it discusses o Apply 'Sports'
weight loss or a health benefit
• Weight loss not specifically addressing a
• Fitness inspiration, tips, and info fitness component
• Gyms and fitness industry
• Weight lifting and bodybuilding
• Yoga

Food & Drink

Content about food, beverages, cooking, eating and the restaurant industry.

✅ Include ❌ Exclude

• Cooking recipes, tips • Content about alternative uses of food

• Food and drink photos o Ex. Using avocados/cucumbers for
skin care, using banana peels to shine
• Food and drink photography shoes, etc.
o Ex. Food photography
o Also apply ‘Visual Arts, Architecture &
Crafts’
• Food industry including policy, innovation,
farming and manufacturing
o Ex. GMO, composting
• Cooking TV shows
o Also apply ‘TV and Movies’
• Food magazines
o Also apply ‘Books & Literature’
• Groceries
• Healthy eating and diet advice
• Kitchen appliances and accessories
o Ex. Refrigerators, ovens, air fryers,
mixing bowls, cookie cutters, etc
o Also apply ‘Home & Garden’
• Restaurants and street food
Games, Puzzles & Play
Content about games and toys for kids and adults.

✅ Include ❌ Exclude
• Board, card and tile-based games • Physical sports
• Contests & Sweepstakes o Ex. Basketball, roller-skating
• Escape rooms • Cosplay
• Esports (competitive video gaming) o Apply 'Fashion & Style' and any other
topic relevant to the character
• Drinking games portrayed
• Gambling • Game shows
o Ex. Powerball o Apply 'TV & Movies'
• Laser tag • Fantasy sports
• Puzzles and trivia o Ex. Fantasy Football
• School/playground games o Apply ‘Sports’ label
o Ex. Tag, make-believe • Social media quizzes that are not related
• Social media quizzes that are related to to games or puzzles
games or puzzles o Ex. This Buzzfeed quiz about what
o Ex. This Buzzfeed quiz about which type of cake you’re most like
2010s smartphone game you embody o Apply relevant label related to the the
• Toys topic of the quiz

o Including scaled replicas, ex. model

trains, Lego build of McLaren Formula
1 race car
o These should not be tagged as the
thing they are a replica of. In this
instance, do not apply ‘Vehicles &
Transportation’
• Video games
o Ex. Streaming, video game clips,
AR/VR games
• Video game consoles and accessories
o Ex. PlayStation 5, Oculus
o Apply ‘Science & Tech’ as well

Health & Medical

Content about health news, info and tips plus content about the medical industry

✅ Include ❌ Exclude
• Abortion • Animal and pet health
o Also apply ‘Social Issues’ o Apply ‘Animals & Pets’
 • COVID-19 disease and testing • Fitness not explicitly tied to health
• COVID vaccine • Inspirational quotes and memes not
directly linked to health
o Also apply ‘Social Issues’
• Recipes labeled as “Healthy” without
• Disease outbreaks
explicit connection to health benefits
o Ex. Salmonella outbreak
• Healing crystals
• Health policy
o Also apply ‘Social Issues’
• Healthcare and medical insurance
• Healthy living and self-care
o Ex. Personal well-being, self
improvement
• Illnesses and medical conditions,
symptoms and treatments
• Medical technology and breakthroughs
• Mental health
• Mindfulness
• Nutrition and healthy Eating
• Policy related to the health or medical
industry
• Plastic & Cosmetic Surgery
• Surgeries and medical procedures
• Sports Medicine
• Weight loss or weight gain

History & Philosophy

Content about history and philosophy

✅ Include
• Ethnic and cultural history
• Local, regional, world history
• Philosophers, academic study of
philosophy, philosophical models and
principals
❌ Exclude
• Personal history (black and white
photographs or old photographs just
because they are old but are not related to
historical events or cultural history)
• Business philosophy
o Apply 'Business, Finance & Economics'
• Personal philosophy
o Ex. “My philosophy is ask for
forgiveness not permission”
• Religious philosophy
o Apply 'Religion & Spirituality'
Holidays & Celebrations
Content about holidays and celebrations

✅ Include ❌ Exclude
• Celebrations for major events • Congratulatory statements not related to
a holiday or personal celebration
o Ex. Super Bowl parade, Oscars
afterparty o Ex. “Congrats on your new dog!”
• Event planning for holidays and parties • Holiday-themed movies
• Holiday decor o Apply ‘TV & Movies’
o Ex. Christmas ornaments • Holiday sales and promotions
o Also apply ‘Home & Garden’ • Apply topics for the items and services
being sold or promoted
• Holiday-themed food
• Music, art and film festivals
• Holiday- themed music
o Ex. Coachella
o Also apply ‘Music & Audio’
o Apply ‘Travel & Leisure Activities’
• Holiday-themed parties
• Partying and parties not tied to any
o Ex. Halloween party
specific celebration
• National and religious holidays
• Season-focused content not directly tied
o Ex. Fourth of July, Diwali, Carnival to a holiday or celebration
• Observances o Ex. Picture of a pumpkin patch with
caption “Fall is here!”
o Ex. Earth Day, Winter Solstice, April
Fool's Day, National Donut Day o Apply ‘Science & Tech’
• Personal celebrations
o Ex. Graduations, gender reveal parties,
baby showers, birthdays, weddings,
retirement, farewell parties
• Relationship-related holidays
o Ex. Valentine’s Day, Mother’s Day
o Apply ‘Relationships, Friends & Family’
as well

Home & Garden

Content about home buying, renovating, management, and living. Including gardens and outdoor spaces

✅ Include ❌ Exclude
• DIY for home entertaining • Recipes and games for entertaining
o Ex. Decor and tips o Apply 'Food & Drink' or 'Games,
Puzzles & Play'
• Flowers, plants, and trees
• Gardening: General
 • Gardening of fruits, vegetables, herbs
o Also apply ‘Food & Drink’
• Home, patio and garden furniture
• Home and commercial construction
• Home appliances and technology
o Also apply ‘Science & Tech’
• Household management
o Ex. Life hacks, cleaning, security,
utilities
• Interior design and decor for the home
and also commercial settings
• Kitchen appliances and accessories
o Ex. Refrigerators, ovens, air fryers,
mixing bowls, cookie cutters, etc
o Also apply ‘Food & Drink’
• Landscape and garden design
• Real estate
o Ex. Home buying, selling, renting
including for sale/rent ads
• Sustainable living
• Tableware
o Ex. Glasses, dishes, food storage
containers, straws and other similar
items used to serve or store food

Music & Audio

Content about playing, creating and listening to music, songs and albums, news about musicians, bands and the music
industry

✅ Include ❌ Exclude
• Concert listings • Audio books
• Content about popular musicians even if o Apply 'Books & Literature'
the content is not directly about music
• Dancing
• Instruments and musical equipment
o Apply 'Performing Arts'
• Lip-sync performances
• Videos with music in the background but
• Music competitions is not the focus of the post
o Ex. American Idol
• Musical theater
o Also apply 'Performing Arts'
• Podcasts, even when not about music
 o Also apply relevant topic based on
podcast content
• Radio

Performing Arts
Content related to performing arts and the performing art industry (except for music, television, film which exist in separate
topics).

✅ Include ❌ Exclude
• Circus • Comedy TV shows or movies
• Comedy performances • Individual jokes, puns, etc.
o Stand-up or improv, including Netflix • Lip-syncing
stand-up comedy specials
• Music and musical
• Dance performances/concerts
• Spoken word (poetry) o Apply ‘Music & Audio’
o Ex. Amanda Gorman reciting a poem o A performance that is both a dance
and musical performance, apply
• Theater
'Music & Audio' and 'Performing Arts'
• Podcasts
o Also apply relevant topic based on
podcast content
• TV and movies
o Apply ‘TV & Movies’, unless the
show/movie is about a performing art,
in which case tag both topics

Politics
Any content about the formal, institutionalized elements of government and the political process, including government
organizations, policies, politicians, international relations, and military.

The job must include politicians, legislation or other intervention by the government and may not necessarily include social
issues, current events, and other national discussions.

✅ Include
• Elections and political events
o Ex. Voting, campaigning, Democratic
National Committee/Republican
National Committee meetings,
candidate debates
• Government and governmental
organizations (local, state, national, and
global)
❌ Exclude
• City council, school board elections
• High school or college student body
government
• Law enforcement individuals, individual
criminal law enforcement stories, military
individuals without political context
• Local government officials at or under city
level
 o Ex. British Monarchy, US Senate, o Ex. School board, city council
European Union, California State
• Non-political actions of military members
Department of Transportation,
Environmental Protection Agency o Ex: Soldier being reunited with family
at the airport
• Government officials (elected and
appointed), elected representatives, o Apply ‘Relationships, Family & Friends’
candidates, and politicians (includes both
• Reality court TV shows
current and former)
o Ex. Judge Judy
o Ex. Former US President Barack
Obama, US Senator Susan Collins, o Apply ‘TV & Movies’
Florida Governor Ron DeSantis, US
Supreme Court Chief Justice John • Relatives, partner or family members of
Roberts, former US Vice President government officials (elected and
candidate Sarah Palin appointed), elected representatives,
candidates, and politicians without
o Local government officials above city political context
level
• Social issues, current events, and other
o Ex. New York City Mayor Eric Adams national discussions that do not involve
• Lobbying and activism when they politicians, legislation or other
explicitly target policy change, rather than intervention by the government
general protest o Ex. Non-political content around the
LGBTQ community
• Policies and laws
o Apply ‘Social Issues’
o Ex. US foreign policy towards China,
ab gun law/ abortion law
• Political ideology when explicitly referred
to
o Ex. Liberalism, socialism, communism,
capitalism, anarchism, democracy
o “The left” or “the right”: These terms
are commonly used to refer to
opposing sides of the political
spectrum. Only apply ‘Politics’ if there
is an implicit reference to a particular
political party
• Political organizations
o Ex. ACLU, NRA, Federalist Society,
AFL-CIO, NAACP, Southern Poverty
Law Center
• Political parties
o Ex. Democratic Party, Libertarian Party,
Republican Party
• Social issues, current events, and other
national discussions that involve
politicians, legislation or other
intervention by the government
o Ex. Legalization of same sex marriage
o Also apply ‘Social issues’
Relationships, Friends & Family
Content about all types of relationships, including romantic, family, friendships and professional relationships. Includes all
relationships, regardless of the gender, identity, and sexual orientation of those involved.

✅ Include ❌ Exclude
• Dating/relationship advice • Corporate relationships between
businesses
• Family hardships
o Apply 'Business, Finance & Economics'
o Ex. Child custody, incarcerated family
member, losing a parent • Photos of friends or family unless the
content explicitly makes a connection to a
• Family relationships
friendships or other relationships
o Ex. Siblings, spouse, grandparents,
adult children
• Friendships
• Genealogy
• Professional relationships
• Ex. Boss, mentor
• Relationship struggles
o Ex. Breakup, divorce
• Sex and intimacy
• Wedding stories, engagements, marriage

Religion & Spirituality

Content about religion, religious institutions, and spiritual beliefs. Includes the quest for an ultimate/sacred meaning, religious
experience, or an encounter with one's own "inner dimension”. Also includes atheism.

✅ Include ❌ Exclude
• Astrology • Highly commercialized holidays that do
not contains elements focused on
o Ex. Horoscopes, tarot cards
religious aspects of the holiday
• Atheism and agnosticism
o Ex. Christmas sale
• Cults o Highly commercialized holidays have
• Faith separate subtopics. Take the
Christmas holiday for example, the
• Meditation and yoga when focused on ‘Christmas’ subtopic under ‘Holidays &
spiritual aspect Celebrations’ apply to general content
• Meditation may also be 'Health & Medical', about the holiday and ‘Christmas
Yoga may also be 'Fitness & Workouts') (religious)’ under ‘Religion &
Spirituality’ applies to religious content
• Paranormal activity related to the holiday (Ex. Christmas
• Places of worship mass).

• Religious teachings
 o Ex. Buddhism, Catholicism, Islam, • Inspirational quotes and personal
Judaism improvement outside the context of
religion and spirituality
• Religious discrimination
• Mention of a religious entity in phrases
• Spiritual gurus, priests, rabbis
used as a greeting or in passing
conversation OR use of a religious phrase
in context of something else
o Ex. “Thank God It’s Friday!”

Science & Tech

Content related to science, including both recent/ongoing scientific discoveries, as well as long-lived scientific content. Also
includes content related to the technology and high-tech industry.

✅ Include ❌ Exclude
• AR/VR (virtual reality) technology
• Natural disasters and extreme weather
• Apps
o Apply ‘Crime & Tragedy’
o Ex. Instagram, Spotify
• Climate change when discussing the
scientific aspect
o Ex. Sea temperatures rising
• Computer science
• Consumer electronics
• Home automation products
o Ex. Amazon Alexa
• Math
• Medical discoveries
o Also apply ‘Health & Medical’
• Mobile phones, accessories and cases
• Physical science
o Ex. Biology, earth science, physics
• Scientific developments and research
• Seasons (spring, summer, autumn,
winter) when explicitly related
o Captions and/or content
must specifically mention the season
• Social Science
o Ex. anthropology, psychology,
sociology
• Tech business/industry news
o Also apply 'Business & Economics'
• Tech gadgets, including for-sale posts
• Tech trends
 • Weather forecasting

Social Issues
Content that concerns/concerning the welfare or rights of groups of people (or animals) and/or celebrates, defends or
challenges new/existing social norms*/rules. This includes events that cause tremendous impact to society and relate to one
of the social issues subtopics below.

Content which falls under ‘Social Issues’ may also fall under ‘Politics’ if it relates to direct government involvement in the issue.

• Ex. Reporting about large-scale drug addiction in a country is ‘Social Issues’, but if the content also
includes the government response (e.g. introducing a new law to combat drug sales), then apply both
‘Social Issues’ and ‘Politics’

* A social norm is the accepted behavior that an individual is expected to conform to in a particular group, community, or
culture.

✅ Include ❌ Exclude
• Calls to action • A single isolated incident not connected
to broader trend
o Ex. Go vote!
o Ex. A individual littering or doing drugs,
• Charitable organizations, charitable
a factual report of an individual crime
giving, fundraising, and volunteering
that is not connected to a broader
• Factual reporting on a social issue public debate
• Initiatives and solutions addressing social
issues such as animal welfare,
environmental issues
• Policies, crimes or acts of
hate/discrimination that connect to an
issue of broad public debate
o Ex. Trends of the opioid drug
epidemic, large-scale efforts to reduce
homelessness in a city, crime trends
as an ongoing societal problem,
systemic racism
• Opinions and commentary on social
issues or possible solutions
• Policies or a politician's stance on a social
issue
o Also apply ‘Politics’
The following common topics fall under ‘Social
Issues’:
• Animal Welfare: Animal rights, animal
testing, wildlife protection
• Civil Rights: Affirmative action, quotas,
indigenous / tribal rights
• Corruption: Bribes, cronyism, ethics
• Criminal Justice: Crime trends, policing,
court system, prisons
• Discrimination: Based on race, gender,
sect, caste, sexuality, religion, political
affiliation
• Education: Literacy, student loans,
compensation for teachers
• Environment: Climate change, pollution,
public lands
• Immigration: Citizenship, refugees, work
visas
• Infrastructure & Development: Public
transit, housing, roads, clean water
• Guns: Gun control, gun rights, mass
shootings, school shootings
• Human Rights: Personal freedoms
(speech, religion, assembly), slavery,
equality
• Poverty: Income inequality, homelessness,
hunger, social security, welfare
• Public Health: Access & cost of
healthcare, vaccination (includes COVID
vaccine), abortion, drugs, obesity, GMOs
• Technology: Privacy, digital literacy,
misinformation
• Violence: Domestic violence, mob
violence, sexual harassment, hate crimes,
terrorism, war
• Work & Labor: Unemployment, worker's
rights, unions, gender inequality, parental
leave

The following common themes fall under ‘Social

Issues’:
• Activism
• Community Organization
• Debate
• Petitions
• Protesting
Sports
Content about sports and athletes. Includes professional, amateur and casual/recreational sporting. Posts should be tagged
as sports regardless of the level of the activity, for example, a post about someone running should be coded as 'Sports' even if
it is recreational running. If the content specifically mentions running for fitness it can also be coded 'Fitness & Workouts'.

'Equivalent to the 'Sports & Fitness' Reels category'

✅ Include ❌ Exclude
• Animal sports • Cycling as a mode of transportation
o Ex. Horse racing (Kentucky Derby), dog o Apply ‘Vehicles & Transportation’
racing (Iditarod), equestrian, rodeo
• Esports (competitive video gaming)
• Adventure sports
o Apply ‘Games, Puzzles & Play’
o Ex. Rock climbing, extreme sports
• Yoga
• Athletic coaching
o Apply 'Fitness & Workouts' or 'Religion
• Fantasy sports & Spirituality' based on content
o Ex. Fantasy baseball, fantasy football,
fantasy auto racing
• Mascots
• Motorsports
o Ex. Car racing (Formula 1, NASCAR),
monster trucks racing
o Also apply ‘Vehicles & Transportation’
label
• Physical sports
o Ex. Basketball, cycling, cheerleading,
football, gymnastics, martial arts,
running, hunting
• Recreational sports
o Ex. Bowling, fishing, hunting, pool &
billiard, sailing (as a sport), skiing,
surfing, skating/roller-blading
• Shooting Sports
o Ex. Archery, paintball, skeet shooting
• Sports analytics
• Sports betting
• Sports psychology
• Sports cards
• Youth sports
o Ex. Little League baseball
Travel & Leisure Activities
Content related to travel destinations, tips and services. Also includes leisure activities in the context of vacationing, adventure
or day trips.

✅ Include ❌ Exclude
• Adventure activities • Airplanes, trains and travel hubs not
focused on travel aspect
o Ex. Zip lining, scuba diving
o Apply 'Vehicles & Transportation'
• Airports, train stations and other travel
hubs focused on travel aspect • 'Everyday' leisure activities and hobbies
without the travel element
• Destination events
o Ex. Reading, knitting, hanging out by
o Ex. Music festivals (Coachella)
the pool
• Hotels
• Sports without a travel element
• Museums
• Monuments and landmarks in the context
of travel
• National Parks
• Travel ideas and tips
• Travel gear
• Travel photography
o Example
• Vacation activities
o Ex. Amusement parks, spas, language
learning, food tours
• Vacation photos

TV & Movies
Content related to TV shows, movies, or streaming series, but excluding news and sports broadcasts. This label does not
include other types of video production that aren't related to TV or to movies.

✅ Include
• Actors/anchors/hosts, including news and
sports show hosts
• Clips and content from TV shows and
movies, except news or sports broadcasts
• Content and opinions about TV shows and
movies, including news and sports
broadcast
• Famous social media personalities
• Game shows
o Ex. Jeopardy, Wheel of Fortune
❌ Exclude
• General videos not produced for TV or
movies
o Ex. Fail videos, live streams, home
videos
• Music videos
• News reports and content from (rather
than about) other news broadcasts
• Sports broadcasts and content from
sports-related news shows (except sports
entertainment programs)
 • Late night TV shows and talk shows • YouTube videos, Facebook Live videos,
blogs, vlogs etc that is not a produced
o Ex. The Late Show with Stephen
web series and/or not specifically about a
Colbert, Jimmy Kimmel Live, The View
TV show or movie
• Reality TV shows
• Social media influencers and content
about them
o Ex. YouTubers, TikTok/IG stars
• Sports entertainment TV programs
o Ex. WWE, American Ninja Warrior
o Also Apply ‘Sports’
• Streaming TV shows, movies, and
companies
o Ex. Netflix, Disney+, Hulu
• Television and movie collectibles,
memorabilia
o Ex. Star Wars posters
• Trailers

Vehicles & Transportation

Content related primarily to vehicles and means that people use to transport themselves from one point to another.

✅ Include ❌ Exclude
• Bikes and scooters • Car/boat/plane racing and other
motorsports not specifically about the
• Cars, planes, trains, boats
vehicles
• Driverless cars, autonomous vehicles o Apply ‘Sports’
o Also apply ‘Science & Tech’
• Cycling when focused on recreation/sport
• Road traffic o Apply ‘Sports’
• Sport vehicles • Simple presence of vehicles in the image
o Ex. ATVs or video with no focus on the vehicle
• Transportation hubs o Ex. A person filming inside a car
o Ex. Airports, train stations
• Transportation infrastructure
o Ex. Roads, highways, bridges, tunnels
• Vehicle accidents
o Ex. Car accidents, plane crashes
o Also apply ‘Crime & Tragedy’
Visual Arts, Architecture & Crafts
Content related to any type of visual art or craft, including the art industry and homemade crafts

✅ Include ❌ Exclude
• Architecture • Books
• Art industry o Apply ‘Books & Literature’
o Ex. Art auctions, festivals, restoration • Comic books and graphic novels when
content is not about the process of
• Art museums and art galleries
drawing
• Comic strips, political and editorial
• Content related to a specific world culture
cartoons, webcomics
or ethnicity not specifically about arts or
• Digital art and graphic design architecture
• DIY home decor • Cultural institutions and museums if not
dedicated to art or architecture
o Ex. How to make a pillow out of old t-
shirts o Ex. Science museums, natural history
museums, history museums, libraries
o Also apply 'Home & Garden'
• Food, even when artfully presented
• Fine art
o Apply ‘Food & Drink’
o Ex. Painting, sculpture, photography,
drawing, pottery, street art (ex. • Infographics
Banksy)
• Music and musical
o Art is also labeled for what is being performances/concerts
depicted
o Apply ‘Music & Audio’
o Ex. This illustration of a goldfish
• Performance art
should have the ‘Animals & Pets’ label
applied o Ex. Dance, comedy, circus, spoken
word, theater
• Homemade crafts
• Photography with no focus on the
o Ex. Knitting, model building (ex. model
appreciation of the art of the photography
airplanes), children's crafts
• Posts and ads for items such as jewelry,
• Photography
clothing, etc. that refer to the item being
o Nature photography handmade with no focus on the process
of making the item
o Food Photography
o Also apply ‘Food & Drink’ • TV and movies

o Wedding photography o Apply ‘TV & Movies’

o Also apply ‘Holidays & Celebrations’

No Topic
Only apply no topic when there is truly no topic associated with the post or video. Some examples include:

• Photos of people that appear fashionable without any additional content or intent. Use captions and
hashtags to determine topics if included.

o Example
• Compilation videos that have multiple topics so that there is no singular central focus besides ‘everyday
life’. Many compilation videos do have a central focus such as ‘Travel & Leisure’ or ‘Relationships, Family &
Friends’ with context provided in the caption, so watch carefully before determining if it is truly ‘No topic’.

o Example

• Landscape photos with no context or intent noted. If the post includes hashtags or a caption that
references photography, apply ‘Visual Arts, Architecture & Crafts’ or ‘Travel & Leisure’ if it is travel
photography specifically.

• Purely comedic videos with NO relevant subtopics.

• Social media challenges. If there is a clear topic that the challenge is related to (ie- food-related
challenge or famous person doing the challenge) then apply the relevant subtopic.