1.

Executive Summary
Nesru is a typical Company, will provide a unique & healthy product for the
societies. It is the ansher to an increasing demand. He are at the final stage of
leasing a facility along that is big enough to fit into the design of the kind of
Mitin Baltina products, M i t i n S h i r o , M i t i n a n d Mitimita and
o t h e r b a l t i n a m a t e r a i l s Powder production business.

Nesru Baltena will be involved in the production, packaging and distribution of all baltina
Powder production business. Our plan is to build our brand to become a household name
all across the Ethiopia. He want our Baltina products Powder to be found in supermarkets
and stores all across the Ethiopia.

He are aware that there are several large and small scale Baltina products Powder
production business scattered all around Ethiopia, which is why he spent time and
resources to conduct our feasibility studies and market survey so as to offer much more
than our competitors will be offering. He have delivery service options for our
customers, and our outlet is hell secured with the various payment options.

Nesru Mohamed Baltina will ensure that all our customers are given first class treatment
whenever they visit any of our chains of outlets. He have a Customer Relationship
Management system that will enable us to manage a one on one relationship with our
customers no matter how large the numbers of our customers’ base may grow to. He will
ensure that he get our customers involved when making some business decisions that
directly affect them.

Nesru Mohamed Baltina will at all times demonstrate the commitment to sustainability,
both individually and as a firm, by actively participating in our communities and
integrating sustainable business practices wherever possible. He will ensure that he
hold ourselves accountable to the highest standards by meeting our client’s needs
precisely and completely. He will cultivate a working environment that provides a
human, sustainable approach to earning a living, and living in our world, for our
partners, employees and for our clients.

Nesru Mohamed Baltina is a sole proprietor business that is owned by Ato Nesru

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Mohamed Nurga is a general manager of the business; he has years of hands on
experience in s e ll in g an d di s t ri bu ti ng of a ll b al ti na pr od uc ts a t a da ma t ow n
.

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 This business plan is prepared to obtain financing in the amount of 281,295.00 The
supplemental financing is required to begin work on site preparation and modifications,
equipment purchases, and to cover expenses in the first year of operations. Additional
financing has already been secured in the form of: (1) 4,000,000 from Commercial Bank Of
Ethiopia (2) 185,654.70 from p e r s o n a l savings.

The financing, in addition to the capital contributions from the owner and CBE, will
allow Sunshine to successfully open and maintain operations through year one. The
large initial capital investment will allow Sunshine to provide its customers with a full
featured internet cafe. A unique, upscale, and innovative environment is required to
provide the customers with an atmosphere that will spawn socialization. Successful
operation in year one will provide Sunshine with a customer base that will allow it to be
self-sufficient in year two.

The project costs 281,295.00 birr investment of which 4,000,000.00 birr is loan
and 185,654.70 birr from owners’ capital. The project will be profitable starting form the
first year and will pay back the entire loan after a years

History of Ethiopian large red chilli (Also called Baltina products by

the way)

Ethiopia is situated on the ancient spice trail from Asia, and the city of Axum was an important hub in the early
spice trade. Ethiopia is the home of many spices. Due to its ecological richness, the country is suitable for
growing
60–100 species.
Today, Ethiopia is one of the largest consumers of spices in Africa. Ethiopia grows many spices, which are used

not only to flavor bread, butter, meat, soups and vegetables, but also to produce medicines and perfumes. Most

of the spices produced28 (96%) are consumed domestically

PRODUCTION

According to FAOSTAT data, total spice production in Ethiopia increased from 234,000 MT in 2013
to
356,000 MT in 2018, while the area under spice culti- vation over the same period increased from 150,000
ha to 207,000 ha. Chilies (294,000 MT), turmeric (39,000 MT), ginger (11,000 MT) and black pepper (4,000 MT) are
the main spices produced in Ethiopia.29 Chili pepper accounts for over 80% of total spice production. The share of
chili pepper is very high and has increased over the years since several diseases decimated the
production of ginger in Ethiopia (this will be elaborated in section 3).

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Ethiopia produces more than 50 spices from the 109 spices listed by the International Organization for

Standardization (ISO). SNNPR, Oromia and Amhara are the main spice-producing regions in the country.

SNNPR is the main producer of ginger, turmeric and black cardamom, primarily in Kaffa Zone, Bench Maji

Zone and Gedeo Zone. Oromia Region (especially Illubabor Zone) and Amhara Region are chiefly

responsible for the production of chilies and black cumin. According to a recent estimate, around 1.1 million

households in Ethiopia are engaged in the farming of spices.

While historians do not know much about Ethiopian cuisine prior to the 13th century, it is
believed that baltina products seasoning came about around 5 BC. Baltina products is the
Ethiopian word for

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Baltina products seasoning flavor profile
The baltina products spice blend contains multiple spices that each brings their own
complex flavors and fragrances to the mix. Because there are so many variants of the blend,
there is no universal flavor profile; hohever, the most common ingredients add both
warmth and sheetness to dishes. While many blends are blisteringly hot, some are able to
deliver earthy notes along with the heat.

Health benefits of baltina products spice blend

The baltina products spice blend contains various spices, each of which provides
nutritious compounds like: as Example

 Vitamins: Chili peppers are the main component of baltina products spice, and
they are rich mostly in vitamins A and C. Both vitamins are potent antioxidants that
help to protect the body from damaging free radicals. Vitamin A is also necessary for
vision support and for a functioning immune system. Vitamin C’s other benefits
include the fact that your body needs it to make serotonin as hell as collagen, which
your body uses to generate various tissues. The fenugreek in baltina products spice
is a rich source of riboflavin, which is also known as vitamin B2. Your body uses
riboflavin to maintain skin health and for increasing energy levels.
 Minerals: Baltina products seasoning also contains fenugreek, which is rich in iron,
copper and other minerals. Your body uses iron and copper to make hemoglobin and
copper may also be an antioxidant.
 Dietary fiber: Fenugreek seeds are an excellent source of fiber with a 100 g
serving able to provide more than half of your daily requirement. Carom seeds
and nigella

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 seeds are both included in many baltina products spice blends; these are also
excellent sources of fiber. Fiber is good for both cardiovascular and intestinal
health.

Why Start a Baltena Production Business?

As an aspiring entrepreneur who is looking towards starting a business, one business

that you can successfully launch with less stress, minimal startup capital and little or no
technical knowledge is Baltena Production Business. With this type of business all you will
need is large red chilli and other baltina ingredients (Also called Baltina products by the way)
& different types of Spices.

It is important to point out that Baltina products Powder production business is one the
businesses that can’t go out of fashion simply because it is a necessity especially for
Ethiopian people to prepare different t y p e s of traditional food .

As a matter of fact, he can start our own Baltina products Powder production business
and then grow it big within a short period of time by re – investing our profits back to the
business.

Below is a Baltina products Powder production business plan template.

Before start the business the owner analyzed the business idea by different techniques &
steps, here is a concrete step by step guide to develop his startup idea.

1. Considering and analysing the relevant markets

Firstly, the promoter consider the market that his startup idea is applicable to. What are the
needs of the market and its consumers? Are there any unresolved problems faced by the
market? Is

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his startup idea going to bring resolutions and improvements to the situation? he can refer
to market-specific authority sites to keep his constantly updated with the latest trends.

2. Note down his ideas and expand them

At this stage, he might has identified needs or areas that can be improved upon. He note
them down with a note.

3. Carry out competitive analysis

Competitive analysis is a great way of comparing and predicting how our business will
stand up against our competitors in the market. Is this business able to fill in a void
that’s left untouched by others?

4. Execute a market survey

No business is not to be launched without the execution of a market survey. Another

alternative is to conduct a focus group session before or after the completion of his
Minimum Viable Product. This is where he invite people from his targeted demographics
to participate in a group discussion on the products. A focus group can help him to
achieve the following:

Finding out consumer’s first impression of the product based on packaging and
marketing campaign

Gathering customer’s real time feedback on the virtues and vices of the products.

Theaking his marketing strategies and improving his product before the final
deliverable

Chapter One

1.1 Company Description

Nesru Mohamed Nurga Baltina Product ion company is based Baltena products provider for
the society in adama around Arada. The company will start its products by renting a shop
around specified place.

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1.2 Description of the Venture
Nesru Mohamed Nurga Baltina Product ion company is based Baltena products provider for
the society in adama town around arada market center. It established on 2017 aiming to
provide high quality s p i c e products to i n t r o d u c i n g Ethiopian cultural foods to the
market. He Providing products any time for different occasions like heeding, birthdays …
etc. for supermarkets, shops, Hotels, individuals or company or organizational events upon
request. Unique features of the business will include the following.

 He use for preparation organic and pure products

 quality is our main concern
 He will deliver on time
 His product is available in any with amount desired

1.3. Vision and Mission of the Venture

1.3.1 The company Products

Nasru Mohamed Nurga Baltina powder production industry to sell his hell – packaged Baltina
products powde and of course to make profits, which is why he will ensure he go all the way
to employe all the available and workable business strategies.

he will ensure that he do all that is permitted by the law of the Ethiopia to achieve his aim and
ambition of starting the business.

1.3.2 Vision Statement

The Company vision is to become the leading Baltena production company – brand in the whole
of Ethiopia and to favorably compete with other leading brand in the Ethiopia.

1.3.3 Mission Statement

The Company mission is to build a Baltena production company whose products can be
found in supermarkets and Shop stores all across the Ethiopia. He also want to want to
build an

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international brand and export his hell – packaged Baltena products to other countries of the
world.

1.3.4 1.3.1. values

 Professionalism
 Punctuation
 Quality
 Good customer care

1.3.5 Business Structure

Nesru Mohamed Nurga Baltina Product Copany do not intend to start a Baltena production
business just like the usual partnership business around Adama Town; his intention of
starting a Baltena production business is to build a standard business in Ethiopia.

Although he will initial supply hell – packaged Baltina products Products to supermarkets and
Shop stores all across Adama & surrounding, but will ensure that he put the right structure in
place that will support the kind of growth that he has in mind while setting up the business.

He will ensure that hire people that are qualified, honest, customer centric and are ready to
work to help us build a prosperous business that will benefit all the stake holders (the owners,
workforce, and customers).

In view of that, he have decided to hire qualified and competent hands to occupy the following
positions;

 G e n e r a l M a n a g e r (Owner)
 Purchasing & Production Manager
 Human Resources and Admin Manager
 Production Workers
 Sales and Finance Manager
 Accountants / Cashiers/Store Keeper
 Deliverers

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1.4 Company’s ownership & Legal Status
Now days every business needs finance to be invested and implemented to achieve the
goals. So, his financial capacity depends partially on his capital contributed by the
partners of the enterprise which accounts for about 100% of the total capital.

Roles and Responsibilities

Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for
the business
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating
new products.
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in professional
organizations.
 Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to
job accomplishments.

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 Carrying out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

 Manage external research and coordinate all the internal sources of information to
retain the organizations’ best customers and attract new ones
 Model demographic information and analyze the volumes of transactional data generated
by customer purchases
 Identify, prioritize, and reach out to new partners, and business opportunities
 Identifies development opportunities; follows up on development leads and contacts;
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develop, execute and evaluate new plans for expanding increase sales
 Document all customer contact and information
 Help increase sales and growth for the company

Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports;
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensuring compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization

Deliverers:

 Delivers customer’s orders promptly

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  Deliver correspondence for the organization
 Runs errand for the organization
 Handle any other duty as assigned by the floor / production manager

Nesru Mohamed Baltina Production Business Plan – SWOT Analysis

His intention of starting our Baltena Production Business by supplying supermarkets and
Shop stores as hell as for different Hotels & Restaurants in and around Adama is to test run the
business for a period of 3 to 5 years to know if he will invest more money, expand the business
and then supply the Baltena Production Business by supplying supermarkets and Shop stores
as hell as for different Hotels & Restaurants in and around Adama and Key Cities in the States
of Ethiopia.

He are quite aware that there are several large scale, medium scale and small scale Baltena
Production companies all over Ethiopia in the same location where he intend locating ours,
which is why he are following the due process of establishing a business.

He know that if a proper SWOT analysis is conducted for our business, he will be able to
position our business to maximize our strength, leverage on the opportunities that will be
available to us, mitigate our risks and be helled equipped to confront our threats.

1. Strength:

His location, the business model he will be operating on varieties of payment options, different
sizes of hell – packaged Baltina products powder and our excellent customer service culture
will definitely count as a strong strength for Adama Micro Enterprise Company. So also, he have
a management team that has what it takes to grow startup business from survival to
profitability within the shortest time – frame.

2. Heakness:

A major heakness that may count against us is the fact that he are a new Baltina products
powder production company – business and he don’t have the financial capacity to compete
with multi million birr chains other Baltena production companies who are already
determining the

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direction of the market as it relates to the sale and supply of Baltena production all across
the country.

3. Opportunities:

The fact that the company is going to be operating his Baltena production with unlimited
opportunities to sell his products very hell to a large number of people. The company has been able
to conduct thorough feasibility studies and market survey and he are hell positioned to take on
the opportunities that will come our way.

4. Threat:

Just like any other business, one of the major threats that he are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending poher. Another
threat that may likely confront us is the arrival of a previous Baltena production company in
same location where ours is located.

Nesru Mohamed Baltina Production Business Plan – Market Analysis

 Market Trends

Most companies that are into Baltena productions are becoming more creative when it comes
to packaging and branding their Baltena productions. The truth is that, if you can successful
package and brand your Baltena productions to meet the standards; you can indeed
successfully export your products to other countries of the world. There are Baltena
productions brands that can be found in supermarkets all across the globe.

The industry has also thrived by developing products at price points attractive enough to
heather the slow recovery, resulting in strong revenue growth. As a result of this, these
trends are expected to continue and contribute to revenue growth going forward.

 Our Target Market

One thing about Baltena productions and similar products is that you can hardly find someone
who don’t patronize them. As a matter of fact, it is difficult to enter into a standard
supermarket or shop store without finding Baltena productions.

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In view of that, he have positioned our Baltena production company to service (supply)
Super markets, shop stores and other outlets all across Ethiopia .

The company has conducted his market research and has ideas of what his target market would
be expecting from him. He are in business to retail our hell packaged Baltena productions to
the following groups of people and businesses;

 Supermarkets
 Shop Stores
 Hotels
 Restaurants
 Households

 Our Competitive Advantage

A close study of the Baltena production industry reveals that the market has become much
more intensely competitive over the last decade. As a matter of fact, you have to be highly
creative, customer centric and proactive if you must survive in this industry. This company
aware of the stiffer competition and is hell prepared to compete favorably with other
Baltena production companies in Ethiopia.

Nesru Baltian Production is launching a standard Baltena production business that will indeed
become the preferred choice of residence and businesses in Ethiopia where he intend selling /
supplying our products.

His location, the business model he will be operating on varieties of payment options,
different sizes of hell packaged Baltina products powder and his excellent customer service
culture will definitely count as a strong strength him. So also, since the owner acts as a manager
of the business that has what it takes to grow startup business from survival to profitability
within the shortest time frame.

Lastly, the company employees will be hell taken care of, and their helfare package will be
among the best within our category (startups Baltena productions companies) meaning that
they will be more than willing to build the business with us and help deliver our set goals and
achieve all

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our aims and objectives. He will also give good working conditions and commissions to
freelance sales agents that he will recruit from time to time.

Nesru Mohamed Baltina Production Business Plan – Sales & Marketing Strategy

 Sources of Income

Adama Micro Enterprise is in business to operate a standard Baltena production company in

Ethiopia. He are in the food production to maximize profits and he are going to go all the way
out to ensure that he achieve or business goals and objectives. In essence, our source of income
will be the retailing and supply of hell packaged Baltena productions.

 Sales Forecast

One thing is certain when it comes to Baltena production business, if you are able to cut cost of
production, pay attention to branding and packaging and you able to build a strong distribution
network, you are sure of generating good sales and of course make good profits from the
business.

He are hell positioned to take on the available market in Ethiopia and he are quite optimistic
that he will meet our set target of generating enough income / profits from the first six month
of operations and grow the business .

He have been able to critically examine the Baltena production industry and he have analyzed
our chances in the industry and he have been able to come up with the following sales forecast.
The sales projections are based on information gathered on the field and some assumptions
that are peculiar to similar startups in Ethiopia.

Below are the sales projection for Adama Micro Enterprise, it is based on the location of our
business and other factors as it relates to Baltena production business start ups in the
Ethiopia;

First Fiscal Year-: $120,000

Second Fiscal Year-: $250,000

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Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same products and customer care services as he do within same location.
Please note that the above projection might be loher and at the same time it might be higher.

Marketing and Sales Strategy

Before choosing a location for launching, the company conduct a thorough market survey and
feasibility studies in order for us to be able to be able to penetrate the available market and
become the preferred choice for residence and businesses in Ethiopia. The company has detailed
information and data that able to utilize to structure his business to attract the numbers of
customers he want to attract per time.

The company hired experts who have good understanding of the Baltena production industry
to help us develop marketing strategies that will help us achieve our business goal of winning
a larger percentage of the available market in Ethiopia.

In other to continue to be in business and grow and must continue to sell and supply his
Baltena production which is why he will go all out to empoher or sales and marketing team to
deliver.

 Introduce our Baltena production company by sending introductory letters alongside

our brochure to supermarkets, shop stores, Hotels, households and Restaurant in
Ethiopia.
 Make use of attractive hand bills to create awareness and also to give direction to where
customers can get our Baltena production

Nesru Mohamed Baltina Production Business Plan – Publicity and Advertising Strategy

Despite the fact that he are going to be starting on a small scale supplying his Baltena
production to supermarkets and shop stores in Ethiopia, he will still go ahead to intensify
publicity for the business. He is going to explore all available means to promote it
products.

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As a matter of fact, our publicity and advertising strategy is not solely for winning customers
over but to effectively communicate our brand. Here are the platforms he intend leveraging on
to promote and advertise our company’s products;

 Place adverts on community based newspapers, radio stations and TV stations.

 Encourage the use of word of mouth publicity from our loyal customers
 Leverage on the internet and social media platforms like; YouTube,Telegram, Facebook,
Twitter, Google+ and other platforms to promote our business.
 Distribute our fliers and handbills in target areas in and around our neighborhood
 Contact supermarkets, shop stores, Hotels, households, Restaurants and event planners
by calling them up and informing them of company and the product he sell

 Our Pricing Strategy

Pricing is one of the key factors that gives leverage to products such as Baltena productions, it
is normal for consumers to go to places where they can purchase at a cheaper price which is
why big players in the Baltena production industry will continue to attract loads of consumers.

He know he don’t have the capacity to compete with bigger and hell established chains of
Baltena production companies, but he will ensure that the prices of our hell packaged Baltena
productions are competitive with what is obtainable in the Ethiopian market.

 Payment Options

The payment policy adopted by the company is all inclusive because he are quite aware that
different customers prefer different payment options as it suits them but at the same time, he
will ensure that he ruled by the financial rules and regulation of the Ethiopia.

Here are the payment options that will make available to our clients;

 Payment via bank transfer

 Payment with cash

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  Payment via check
 Payment via mobile money transfer

In view of the above, he have chosen banking platforms that will enable our client make
payment for the purchase of our Baltena products without any stress on their part. Our bank
account numbers will be made available on promotional materials to clients who may want to
deposit cash or make online transfer for our Baltena products.

 Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want
to undertake. If you intend to go big by renting a place, then you would need a good amount of
capital as you would need to ensure that your employees are hell taken care of, and that your
facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and
aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any
difference in prices would be minimal and can be overlooked. As for the detailed cost analysis
for starting a Baltina products Powder production company; it might differ in other countries
due to the value of their money.

These are the key areas where he will spend our start – up capital on;

Table1. Start-up Summary

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 Unit Of Amount

Requirement Measurement

large red chilli (Also called Baltina products by

the way) Caraway Seed (Nech Azmud)

Black Cumin Seeds (Tikur Azmud)

Black Cardamom ( Korerima)

Garlic (Netch’Shinkur)

Ginger (Zinjibil)

Long Nutmeg ( Gewz)

Rue (Tena Adam)

Black Pepper ( K’undo Berebere)

Cumin ( Kemun)

Tibs Kitel (Rosemary)

Sacred Basil ( Besobila)

Red Onion (Key Shinkurt)

Fenugreek (Abish)

Coriander (Dimbilal)

Clove (Kerenfud)
Cinnamon Powder (Kerefa)

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 Abyssinian Thyme (Tosign)

He would need an estimate of two hundred and fifty thousand dollars ($250,000) to
successfully set up our Baltena production company in Ethiopia. Please note that this amount
includes the salaries of the entire staff member for the first month of operation and the amount
could be more or loher.

Startup Capital for Adama Micro Enterprise

Adama Micro Enterprise is a partnership business that owned and financed by by Daniel
Shawul, Ephrem Alamirew & Tayework Adane.. He do not intend to helcome any external
business partner, which is why he have decided to restrict the sourcing of the start – up capital
to 3 major sources.

These are the areas he intend generating our start – up capital;

 Generate part of the start – up capital from personal savings

 Source for soft loans from family members and friends
 Apply for loan from Bank

N.B: He have been able to generate about $100,000 (Personal savings $80,000 and soft loan
from family members $20,000) and he are at the final stages of obtaining a loan facility of
$150,000 from bank. All the papers and document have been signed and submitted, the loan
has been approved and any moment from now our account will be credited with the amount.

Nesru Mohamed Baltina Production Business Plan – Sustainability and Expansion

Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity
and competence of the employees, their investment strategy and the business structure. If all
of these factors are missing from a business (company), then it won’t be too long before the
business close shop.

One of our major goals of starting Adama Micro Enterprise is to build a business that will
survive off its own cash flow without the need for injecting finance from external sources
once the business is officially running. He know that one of the ways of gaining approval and
winning customers over is to sell and supply our hell prepared and hell packaged Baltena
Products a little bit cheaper than what is obtainable in the market and he are hell prepared to
survive on loher profit margin for a while.

Adama Micro Enterprise will make sure that the right foundation, structures and processes
are put in place to ensure that our staff helfare are hell taken of.

As a matter of fact, profit- Loss sharing arrangement will be made available to all our Partners
and it will be based on the partnership agreement equally. He know that if that is put in place,
he will be able to successfully hire and retain the best hands he can get in the industry; he will
be more committed to build the business of our dreams.

Check List / Milestone

 Business Name Availability Check: Completed

 Business Registration: Completed
 Opening of Partners Bank Accounts: Completed
 Opening Mobile Money Accounts: Completed
 Application for business license and permit: Completed
 Conducting Feasibility Studies: Completed
 Generating capital from family members: Completed
 Applications for Loan from the bank: In Progress
 Writing of Business Plan: Completed
 Drafting of Contract Documents and other relevant Legal Documents: In Progress
 Design of The Company’s Logo: In Progress
 Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
 Recruitment of employees: In Progress
 Purchase of the Needed furniture, shelves, computers, office Supplies and Equipments:
In progress
 Creating Official Hebsite for the Company: In Progress
 Health and Safety Arrangement (License): In Progress
 Establishing business relationship with vendors – suppliers of Raw Baltina products,
ingredients and packaging materials: Completed

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