1.

Executive Summary
Bishoftu Micro Enterprise is a typical Company, will provide a unique & healthy product for
the societies. It is the answer to an increasing demand. We are at the final stage of leasing a
facility along that is big enough to fit into the design of the kind of Berbere Powder
production business.

Bishoftu Baltena will be involved in the production, packaging and distribution of Berbere
Powder production business. Our plan is to build our brand to become a household name
all across the Ethiopia. We want our Berbere Powder to be found in supermarkets and
stores all across the Ethiopia.

We are aware that there are several large and small scale Berbere Powder production
business scattered all around Ethiopia, which is why we spent time and resources to
conduct our feasibility studies and market survey so as to offer much more than our
competitors will be offering. We have delivery service options for our customers, and our
outlet is well secured with the various payment options.

Bishoftu Baltena will ensure that all our customers are given first class treatment whenever
they visit any of our chains of outlets. We have a Customer Relationship Management
system that will enable us to manage a one on one relationship with our customers no
matter how large the numbers of our customers’ base may grow to. We will ensure that we
get our customers involved when making some business decisions that directly affect them.

Bishoftu Baltena will at all times demonstrate the commitment to sustainability, both
individually and as a firm, by actively participating in our communities and integrating
sustainable business practices wherever possible. We will ensure that we hold ourselves
accountable to the highest standards by meeting our client’s needs precisely and
completely. We will cultivate a working environment that provides a human, sustainable
approach to earning a living, and living in our world, for our partners, employees and for
our clients.

Bishoftu Baltena is a partnership business that is owned by Daniel Shawul, Ephrem

Alamirew & Tayework Adane. Ephrem Alamirew is a general manager of the business; he
has a B.A. Degree in Business management From Rift Valley University, with well over 5

1
years of hands on experience in the Administration work & Daniel Shawul is a Finance &
Sales Manager of the business ; he has a B.A. Degree in Accounting & Finance From Rift
Valley University, with well over 7 years of hands on experience on the finance work in East
African Lion Brands Industries Plc & Tayework Adane is a Purchasing & Production
Manager of the business ; he has a B.A. Degree in Accounting & Finance From Rift Valley
University, with well over 10 years of hands on experience on the Purchasing & he is also a
whole slaer of raw red chilli (Berbere by the way) & there is no problem on the raw
material supply.

This business plan is prepared to obtain financing in the amount of 281,295.00 The
supplemental financing is required to begin work on site preparation and modifications,
equipment purchases, and to cover expenses in the first year of operations. Additional
financing has already been secured in the form of: (1) 95,640.30 from Micro Financing (2)
185,654.70 from personal savings of the partners. The investors will be treated as
shareholders.

The financing, in addition to the capital contributions from the owner, shareholders and the
micro Financing Enterprise, will allow Sunshine to successfully open and maintain
operations through year one. The large initial capital investment will allow Sunshine to
provide its customers with a full featured internet cafe. A unique, upscale, and innovative
environment is required to provide the customers with an atmosphere that will spawn
socialization. Successful operation in year one will provide Sunshine with a customer base
that will allow it to be self-sufficient in year two.

The project costs 281,295.00 birr investment of which 95,640.30 birr is loan and
185,654.70 birr from owners’ capital. The project will be profitable starting form the first
year and will pay back the entire loan after 1 & half years

History of Ethiopian large red chilli (Also called Berbere by the way)

While historians do not know much about Ethiopian cuisine prior to the 13th century, it is
believed that berbere seasoning came about around 5 BC. Berbere is the Ethiopian word for

2
“pepper.” Its arrival was at a point in Ethiopia’s history when Ethiopians ruled the Red Sea
Route to the Silk Road. This gave their traders access to spices from China, including black
pepper and ginger. These spices would find their way to Ethiopian spice merchants and
from them to local cooks. The result is the current mix that we know as berbere. Like most
ancient spice blends, there is no one recipe. Ingredients and flavor profiles differ from
region to region and even from household to household.

Berbere seasoning flavor profile

The berbere spice blend contains multiple spices that each bring their own complex flavors
and fragrances to the mix. Because there are so many variants of the blend, there is no
universal flavor profile; however, the most common ingredients add both warmth and
sweetness to dishes. While many blends are blisteringly hot, some are able to deliver earthy
notes along with the heat.

Health benefits of berbere spice blend

The berbere spice blend contains various spices, each of which provides nutritious
compounds like:

 Vitamins: Chili peppers are the main component of berbere spice, and they are rich
in vitamins A and C. Both vitamins are potent antioxidants that help to protect the
body from damaging free radicals. Vitamin A is also necessary for vision support and
for a functioning immune system. Vitamin C’s other benefits include the fact that your
body needs it to make serotonin as well as collagen, which your body uses to generate
various tissues. The fenugreek in berbere spice is a rich source of riboflavin, which is
also known as vitamin B2. Your body uses riboflavin to maintain skin health and for
increasing energy levels.
 Minerals: Berbere seasoning also contains fenugreek, which is rich in iron, copper and
other minerals. Your body uses iron and copper to make hemoglobin and copper may
also be an antioxidant.
 Dietary fiber: Fenugreek seeds are an excellent source of fiber with a 100 g serving
able to provide more than half of your daily requirement. Carom seeds and nigella

3
 seeds are both included in many berbere spice blends; these are also excellent
sources of fiber. Fiber is good for both cardiovascular and intestinal health.

Why Start a Baltena Production Business?

As an aspiring entrepreneur who is looking towards starting a business, one business that
you can successfully launch with less stress, minimal startup capital and little or no
technical knowledge is Baltena Production Business. With this type of business all you will
need is large red chilli (Also called Berbere by the way) & different types of Spices.

It is important to point out that Berbere Powder production business is one the businesses
that can’t go out of fashion simply because it is a necessity especially for Ethiopian people
to prepare different types of traditional food .

As a matter of fact, we can start our own Berbere Powder production business and then
grow it big within a short period of time by re – investing our profits back to the business.

Below is a Berbere Powder production business plan template.

Before start our business we are analayzed the business idea by different techniques &
steps, here is a concrete step by step guide to develop our startup idea.

1.Considering and analysing the relevant markets

Firstly, we consider the market that our startup idea is applicable to. What are the needs of
the market and its consumers? Are there any unresolved problems faced by the market? Is

4
our startup idea going to bring resolutions and improvements to the situation? we can refer
to market-specific authority sites to keep our constantly updated with the latest trends.

2.Note down our ideas and expand them

At this stage, we might have identified needs or areas that can be improved upon. We note
them down with a note.

3.Carry out competitive analysis

Competitive analysis is a great way of comparing and predicting how our business will
stand up against our competitors in the market. Is our business able to fill in a void that’s
left untouched by others?

4 .Execute a market survey

No business is not to be launched without the execution of a market survey. Another

alternative is to conduct a focus group session before or after the completion of our
Minimum Viable Product. This is where we invite people from our targeted demographics
to participate in a group discussion on the products. A focus group can help us to achieve
the following:

Finding out consumer’s first impression of the product based on packaging and
marketing campaign

Gathering customer’s real time feedback on the virtues and vices of the products.

Tweaking our marketing strategies and improving our product before the final
deliverable

Chapter One

1.1 Company Description

Bishoftu Micro Enterprise is an Ethiopian based Baltena products provider for the society
near to Rift Valley University. The company will start its products by renting a shop around
Rift Valley University.

5
1.2 Description of the Venture
Bishoftu Micro Enterprise is an Ethiopian based Baltena products provider for the society
near to Rift Valley University. It established on 2018 aiming to provide high quality product
and introducing Ethiopian cultural foods to the market.
We Providing products any time for different occasions like weeding, birthdays …etc. for
supermarkets, shops, individuals or company or organizational events upon request.
Unique features of the business will include the following.

 We use for preparation organic and pure products

 quality is our main concern
 we will deliver on time
 Our product is available in any amount desired

1.3. Vision and Mission of the Venture

1.3.1 Our Products

Bishoftu Micro Enterprise is in the Pepper powder production industry to sell our well –
packaged Berbere powde and of course to make profits, which is why we will ensure we go all
the way to employe all the available and workable business strategies.

We will ensure that we do all that is permitted by the law of the Ethiopia to achieve our aim and
ambition of starting the business.

1.3.2 Our Vision Statement

Our vision is to become the leading Baltena production company – brand in the whole of
Ethiopia and to favorably compete with other leading brand in the Ethiopia.

1.3.3 Our Mission Statement

Our mission is to build a Baltena production company whose products can be found in
supermarkets and Shop stores all across the Ethiopia. We also want to want to build an

6
international brand and export our well – packaged Baltena products to other countries of the
world.

1.3.4 1.3.1. Our values

 Professionalism
 Punctuation
 Quality
 Good customer care

1.3.5 Our Business Structure

Bishoftu Micro Enterprise do not intend to start a Baltena production business just like the
usual partnership business around Bishoftu Town; our intention of starting a Baltena
production business is to build a standard business in Ethiopia.

Although we will initial supply our well – packaged Berbere Products to supermarkets and
Shop stores all across Bishoftu & surrounding, but will ensure that we put the right structure in
place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to
work to help us build a prosperous business that will benefit all the stake holders (the owners,
workforce, and customers). As a matter of fact, profit-sharing arrangement will be made
available to all our senior management staff and it will be based on their performance for a
period of five years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following
positions;

 Partners (Owners)
 Purchasing & Production Manager
 Human Resources and Admin Manager
 Production Workers
 Sales and Finance Manager
 Accountants / Cashiers
 Deliverers

7
1.4 Company’s ownership & Legal Status
Now days every business needs finance to be invested and implemented to achieve the
goals. So, our financial capacity depends partially on our capital contributed by the
partners of the enterprise which accounts for about 100% of the total capital.
The following table shows the percent and amount of contribution by each partner and
expected debt from the micro financing institutions.
Table - 1
No Name Of The Partners % of contribution Total amount in
birr
1 Daniel Shawul 33.33 % 74,700.15
2 Ephrem Alamirew 33.33 % 74,700.15
3 Tayework Adane 33.33 % 74,700.15
Total 622,501.25

February 24, 2018

AGREEMENT OF PARTNERSHIP
This letter of agreement is made on February 10, 2018 between the following partners.
Owners of Bishoftu Micro Enterprise Company.

No Name of the partners

1. Daniel Shawul
2. Ephrem Alamirew
3. Tayework Adane
1. The partners agreed to establish Bishoftu Micro Enterprise Company at Bishoftu Town.
2. The beginning capital of the Baltena Production business is Birr 200,000 (Two hundred
thousand birr) and all the partners have equal contribution and share.

8
3. The partners agreed to share 40% of their profit two times in a year and the remaining
60% will be retained to their capital.
4. A partner (s) who resign or terminate without sufficient reason before 5 Years of
agreement will not entitled his/her share.
5. A partner (s) who resign or terminate the agreement after 5(five) years of business
establishment shall be entitled his/her share and other benefits.
6. The partners are agreed to obey the rules and regulation written in this Micro
Enterprise Company business.
In witness the partners are affixed their signatures.
Name Signature
1. Daniel Shawul ______________________
2. Ephrem Alamirew ______________________
3. Tayework Adane ______________________

Witness: Signature
1. __________________________ _____________
2. __________________________ _____________
3. ------------------------------ ----------------
Chapter - Two
Roles and Responsibilities
Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
business
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating
new products.
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in professional
organizations.
 Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to job
accomplishments.

9
 Carrying out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

 Manage external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
 Model demographic information and analyze the volumes of transactional data generated
by customer purchases
 Identify, prioritize, and reach out to new partners, and business opportunities
 Identifies development opportunities; follows up on development leads and contacts;
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develop, execute and evaluate new plans for expanding increase sales
 Document all customer contact and information
 Help increase sales and growth for the company

Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports;
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensuring compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization

Deliverers:

 Delivers customer’s orders promptly

10
  Deliver correspondence for the organization
 Runs errand for the organization
 Handle any other duty as assigned by the floor / production manager

Bishoftu Baltena Production Business Plan – SWOT Analysis

Our intention of starting our Baltena Production Business by supplying supermarkets and Shop
stores as well as for different Hotels & Restaurants in and around Bishoftu is to test run the
business for a period of 3 to 5 years to know if we will invest more money, expand the business
and then supply our Baltena Production Business by supplying supermarkets and Shop stores
as well as for different Hotels & Restaurants in and around Bishoftu and Key Cities in the States
of Ethiopia.

We are quite aware that there are several large scale, medium scale and small scale Baltena
Production companies all over Ethiopia in the same location where we intend locating ours,
which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to
position our business to maximize our strength, leverage on the opportunities that will be
available to us, mitigate our risks and be welled equipped to confront our threats.

This is the summary of the SWOT analysis that was conducted for Bishoftu Micro Enterprise
Company .

1. Strength:

Our location, the business model we will be operating on varieties of payment options, different
sizes of well – packaged Berbere powder and our excellent customer service culture will
definitely count as a strong strength for Bishoftu Micro Enterprise Company. So also, we have a
management team that has what it takes to grow startup business from survival to profitability
within the shortest time – frame.

2. Weakness:

A major weakness that may count against us is the fact that we are a new Berbere powder
production company – business and we don’t have the financial capacity to compete with multi
million birr chains other Baltena production companies who are already determining the

11
direction of the market as it relates to the sale and supply of Baltena production all across the
country.

3. Opportunities:

The fact that we are going to be operating our Baltena production company one of our partners
Tayework Adane provides us with unlimited opportunities to sell our well Baltena production
to a large number of people. We have been able to conduct thorough feasibility studies and
market survey and we are well positioned to take on the opportunities that will come our way.

4. Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another
threat that may likely confront us is the arrival of a previous Baltena production company in
same location where ours is located.

Bishoftu Baltena Production Business Plan – Market Analysis

 Market Trends

Most companies that are into Baltena productions are becoming more creative when it comes
to packaging and branding their Baltena productions. The truth is that, if you can successful
package and brand your Baltena productions to meet the standards; you can indeed
successfully export your products to other countries of the world. There are Baltena
productions brands that can be found in supermarkets all across the globe.

The industry has also thrived by developing products at price points attractive enough to
weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends
are expected to continue and contribute to revenue growth going forward.

 Our Target Market

One thing about Baltena productions and similar products is that you can hardly find someone
who don’t patronize them. As a matter of fact, it is difficult to enter into a standard supermarket
or shop store without finding Baltena productions.

12
In view of that, we have positioned our Baltena production company to service (supply)
supermarkets, shop stores and other outlets all across Ethiopia .

We have conducted our market research and we have ideas of what our target market would be
expecting from us. We are in business to retail our well packaged Baltena productions to the
following groups of people and businesses;

 Supermarkets
 Shop Stores
 Hotels
 Restaurants
 Households

 Our Competitive Advantage

A close study of the Baltena production industry reveals that the market has become much
more intensely competitive over the last decade. As a matter of fact, you have to be highly
creative, customer centric and proactive if you must survive in this industry. We are aware of
the stiffer competition and we are well prepared to compete favorably with other Baltena
production companies in Ethiopia.

Bishoftu Micro Enterprise is launching a standard Baltena production business that will indeed
become the preferred choice of residence and businesses in Ethiopia where we intend selling /
supplying our products.

Our location, the business model we will be operating on varieties of payment options,
different sizes of well packaged Berbere powder and our excellent customer service culture
will definitely count as a strong strength for Bishoftu Micro Enterprise. So also, we have a
management team that has what it takes to grow startup business from survival to profitability
within the shortest time frame.

Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (startups Baltena productions companies) meaning that they will be
more than willing to build the business with us and help deliver our set goals and achieve all

13
our aims and objectives. We will also give good working conditions and commissions to
freelance sales agents that we will recruit from time to time.

Bishoftu Baltena Production Business Plan – Sales & Marketing Strategy

 Sources of Income

Bishoftu Micro Enterprise is in business to operate a standard Baltena production company in

Ethiopia. We are in the food production to maximize profits and we are going to go all the way
out to ensure that we achieve or business goals and objectives. In essence, our source of income
will be the retailing and supply of well packaged Baltena productions.

 Sales Forecast

One thing is certain when it comes to Baltena production business, if you are able to cut cost of
production, pay attention to branding and packaging and you able to build a strong distribution
network, you are sure of generating good sales and of course make good profits from the
business.

We are well positioned to take on the available market in Ethiopia and we are quite optimistic
that we will meet our set target of generating enough income / profits from the first six month
of operations and grow the business .

We have been able to critically examine the Baltena production industry and we have analyzed
our chances in the industry and we have been able to come up with the following sales forecast.
The sales projections are based on information gathered on the field and some assumptions
that are peculiar to similar startups in Ethiopia.

Below are the sales projection for Bishoftu Micro Enterprise, it is based on the location of our
business and other factors as it relates to Baltena production business start ups in the Ethiopia;

First Fiscal Year-: $120,000

Second Fiscal Year-: $250,000

14
Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same products and customer care services as we do within same location.
Please note that the above projection might be lower and at the same time it might be higher.

Marketing and Sales Strategy

Before choosing a location for launching Bishoftu Micro Enterprise, we conduct a thorough
market survey and feasibility studies in order for us to be able to be able to penetrate the
available market and become the preferred choice for residence and businesses in Ethiopia. We
have detailed information and data that we were able to utilize to structure our business to
attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the Baltena production industry to help us
develop marketing strategies that will help us achieve our business goal of winning a larger
percentage of the available market in Ethiopia.

In other to continue to be in business and grow, we must continue to sell and supply our
Baltena production which is why we will go all out to empower or sales and marketing team to
deliver. In summary, Peter Bishoftu Micro Enterprise will adopt the following sales and
marketing approach to win customers over;

 Introduce our Baltena production company by sending introductory letters alongside our
brochure to supermarkets, shop stores, Hotels, households and Restaurant in Ethiopia.
 Make use of attractive hand bills to create awareness and also to give direction to where
customers can get our Baltena production

Bishoftu Baltena Production Business Plan – Publicity and Advertising Strategy

Despite the fact that we are going to be starting on a small scale supplying our Baltena
production to supermarkets and shop stores in Ethiopia, we will still go ahead to intensify
publicity for the business. We are going to explore all available means to promote Bishoftu
Micro Enterprise.

15
Bishoftu Micro Enterprise has a long-term plan of supplying our Baltena production to
supermarkets and shop stores all around Ethiopia which is why we will deliberately build our
brand to be well accepted in Bishoftu before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers
over but to effectively communicate our brand. Here are the platforms we intend leveraging on
to promote and advertise Bishoftu Micro Enterprise;

 Place adverts on community based newspapers, radio stations and TV stations.

 Encourage the use of word of mouth publicity from our loyal customers
 Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook,
Twitter, Google+ and other platforms to promote our business.
 Distribute our fliers and handbills in target areas in and around our neighborhood
 Contact supermarkets, shop stores, Hotels, households, Restaurants and event planners by
calling them up and informing them of Bishoftu Micro Enterprise and the product we sell

 Our Pricing Strategy

Pricing is one of the key factors that gives leverage to products such as Baltena productions, it is
normal for consumers to go to places where they can purchase at a cheaper price which is why
big players in the Baltena production industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well established chains of
Baltena production companies, but we will ensure that the prices of our well packaged Baltena
productions are competitive with what is obtainable in the Ethiopian market.

 Payment Options

The payment policy adopted by Bishoftu Micro Enterprise is all inclusive because we are quite
aware that different customers prefer different payment options as it suits them but at the
same time, we will ensure that we ruled by the financial rules and regulation of the Ethiopia.

Here are the payment options that Bishoftu Micro Enterprise will make available to our clients;

 Payment via bank transfer

 Payment with cash

16
  Payment via check
 Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make
payment for the purchase of our Baltena products without any stress on their part. Our bank
account numbers will be made available on promotional materials to clients who may want to
deposit cash or make online transfer for our Baltena products.

 Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want
to undertake. If you intend to go big by renting a place, then you would need a good amount of
capital as you would need to ensure that your employees are well taken care of, and that your
facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and
aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any
difference in prices would be minimal and can be overlooked. As for the detailed cost analysis
for starting a Berbere Powder production company; it might differ in other countries due to the
value of their money.

These are the key areas where we will spend our start – up capital on;

Table1. Start-up Summary

17
 Unit Of Amount
Measurement
Requirement

large red chilli (Also called Berbere by the way)

Caraway Seed (Nech Azmud)

Black Cumin Seeds (Tikur Azmud)

Black Cardamom ( Korerima)

Garlic (Netch’Shinkur)

Ginger (Zinjibil)

Long Nutmeg ( Gewz)

Rue (Tena Adam)

Black Pepper ( K’undo Berebere)

Cumin ( Kemun)

Tibs Kitel (Rosemary)

Sacred Basil ( Besobila)

Red Onion (Key Shinkurt)

Fenugreek (Abish)

Coriander (Dimbilal)

Clove (Kerenfud)
Cinnamon Powder (Kerefa)

18
 Abyssinian Thyme (Tosign)

We would need an estimate of two hundred and fifty thousand dollars ($250,000) to
successfully set up our Baltena production company in Ethiopia. Please note that this amount
includes the salaries of the entire staff member for the first month of operation and the amount
could be more or lower.

Startup Capital for Bishoftu Micro Enterprise

Bishoftu Micro Enterprise is a partnership business that owned and financed by by Daniel
Shawul, Ephrem Alamirew & Tayework Adane.. We do not intend to welcome any external
business partner, which is why we have decided to restrict the sourcing of the start – up capital
to 3 major sources.

These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings

 Source for soft loans from family members and friends
 Apply for loan from Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan
from family members $20,000) and we are at the final stages of obtaining a loan facility of
$150,000 from bank. All the papers and document have been signed and submitted, the loan
has been approved and any moment from now our account will be credited with the amount.

Bishoftu Baltena Production Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and
competence of the employees, their investment strategy and the business structure. If all of
these factors are missing from a business (company), then it won’t be too long before the
business close shop.

One of our major goals of starting Bishoftu Micro Enterprise is to build a business that will
survive off its own cash flow without the need for injecting finance from external sources once
the business is officially running. We know that one of the ways of gaining approval and
winning customers over is to sell and supply our well prepared and well packaged Baltena

19
Products a little bit cheaper than what is obtainable in the market and we are well prepared to
survive on lower profit margin for a while.

Bishoftu Micro Enterprise will make sure that the right foundation, structures and processes
are put in place to ensure that our staff welfare are well taken of.

As a matter of fact, profit- Loss sharing arrangement will be made available to all our Partners
and it will be based on the partnership agreement equally. We know that if that is put in place,
we will be able to successfully hire and retain the best hands we can get in the industry; we will
be more committed to build the business of our dreams.

Check List / Milestone

 Business Name Availability Check: Completed

 Business Registration: Completed
 Opening of Partners Bank Accounts: Completed
 Opening Mobile Money Accounts: Completed
 Application for business license and permit: Completed
 Conducting Feasibility Studies: Completed
 Generating capital from family members: Completed
 Applications for Loan from the bank: In Progress
 Writing of Business Plan: Completed
 Drafting of Contract Documents and other relevant Legal Documents: In Progress
 Design of The Company’s Logo: In Progress
 Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
 Recruitment of employees: In Progress
 Purchase of the Needed furniture, shelves, computers, office Supplies and Equipments: In
progress
 Creating Official Website for the Company: In Progress
 Health and Safety Arrangement (License): In Progress
 Establishing business relationship with vendors – suppliers of Raw Berbere, ingredients
and packaging materials: Completed

20
21