SHRM: Building a Talent Pipeline

Members:
53 Rachana Tripathi
38 Anjikya Rao
75 Macario D’Mello

Sector Details:
Brokerage:
Brokerage firms act as a liaison between their clients and the stock exchange. Their primary
function is to buy and sell financial products, including stocks, on behalf of their clients.
Brokers pool resources to help their clients negotiate how things work in the stock market.
These firms perform some important functions:

• They facilitate transactions in the stock market by connecting buyers and sellers of
financial securities.
• They often take care of the paperwork that goes into making the trades for a client
legally sound.
In exchange for their services, brokerage firms generally charge a commission on each trade
they carry out. This commission is called a brokerage fee. It is usually a percentage of the
value of each transaction executed by the firm.

Recruitment Trends in the Sector:

1. Changing customer demographics- As millennials are moving into their late 20’s and early
30’s the growing accumulating wealth among this population provides an opportunity for
the generation to invest in financial instruments. For TA Teams of such companies, they
have to place greater importance on diversity recruiting and bilingual candidates.
2. Digital Transformation- With the advent of AI, automation and big data analytics
employed in brokerage industry. The search for candidates with exceptional techno savvy
and analytical skills have become increasingly important.
3. Compliance and Changing Regulation- With constant changes in regulatory environment
in the financial brokerage sector the demand for regulatory analyst and compliance offers
has increased
4. Cyber security- With growing automation and technology boom everything has become
digital including customer data there is huge talent gap in respect of qualified data
security officers in the industry. The recruiters are ready to pay a premium for such
positions.
5. Remote Hiring- This trend has particularly gained momentum post the covid 19 Pandemic
it has made possible for recruiters to hire from anywhere and for the employees to work
from anywhere because of technological advancements
6. Soft skills – since customer retention is one of the major base in financial brokerage
industry the people with exceptional soft skills will have plenty of opportunity in
brokerage industry.

About the Company:

Axis Securities Ltd. (ASL) is a part of the Axis Group and a 100% subsidiary of Axis Bank,
the third-largest private sector bank in India and the preferred option for more than 20
million customers. They are dedicated to giving our customers a broad range of Axis
Bank’s offerings in addition to investment solutions.

The graphic below displays their full range of services.

The vision of the company is: “To become a leading player in the Retail Broking and key
partner for marketing of Axis Bank’s products by excelling in customer experience,
innovation, productivity and process efficiency.”

Through their strong research, cutting-edge tools, and various trading platforms, their
flagship brand provides consumers with simplified investing solutions that help them keep
on top of their investments at all times. They are expanding and currently have more than
30 branches throughout India. The organization has developed a culture that emphasizes
going the extra mile, valuing merit above everything else, treating customers like royalty,
having open doors, fostering teamwork, and keeping things simple.
Culture at Axis Securities Ltd.
Sources of Recruitment:
1. Internal Employee References: A major chuck of their hiring come from internal
references. They have an employee referral program in place where the employees
get to know about the open vacancies and can refer candidates from their social circles
for the organization. On selection of the employee, the employee gets monetary
incentives. These incentives grow higher depending upon the designation of the
employee in the managerial grid.

2. IGP and Lateral Hiring: Their hiring also takes place through IGPs and lateral hires
giving opportunity to existing individuals to grow in their careers and in the
organization

3. Inhouse Sourcing: Further they have and internal team that looks after recruitment.
They source candidates through various channels like Naukri.com, LinkedIn and other
social media networks. Campus hiring, internships and management trainee programs
are also a part of the hiring process. The TAT for finding and interviewing the right
candidate through internal sourcing team is ideally set to 14 days.

4. Recruitment Consultants: If the internal sourcing team is not able to find the right
candidate within 14 days, the organization has tied up with external vendors too who
source the candidates for them in addition to the internal team working on the same.
This however is an expensive method of hiring and is opted for only when the position
is of top priority and the internal sources have not given adequate results.
Recruitment Process:

Suggestions to Improve:
1. Careers Page on the site: The organization's Careers page is currently inactive. Many
candidates interested in applying to the company tend to check the careers page to
understand the openings they have. The organization can use this option available on
their website to get applications and build the talent pipeline.

2. Applicant tracking system: The candidate tracking is done manually using excel data
prepared by recruiters for their reference purpose. There is no centralized tracking
system that connects the hiring managers, department heads hiring and the
candidates which results in lack of co-ordination and possibility of missing out on
potential candidates. An ATS can streamline this process.

3. Digitalization of candidate application, onboarding and documentation process: The

candidate tracking is done manually using excel data prepared by recruiters for their
reference purpose. There is no centralized tracking system that connects the hiring
managers, department heads hiring and the candidates which results in lack of co-
ordination and possibility of missing out on potential candidates. An ATS can
streamline this process.
References:
• https://simplehai.axisdirect.in/
• https://www.investopedia.com/terms/b/brokerage-company.asp
• Internship Experience