KLU DESIGN THINKING FOR INNOVATION

PERSONA FORM

Name: _
(Personal name) (Group desüription)

[ILLUSTRATION GOES HERE]

DEMOGRAPHIC DATA PSYCHOGRAPHIC DATA

Sex: Philosophy/Motto:
Age: Goals:
Place of Residence: Dreams:
Type of house: Fears:
Marital status: Constraints:
Children: Habits:
Others living with family: Influencers:
Education Completed: Heroes:
Profession: Beliefs:
Family Income: Hobbies/Pastimes:
Religious Group: Entertainment Preferences:
Vehicle (if any): Political Preferences:
Medical Conditions (if any): Food Preferences:
Cities/Countries Visited: Fashion Preferences:
Other: Vacation Preferences:

Other:

This person wants more This person wants less