MARKETING TEST: CHOOSE THE BEST OPTION.

1- “We sell our products at lower price in Asian countries.”

A) Premium pricing B) Economy pricing C) Price skimming D) Geographical pricing
2- “Our products have unique quality and expensive.”
A) Penetration pricing B) Premium pricing C) Captive product pricing D) Price skimming
3- ……….. aims to make people aware of the product.
A) Price B) Product C) Place D) Promotion
4- ……….. is the interaction between everybody involved.
A) Place B) Physical evidence C) Process D) People
5- …………is what a brand called.
A) Brand loyalty B) Brand name C) Brand image D) Brand identity
6- …………… buy goods/service.
A) CEO B) Customers C) PR D) Ads
7- ……….. is about the cost of product/service.
A) place B) promotion C) process D) price
8- Staff uniforms, website, badges,…are about ….
A) Price B) Physical evidence C) product D) promotion
9- Well-dressed staff is a/an ………. element.
A) intangible B) promotion C) product D) tangible
10- Marketing is long-term but ……. is short-term
A) promotion B) place C) selling D) adversitising
11- …………. is another company in the same market.
A) Competition B) Competitor C) Specialist D) Marketer
12- …………….. supervises the design team.
A) Graphic designer B) CEO C) Art director D) Copywriter
13- …………………. is to satisfy your customers’ needs and wants.
A) Advertising B) Marketing C) Promotion D) Sales
14- Quality, service, packaging, etc. are about ……………………..
a) Product B) Promotion C) Place D) Process
15- Market share tells you ……….
A) how well a firm is doing B) how much power a firm has in a market
C) how many firms there are in a specific market D) how big a market is
16- Google is a global ……………
a) brand b) market c) ad d) staff
17- “People” is one of the 7Ps of ……………..marketing mix.
A) Product B) Promotion C) Service D) Production
18- A luxurious car is a …………..
A) want B) need C) targetD) place
19- …is “when people like a product and buy it again and again”.
A) brandname B) brand awareness C) brand loyalty D) off brand
20- Our ……….. is only 8%.
A) market B) profit margin C) marketing D) customers