Of

Assignment Brief 1 & 2 – Strategic Management & Leadership

Assignment front sheet

Qualification Unit number and title
Unit A Achieving Strategic Management & Leadership Roles
in Business Organization Success – Thru: Appropriate
Decision Making.

REQUIREMENT: Case Analysis

Pearson BTEC Level 7 Diploma in Strategic
Management and Leadership Unit B Developing Good Morals, Ethics and Positive
Organizational Culture on The Behaviour of Strategic
Leaders & Managers.

REQUIREMENT: Essay with Example

Student name Assessor name

Date issued Completion date Submitted on

February 25, 2023 February 26, 2023

Assignment title Strategic Management and Leadership – Assignment Brief 1 & 2

In this assessment you will have the

Learning Outcome Task Evidence
LO AC opportunity to present evidence that shows you
no. (Page no)
are able to:

Understand the A.1 Identify the actual issues or “Statement of the 1

relationship between Problem”, and other pertinent challenges of the
strategic management business organization.
and leadership.

1 Particularly, on
A.2 Create an “Objective” how to be able solve any
handling critical current or future issues of any company or 1
managerial decision organization.
making. Summarize & analyse all “areas of
A.3
considerations” that causes issues or problems 1
of the industry.
To recognize the A.4 1
Achieve or conduct a SWOT ANALYSIS of any
importance of business organization that affects the
management & productivity of the business industry.
leadership, concept,
theory & application to
2 the success of the
industry – Through,
actual business A.5 Analyse the importance of SWOT ANALYSIS 1
cases analysis As an effective tools for strategic leaders &
activities. managers.
 Be able to properly A.6 Effectively learn how to evaluate appropriate 1
manage the challenges “conclusion and recommendation” – In order to
3 for strategic leaders & improve the productivity of any business
managers. organization.

Be able evaluate the A.7 Effectively learn how to implement the

1
role of strategic recommendations with Plan of Actions, and time
leaders, and managers frame as part of the requirements of case
in achieving analysis.
4
competitive advantage,
through “Case
Analysis” exercises

Develop Good Morals, B.1
Ethics and Positive
Organizational Culture
5 on The Behaviour of
Strategic Leaders &
Managers.
Explain how to promote & develop a good 2
morals, ethics, and positive organizational
culture as part of a strategic leader or manager
of the organization.

Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.

Student signature: Date:

Assignment brief
Unit number and title 1. Developing Strategic Management and Leadership Skills. Thru:
Appropriate Decision Making, with “Case Analysis Exercises”.

2. Developing Good Moral Ethics, Values and Positive

Organizational Culture on the Behaviour of Strategic Leaders &
Managers. Thru: “Essay Type with Examples”.

Qualification Pearson BTEC Level 7 Diploma in Strategic Management and Leadership

Start date February 25, 2023

Deadline/hand-in February 26, 2023

Assessor

Assignment title Strategic Management and Leadership Report (AB #1 & 2)

Purpose of this assignment

1) This assignment will provide you to critically evaluate, analyse, make vital recommendations, &
productive plan of action with time frame, as part of the essential role of strategic leaders and
managers.

Underneath, “Case Analysis” must be answered appropriately using the proper template of the
Case study.

2) To promote & develop a good moral, ethics, and positive organizational culture as part of the
role of a strategic leader and/or manager of the organization.
CASE ANALYSIS

BURGER KING: ORIGINALLY CALLED INSTA-BURGER KING, the company was founded in Florida
in 1953 by Keith Kramer and Matthew Burns. Their Insta-Broiler oven was so successful at cooking
hamburgers that they required all of their franchised restaurants to use the oven. After the chain ran
into financial difficulties, it was purchased by its Miami-based franchisees, James McLamore and David
Edgerton, in 1955. The new owners renamed the company Burger King. The restaurant chain introduced
the first Whopper sandwich in 1957. Expanding to over 250 locations in the United States, the company
was sold in 1967 to Pillsbury Corporation. The company successfully differentiated itself from McDonald’s,
its primary rival, when it launched the Have It Your Way advertising campaign in 1974. Unlike
McDonald’s, which had made it difficult and time-consuming for customers to special-order standard
items (such as a plain hamburger), Burger King restaurants allowed people to change the way a food
item was prepared without a long wait. Pillsbury (including Burger King) was purchased in 1989 by Grand
Metropolitan, which in turn merged with Guinness to form Diageo, a British spirits company. Diageo’s
management neglected the Burger King business, leading to poor operating performance. Burger King
was damaged to the point that major franchises went out of business and the total value of the firm
declined. Diageo’s management decided to divest the money-losing chain by selling it to a partnership
private equity firm led by TPG Capital in 2002. The investment group hired a new advertising agency to
create (1) a series of new ad campaigns, (2) a changed menu to focus on male consumers, (3) a series
of programs designed to revamp individual stores, and (4) a new concept called the BK Whopper Bar.
These changes led to profitable quarters and re-energized the chain. In May 2006, the investment group
took Burger King public by issuing an Initial Public Offering (IPO). The investment group continued to
own 31% of the outstanding common stock.

Business Model

Burger King was the second largest fast-food hamburger restaurant chain in the world as measured by
the total number of restaurants and system wide sales. As of June 30, 2010, the company owned or
franchised 12,174 restaurants in 76 countries and U.S. territories, of which 1,387 were company-owned
and 10,787 were owned by franchisees. Of Burger King’s restaurant total, 7,258 or 60% were located in
the United States. The restaurants featured flame-broiled hamburgers, chicken and other specialty
sandwiches, French fries, soft drinks, and other low-priced food items.

According to management, the company generated revenues from three sources: (1) retail sales at
company-owned restaurants; (2) royalty payments on sales and franchise fees paid by franchisees; and
(3) property income from restaurants leased to franchisees. Approximately 90% of Burger King
restaurants were franchised, a higher percentage than other competitors in the fast-food hamburger
category. Although such a high percentage of franchisees meant lower capital requirements compared
to competitors, it also meant that management had limited control over franchisees. Franchisees in the
United States and Canada paid an average of 3.9% of sales to the company in 2010. In addition, these
franchisees contributed 4% of gross sales per month to the advertising fund. Franchisees were required
to purchase food, packaging, and equipment from company-approved suppliers.

Restaurant Services Inc. (RSI) was a purchasing cooperative formed in 1992 to act as purchasing agent
for the Burger King system in the United States. As of June 30, 2010, RSI was the distribution manager
for 94% of the company’s U.S. restaurants, with four distributors servicing approximately 85% of the
U.S. system. Burger King had long-term exclusive contracts with Coca Cola and with Dr. Pepper/Seven-
Up to purchase soft drinks for its restaurants.

Management touted its business strategy as growing the brand, running great restaurants, investing
wisely, and focusing on its people. Specifically, management planned to accelerate growth between 2010
and 2015 so that international restaurants would comprise 50% of the total number. The focus in
international expansion was to be in (1) countries with growth potential where Burger King was already
established, such as Spain, Brazil, and Turkey; (2) countries with potential where the firm had a small
presence, such as Argentina, Colombia, China, Japan, Indonesia, and Italy; and (3) attractive new
markets in the Middle East, Eastern Europe, and Asia.

Management was also working to update the restaurants by implementing its new 20/20 design and
complementary Whopper Bar design introduced in 2008. By 2010, more than 200 Burger King
restaurants had adopted the new 20/20 design that evoked the industrial look of corrugated metal, brick,
wood, and concrete. The new design was to be introduced in 95 company-owned restaurants during fiscal
2011.

Management was using a “barbell” menu strategy to introduce new products at both the premium and
low-priced ends of the product continuum. As part of this strategy, the company introduced in 2010 the
premium Steakhouse XT burger line and BK Fire-Grilled Ribs, the first bone-in pork ribs sold at a national
fast-food hamburger restaurant chain. At the other end of the menu, the company introduced in 2010
the 1 Ú4 pound Double Cheeseburger, the Buck Double, and the $1 BK Breakfast Muffin Sandwich.

Management continued to look for ways to reduce costs and boost efficiency. By June 30, 2010, point-
of-sale cash register systems had been installed in all company-owned, and 57% of franchise-owned,
restaurants. It had also installed a flexible batch broiler to maximize cooking flexibility and facilitate a
broader menu selection while reducing energy costs. By June 30, 2010, the flexible broiler was in 89%
of company-owned restaurants and 68% of franchise restaurants.

Industry

The fast-food hamburger category operated within the quick service restaurant (QSR) segment of the
restaurant industry. QSR sales had grown at an annual rate of 3% over the past 10 years and were
projected to continue increasing at 3% from 2010 to 2015. The fast-food hamburger restaurant (FFHR)
category represented 27% of total QSR sales. FFHR sales were projected to grow 5% annually during
this same time period. Burger King accounted for around 14% of total FFHR sales in the United States.

The company competed against market-leading McDonald’s, Wendy’s, and Hardee’s restaurants in this
category and against regional competitors, such as Carl’s Jr., Jack in the Box, and Sonic. It also competed
indirectly against a multitude of competitors in the QSR restaurant segment, including Taco Bell, Arby’s,
and KFC, among others. As the North American market became saturated, mergers occurred. For
example, Taco Bell, KFC, and Pizza Hut were now part of Yum! Brands. Wendy’s and Arby’s merged in
2008. Although the restaurant industry as a whole had few barriers to entry, marketing and operating
economies of scale made it difficult for a new entrant to challenge established U.S. chains in the FFHR
category.

The quick service restaurant market segment appeared to be less vulnerable to a recession than other
businesses. For example, during the quarter ended May 2010, both QSR and FFHR sales decreased 0.5%,
compared to a 3% decline at both casual dining chains and family dining chains. The U.S. restaurant
category as a whole declined 1% during the same time period.

America’s increasing concern with health and fitness was putting pressure on restaurants to offer
healthier menu items. Given its emphasis on fried food and saturated fat, the quick service restaurant
market segment was an obvious target for likely legislation. For example, Burger King’s recently
introduced Pizza Burger was a 2,530-calorie item that included four hamburger patties, pepperoni,
mozzarella, and Tuscan sauce on a sesame seed bun. Although the Pizza Burger may be the largest
hamburger produced by a fast-food chain, the foot-long cheeseburgers of Hardee’s and Carl’s Jr. were
similar entries. A health reform bill passed by the U.S. Congress in 2010 required restaurant chains with
20 or more outlets to list the calorie content of menu items. A study by the National Bureau of Economic
Research found that a similar posting law in New York City caused the average calorie count per
transaction to fall 6%, and revenue increased 3% at Starbucks stores where a Dunkin Donuts outlet was
nearby. One county in California attempted to ban McDonald’s from including toys in its high-calorie
“Happy Meal” because legislators believed that toys attracted children to unhealthy food.

Issues

Even though Burger King was the second largest hamburger chain in the world, it lagged far behind
McDonald’s, which had a total of 32,466 restaurants worldwide. McDonald’s averaged about twice the
sales volume per U.S. restaurant and was more profitable than Burger King.

McDonald’s was respected as a well-managed company. During fiscal year 2009 (ending December 31),
McDonald’s earned $4.6 billion on revenues of $22.7 billion. Although its total revenues had dropped
from $23.5 billion in 2008, net income had actually increased from $4.3 billion in 2008. In contrast to
most corporations, McDonald’s common stock price had risen during the 2008–2010 recession, reaching
an all-time high in August 2010.

In contrast, Burger King was perceived by industry analysts as having significant problems. As a result,
Burger King’s share price had fallen by half from 2008 to 2010. During fiscal year 2010 (ending June
30), Burger King earned $186.8 million on revenues of $2.50 billion. Although its total revenues had
dropped only slightly from $2.54 billion in fiscal 2009 and increased from $2.45 billion in 2008, net
income fell from $200.1 million in 2009 and $189.6 million in 2008. Even though same-store sales stayed
positive for McDonald’s during the recession, they dropped 2.3% for Burger King from fiscal 2009 to
2010. In addition, some analysts were concerned that expenses were high at Burger King’s company-
owned restaurants. Expenses as a percentage of total company-owned restaurant revenues were 87.8%
in fiscal 2010 for Burger King compared to only 81.8% for McDonald’s in fiscal 2009.

McDonald’s had always emphasized marketing to families. The company significantly outperformed
Burger King in both “warmth” and “competence” in consumers’ minds. When McDonald’s recently put
more emphasis on women and older people by offering relatively healthy salads and upgraded its already
good coffee, Burger King continued to market to young men by (according to one analyst) offering high-
calorie burgers and ads featuring dancing chickens and a “creepy-looking” king. These young men were
the very group who had been hit especially hard by the recession. According to Steve Lewis, who operated
36 Burger King franchises in the Philadelphia area, “overall menu development has been horrible. . . .
We disregarded kids, we disregarded families, we disregarded moms.” For example, sales of new,
premium-priced menu items like the Steakhouse XT burger declined once they were no longer being
advertised. One analyst stated that the company had “put a lot of energy into gimmicky advertising” at
the expense of products and service. In addition, analysts commented that franchisees had also
disregarded their aging restaurants.

Some analysts felt that Burger King may have cannibalized its existing sales by putting too much
emphasis on value meals. For example, Burger King franchisees sued the company in 2009 over the
firm’s double-cheeseburger promotion, claiming that it was unfair for them to be required to sell these
cheeseburgers for only $1 when they cost $1.10. Even though the price was subsequently raised to
$1.29, the items on Burger King’s “value menu” accounted for 20% of all sales in 2010, up from 12% in
2009.

New Owners: Time for a Strategic Change?

On September 2, 2010, 3G Capital, an investment group dominated by three Brazilian millionaires,

offered $4 billion to purchase Burger King Holdings Inc. At $24 a share, the offer represented a 46%
premium over Burger King’s August 31 closing price. According to John Chidsey, Burger King’s Charman
and CEO, “It was a call out of the blue.” Both the board of directors and the investment firms owning
31% of the shares supported acceptance of the offer. New ownership should bring a new board of
directors and a change in top management. What should new management propose to ensure the
survival and long-term success of Burger King?

NOTE:

You are a management consultant who has been appointed by “Burger King” to conduct an evaluation,
analysis, make vital recommendations, plans of actions to be submitted to the “New Owner of the
company.

Task 1 (LO 1,2,3 and 4 AC A.1., A.2, A.3, A.4, A.5, A.6, and A.7) : Filled-up the Case Analysis
below;

To improve the critical thinking and decision making skills, summarize or identify the following;

ACTIVITIES
I – Background of the case:
II – Statement of the Problem
III - Objective
IV – Areas of Consideration
V – Alternative Courses of Actions
VI – Conclusion & Recommendations
VII – Plan of Actions
VIII – Time Frame
REQUIREMENTS
Minimum of 2 paragraphs.
Minimum of 2 high priority issues.
Depending on the number of “Statement of the
Problem”.
Conduct a SWOT ANALYSIS to all findings or
“Areas of Considerations”. Minimum of 5 “Areas
of Consideration”
Minimum of 5 “Alternative Courses of Actions”.
A summary of “Conclusion” and Minimum of 5
Recommendation.
Minimum 5 Plan of Actions.
Schedules of Plan of Actions implementation.

Task 2 (LO 2 AC B.1)

Explain & give example to the current “New Wave of Code of Business Ethics Issues”, related to
unethical activities in online sector; a) Security of Company Records; b) Employees privacy; c)
Bribery; d) Money Laundering & other internet fraud of hacking into company online system, spreading
viruses & identity or entity theft.
 Evidence Evidence
Summary of evidence required by student
checklist presented

Task 1 Cases Analysis written report. Using the “Case Analysis Template” below.

Task 2 1) Explain & give example, how could you promote & develop a good morals,
ethics and positive organizational culture as part of a strategic leader or
manager of your organization.
2) Essay type with example of current “New Wave of Code of Business
Ethics Issues”, related to unethical activities in online sector; a)
Security of Company Records; b) Employees privacy; c) Bribery; d) Money
Laundering & other internet fraud of hacking into company online system,
spreading viruses & identity or entity theft.

General guidance about assessment evidence

The “Case Analysis written report” must be presented in a professional manner using the “Case Analysis
template” as attached hereunder.

Explain the “Essay Type Questions” with example. The typewritten and/or written presentation must be
supported by printouts of presentation notes and “signed tutor witness statement”.

Students must submit a signed declaration that the work submitted is their own – see the ‘Learner
declaration’ box on page 2 of this assignment.

Note to assessor

Task 1 and 2 must be assessed and returned to the student with summative feedback.

Achievement Summary

Pearson BTEC Level 7 Diploma in

Qualification Strategic Management and Assessor name
Leadership (QCF)
Unit A. Achieving Strategic
Unit Number and Management & Leadership Roles Student name
title in Business Organization Success
- Through Appropriate
Decision Making with Case
Analysis.

Unit B. Developing Good Morals,

Ethics and Positive Organizational
Culture on The Behaviour of
Strategic Leaders & Managers.
- Though Essay Type with
appropriate example.

Criteria Achieved? Comments

Reference (tick)
A.1
A.2
A.3
A.4
A.5
A.6
A.7
 B.1
B.2

Assignment Feedback

Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor signature Date

Student signature Date

 UNIT A: Case Analysis - Template
I Background of the case:

Burger King was founded in the United States, originally celled Insta-burger king, which is the second largest
faster food burger industry after Macdonald. Their reputation has been spread over 76 countries with
approximately 12,000 restaurants during the past 5 decades. This company have represented itself in the
different ways from other’s competitors by focusing on order services, which means that they allow their
customers could change ordered without waiting a long period of time. After reforming their shareholders,
management team observed that the company had some issues on operation productivity, which leading to
value firm declined. As a result, in 2002 they started to minimize the money-losing by selling equity form led by
TPG Capital.
In order to recover the profitability, Burger King started to recruit a talented group of advertising to generate
effective and higher quality of the advertising campaigns, creating new menu of items list to message to
groups of male customers. To revamp individual stores and creating new concept of BK Whopper Bar. Taking
action on those activities, which let the company get more profitable on their sale and production. As a result,
their Initial Public Offering (IPO) have been launched in May, 2006.

II Statement of the problem:

a) What are some effective marketing strategies of Burger King to compete with the highly competitors?
b) What are some ways to boost the sales profit?
C). what are stronger plans to help Burger King becoming well-managed Company?

III Objectives:
a) There are many marketing strategies for Burger King in order to compete with highly potential fast-food chains
like McDonald’s. Firstly, focusing on the product innovation is the most important part to compete with highly
competitors. Secondly, using social media as a tool to marketing the product by using some platforms, such as
Instagram, Twitter, Tik Tok, which are the powerful way to attract more and new customers. Finally, creating
Save Point Programs to reward and push customers to spend more.

b) After generating the effective and powerful marketing strategies, Burger King also need to increase their sales
profit by Invert more healthy food menu, redesign store, and focusing on Online Ordering with faster delivery,
such as Grab Food, Uber, Wow Now, and others delivery companies.

c) Internal core values are very essential for each company includes Burger King. In order to becoming on the best
well-managed fast-food company, Burger King need to complete a lot of things to reach their goal. Firstly, they
should develop a strong and clear vision of the company’s target. Then, generating a clear mission plan with
deadline of each cases. Moreover, focusing to Employee training and development programs, which is very
important to produce quality staffs with high talent. Finally, applying modern technology to improve customers
experiences and easy to manage online system.
 Areas of Considerations:
IV
Particular S W O T
Other burger
company, such
as Macdonald,
have good
financial status
Financial Fluctuation of
Management: Having limited source Economics has
Raising more of revenues from only International affected on Real
capital in order to franchise and owner expansion, such Estate price,
compete with Cooperation with giant ship of restaurants as opening new which increases
competitors Partners, such as Dr. mostly based in the locations and new the rental cost
Pepper, Seven-up United States inverted products
Limited
regulation by
the government
related to Safety
Expand more Food by Food
branch and Drug
internationally Admiration
across the others (FDA)
nations, such as
Asia, middle-east, Consumers
…. acknowledge
more about the
Time to promote disadvantages of
to growing eating fast foods
Marketing and International Brand Ignored about healthy economic which leading to
Promotion: Image and well-known food and Drink Menu countries while more health
focusing only on burger company fast-food industry issuers, such as
one group of Have limited amount is lacking, such as diabetes, high
customers Specify to young of advising to general Cambodia, blood pressure,
males’ consumers Customers Vietnam, … and so on.
Restaurant service Inc.
(RSI) cooperation was
distributed, which
leading to lower cost
of expanse.

Modernize kitchen
aid, which support
franchises to cook
faster and effective in
a short period of time

Design concept of Bring new

20/20 attract more program training
customers by its to acquire to
Operation Aspect: interiors and exteriors employees in Unwell-
having limited design such as drive- Lacking management order to make a management
originating for thru, dining could lead to lower huge change in leading to the
franchised environment, theme capital of requirements better ways in the high cost of
partners look colours. of franchises company. expanses
 Competitors
Human Resource Have limited career Investing more in from all over the
Aspect Having many years of developing programs technology to world of fast-
experiences in training strengthen the food industry
new employees Low performance of Human Resource with high and
management team processes talent team
Boosting efficiency
through installation of
POS (Point-of-Sale)
register systems, Improving more Internal
which is easy to customers resistance of
control, manage experiences. adopting to the
inventory. Could leading to new technology
cyber-attacks, or Expansion of
Technology Enhance customer lacking some private digital marketing Cyber security
Aspect: experience, which is documents, such as strategic, which threats could
easier to use, more information of could spread result to
convenient, secure and customer experience, directly to target customers data
trustable. finical documents customers. leaked.

V Alternative Courses of Actions

a) Cooperation with logistic or delivery partner in order to providing faster delivery experiences to customers, which
result in high sale amounts.

b) Expansion their franchised to others countries in order to becoming intentional brand image.

c) Innovation Menu by focusing on the healthier food and vegan food to target more customers from different
backgrounds.

d) Creating Reward Programs to attract and enhance more customers to spend more and save more points, which can
use those points to exchange others foods or refreshing drinks.

e) Using powerful platforms or social medias in order to spread the marketing promotion to the right consumers,
such as Facebook, Instagram, Twitter, Tik Tok, and others popular tools.

f) Hiring the talent top management team to lead the company and training staff to be more proactive and productive
and ready for adopting to change in the company.

g) Modernize technology to attract more customer by online ordering and e-payment, which is lead to more sale
amount.

VI Conclusion & Recommendations:

a) Burger King should adopt effective marketing strategies by innovating its products, using social media marketing,
localizing its marketing campaigns, creating loyalty programs, and collaboration with other brands companies,
such as Coca Cola, Dr. Pepper, Seven-up, and others brand to getting low-cost of material.

b) Burger King should spend budget for Market Research and Development in order to promote its marketing
campaigns to increase its market awareness from many kinds of target customers.

c) Being Well-Operation company is the important key to help Burger King sustainable success and growth in the
fast-food hamburger industry. Burger King should create strong visions and implement missions to achieve what
they have planned in order to strengthening brand identity globally.

d) Burger King should focus on the strength of internal staffs. Investing in employee short-course and long-course
training, which result in quality staffs who could serve more for the customers, could lead to more profitability.
 e) Embrace modern technology to support all franchised companies with high standard system, such as POS system,
Online ordering, E-payment, reward program, and gaining more information related to trend and preference of
customers’ experiences.

VIII Time Frame

a) Month 1-2: Conduct market research and analysis to determine the customers’ trend and preferences. Getting
Memorandum of Understanding with delivery partnerships to enhance quick delivery.

b) Month 3-4: Generating new menu food and drinks, which including healthier and vegan foods to variety of
customers.

c) Month 5-6: After receiving the right and effective research of taste, preferences, and trends, Burger King could
launch a huge marketing advertisement to promote their new innovation foods and drinks to communities by using
popular social medias and MOU’s partnership.

d) Month 7-8: Creating Reward Program as a tool to absorbed more customers, by using saving point policy, inviting
friends, others exclusive deals, and special occasions.

e) Month 9-10: Training employees to becoming more productive on their skills, such as cooking, packing, cleaning,
and their majors. After receiving quality staffs, it could help Burger King to reduce cost of operation, minizine
internal issues, and getting more outcome, which result in more profitability of the company.

f) Month 11-12: Fixing some issues of feedback from customers, by input new solution and monitor the outcomes in
order to ensure the long-term success of the action plan.

VII Action Plans:

1. Improve Product quality, limited time offer, special occasion

menu and innovation menu
2. Generate effective market plans and advertise through social
media, traditional and in store advertisement.
3. Modernize restaurant to get interesting looks, and easy to drive-
through
4. Partnership with third party delivery company to get premium
service.
5. Lunch Mobile app with reward program and security e-payment,
which partner with credit card companies to receive more
additional benefits.
6. Investing in staffs, which is the cores values to provide services
to customers.
UNIT B: Essay type:

1) Explain & give example: As a strategic leader or manager, how could you promote and develop
good morals, ethics and positive culture in your company?

ANSWER:

Becoming a strategic leader or manager is required a lot thing to practices and understanding about the
whole company and staffs. In order to promote and develop good morals, ethics and positive culture in my
organization, there are four things to achieve them.

Firstly, setting a clear set of mindsets of a leader is very important to remote the behaviour and values of the
entire team. Those mindsets are included honest, sharing, Can-do, decision-making, and respect. For
example, there is an account who had cheated on the company in order to gain more money, if there is
happened to the company it will affected to whole organization caused by not obey the mindset of honest.
Moreover, having effective communication is a tool to understand each other’s between staffs and board
directors. As a strategic leader, communication is not only speaking but also needed to listen to our team
about their issues, in order to provide the suitable solution back to the team. On top of that, strategic
manager should apply recognize and reward ethical behaviour. Acknowledge and reward employees who
obey good moral and positive culture is main role for leader to think and practice. For instance, a CEO
could promote good morals, ethics and positive change to the organization endless they have recognized
their behaviour through their own actions. Finally, strategic leader is also need to generate sharing
environment to the whole team in order to make positive changes. Motivating low-position staffs to top
management teams is a task for leader to implement by sharing experience, knowledge, and safe report
working environment.

In conclusion, ensuring the long-term success and sustainability of the company is needed a strategic leader
to generate the right mindsets, good communication skills, having recognize and reward behaviour, and
produce sharing environments. Those factors are the keys of leaders to promote good morals, ethics and
positive cultures.
2) How could your industry avoid the current “New Wave of Code of Business Ethics Issues”,
that are rampant with unethical activities in the Information Technology, such as;

a) Cyber security breach of Company Records that compromise the client and employee’s privacy.
b) Money Laundering, Online scamming, Fraud, and Identity theft.

Please support your recommendation with example.

ANSWER:

In order to avoid this new satiation of New Wave of Code of Business Ethics Issues in the information
Technology industry, as a company should strengthen cyber security of client and employee’s privacy.
There are many ways to prevented cybersecurity breaches of an organization.
Firstly, software hardening, which is the process of making software more secure and resistant to attacks or
hacks, is very popular in use in cyber security. Normally, there is always a software updates that appeared
for users to click on update to acquire new version of the application. For example: Apple products are
always updated their IOS to old version to ensure the IOS system is up-to-date and latest version of security
features. Move rover, two factor authentication function is also well-known tool for user to apply to keep
their privacy more secure. For instance, Telegram, is one of the most powerful social medias tool, has this
control panel to support users to protect their database with strong passwords, multi-factor authentication,
and attached with the personal email address in order to back up or recover their account in case it was lost.
On top of that, encrypting process, which is converting plain text into different language to protect sensitive
data. For example, accessing a website with “Https” is more secure than others websites, which using
SSL/TLS protocol. Most trusty websites always start with this “Https”, such as “https://www.google.com”.

In this current Code of Business Ethics Issues in the Money laundering, online scamming, Fraud, and
Identify theft, there are several strategies to prevent those issues. The first strategy is that implement strong
security measurement. The company should have security measure to protect their customer databases and
transactions. For example, organization could use their use server and firewalls in order to protect
customers information. Second strategy is that educate employees to acknowledge more information
technology. The organization should hire professional trainers or IT department former to provide more
information how to identify and prevent fraudulent activities. For example, when employees shipping
online by organization devices by input some credit card information on untrusty websites, which result in
online scamming or identity theft. The third strategy is that apply Anti-Money Laundering policies to the
origination. These policies should include identifying and verifying customer identities, monitoring
customer information, including suspicious activities.

In conclusion, origination have been modernizing their technology should consider clearly in term of cyber
security breach, money laundering, online scamming, fraud and Identity thief, in order to protect client and
customer’s information.