Syed Mohammed Ali

Dubai, United Arab Emirates

Email: syedma999@gmail.com
Mobile / WhatsApp: +971 54 786 5339
LinkedIn: linkedin.com/in/syedma999

A Strategic Marketing and Business Leader with 15 years in Multiple

Industry, Driving Sales in short period of time. An Engineer, An IBMer,
Brazilian Media Star for Success in Business Intelligence at Sadig, Brazil.
Certified by Industry Leaders for Best Practices and Compliance.

Summary
Experienced Business Process and Management Professional Mastering the Online Business and Marketing
with Expertise of Process Enhancement for max Performance for individuals and teams. Skilled in CRM Strategy,
AI, Cognitive Marketing, Analytics, Digital Marketing, Advertisements, Bot Strategy, Search Engine Optimization
(SEO), Web Server, Website Development, E-commerce Operations, Management, Off-Page SEO, Business
Planning and Cyber Security. Strong Leader and a futuristic professional. IT Services and ensure their effective
delivery, management and improvement to meet company and client needs. Active stakeholder and driver in
underlying operations process and infrastructure, to direct continuous improvements across the supporting teams
to meet existing customer contract/ statement of work, Service Level Agreements (SLAs), and Operating Level
Agreements (OLAs) and compliance requirements. Talented Marketing Leader with a demonstrated track record of
success in both traditional and online marketing. Proficient in planning, implementing and overseeing campaigns
for high-value clients.

Experience
Head of Marketing
ALINAAZ
Feb 2017 - Present (5 years 9 months +)
Design and implement comprehensive marketing strategies to create awareness of the company’s
business activities. Supervise the department and provide guidance and feedback to other marketing
professionals. Produce ideas for promotional events or activities and organize them efficiently. Plan and
execute campaigns for corporate promotion, launching of new product lines etc. Monitor progress and
submit performance reports and track Google Analytics. Responsible for producing valuable content for
the company’s online presence, editorial design and organizing the company’s publications. Conduct
general market research to keep abreast of trends and competitor’s marketing movements. Control
budgets and allocate resources amongst projects. Become the organization’s agent towards external
parties such as media, stakeholders and potential clients and build strategic partnerships.

Director of Ecommerce
Future Sphere FZC
Jan 2016 - Jan 2017 (1 year 1 month)
Managing the website and online store. Overseeing digital marketing strategies and Online
Merchandising. Interviewing and hiring employees. Establishing goals for the team. Setting the
company up for success. Defining ecommerce product pricing strategies. Communicating with
suppliers. Forecasting demand (especially during the holidays). Overseeing sales performance
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 Marketing Manager
Bonne Vie Management Solutions
Jan 2008 - Dec 2015 (8 years)
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our
front door. Deploy successful marketing campaigns and own their implementation from ideation to
execution. Experiment with a variety of organic and paid acquisition channels like content creation,
content curation, pay per click campaigns, event management, publicity, social media, lead generation
campaigns, copywriting, performance analysis. Produce valuable and engaging content for our website
and blog that attracts and converts our target groups. Build strategic relationships and partner with
key industry players, agencies and vendors. Prepare and monitor the marketing budget on a quarterly
and annual basis and allocate funds wisely. Oversee and approve marketing material, from website
banners to hard copy brochures and case studies. Measure and report on the performance of marketing
campaigns, gain insight and assess against goals. Analyze consumer behavior and adjust email and
advertising campaigns accordingly

System Operations Specialist

IBM
Dec 2006 - Dec 2007 (1 year 1 month)
Contribute directly to the strategy, development and quality of IT Service Management and the
company’s service delivery capability. Instil service orientation and ITSM awareness. Own specific
IT Services and ensure their effective delivery, management and improvement to meet company
and client needs. Active stakeholder and driver in underlying operations process and infrastructure,
to direct continuous improvements across the supporting teams to meet existing customer contract/
statement of work, Service Level Agreements (SLAs), and Operating Level Agreements (OLAs) and
compliance requirements. Create, monitor, and report on a comprehensive set of metrics and KPIs
based on the IT service deliverables and the agreements above. Own and lead the execution of the
process development and improvement roadmap for multiple ITIL processes to improve alignment and
business outcomes. Develop both short- and long-term service and process goals and maturity levels
to be achieved over the specified time period. Partner and collaborate with other teams to deliver a
holistic ITSM program with a coordinated set of continuous improvement initiatives. Work within the
management structure to provide thought leadership on ITSM and ITIL process development, the
current position, roadmap and strategic direction.

Education
Jawaharlal Nehru Technological University
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2002 - 2006

Little Flower Junior College - India

High School Diploma, Mathematics and Computer Science
2000 - 2002

St Paul's High School Hyderabad

High School Diploma, General Studies
1987 - 2000

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 Licenses & Certifications
C Language - Jeevan Scientific Technology Limited

TS: Microsoft .NET Framework - Application Development Foundation - Jeevan

Scientific Technology Limited

Java SE 7 Programmer II - Jeevan Scientific Technology Limited

Oracle Database 12c: SQL Fundamentals - Orbit IT Consultancy and Education

Society

Cisco Certified Network Associate Data Center - Netmetric Solutions

Microsoft Certified Solutions Expert (MCSE) - Netmetric Solutions

Business Etiquette and Professionalism - IBM

Google Shopping Ads - Google

Issued Mar 2021 - Expires Mar 2022
75744700

Drive Advertising Revenue with Google Ad Manager - Google

Issued Apr 2021 - Expires Apr 2022
76846370

Shopping Ads Certification - Google

Issued Mar 2021 - Expires Mar 2022
75744696

Technical Skills
Digital Marketing • Management • Marketing Strategy • Customer Relationship Management (CRM) •
Search Engine Optimization (SEO) • Website Development • E-commerce SEO • Facebook Marketing •
Marketing • Social Media Marketing • Online Marketing

Declaration:

I hereby declare that all the above information is correct and accurate. Syed Mohammed Ali

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