Karthick M Mail:Karthickkesavan8@gmaiI.

com
Mobile: +91-9994434877

JOB OBJECTIVE
Dynamic professional seeking a challenging role with an organization of repute to leverage my Sales and
Marketing expertise and to work in line with the company's business development plans.
PROFILE SUMMARY
• Endowed with a passion for winning as evinced through 7+ years of professional experience
encompassing Channel Management, Client Relationship and Team Management.
Hands on experience in increasing the sales revenues, exceeding targeted sales goals, developing profitable &
productive business relationships with key influencers, building an extensive client base from scratch.
Adroit in understanding the prevailing market, analyze the business requirements and devise strategicsales funnel to
ensure customer acquisition, identify & implement the proven methods to improve sales.
Well versed in defining pricing strategy for products/services, preparing invoices and delivering
compelling presentations to clients and assist them in taking the buying decisions.
Flair for taking newer initiatives, able to communicate effectively with inter-department and clients Technology
savvy, an advanced user of Microsoft Office applications, possess a strong interpersonal, communication and
analytical skills.
CORE COMPETENCIES

• Business Forecast • Marketing Strategy • Product Penetration

• Customer Retention • Team Management
• Customer Relation
• Escalation Handling • Channel Management.
• Key Account Management

WORK EXPERIENCE

Guiltfree industries ltd as a Key accounts executive – TN from March 22 to till date.

 Job Responsibilities:
 Key Accounts Executive for Tamilnadu based at Chennai.
 Responsible for National & Regional Key accounts sales and executions and E-commerce accounts also.
 Distributors handling.

 Key Resposibilities:
 Responsible for sales growth and Target Achievement in TN.
 Instore executions, Sales planning, Customer management, People Management & Commercials
 Relationship management across accounts and distributors.
 Tracking all PO’s end to end.
 Delivering focus brand Volumes and Values growth by ensuring deployment of Secondary visibilities.
 Analyse and review sales and off-takes by brand and account wise to take actionable and make business plan.
 Store Managers Dialogue/Feedback- Sharing Month FAP/Promo/NPD/Store Performance
 Monitoring Visibility Scores
 Forecasting and Maintaining fill rates across accounts and across distributors.
 People Management- Promotors & Merchandisers team- Training and development .

Hindustan Coca-Cola Beverages Ltd worked as a Key Accounts Executive – TN South from April 2019 to
March 2022.

 Job Responsibilities:
 Primary and secondary target to be achieved by coordinating and executing all sales and distribution related plans and activities and to
guide front liners so as to ensure target achievement for the assigned territory.
 Expand the business network through appointment of new distributors and maintaining the existing local distributors and corporate
 accounts.
 To regularly evaluate distribution gaps in terms of fill rate, servicing and take corrective actions
 Collect market information, collecting competitor's data, analyzing the same.
 Co-ordination with C&F timely dispatches.
 Analyzing monthly and quarterly sales reports by brand wise and account wise.
 Relationship management across accounts and distributors.
 Team Management.

The Himalaya Drug Co, worked as a sales officer- Chennai from April 2018 to March 2019.
 Job Responsibilities:

 Handled Modern Trade and General trade

 Responsible for sales Target Achievement
 Delivering focus brand Volumes and Values by ensuring deployment of Secondary visibilities.
 Analyzing monthly sales reports by brand wise and account wise Commercial Hygiene Sales and Claims
 Analyzing of market conditions, competitor activities
 Distributors for maximizing the growth potentials; motivating them by indicating their performances, maintaining inventory levels.
 Retailers and wholesalers regarding sales and market trend and to drive healthy and continues business.
 Tracking and ensuring Effective market coverage, Lines sold, range availability, Visibility & display execution

SHEENLAC PAINTS PVT LTD, worked as a sales officer Chennai North from April 2015 to October 2017
 Job responsibilities:
 Achieving Primary & Secondary sales targets.
 Responsible for Channel sales and distribution in the assigned territory.
 Efficient communication and utilization of Trade Schemes.
 Preparing monthly sales reports of brand, retailer wise performance.
 Competition Analysis and reporting
 Addressing Customers Complaint and finding solutions.

 Develop relationships across retailers and distributors.

ACCOLADES

Handling distributors around many parts of Tamil Nadu. Achieved the

targeted sales & volume of the assigned territory.
Generated brand awareness through various demand generation activities.feedbacks from clients
for resolving their issues on time.
EDUCATIONAL DETAILS

 Completed MBA in Marketing and Logistics from Kalasalingam University, Srivilliputur India in 2015.
 Completed Bachelor of Commerce from Yadava College, Kamarajar University, Madurai, India in 2013.

PERSONAL DETAILS

Date of Birth : 03-December-1992

Languages Known : English and Tamil
Address : Mettu street, Vdapalani.
Chennai – 600026.
Place: Chennai Karthick M.
Date: