MANOKAR K

E-mail: manokar.6k@gmail.com| Phone: +91 9962999530| Location: Chennai, India

AREA MANAGER| FMCG PRODUCTS

 Dedicated & highly motivated professional with17+ years of rich experience in Sales & Marketing, Channel Sales Management,
and leading Territory initiatives
 Expertise in selling FMCG - Skincare, food, Nonfood and Telecom product;
 Proven experience in developing and managing an efficient distribution network to improve sales performance
 Demonstrated experience in networking, exploring, and finding suitable channels to distribute products
 Excellent knowledge of the assigned territories and ability to man competitors
 Proficient in maintaining strong business relations with stake holders such as partners, dealers, and customers
 Excellent training personnel and capable of leading teams and committed to professional development
 Strong communication skills with an ability to communicate across different levels of an organization
 Excellent time management and organizational skills with the ability to multi-task and manage changing priorities and follow up
to resolve pending items

KEY RESULT AREAS

Area Sales Management Strategic Planning Territory Management
Business Development Market Penetration Relationship Management
Product Management Customer Service Team Management
Sales & Marketing B2B Sales Training & Development

Universal Corporation Ltd | Are Sales Manager | 1st Oct 2022– Till Date

 Responsible to maintain and grow the food and Nonfood products Duracell battery, Skincare (KareMed) and Food products,
(Disano) on GT business in Chennai
 Driving SKUs of Duracell, Skincare, Baby care and food products into medical shop, supermarkets, and Electrical shop. Handling
a team of 9 SO and 70 Distributors to achieve sales targets
 Handled primary and secondary target achievement, market research and development
 Checked product visibility, PO’s, benchmarking, range selling, retail and distribution sales, depth selling & width selling
 Implemented territory, market penetration and sales execution strategies to consistently attain and exceed goals
 Monthly turnover is 70 lakhs

Hamdard Laboratories Ltd | Area Sales Manager (Under the payroll of Creando Associates) | Nov 2020 – Dec 2021

 Driving SKUs of OTC products into pharmacies and supermarkets

 Handling a team of 7 Business Executive, 2 Super Stockiest and 100 Distributors to achieve sales targets. Appointing New Super
Stockiest Distributor, Addition of new retail outlet
 Directly reporting to Regional Sales Manager (RSM)and I am handling Tamil Nadu and Kerala regions
 Accountable for GT (General Trade), (Supermarket), Wholesale and Pharmacies
 Effectively conducting weekly/monthly team meetings and discussing on products and other issues
 Providing excellent training to the team members along with skill development, selling pitch, distributors, and outlet
 Monitoring team’s performance and motivating them to reach targets
 Accountable for stock handling, on-time delivery, payment collection and, getting orders from product channel partners
 Extensively conducting market research and analysis, development
 Working with management to determine sales forecast and develop sales plan Achieve Brand wise target, Develop metro team
for next level
 Cold & Cough remedy, Immunity boosters, Skin & Beauty care, Wellness products, Hair care, Male Healthcare, Woman
Healthcare pain care. Monthly turnover is 55 lakhs
Valeo Nutra Pvt Ltd, Chennai, India | Are Sales Manager | Oct 2019– Oct 2020
 Responsible to maintain and grow the Skin Care products, on GT business in Chennai
 Key role involvement in distribution management and Handling a team
 Involved in recruiting new distributors, maintaining the existing outlet and addition of new retail outlet
 Provided excellent customer service and assisted retail stores in implementing in store branding

VLCC Personal Care Limited, Chennai, India Sales Executive | Apr 2018 – Oct 2019
 Responsible to maintain and grow the Skin Care products, Skin Care Division on GT business in North Chennai
 Maintained the sales growth and involved in distribution management and team management
 Accountable for generating sales, direct marketing, boarding’s, personal selling, public relation, sales promotion, coordination
with delivery team regarding on-time delivery
 Conducted exercises such as direct marketing, conference participation, commercial seminars etc to propagate the awareness
of VLCC Products and win subsequent sales
 Researched suitable conference targets and propose budgets to be agreed with the Business Development
 Maintained excellent relation with the agencies/distributors to achieve the desired organization goal
 Handled a team of ISR 2, and motivated them to achieve the targets
 Submitted activity and results reports, such as daily call reports, weekly work plans, and territory analyses
 Prepared transaction reports and maintaining expense accounts; and working effectively to expand customer base

Cavinkare Private Limited, Chennai, , India Area Sales Officer | May 2015 – Jan 2018
 Sustained and grew Cavin’s milk products, Dairy Division on GT, Institutional, HORECA Business, in South Chennai
 Increased sales and promotions which can build rapport while meeting the marketing objectives
 Developed marketing plans for new products and ability to collaborate with team members. Identified the full base of possible
target customers by direct marketing and research
 Coordinated with delivery team regarding on-time delivery and maintained key relationships with channel partners
 Research suitable conference targets and propose budgets to be agreed with the Business Development Group
 Handled a team of TSI 4, and motivated them
 Appreciated by the management for achieving targets in Aug – Oct of 2017

Vodafone South Limited, Chennai, India | Team Leader | Mar 2003 – Apl 2015
 Handled corporate accounts and ensured that all their queries are resolved on time
 Trained and mentored 17-member team and enabled them to perform par excellence
 Handled weekly review meetings, attendance processing and incentive processing for the entire team
 Managed the team activities including MNP driver, NCV drive and training new recruit
 Responsible for timely collection of receivables and documentation
 Distinction of cracking 45 new projects
 Distinction of achieving

 Best Performer for New Account Cracking in 2008  Best Performer award - IPL Contest in 2011
 Best Performer award - Dongle contest in 2010  Best Performer award – Diwali Contest in 2013

EDUCATION & CREDENTIALS

Education  Bachelor’s degree in History from Madras University, Chennai | 2003

PERSONAL DETAILS
Date of Birth : th
27 May 1981
Gender : Male
Languages Known : Tamil and English
Address : No 139/146, Periyar Pathai, Choolaimedu, Chennai – 600 094