Business Case Study Analysis

Introduction

Benjamin Pang is the founder of BP Tea. He is a Chinese-Canadian entrepreneur who

was born and raised in Vancouver, Canada. He started BP Tea in 2007 as a way to promote the

health benefits of herbal tea and to provide people with an easy and convenient way to enjoy tea.

BP Tea is a company that specializes in the production of high quality, natural herbal tea

infusions (Battle, 2017).  Bp tea prides itself in ranking as the no 1 tea brand store by sales across

the country. As a result, the company is considering and expansion strategy through out Asia to

help boast sales and presence in the Asian market.

BP tea is a premium Hong Kong brand that specializes in hand-crafted, organic loose leaf

tea. It has become a popular choice among tea enthusiasts and is available in many Hong Kong

cafes, restaurants, and specialty stores. The brand is known for its unique flavor profiles and a

commitment to quality (Uttama, 2021). BP tea has also won numerous awards and is recognized

by the Hong Kong Speciality Tea Association. The brand also has a strong presence online, with

a website, YouTube channel, and social media accounts.

Strategies that contribute to The Company’s Success

The company has been keen to provide consumers with tea heritage from various parts of

the world and the same time integrating lifestyle. The mass consumption was witnessed when the

company used the bubbling tea culture in Asia and presented it in a difference but consistent with

the local culture. One can find a variety of bubble teas in Hong Kong. Popular flavors include

lychee, taro, honeydew, sesame, and mango (Battle, 2017). Bubble teas are usually served with

tapioca pearls and a variety of flavors, including condensed milk, honey, sugar syrup, and fruit
syrups. Some of the most popular bubble tea shops in Hong Kong are Chatime, Sharetea, Coco,

and Yifang.

BP Tea Hong Kong does integrate a freshly brewed tea drinking experience and lifestyle

in their stores. Each store offers a range of freshly brewed teas, from herbal teas to fruit teas, and

a selection of teaware and accessories (Battle, 2017).  Customers can also enjoy various

activities, such as workshops and tasting events, in the stores. The stores also feature a unique

and modern design, with a focus on the tea drinking experience.

Recommendation

BP Tea Hong Kong should focus on increasing their marketing efforts to reach a larger

audience and create more awareness of their brand. Utilize various marketing channels such as

social media, television, and radio to reach potential customers. BP Tea Hong Kong should

introduce new flavors to their tea products to increase customer interest and attract more

customers. The brand should expand their operations to new locations in Hong Kong. This will

help them reach more customers and increase their market share. Also, they are able to establish

partnerships with other companies. The company could consider partnerships with other

companies that can help them reach a larger audience and introduce their products to more

potential customers. Just like in Hong Kong, it is wise for the company to focus on customer

experience. They should focus on creating a positive customer experience (Uttama, 2021). This

can be done by providing good customer service and offering promotions and discounts.

Conclusion

BP Tea Hong Kong has immense potential in the Asian market because the region is one

of the most populous and fastest-growing areas in the world. This gives BP Tea an opportunity to
reach a large and diverse consumer base. Additionally, Hong Kong is a major financial and

business hub, so companies like BP Tea can take advantage of the city's strong infrastructure and

extensive network of business contacts. Furthermore, the city has a strong reputation for food

and beverage quality, which can work in BP Tea's favor. Hong Kong's strategic geographical

location in Asia makes it an ideal hub for international businesses. All these factors combined

make BP Tea Hong Kong an attractive option for the Asian market.
 References

Battle, W. (2017). The World Tea Encyclopaedia: The world of tea explored and explained from

bush to brew. Troubador Publishing Ltd.

Uttama, N. P. (2021). Open innovation and business model of health food industry in

Asia. Journal of Open Innovation: Technology, Market, and Complexity, 7(3), 174.