A proposal on the 55th Anniversary of the HKBU School of

Communication
2023 will be the 55th anniversary of the founding of the HKBU School of Communication. In order
to make this anniversary become a high-level cultural feast, a high-grade exchange event, a
high-quality style display, and an important landmark event for the School to open a new era, this
proposal is specially written to ensure the better implementation of the School anniversary. The
proposal includes the theme of the anniversary, target audience of the anniversary, the key
information to be delivered of the anniversary, proposed activities of the anniversary, the
corresponding promotional articles, gala dinner speech, and gala dinner press release. The details are
as follows:

A. Introduction
(1) Theme
With the theme of "Starting a New Journey and Achieving a New Leap", a series of commemorative
activities were held around the main line of academic celebrations, humanistic celebrations and
alumni celebrations, fully displaying the achievements of the School, condensing the spirit of the
School, and enhancing the brand influence of the School.

(2) Target audience

All units of the university, all teachers, students and staff, retired old comrades, alumni and friendly
colleges at home and abroad, and all people from all walks of life who care about and support the
construction and development of the School.

(3) Key messages

Through the 55th anniversary celebration, showcase the achievements of the School over the past 55
years; Inherit the entrepreneurial spirit of the School; Gather the selfless feelings of alumni at home
and abroad to their alma mater and work together to build and develop the School better; Show the
School's courage to stand at the forefront of the new era and take a global perspective.

B. Proposed Activities
(1) Academic activity
● Timeline：from April 2023 to November 2023
● Type: academic celebration
● Objective:
Build an academic exchange platform, strengthen in-depth academic exchanges of talents, enhance
friendship, enlighten thinking, realize resource sharing, and help the academic capacity building of
the School. To further understand the latest trends and frontiers of the industry, stimulate students'
enthusiasm for innovation and scientific research ability, broaden their academic horizons, and lay a
solid foundation for the future academic road.

● Illustration：
A number of academic activities will be held on campus, which will span from April to November
2023. The guests of the academic activities will be outstanding professors from various universities,
outstanding talents in the industry and outstanding alumni, etc. The academic activities will be
themed with "communication", sharing unique insights and making academic reports on cutting-edge
issues and important insights in the field, such as Asian Advertising Scholar Forum, The Forum of
Inheritance and Innovation of Media Education, Film Education and Chinese Film Studies Forum,
etc.

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(2) "School of Communication in Memory" historical materials collection activity
● Timeline：from January 2023 to March 2023
● Type: humanistic celebration
● Objective:
Bearing in mind the history of running the School, showing the achievements of the construction and
running of the School, expanding the social influence of the School, stimulating the enthusiasm of the
teachers and students of the School to know and love the School and honor the School, adding a vivid
greeting card for the birthday of the alma mater to better show the cultural connotation of the School.

● Illustration：
The activity was promoted through social media, EDM and other channels to collect all the teachers
and students of the School of Communication, alumni and people from all walks of life, which can
reflect the historical changes and development of the School and have the value of memorial,
collection, exhibition and research historical materials and materials.

(3) Exhibition of the School History Exhibition Hall

● Timeline：from January 2023 to September 2023
● Type: humanistic celebration
● Objective:
By holding the history exhibition to leave a mark on the 55-year development of the HKBU School of
Communication, provide a place for freshmen to receive their first professional education, and serves
as a window for all sectors of the community to understand the contributions of the School to the
society, highlighting the unique media spirit of the School.

● Illustration：
The history of the School of Communication will be displayed in a variety of ways, including photos,
videos, audio and video, and physical displays. The exhibition contents can cover the changes of the
School, the collection of previous emblems of the School, the faculty, the practice system,
well-known alumni, the silhouettes of major activities, the awards of the School, etc. Specific display
materials and objects include but are not limited to:

a. Biographies, monographs, manuscripts, letters, photographs, inscriptions, awards, letters of

appointment, as well as memorable teaching, office and daily necessities of famous scholars
and distinguished alumni;
b. Transcripts, photos, audiovisual, inscriptions and news reports of social dignitaries and
celebrities at home and abroad during their inspection, visit, visit, speeches and lectures;
c. Representative certificates of teachers, students, staff and alumni participating in major
domestic and foreign activities (including academic activities, social activities, important
competitions), award certificates at or above provincial level, medals, pictures, audio and
video materials, etc.
d. Old photos, plaques, sculptures, models, teaching aids, instruments and equipment that reflect
the School in different periods;
e. Printed matter with historical value and commemorative significance, various documents,
certificates, badges, School badges, School standards, awards (trophies, medals), gifts, etc.,
produced and distributed by the School in its early days;

(4) Alumni returning to campus activity

● Timeline：from March 2023 to November 2023
● Type: alumni celebration

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● Objective:
First of all, enhance the relationship between alumni and alma mater, strengthen the contact between
alumni and alma mater, and cultivate alumni's sense of belonging to alma mater. Secondly, through
alumni sharing, students can gain the experience of their predecessors and have a clearer plan for
their future. Furthermore, understand the career status quo and future development trends of alumni,
so as to better play the role of alumni in the construction of the School, build a resource sharing
platform, and promote the common development of the School and alumni. Finally, the return of
alumni helps to create a good atmosphere and expand the influence of the celebration.

● Illustration：
Contact alumni to return to the alma mater on the anniversary day. Activities include alumni
registration, campus visit, participation in celebration activities, and participation in alumni sharing
sessions. Specific activities are arranged as follows:

a. Registration
On the day of the celebration, alumni are required to register at the School registration point of
AAB. After the registration, they can receive souvenirs, including the commemorative student ID
card, which can be stamped at the campus different registration point, library signature wall,
dormitory building and canteen.

b. Campus visit
After registration, alumni are free to visit the campus and participate in greeting activities. There is
a blue and white cabin in AAB, which is the special version of the "photo experience hall" for the
School anniversary. Alumni can take 1-inch photos here and paste them on the commemorative
student ID card. In addition, CVA's "I love hkbucomm 55" and "Student ID Card" are also good
places to take photos. In addition, in front of the library, there are alumni returning signature wall,
alumni postcards, alumni souvenir area, and other greeting activities for alumni to participate in.

c. Participation in celebration activities

During the celebration period, the School will hold a variety of activities, such as the History
Exhibition Hall, alumni sharing session, academic activities, expert lectures, etc. Alumni can
participate in relevant activities according to the time of the activity.

d. Alumni sharing sessions

Invite some of the excellent alumni back to campus for sharing sessions, which can take the form
of lectures, salons, and symposia to show how they have turned their passion into creative pursuits
in different industries. The content can include reminiscences of their campus life, insights and
insights into the industry, and interesting and meaningful work experiences.

(5) "Me and the School of Communication" short video competition

● Timeline：from September 2023 to November 2023
● Type: humanistic celebration
● Objective:
To celebrate the 55th anniversary of the HKBU School of Communication, to further build consensus
between teachers and students, to tell the story of the School, to fully show the style of the School, to
encourage the people of the School to continue to forge ahead; In addition, through the video creation
competition, better explore the School culture, promote the spirit of the School training, further
enhance students' sense of responsibility and mission, further cultivate students' spirit of innovation
and improve their practical skills. At the same time, enrich the spiritual and cultural life of the
students and create a good atmosphere for all the staff to participate and celebrate the 55th
anniversary of the School.

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● Illustration：
※ Competition theme: Tell the story of the connection with the School of Communication
※ Competition subject: For all students of the School of Communication
※ Competition Content:
The main characters of the video can be youself, outstanding faculty and staff of the School,
outstanding experts and scholars, outstanding students and alumni, etc. Participants can create
short video works from their own or the subjects' life, growth experience and feelings in the
School.
※ Requirements for works:
a. Positive content.
b. Length of work: 5-12 minutes.
c. The format of the video: no limit to the picture, horizontal or vertical shooting both can be;
Video format is limited to MOV or MP4 format, the picture need to be clear and stable, no
obvious background noise; The video definition should be high definition (720P or above);
The video size should not exceed 5G;
d. Works must be original, plagiarism or application of others' works is strictly prohibited.
※ Competition Process:
The first stage is the submission stage (February 2023 to May 2023), and the second stage is the
preliminary evaluation stage (May 2023). Experts and scholars will be invited to make the
preliminary evaluation of the collected works, and 15 finalists will be selected. The third stage is
the final stage (June 2023). The shortlisted works will be announced on the official platform of
Chuanli social media and voted online. The final winning works will be determined based on the
comprehensive selection of the public and professional review opinions.
※ Award Setting:
A total of five awards, one first prize, a prize of HK $1000; Two second prizes, HK $600; Four
third prizes with a bonus of HK $300; Eight excellent awards, beautiful prizes; One "Creative
video award with the most communication power" (selected by the number of online likes), with
a bonus of HK $800;

C. Core Section—Proposed activities

(i) Social media post:

1 Platform: Facebook

2 Heading:
[Anniversary special Ⅰ Collection activities] Let us recall the 55 years of the School of
Communication toegther

3 Text:

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 Do you have any memorable stories with the School of Communication? Do you still have those
old photos that witness your precious memories with your alma mater?

Time flies and the School of Communication has been established for the 55th anniversary. The
old photos and images we hold in our hands are all stories of people and witness the changes of
the School.
In order to celebrate the anniversary of the School and show the development of the School of
Communication over the past 55 years, we now launch the "School of Communication in
Memory" historical materials collection activity, sincerely collecting from all teachers and
students, alumni and people from all walks of life who can reflect the historical changes and
construction of the School with various historical materials and materials with commemorative,
collecting, exhibition and research value, and we look forward to your exclusive memories
shared and transmitted. The specific collection information is as follows：

● Collection period: From now until March 30, 2023

● Collection content:
Old photos, video materials and physical objects reflecting the historical changes and past
appearance of our hospital.
● Collection methods: donation, borrow, paid collection and copying
● Collection channels:
a. Mailing address: General Archives Office, School of Communication, Hong Kong
Baptist University, Tel: XXXXXXXX, Contact: XXX.
b. Electronic manuscripts, photos, scanned copies, etc. can be sent to the mailbox:
XXXXX@life.hkbu.edu.hk.
For more information on the collection, please visit: Linkage

We look forward to your sharing, let us accumulate 55 years of memories, follow them to
reminisce about the past, and reminisce about the footprints of our growth with the School of
Communication together.

4 Illustration：
● Visual elements:
a. A poster illustrating the collection requirements was attached, along with a QR code for
specific collection information. The color of the poster is consistent with the theme color
of the School anniversary, and the layout is clear and the pattern is attractive.

b. A poster picture with the 55th anniversary logo of the School of Communication is
attached. The logo should be eye-catching, cleverly integrate the elements of the School,
reflect the spirit of the School, and the main color should symbolize the positive.

● Linkage:
The link mentioned in the post is the specific information about the collection, which will
explain the content of the collection activity in more detail.

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(ii) EDM:

1 Heading：
[Anniversary special Ⅰ Collection activities] Let us recall the 55 years of the School of
Communication toegther

2 Text：
Dear old and new friends,
We came here to ask you something!
I wonder if you have this feeling, when you are on campus, you would like to know what the
previous school was like, and whether the classroom you like to go is the same as the one that set
up in many years ago. After graduation, you want to know if the alma mater you haven't seen
for a long time has changed, and want to show the scenery of the School in the year you stayed
to the current students.
But only a single force can not see the change of the School from year to year. We believe that
every memory related to the School is treasured by you, because it is unique. They are in your
mind, often think of is a sweet.
Therefore, in order to celebrate the anniversary of the School and show the development of the
School of Communication over the past 55 years, we now launch the "School of Communication
in Memory" historical materials collection activity, sincerely collecting from all teachers and
students, alumni and people from all walks of life who can reflect the historical changes and
construction of the School with various historical materials and materials with commemorative,
collecting, exhibition and research value, and we look forward to your exclusive memories
shared and transmitted. The specific collection information is as follows：

● Collection period: From now until March 30, 2023

● Collection content:
Old photos, video materials and physical objects reflecting the historical changes and past
appearance of our hospital.
● Collection methods: donation, borrow, paid collection and copying
● Collection channels:
c. Mailing address: General Archives Office, School of Communication, Hong Kong
Baptist University, Tel: XXXXXXXX, Contact: XXX.
d. Electronic manuscripts, photos, scanned copies, etc. can be sent to the mailbox:
XXXXX@life.hkbu.edu.hk.
For more information on the collection, please visit: Linkage

The old things have sound, they tell the past with their silent existence, we look forward to your
sharing, because when we know how good the past is, we will cherish the present more.
For any enquiries, please feel free to contact Ms. Tang at 9873-2071.

Best regards,

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 The HKBU School of Communication

3 Illustration：
● Visual elements:
A poster picture with the 55th anniversary logo of the School of Communication is attached.
The logo should be eye-catching, cleverly integrate the elements of the School, reflect the
spirit of the School, and the main color should symbolize the positive.

● Linkage:
The link mentioned in the post is the specific information about the collection, which will
explain the content of the collection activity in more detail.

(iii) A 3-minute speech

Distinguished leaders, guests, alumni, dear teachers and students,

Good evening!
Today, we are gathered here to celebrate the 55th anniversary of the HKBU School of
Communication. We are also particularly honoured to have Mr Lee Kachiu, Chief Executive of
HKSAR, as our officiating guest. Therefore, first of all, on behalf of all the teachers, students and
staff of the School of Communication, I would like to extend a warm welcome to all the leaders,
guests and alumni, and express my heartfelt thanks to all sectors of society who have been caring
and supporting the development of the School for a long time.
Since its establishment in 1968, the HKBU School of Communication has developed into one of
the largest communication institutions in Hong Kong. The unchanging motto of the School in the
ever-changing times, the constantly updated teaching facilities, the constantly changing teaching
courses, and the ever-growing army of teaching professionals, all of these show that the School has
a profound vision of the world and an open mind to meet the tide of globalization. The School
actively promotes innovative academic research. Faculty members regularly publish papers in top
international journals. Many of our teaching staff serve as editors and members of local and
international journals. The School is committed to broadening students' horizons, offering plenty
of overseas study opportunities, aiming to inspire students to learn about the world and even lead
trends. In addition, to connect closely with the industry, the School established the Chang Kuo-sin
Award for Aspiring Young Communicators, the Global Chinese Universities Student Film and
Television Festival Award, the HKBU-SOPA Award Winners Forum and the Pulitzer Prize
Winners Workshops and other large-scale projects. All these achievements could not have been
achieved without the contribution and dedication of every leader, friendly people from all walks of
life, local communities, friendly universities, alumni, staff and students, etc.
The people of the School of Communication pursue excellence and seize the day. We cherish
every time given by history, and we look forward to the glory and dream of opening a new era. In
the future, we will continue to adhere to the spirit of the School motto "Truth is Virtue", adhere to
professional ethics, cultivate communication elites, develop solid academic research, and practice
social responsibility. On the occasion of the 55th anniversary of the School, we hope that the
School can carry on the past and make new achievements and strive for a higher level.
Thank you!

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(iv) Press release

1 Headline:
Wonderful gala dinner held to celebrate 55th anniversary of the HKBU School of
Communication

2 Text:
55 years of forging ahaed and carring the torch, the HKBU School of Communication held a
gala dinner on 30 November 2023. More than 400 guests including government officials,
representatives from local and overseas organisations and industries, HKBU senior
management, alumni, staff and students attended this joyous event to celebrate the 55th
anniversary of the School.
At the dinner, the officiating guests, Mr Lee Ka-chiu, Chief Executive of the HKSAR, and Mr
Guo Zhong-shi, Dean of the School of Communication, delivered important speeches.
Moreover, 25 distinguished Alumni were presented with the Distinguished Communication
Alumni Award and the establishment ceremony of the School of Communication Cultural
Investment Fund was held.
Officiating guests, Chief Executive of the HKSAR, Mr Lee Kachiu, pointed out that as a
communication institution focusing on nurturing media talents, the School enjoys a high
reputation among students and the industry. Over the past few decades, the School has been
providing a steady stream of professionals to Hong Kong's media and communication sector and
creative industries, He wished the School of Communication better and better in the future and
enjoy greater influence in the international field.
In his speech, the Dean of the School of Communication, Guo Zhongshi, fondly reviewed the
development of the School over the past 55 years and described the future development vision of
the School. He pointed out that 55 years of legacy has shaped the School into one of the most
developed schools of Communication. In the future, the School will continue to uphold its
original intention and strive to move towards a higher level of communication institution.
During the dinner, the Distinguised Communication Alumni Award was presented to 25
distinguished alumni in recognition of their professional achievements and significant
contributions to the community, the industry and their alma mater. In addition, the establishment
ceremony of the School of Communication Culture Investment Fund, which was initiated by
2005 media management alumnus Zheng Youming, was held on the site, with a total amount of
HK $300 million.
The anniversary is an important milestone in the School's running process, and the School of
Communication hopes to take the 55th anniversary of the establishment of the School as an
opportunity to turn the page and start again, and start a new journey of career development. The
55th anniversary is the inheritance of the spirit of the School, is the mobilization to overcome
difficulties and climb higher, is the reunion of alumni home, is the dissemination of the School
brand celebration.
In addition to the wonderful gala dinner tonight, during the 55th anniversary celebration, the
School also held a series of activities such as academic forums, "Me and the School of
Communication" short video competition, exhibition of the School History Exhibition Hall, and
alumni returning to campus around the theme of "Starting a New Journey and Achieving a New
Leap", to carry forward the spirit of the School, display the achievements of running the School,
feel the academic charm, and relive the campus time.