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Chapter 4
Chapter 4
Introduction
Even as early avant-garde film directors looked to a future of utopian
possibility and technological innovation, they looked back to the era
these possibilities and innovations supposedly wished away and to older
mediums such as film and painting. The new medium of film offered a
framework through which the culture’s existing, dominant material prac-
tices—painting, writing, and performance—might be re-imagined beyond
existing levels of experiment, hence Modernist Studies’ evaluation of the
“cinematicity” of, inter alia, Virginia Woolf and Picasso. Yet, in its early
exploration of film’s capacities, the avant-garde’s project was not to make
movies as they might be understood within the structuring technologies,
institutions, discourses, and practices of the nascent film industry but
within the context of earlier utopian conceptions of subjective experience
that emerged in formal experimentations and technical innovations from
the mid-nineteenth century. These experiments and inventions often
drew upon the Wagnerian concept of the Gesamtkunstwerk and the idea
of transference between (or commonality within) media central to wider
notions of melomania and synesthesia.
In their recourse to earlier traditions to ground their experiments with
film, artists often imitated their peers working in other disciplines. Inno-
vation for early avant-garde painters was something enacted through a
conscious connection to—rather than rupture from—earlier scientific
theorists and experimenters. Kandinsky regularly referred to Goethe’s
writings, citing the Theory of Colors and the Conversations, among other
works (Vergo 45). Orphism painters such as Frank Kupka and Sonia and
Robert Delaunay relied heavily upon the color theories of the industrial
chemist Michel-Eugène Chevreul and continued a tradition of reference
to scientific theory established by Impressionism. Non-representational
painting critiqued bourgeois realism, but it rested conceptually upon the
twin poles of romantic thought and scientific investigation that defined
the Victorian era. Early-twentieth-century avant-garde writers and art-
ists theorized and developed film in the same vein; they rejected realist
DOI: 10.4324/9781003191629-6
64 Christopher Townsend
theater and photography but drew upon earlier experiments in painting
and music to forge alternative forms of cinema. Indeed, cinema itself was
already “painterly”: the technology that enabled advances in the camera
may have been constantly evolving, but the camera embodied the theory
of single-point perspective that had dominated painting since the Euro-
pean early-modern era.
In scrutinizing theorizations of cinema and filmmaking practice within
the European avant-garde in the first decades of the twentieth century,
I develop two arguments: first, that its imagination of film’s possibilities
are best considered within the histories of painting and musical perfor-
mance, rather than of early commercial cinema, and second, that the
intellectual roots of this theorization are grounded in philosophical and
esthetic challenges to dominant models of rationality and organization
that emerged in the nineteenth century. The avant-garde’s early concep-
tion and practice of film consciously extended experiments in painting
and theater, undertaken since the mid-nineteenth century, while breach-
ing the epistemic, ontological, and discursive conventions that struc-
tured film during its evolution. Only one of these conventions—temporal
sequence—survives in early avant-garde theory and practice. Time,
through the internal rhythm of mobilized abstract forms, is rendered
malleable and separated from its role of systematizing the movement of
concrete subjects in pictorial space. Instead, sequence is co-opted to pro-
duce repetition and displacement and extend the aspirations of abstract
painting in creating sublimatory, subjective affect. The space and time
of the picture plane in abstract film is fundamentally that of the painted
canvas, rather than that of cinema. Its temporality, expressed as rhythm,
is produced by the relation of abstract forms to each other within the
work, not in the relation of concrete forms to an autonomous observer.
The evidence for this challenges the long-established and widely
accepted argument of Tom Gunning that modernist cinema shares with
early industrial film production a commitment to a “cinema of attrac-
tion” by attending to observed phenomena and rendering them spectacu-
larly affective (63). According to Gunning, avant-garde filmmakers of the
1920s—notably Eisenstein and Léger—reprised both the exhibition of
reality for its own sake and the exhibitionism, the acknowledgment of
its being mediated, that characterized “primitive” cinema in film’s first
decade. Gunning did not discuss any films made, or conceived, within
the avant-garde before the early 1920s, and neglected the abstract films
made in the 1920s by Walther Ruttmann, Hans Richter, and Viking Egg-
eling. Gunning undertook a very limited analysis of modernist writing on
film and assumed improbable conceptual unities: for example, between
Marinetti’s thought in 1913 and that of Léger in the early 1920s. A closer
reading of early modernist texts about film, attending to writers who fully
imbricated within the European avant-garde—Ricciotto Canudo within
Orphism, and in Futurism, the Ginnani-Corradini brothers, along with
A Metaphysical Theater 65
Marinetti and those painters who contribute to manifestos concerning
both painting and film, notably Giacomo Balla and Carlo Carrà—reveals
certain unities: however, these are often antithetical to those posited
by Gunning. Thought in these circles was conditioned by variations of
romantic and idealist thought, notably that of Friedrich Nietzsche, Got-
thold Lessing, and Henri Bergson. These intellectual models were widely
used within the avant-garde to unsettle the positivist program that under-
pinned European modernity. Such dissidence included challenges to “the
unities of time and place” (Carrà 156); to perspective as merely an instru-
mental system of description, such as that used in an “engineer’s design”
(Balla et al. 106), and the refusal to consider “man as the center of uni-
versal life” (Boccioni et al. 65).
Film derived from the Enlightenment’s privileging of the external per-
ception and organization of material forms through perspective and
the systematizing of time and space: it was “afflicted with objectivity”
(Macrae 137). Even as it helped precipitate changes in experiencing and
understanding time and space that were contingent upon industrial-
administrative modernity, film endorsed a model of time and space that
modernist modes of thought came to reject. Even those modernists most
eager to endorse technology displayed a considerable skepticism toward
the epistemic conventions governing film. Where those conventions were
deployed in older media, for example, in realist literature or painting, they
had been widely challenged within nineteenth-century culture, for exam-
ple, in Symbolism, before they were assailed by later modernist practices.
Gunning’s argument for the convergence of avant-garde and early com-
mercial practices relies upon the wishful assumption that having disposed
of the conventions of object-focused realism, temporal and spatial coher-
ence, and subjective autonomy in older media, the avant-garde would
happily redeploy them simply because they presented themselves within a
new format. Modernist artists did not reject film: indeed, the avant-garde
would be the site for the first theorization of that medium’s possibilities
as an art form, rather than entertaining novelty. However, for that to
happen, film had to be separated from conventions of realism, continu-
ity, and autonomy that were antithetical to existing, nineteenth-century
traditions of romantic and idealist thought. Such separation demanded
a reduction of film to an eidos of temporality rather than materialist
objectivity.
Futurist Innovations
Given their enthusiasm for modernity’s technological revolution, it is
not surprising that the Futurists undertook much of the early theori-
zation of film and filmmaking. When Marinetti announced Futurism’s
foundation “on the complete renewal of human sensibility induced by
great scientific discoveries” he included “the cinematograph” in a long
66 Christopher Townsend
list of innovations that had affected the human psyche (“Destruction of
Syntax” 143). However, that capacity to record the world, whether on
film or through the gramophone, had descended already into mundan-
ity: “Having become commonplace, such possibilities fail to arouse the
curiosity of superficial minds” (143). The challenge for Futurism was to
recognize modernity’s modifications of human sensibility and to reflect
these modifications. While Futurist poetry and painting succeeded in this
regard, its use of film was a failure. If Futurist poetics, in its elimination
of synthesizing terms within analogies, anticipates cinematic montage by
a decade, we should also agree with Wanda Strauven that the movement
largely fails to similarly exploit cinema as a weapon of speed and dehu-
manization to be deployed against passéism (Strauven 203).
A very different practice, however, preceded Marinetti’s theorization.
In Ravenna, Arnaldo and Bruno Ginanni-Corradini had by 1911 made
four short abstract films: Accordo di colore, Studio di effetti tra quattro
colore, Canto di Primavera, and Les Fleurs (Color Harmony, Study of
Effects Between Three Colors, Spring Canto, and The Flowers). In a 1965
interview, Arnaldo described how the pair worked directly by painting on
untreated filmstrip, rather than with stop-motion animation.1
Since 1907 I had been thinking about the possibility of creating mov-
ing pictures. But in 1908/1909 there was no camera for taking time-
lapse photography, frame by frame. So I decided to paint directly
onto blank film stock—celluloid without silver nitrate. The optical
firm Magini sent me the stock from outside town.
(Verdone and Berghaus 402)
The great fables of the past are retold, mimed by ad hoc actors chosen
from the most important stars. What is shown above all is the appear-
ance rather than the essence of contemporary life, from sardine fishing
in the Mediterranean to the marvel of flying steel and the indomitable
human courage of the car races at Dieppe or the aviation week at Reims.
(“La Naissance” 62)3
He critiqued here both the spectacle of modernity and the miming of the
theatrical canon and contrasted them with contemporary experiments,
noting that Gabriel d’Annunzio “has dreamed of a great Italian heroic
pantomime for the cinematograph” (“La Naissance” 62).
For Canudo, the modernity of the cinematograph and its potential to
challenge the conventions of the realist drama were linked to the classical
Greek tradition. The articulating figure here is that of the comic—under-
stood primarily in terms that seem to derive from Bergson’s 1900 essays
on laughter, yet anticipating how critics in the French avant-garde after
World War One would appraise Chaplin. For Canudo, the contempo-
rary bourgeois theater—including its “photographic” realism—was an
impoverished degeneration of the classical model. Early-twentieth-cen-
tury conceptions of the social role of the Greek theater, often inaccurate,
and derived largely from Nietzsche, were crucial to Canudo’s imagina-
tion of film’s possibilities as an art form. The “speed” [rapidité] of the
cinematograph was vital in connecting any new theater with its classical
antecedents. And for speed we should not read temporality: what inter-
ested Canudo was cinema’s capacity to move quickly between the twin
poles of the Attic drama, the tragic and the comic, and thus unite them
to create “the first new theater” (“La Naissance” 64; emphasis added).
That theater, however, was not the cinema as it existed in 1911, nor
one that showed films of spectacles to audiences; rather, it was one that
was, in itself, spectacular, and in which the audience was itself a partici-
pant—just as, within Nietzsche’s understanding of the Dionysiac, “man”
was no longer spectator or artist but through collective engagement
became “a work of art” (18). Nietzsche introduced to nineteenth-century
modernity the imagined social projects of the classical and pre-classical
theater as means of resolving the tension between the individual and
74 Christopher Townsend
collective will that, starting from Hegel (359–60), was understood as an
intractable dichotomy within liberal democracy. Canudo’s invocation
of a new theater of sublimation and participation to create intersubjec-
tive harmony was not unique within the Parisian avant-garde of 1911.
Henri-Martin Barzun’s theatrical project La Terrestre Tragédie, which
combined choric chanting of poetry with changing projections of colored
light, sought similar effects. Canudo wrote:
Conclusions
The avant-garde wanted to make films rejecting the photographic truth of
appearances on which the medium was predicated, along with the unity
of time and space that it assumed. Early experiments with film largely
eschewed the objectivity of lens-based cinematography—whether in the
works of the Ginanni-Corradini brothers or Survage’s Colored Rhythm.
This was not simply a matter of expediency or expense: Marinetti and the
Ginanni-Corradinis had substantial personal fortunes, so the consider-
able costs involved in buying or renting equipment were unlikely to have
acted as a deterrent.
Indeed, one might say that these artists were less concerned with “cin-
ema” than with the creation of kinetic, abstract environments that were
associated with musical experiment—for example in Kandinsky’s influ-
ential color plays, but also in projects such as the Cubo-Futurist opera
Pobeda nad solntsem (The Victory over the Sun) (1913) where the painter
Mikhail Matyushin applied his theories of color to architectural space,
using one of the most sophisticated lighting rigs in a western theater.
These projects are variously conceived of as sublimatory (Ginanni-Cor-
radini, Survage, and Barzun) or participatory (Canudo). The proposed
and actual modes of exhibition were such that they were, unlike cinema
A Metaphysical Theater 75
in either its “attraction” or its narrative modes, not really modes of
“exhibition” at all. These projects were theorized and achieved through
projection, but film was far from essential. For the Ginnani-Corradini’s,
hand-painted film realized temporal changes between complex, colored
abstract forms, as could a carefully placed lighting rig for Kandinsky or
Matyushin, or a color organ or similar device. In the limited examples
where conventional cinematography was deployed, the output was radi-
cally theatrical in both content and context: indeed, from the evidence
of Vita Futurista, it was hyperbolically performative without adhering
to the melodramatic narrative forms that, in the later 1910s, began to
dominate commercial cinema.
What is clear from this activity is that the theory and practice of film
within the early modernist avant-garde have little relationship to the cin-
ema of attraction as a paradigm. Gunning’s model for the exploration
of space and presentation of phenomena is wholly apposite to the pre-
narrative, pre-cinematic forms of exhibition for film as popular entertain-
ment. However, to apply it to the output and ideas of avant-garde artists
is to overlook their fundamentally different and well-defined conceptions
of time and space, and indeed of reality, compared to those epistemic
foundations on which film rests.
When it came to the technological possibilities for film, the avant-
garde’s embrace of nineteenth-century concepts and inventions like color
music and the color organ shows how it looked backward in order to
find ways of developing the medium. At a moment of gestation more
than nascence, the avant-garde’s understanding and tentative exploration
of the possibilities of film challenged the structural conventions of the
medium. These challenges were less a matter of naivete concerning film’s
technical possibilities on the part of artists and theorists within the avant-
garde, and more a matter of trying to fit film to a fundamentally different
conceptual matrix—one largely determined by metaphysical and roman-
tic philosophy of figures like Lessing, Nietzsche, and Bergson, rather than
empiricism or pragmatism.
As the avant-garde’s complicated relationship with the cinematograph
recalls, this was above all a challenge posed to photographic conceptions
of objective reality and to the assumed unity of time and space. In other
words, the avant-garde’s filmic project was to undermine the epistemic
bases of naturalism upon which film was later seen to depend. Even as
film moved beyond abstraction, in the 1920s, with the evolution of mon-
tage and the use of temporal alienation in surrealism, the avant-garde
continued to find ways to subvert the spectacle of reality.
Notes
1 These films were destroyed in an Allied bombing raid on Milan in 1944.
2 This is from a section of the essay omitted in the English translation.
76 Christopher Townsend
3 The ‘races’ [courses du circuit de Dieppe] to which Canudo refers were the
French Grands Prix held at Dieppe in 1907–08, rather than the horse races
regularly staged there. There were no car races at Dieppe between 1909 and
1912. The ‘Grand Semaine d’aviation de la Champagne’ was staged at Reims
in 1909 and 1910 but not again until 1913. Canudo’s references to these spec-
tacles of modernity, neither especially current by autumn 1911, suggest that
he had been working on the essay for some time. By contrast, his references to
theatrical developments are to open-air performances that he had only recently
seen and reported on.
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