Sahil Kumar Internship Report 2022

Summer Internship Project Report
On
Market entry strategies and programs for Quick Ride
Completed At
Quickride
By
Sahil Kumar
FIB2126
PGDM 21-23
Under Joint Supervision of
Dr. Navneet Joshi and Rajeev Kumar R
Presented in Partial Fulfillment of the Requirements of
Post Graduate Diploma in Management

Jagan Institute of Management Studies
3, Institutional Area, Sector-5, Rohini, Delhi-110085
Quickride
3, Institutional Area, Rohini, Sector-5,

(Idisha Info Labs
Delhi – 110085, India

Pvt ltd)
D35 Gali No 2 Near Laxmi Nagar Metro Station, Laxmi Nagar,110092
CERTIFICATE
Certified that the summer internship project report on “Market entry strategies and programs for Quick Ride ” the bonafide work of
“Sahil Kumar, Roll No: FIB2126”, pursuing PGDM/PGDM-IB/PGDM-RM, Batch (2021-23) of Jagan Institute of Management
Studies, 3, Institutional Area, Rohini, Sector 5, New Delhi - 110085. The work has been done under my supervision during
dd/mm/2022 – dd/mm/2022.
Date: Signature of the Mentor
Rajeev Kumar R
Sales Manager
Quickride
(Idisha Info Labs Pvt ltd)
2
3
STUDENT’S DECLARATION
I declare that the Report on “Market entry strategies and programs for Quick Ride” is an original work done by me in accordance
with the guidelines prescribed by the Dean’s office for preparation of Summer Internship Project Report and the work has not been
submitted anywhere else for review.
I understand that if the content of the work is found to be plagiarized at any time of its evaluation, my report can be rejected and
disciplinary action may be initiated against me.
Signature of the student
Student Name – Sahil Kumar
Roll. No.- FIB2126
PGDM Batch 21-23
Acknowledgement
I wish to convey warmest thanks to my parents, who gave endless support and provided me with
the opportunity to reach this far with my studies. Organizational study is the golden opportunity for learning and self-development. I am very lucky and honored to
have so many wonderful people who lead me through completion of this report.
I express my deepest sense of gratitude to Dr. Pooja Jain, Director, JIMS, Dr. Yukti Ahuja, Dean, PGDM-IB, JIMS for giving me permission to pursue this internship .
I want to thank Dr. Ashok Bhagat , Dean ,CRMC for providing me the wonderful opportunity to learn and grow out of the boundaries of regular class . It is my duty
to express sincere thanks and gratitude to mentor and project guide Dr. Navneet Joshi, Professor JIMS, for supervising me in the preparation of this report.
I express my deepest thanks to Mr. KMN RAO (Co-Founder & CEO), Mrs. Shobhana (Co- Founder), Mrs. Asha (Director), Mr. Rajeev Kumar R ( Sales Manager) and
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all the staff & team members of QUICK RIDE for their endless support for giving permission and helping me in all the way for conducting the internship in a good
manner.
Last but not the least i thanks to everyone who supported me directly and indirectly without this support I was able to complete this work.
List of Figures
Particulars Page No.
Certificate 03
Enterprises efficiency 13
Quick ride Automation 14
Quick Ride is the India Largest ride sharing platform

15
Operation Main page

18
Operation Menu
19
Operation Ride graph

20
Technical Side error
21
Table of Contents
5
Page No.
Certificate (from the organization) i
Certificate (from the faculty mentor ) ii
Author’s Declaration iii
Acknowledgement iv
List of Figures v
List of Tables vi
Executive Summary
Chapter1: Introduction
1.1 Overview of the Industry
1.2 Overview of the Company
1.3 Introduction to the Project
Chapter 2: Conceptual Background
Chapter 3: Findings
Chapter 4: Discussion and Conclusion
Chapter 5: Recommendations
Chapter 6: Learnings from Summer Internship
References
Executive Summary
The Operational and Promotional strategy followed in Quick ride is systematic and well planned. From the date of commencement of the internship i.e., 2nd May 2022;
I attended the training classes for a period of two weeks wherein we had few sessions in which they taught was what exactly is carpooling, its emergence in recent time,
benefits and how Quick ride is emerging with well-equipped technology in this area. Later we started contacting them through telephonic calls and gave them clear
insights. We explained them about the app and usage. Then we finally got registered and obtained Id as a current employee whom helped us gain the Personal Promo
codes that tracks the no. of customers using the app under our guidance. We were asked to increase our sales by interacting with customers and it was in turn tracked
with the total no. of app downloads that happened in a day. Using this Quick Ride app, we invite people to join our ride or accept invitations from other members
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whom we wish to travel with. Post ride, the system allows us to transact through points with fixed per kilometer charges, managing payments between Quick Ride
wallet, thus removing the need for cash exchanges and we will gain points whenever customers download or uses first time this app through our promo code. These
studies the effects of a marketing strategy for promoting carpooling system for everyday commuting to reduce parking demand in a large enterprise. This marketing
strategy involves defining user preferences and needs, providing appropriate information about carpooling services to potential users, and promoting its use. As a result,
it will help to encourage employees to share a vehicle with co-workers in order to reduce the number of people driving along to work. This is achieved through analysis
and improvement of carpooling marketing strategy and proposed marketing plan including situational analysis, SWOT analysis, positioning target customers. Taxi
market in India is growing rapidly with a lot of new entrants who run private taxi companies apart from the existing public taxi market. The public taxi market consists
of taxis that are too old with very little comfort and safety,
while on the other hand the taxis in the private taxi market are modern along with features like GPS, more comfort and safety. Thus, to study the impact of the private
taxi companies on the public taxi market, we have carried out this research by using specific variables that will explain the effect of the private taxi market on the
public taxi market.
Chapter1: Introduction
The problem of traffic congestion on the roads of major cities is nowadays a relevant issue. Every year, the number of vehicles on the roads of the cities critically
increases. The main method to solve this problem are the development of the transport infrastructure of the city, and increasing the number of public transport routes.
However, both these solutions have quite significant drawbacks, namely, they require huge financial resources. One of the possible measures to solve this problem is
carpooling.
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Carpooling refers to ride-sharing, in which ‘A vehicle carries additional passengers when making a trip. You can save money on petrol/diesel/gas by sharing the
charges with your carpool passengers. The more people you have the more you can save. Carpooling also helps you save on the cost of vehicle repairs and maintenance
if you rotate vehicle use between the members of your carpool team. Additionally, you and everyone else can save some money on road fees because with more
carpooling there are fewer cars on the road and therefore less wear and damage to the roads that need to be repaired each year using taxpayer’s money.
1.1 Overview of the Industry
Carpooling, Bike pooling and Taxi (also car-sharing, bike –sharing ride-sharing and lift-sharing) is the sharing of car journeys so that more than one person travels in
a car or bike, and prevents the need for others to have to drive to a location themselves. By having more people using one vehicle, carpooling and bike pooling reduces
each person's travel costs such as: fuel costs, tolls, and the stress of driving. Carpooling is also a more environmentally friendly and sustainable way to travel as sharing
journeys reduces air pollution, carbon emissions, traffic congestion on the roads, and the need for parking spaces. Authorities often encourage carpooling, especially
during periods of high pollution or high fuel prices. Car sharing is a good way to use up the full seating capacity of a car, which would otherwise remain unused if it
were just the driver using the car. India has the second largest road network in the world, spanning a total of 4.87 million kilometers (kms). Roads in India transport
over 60 per cent of all goods and 85 per cent of total passenger traffic. Road transportation has gradually increased over the years with the improvement in connectivity
between cities, towns and villages in the country. Quick ride is a transportation industry which is reducing traffic and helping others in taking rides with less prices and
saving fuel costs to ride givers and which is also reducing fuel consumption, which is started as a GO GREEN campaign. Quick ride (share-save-smile) is a carpooling
and bike pooling which strive to provide a platform to make commuting easy and affordable. It aims to disrupt the transport industry by leveraging latest technology,
trends and innovative solutions. Considering the population, vehicle explosion combined with space crunch and natural resources depletion, the future is heading
towards ‘sharing’. Quick Ride is built to make the sharing these precious resources easy. While the world is witnessing the power of cloud computing here Quick ride
unleashing the power of "Cloud of Wheels".
1.2 Overview of the Company
KNM Rao has had a first-hand experience of Delhi traffic. After he quit his role as Director of Middleware Platform Development at Huawei Technologies, he
wanted to address the city’s traffic issues. And the answer was carpooling and Taxi. He, however, was aware of the fact that despite many apps in India and
across the globe facilitate ride-sharing, they could not make much impact in India and eventually died. Undeterred by failures faced by others, Rao decided to
develop an app for real-time ride sharing with end-to-end automation, starting from registration, finding and coordinating with a ride partner, transaction and
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rating. Thus, Quick Ride came into the market. Launched in September 2015 by KNM Rao, Subhro B. Chakraborty and Shobhana BN, Quick Ride is a
bike/carpooling ride platform that connects commuters travelling in the same direction in real-time and schedules the rides instantly for an immediate ride, or
even in advance for upcoming rides. It provides real-time location and status of ride participants on live map.
Quickride might help in following aspects:
1) Solving the problem with lack of parking area.
2) Decreasing the traffic congestion.
3) Overcoming the social barriers towards joint use of private means of transport.
4) Creating a network of carpoolers, who commute to work together.
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10
Quick Ride is the India's Largest Ride Sharing Platform
Quick Ride 6.2 Lakhs users
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1.8 Million + Rides Share
18 million + KM Shared
44000 Ton+ CO2 Prevented
Quick Ride serves the
Quick Ride is the India Largest ride sharing platform!
VISION
1. To attain world class Excellency by demonstrating value added product to customer.
2. To attain brand value by learning innovation perfection and transparency.
3. To ensure proactively, to create the future through innovation.
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4. To set new standards and reach near to perfection.
5. To convey clear conviction and characterize themselves.
MISSION
1. Focus on value-based lending.
2. Fostering team work and enhancing the capability of team.
3. Continual improvement.
4. Total elimination of fraud practices.
1.3 Introduction to the Project:
I managed the operation and supply engagement in Quick ride and I had very good feedback. Basically, my work was done in ERP Software, I used to handle the rides
booked from customers’ side.
Quick ride used to take most of ride city to airport and airport to city I used to work on them. Sometimes, we use to handle more than 60-70 rides and keep a watch on
the actions of the driver. Moreover, we use the handle the customer queries if any. Mainly deal with B2B company (Make my Trip, SpiceJet, No Broker, Apna Com-
plex)
Whenever I was free, we use to make promotional calls or potential calls to attract the prospective customer.
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Chapter 2: Conceptual Background
RELEVANCE OF PROJECT TO THE COMPANY
Quick ride is a carpool, bike pool and taxi mobile application which is used to commute with other employees easily and save time and money. It is developed by
IDisha Labs Private Limited in on September 2015. It is mainly targeted for employees and it can also be used by general public. In our internship we have conducted
campaigns in IT companies and tech parks and got many numbers of users in Delhi.
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Operation:
I used to work with operation tech team and manage all the rides with the help of Quick Ride ERP software. Quick ride used to take most of ride city to airport and air-
port to city I used to work on them. Sometimes, we use to handle more than 60-70 rides and keep a watch on the actions of the driver. Moreover, we use the handle the
customer queries if any. Mainly deal with B2B company (Make my Trip, SpiceJet, No Broker, Apna Complex)
 Login: - Used to run mobile number in operator and login through OTP.
 Main page: - So this is the main thing of the console, in this console used to show everything of the ride. I used to take confirmation from the customer and to the
driver, then allot the driver and then tracked it through the map.
 Menu: This is the menu of console.
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 Ride Graph: This ride graph shows, how many rides created, completed and canceled and many things.
16
How I did work in B2B?
 I had to follow this process in Make my Trip.
17
 I had to follow this process in SpiceJet.
18
 I had to follow this process in My Gate.
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Chapter 3: Findings
The ERRORS can be occurred by some of the various reasons. Some of the reasons are:
1. Customer Side Errors
2. Technical Side Errors
CUSTOMER SIDE ERRORS:
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Customer create many times Wrong booking and by mistake booking.
Many times, Booking Wrong Schedule and Wrong Location.
TECHNICAL SIDE ERRORS: It occurs sometimes due to Internet or network issue.
B2B MARKETING
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B
marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on
price but on popularity status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.
B2B marketing success doesn’t come from broadcasting a product over radio or television. B2B marketing success comes from embedding your company in the
industry, and making your product seems like a staple. A B2B marketer can effectively put their product or service into the right hands by positioning their offerings in
an exciting manner, understanding the customer’s needs, and proposing the right solutions to combine the two.
B2C MARKETING
Business-to-customer (or B2C marketing, as it is commonly known) refers to the tactics and best practices used to promote products and services among customers.
B2C marketing differs from B2B marketing in a number of key ways, one being that it often depends on campaigns abilities to invoke emotional responses, rather than
solely demonstrating value.
B2B marketing considerations:
 Short sales cycles-days or even minutes, for those impulse buys.
 Brand is built through advertising and referrals.
 Customer service is core to sales.
 Social media gives greater access to customers, opening up huge opportunities for 30 advertising, customer service and building of customer loyalty. Since
“consumers” refers to all individual buyers of products and services, and no product is likely to appeal to single consumers, B2B marketers break consumers down into
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target segments-for example, 18-25years-old single males. The goal is to match the marketing message with the target consumer segment. Since different consumer
segments will respond differently to various marketing methods.
B2B marketing is most effective with customers who have already had a positive experience with the product or company. Happy customers are more likely to buy
more and to refer the product to their friends. Repeat business is the key to successful, growing business, and B2C marketing practices work to build customer loyalty.
B2B marketing campaigns begins with comprehensive market research. Companies must know who their customers are, what they want, and the messages they
respond to. Market research enable companies to craft effective messages and select campaign elements that engage specific situations.
ADVERTISING AND SALES PROMOTION
Advertising and sales promotion are two of the key components of business, but they are distant concepts that people often misunderstand. For your company to take
advantage of both of these marketing strategies, you must have a firm understanding of advertising and sales promotions, and how to leverage both to convert prospects
into long-term customers.
Advertising Elements
Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors are
offering. In most instances, businesses will use advertising as a means of expressing the unique selling proposition that makes their product and services superior to
those that their competitors sell.
Sales Promotion Elements
Sales promotions are all about the short-term sales of products and services. Many companies push these promotions during specific periods when consumers demand
is likely to be higher than normal. For example, the holiday season is a prime time for businesses to hold sales promotions, because customers are more primed to make
impulse purchases. Sales promotions can include free trials for a limited time, discount coupons, and buy-one-get one free deals.
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Chapter 4: Discussion and Conclusion
The 10 weeks of summer internship at I Disha Info lab, quick ride generated a lot more interest in my subject.
It made me more aware of the scope of Operation and promotion and communicating with corporate peoples, team work, and presentation. It has also made me
appreciative of a team work environment.
Undergoing training in the organization has helped me to integrate conceptual knowledge with real life applications.
I was fortunate to have personnel guidance from experienced professionals who took interest in explaining the working details of several of equipment’s.
I feel that without this opportunity, my own understanding on this subject and also the motivation to acquire more knowledge would have remained incomplete.
Well, regarding future scope I think has given me enough motivation.
To know the technical know-how industrial training is the best way to move forward.
Chapter 5: Recommendations
As there are certain employees who really love their job and are really perfect and aggressive in delivering perfection to their job, the basic salary package that they are
receiving (irrespective of the incentives, as they are assessed by their basic pay in the outside world) needs to be revised as it has been more than 3 years since, they had
received a hike. A hike in the salary can boost their performance and can improve their productivity and business volume for the organization.
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Chapter 6: Learnings from Summer Internship
Consumer behavior and satisfaction:
I had to call the customer to confirmed the ride, then the behaviour of many customers came to know, their way of talking, what they needed, what they expected from
us, then we used to provide them thing like cab on time and good services, they also got satisfaction.
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Pressure handling:
I used to handle 60-70 rides in a day sometimes 6-7 rides at a time and everyone needed cabs on time and also had to take confirmation from customer and driver so
how to handle pressure got a lot of help.
Team work:
When I first began to work with my team, it was a bit challenge. All my teammates supported me and made me understand about the Console, which made easier to
achieve my target on daily basis. It took little time to accomplish my goal- although I accomplish it.
We need to call the employees, to know the feedback and also any support or help required while using the application. We got many different suggestions from the
employees which helped to improve the efficiency of the application and made it more users friendly.
We have collected data of people who are using S ride (our competitor application) so that we can send them messages and mails so that they will get aware of the
application and start using it. In terms of calling, I have faced many rejections, negative responses from the employees and also many people responded very smoothly,
by this I have learnt how to face difficulties while doing operation and promotion.
Potential Calling: -
Potential calling is defined as the solicitation of business from potential customers.
Whenever I was free, I used to get leads that which customer were doing search when, then we call them and give all the information related to the service related to
company and used to convince them.
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REFERENCES
BOOK REFERENCE
Kotler, P., & Keller, K. L. (2009). Marketing management. Upper Saddle River, N.J: Pearson Prentice Hall.
Solomon, Michael R.. (2018). Consumer Behaviour : buying, having, and being (Ed. 12th). Boston: Pearson.
Brandon-Jones, A., Slack, N., & Johnson, R. (2013). Operations Management. (7th ed.) Pearson Prentice Hall.
Kotler, P., Pfoertsch, W., & Michi, I. (2006). B2B brand management. Springer
Dess, G. G., Lumpkin, G. T., & Eisner, A. B. (2010). Strategic management: Text and cases. New York: McGraw-Hill Irwin.
ONLINE REFERENCE
https://quickride.in/index.php
https://quickride.in/about-us.php
https://quickride.in/enterprise.php
https://www.ibef.org/industry/roads-india.aspx
https://www.uber.com/in/en/about/
https://www.olacabs.com/
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Summer Internship Project Report

Market entry strategies and programs for Quick Ride

Under Joint Supervision of

Dr. Navneet Joshi and Rajeev Kumar R

Presented in Partial Fulfillment of the Requirements of

Post Graduate Diploma in Management

3, Institutional Area, Rohini, Sector-5,

Delhi – 110085, India

D35 Gali No 2 Near Laxmi Nagar Metro Station, Laxmi Nagar,110092

Date: Signature of the Mentor

(Idisha Info Labs Pvt ltd)

submitted anywhere else for review.

disciplinary action may be initiated against me.

Signature of the student

Student Name – Sahil Kumar

Roll. No.- FIB2126

PGDM Batch 21-23

Particulars Page No.

Quick ride Automation 14

Quick Ride is the India Largest ride sharing platform

Operation Main page

Operation Ride graph

Certificate (from the organization) i

Certificate (from the faculty mentor ) ii

Author’s Declaration iii

1.1 Overview of the Industry

1.2 Overview of the Company

1.3 Introduction to the Project

Chapter 2: Conceptual Background

Chapter 4: Discussion and Conclusion

Chapter 6: Learnings from Summer Internship

public taxi market.

1.1 Overview of the Industry

unleashing the power of "Cloud of Wheels".

1.2 Overview of the Company

Quickride might help in following aspects:

1) Solving the problem with lack of parking area.

2) Decreasing the traffic congestion.

4) Creating a network of carpoolers, who commute to work together.

Quick Ride is the India's Largest Ride Sharing Platform

Quick Ride 6.2 Lakhs users

1.8 Million + Rides Share

44000 Ton+ CO2 Prevented

Quick Ride serves the

Quick Ride is the India Largest ride sharing platform!

1. To attain world class Excellency by demonstrating value added product to customer.

2. To attain brand value by learning innovation perfection and transparency.

3. To ensure proactively, to create the future through innovation.

4. To set new standards and reach near to perfection.

5. To convey clear conviction and characterize themselves.

1. Focus on value-based lending.

2. Fostering team work and enhancing the capability of team.

4. Total elimination of fraud practices.

1.3 Introduction to the Project:

booked from customers’ side.

Chapter 2: Conceptual Background

RELEVANCE OF PROJECT TO THE COMPANY