Social Media Advertising

Strategy Descriptions
You can utilize any of the following social media advertising strategies to promote
your product. Read the strategy descriptions to learn more.

Instagram

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STORIES ADS INFLUENCER MARKETING ADS IN EXPLORE

Employ full-screen image or Hire influencers to feature Use image or video ads that
video Stories ads that appear your product in their Stories appear as users scroll through
as users view Instagram Stories. and posts. Explore.

Facebook

RETARGETING ADS GEOFENCING LOOKALIKE AUDIENCES

Retarget engaged consumers Send ads to those in a certain Send ads to consumers who are
using dynamic ads, sponsored location. similar to your target audience.
messages, or any other
Facebook ad type.

Pinterest

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STANDARD PINS VIDEO ADS COLLECTION ADS

Reach users with single image Employ video ads that appear Use collection ads that display
ads — each can have a title and as regular or wide Pins in users’ a large, main asset along with
description and appears in home feeds. smaller, secondary assets.
users’ home feeds.
 Snapchat
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STORY ADS
Use branded image or video
Stories that appear in the
Discover feed and can include
attachments, links, headlines,
and more.
Twitter
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DIRECT MESSAGE CARD
Use your chatbot to send image
or video ads with call-to-action
buttons via Direct Messages.
YouTube
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SKIPPABLE VIDEO ADS
Use video ads that appear before,
during, or after videos and can be
skipped after five seconds.
LENS AR EXPERIENCE
Target consumers with
augmented reality (AR) Lenses
they can send to others and
interact with.
#Keyword
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KEYWORD TARGETING
Reach customers based on
keywords they use when
engaging with other Tweets,
searching, and tweeting.
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NON-SKIPPABLE VIDEO ADS
Utilize video ads that appear
before, during, or after videos
and have to be watched before a
user can watch a video.
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FILTER ADS
Use branded Filters that appear
when users swipe left or right
before taking Snaps.
CUSTOM AUDIENCES
Use email address lists,
website activity, or app activity
to target users with
remarketing campaigns.
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SPONSORED CARDS
Display relevant content on top
of the video being played. Users
can also access cards in the top
right corner of the video.