COC-

CUP OF CHAI
An Emerging INDIAN Food Truck Chain
 ABOUT US

• We, COC – Cup Of Chai are the Emerging

INDIAN Food Truck Chain. We are wanted to
be India's Largest food truck chain. We are
having a different kind of concept.
• A Food truck which is Hygenic, Affordable
and attracting consumer like students in one
place and middle class people in its second
location. We are the food truck who'll be
operating its business in two different place
and attracting to different consumers in a
single day.

20XX 2
PROBLEM
CUSTOMERS NEW
Same Kind of Food and Cold drinks
Lack of good food in canteens
seems boring to a consumer
and hygienic and affordable food in
marketplaces.

MONEY MATTERS USABILITY

Customers want something which is
Consumer wants good food at digestible and satisfy their hunger
affordable price

20XX 3
SOLUTION
EXTENDED THE MARKET COST SAVINGS
Market Size will be extended in case We are Solving the cost of a shop
of food truck comparative to a fixed which is comparatively high in case
place café of a café and less in case of food
truck.

TARGET AUDIENCE NEW

Middle Class People We will provide a new kind of food In
And Students interesting way and in their budget

20XX 4
PRODUCT OVERVIEW
UNIQUE
We would likely to introduced a
Kachori in different different varieties
TESTED
Our product will go into the market
after the fully tested by people and
after their good feedbacks.

FIRST TO MARKET REPLACEABLE

We will introduced Kachori Burger, We will completely replace cold
pizza, Tost, first to the market with the drinks with the fresh juice and
unique names. provide a healthier alternative to the
consumer.

20XX 5
PRODUCT BENEFITS
Unique product and Unique names will definitely attract the
consumer at least once.
Our fresh juice will definitely became the best alternative of
cold drinks for the consumer.
We will likely to stand with our kachoris with burgers pizzas.
And promotes our company to the global level as well.
We will offers combos to increase pocket value per consumer.

20XX Pitch deck title 6

COMPANY
OVERVIEW

20XX Pitch deck title 7

BUSINESS MODEL

COCO FOCO B2C

Initially we will work on In 3rd Phase of Business, We will work on B2C
Company own Company where we open for the Business Model.
Operated Business Model frenchises, we will shift to
FOCO Business Model, to
maintain same quality and
SOP's

20XX 8
MARKET OVERVIEW

MARKET SIZE 55CR. / $6.8M $2.7B

• 45+ Colleges in
Chandigarh.
• 50000+ College Students
In Chandigarh.
• A College has Average 2
canteens.
• Approx. 55cr./ $6.8M • As per the Restaurant
Serviceable market Association report, it
available for college was 2.7B $ market of
students in Food Truck Business
chandigarh. In India.
• Approx. 365cr /$45M
Serviceable available
market.

20XX 9
OUR COMPETITION
COC
• Our product is priced below that of other
Cafes on the market
• COC Provide best and Hyginic food
• We will offer combos and other plans to
attrect more costomers.
• We will build long relation with
costomers by offering weekly plans or
monthly plans.
20XX
COMPETITORS
• Canteens price are comparatively high
• Canteens and local food trucks provides
unhyginic food.
• Other food redies are doing local
traditional kind of business. And they are
not focus on costomers retantions.
Pitch deck title 10
OUR COMPETITION GRAPHIC
COC
Hygenic and testy
Some kiosks

EXPENSIVE AFFORDABLE

radies

Unhygienic
canteens Local food truck

20XX Pitch deck title 11

 MARKETING STRATEGIES
RS. 1 FOR ANY PRODUCT
• On the opening of every new outlet we will offer costumers to purchase
anything by for Rs.1

• by this strategy we will make our costumers by offering good quality

products which will give benefits to us in long term

31% OFF ON 31ST OF EVERY MONTH

• We will give 31% off on 31st of every month to shift the market to our side

• This is our second strategy to attract customers so that customers will feel that we
are not a boring food truck.

UNIQUE NAME MARKETING STRATEGY

• In which we will offer our most favourite food BUG-CHORI which is a mixture of katuri

and burger fillings far better than a simple tikki burger at an affordable price

• On the other hand we will have a mannequin of our special product BUGCHORI
GROWTH STRATEGY
How we’ll scale in the future

PHASE 1
Open a Company own outlet in a College and in Nearby public place. And
try to build customer base with good marketing and quality. And take
feedback. Link With Zomato And Swiggy For online Orders.

PHASE 2 AFTER 6 MONTHS

Open an Another Company own Outlet in University and its nearby place. And
as per Focus on growth rate. And when we generate capital investment for the
next outlet, We will open another company own outlet

PHASE 3
In Phase 3 of growth, we will Go for FOCO Business Model and open for
franchises. With it we will launch our app for the consumers as well as our
20XX 13
franchisers. So that we can regularly connect with them.
TWO YEAR ACTION PLAN
OPEN A FOOD Customer building Open Another
TRUCK and gather feedback company own outlet

20XX 1 2 3 4 5 6 7 8 9 10 11 12

1 2 3 4 5 6 7 8 9 10 11 12
20XX

Open for franchises Expend our Food Truck to Expend to the

Nearby Cities. north region

20XX 14
FINANCIALS
Initial cost of food truck (If 800000 ( Fixed cost) Monthly
We Purchase)
Licencing fees 50000

Initial Purchase of raw material Direct from the company 200000

Employee salary 2 employees in one 25000

oultet

Petrol 1000

Water and electricity 4000

Revenue (Apporx) 400000

Profit 120000

20XX Pitch deck title 15

SUMMARY
* We, COC – Cup Of Chai are the Emerging INDIAN Food Truck

Chain. We wanted to be India’s Largest food truck chain. COC

having a different concept. Of food. We are wanted to be an

alternative of burger pizzas and introducing kachoris for that. And

we wanted to replace cold drinks with our fresh juices.

* A Food truck which need less investment compare to a café or

restaurant and the best partis we can easily move it from one

destination to other. With it we will take an advantage and move

our truck from one place to the other place.

20XX 16
THANK YOU
HARSH JAIN
RAVI SHUKLA