BUILDING
THE WISCONSIN CENTER
MORE
OF ON-SITE LABOR
31%
DISADVANTAGED
BUSINESS
ENTERPRISE
GOAL
The WCD has a 31%
Disadvantaged Business
Enterprise Goal, with at
least 25 percent
minority-owned businesses,
five percent women-owned
businesses, and one percent
disabled veteran-owned
businesses for construction.
40%
CONSTRUCTION
HOURS TO
MILWAUKEE
RESIDENTS
A Residential Preference
Program (RPP) mandates at
least 40 percent of on-site
construction labor hours will
be performed by trade
workers residing in the
city of Milwaukee.
EXPANSION FACT SHEET
Renderings and a fly-through video are available at
BuildingMore.com
AN ADDITIONAL
100,000
OUT-OF-STATE
VISITORS
ANNUALLY
2,300
FULL-TIME
Once completed, the new EQUIVALENT
convention center is JOBS
projected to attract an THROUGHOUT
additional 100,000
THE STATE
out-of-state visitors annually.
OF WI
GREEN
Upon opening, the BUILDING
expanded Wisconsin Center THE WCD IS
is expected to support 2,300 APPLYING FOR
full-time equivalent jobs LEED SILVER
throughout the state of CERTIFICATION
Wisconsin.
$150 million The WCD is applying for
OF INCREMENTAL LEED Silver certification,
STATE INCOME which is the most widely
used and well recognized
green building rating system
around the world.
Will stimulate at least $12.6
billion in total spending in
the state over a 30-year
period, and generate at
least $150 million in
incremental state income.
About the Project
• The $456 million Wisconsin Center expansion will bring the exposition hall to 300,000 contiguous square feet; add 24 new meeting rooms for a total
of 52; approximately 400 indoor parking spaces; add 6 loading docks for a total of 22; an additional kitchen; and feature a spectacular fourth floor
rooftop ballroom with space for a minimum of 2,000 for a seated dinner and outdoor terraces.

• The Wisconsin Center expansion will double the convention center space to total more than 1.3 million square feet, allowing the Wisconsin Center to
host multiple events simultaneously and offer flexible space arrangements to meet various clients’ needs.

Diversity and Inclusion

• Cross Management Services, Inc. (CMSI) and Prism Technical Management & Marketing Services (Prism) are tracking and verifying diversity and
inclusion procedures throughout construction of the Wisconsin Center expansion.

Sustainability and Design

• Milwaukee-based Eppstein Uhen Architects (EUA) and Atlanta-based tvsdesign designed the new convention venue with the vision to create a space
that incorporates industry best practices and connects the Wisconsin Center to the greater Milwaukee community.

• The expansion of the Wisconsin Center is pursuing LEED Silver certification, a holistic effort that guides the WCD to make building choices that will
improve efficiency, lower carbon emissions and create healthier places for guests, clients and locals.

• Some notable features focused on sustainability include a solar roof, an underground storm trap, LED lighting in the front and back of house, ceramic
fritted glass to increase energy efficiency and prevent bird collisions and a food waste digester, which will be installed into the existing food composting
program run by Levy Restaurants.

• A diverse, Milwaukee-based panel is identifying pieces of public art that will eventually reside in the north and south buildings of the Wisconsin Center
in 2024.

Project Key Dates

• September, 2019 – WCD hires CAAICON as owner’s representative

• December 19, 2019 – Design team of tvs/eua awarded design contract

• January 10, 2020 – Construction management team of Gilbane/Smith awarded construction contract

• March 6, 2020 – WCD Board receives initial rendering presentation

• April 2, 2020 – WCD Board authorizes resolution to proceed with the expansion project, pending funding approval by the Governance Committee

• October 8, 2020 - WCD Governance Committee unanimously approves funding package

• October 28, 2021 - Groundbreaking

• Q1 2024 - Anticipated projected completion date.