MOTION

INFORMATION
AND MEDIA
(GROUP 5)
Senabre, Maricel N.
Manalang, Mariah Nicollete.
Nuñez, Lexis..
Benaldo, Tomas.
Vasquez, Franzen Mae.
Gueco, John Rick.
Pardillo, Clark James
DEFINITION:
-A form of media that has the appearance of
moving text and graphics on a display.Its
purpose is to communicate information in
multiple ways
-An integrated sight and sound kinetic
media

CHARACTERISTICS:
•It communicates message to large, heterogeneous, and anonymous audiences;
•It communicates the same message to mass audiences simultaneously, sometimes in
public, other times in private;
•It embodies messages that are usually impersonal and transitory;
•It is multi-sensory such that the audience’s sight and hearing are stimulated in concert.
Such a combination of sensory stimuli forms a complex synergism that can significantly
enhance communication. This powerful double-barreled combination of dual-sense
stimulation contributes in large measure to the compelling influence of motion media;
•It is a formal, authoritative channel of communication. Accordingly, its power in
informing and entertaining lies in the communicator’s ability to control visual and aural
stimuli;
•It is instrumental in behavior and attitude modification – that is, attitude formation,
change, conservation, and canalization (directing a performed attitude to a new
direction);
•It confers status upon issues, persons, organizations, or social movements.

FORMAT OF MOTION INFORMATION MEDIA:

• FILM- Also called a movie picture, is a series of still or moving images. Consists of moving
pictures that
have been recorded so that they can be shown at the cinema or on television. A film tells a
story, or shows a
real situation.
• ANIMATION- a scene from the animated film. Is the process of designing, drawing, making
layouts and
preparation of photographic sequences which are integrated in the multimedia and gaming
products.Animation involves the exploitation and management of still images to generate the
illusion of
movement. A person who creates animations is called an animator. He / she use animate these
in desired
sequence.
• DOCUMENTARY FILM- A documentary film is a nonfictional motion picture intended to
document some
aspect of reality, primarily for the purposes of instruction, education, or maintaining a historical
record.
 Such as films were originally shot on film stock-the only medium available-but now include
video and digital
production that can be either direct-to-video, made a tv show, or released for screening in
cinemas.
“documentary” has been described as a “filmmaking practice, a cinematic tradition, and mode of
audience
reception” that is continually evolving and is without clear boundaries.
• SHORT FILM- A trailer of a short film, ninety seconds about surveillance expert taking on an
assignment
that might be his downfall. A short film is any film not long enough to be considered a feature
film. No
consensus exist as to where that boundary is drawn: the academy of motion picture arts and
sciences defines
a short film as “an original motion picture that has a running time of 40 minutes or less,including
all credits”.
The term featurette originally applied to a film longer than a short subject, but shorter than a
standard
feature film.

2.MOTION PICTURE IN TELEVISION- TELEVISION IS A

TELECOMMUNICATION MEDIUM FOR TRANSMITTING AND RECEIVING
MOVING IMAGES THAT CAN BE MONOCHROME [BLACK AND WHITE] OR
COLORED, WITH OR WITHOUT ACCOMPANYING SOUNDS.
A. COMMERCIAL ADVERTISEMENT ON TV- A span of television programming
produced and paid for by an organization. It conveys a message, aimed to market a
product or service.
B. PHILIPPINES MELODRAMA- Philippine television drama, also known as teleserye,
filipino telenovelas or p-drama, is a form of melodramatic serialized fiction in television in
the Philippines.
C. REALITY SHOW- A reality show is a type of television program that aims to show
how ordinary people behave in everyday life, or in situation, often created by the
program makers, which are intended to represent everyday life.
D. GAME SHOW- A television program in which people compete to win prizes.
E. TALK SHOW- A television or radio show in which various topics are discussed
informally and listeners, viewers, or the studio audience are invited to participate in the
discussion.
F. TELEVISION NEWS- A television broadcast of news.

3.INTERACTIVE VIDEO
Usually refers to a technique used to blend interaction and
linear film or video that supports user interaction. These
videos play like regular video files, but include clickable
areas, or “hotspot,” that perform an action when you click on a hotspot, the video may display
information about the object you clicked on, jump to a different part of the video,
or open another video file.

TYPES:
VIDEO
• Video is an electronic medium for the recording, copying, and broadcasting of moving
visual images.
VIDEO FOOTAGE
• In filming and video production, footage is the raw, unedited material as it had been
originally filmed by movie camera or recorded by a video camera which usually must be
edited to create a motion picture, video clip, television show or similar completed work.
SOURCES:
INTERNET
STUDIOS
BROADCAST
CHANNELS
VIDEO CHANNELS
LIBRARIES

ADVANTAGES:
•MOTION: Better mastery of procedures,as opposed to stagnant images.
•PROCESSES: Operations where sequential movement is needed can be shown.
•SAFE OBSERVATION: Observing phenomenon that might be dangerous to view directly.
•SKILL LEARNING: Videos can be viewed over and over,so repeated observation of skills is
possible.
•DRAMATIZATION: Recreation of history and personalities; observing and analyzing human
relations problems.
•AFFECTIVE LEARNING: Films for shaping personal and social attitudes; documentaries and
propaganda films to affect attitudes.
•PROBLEM SOLVING: Open-ended dramatization can leave viewers to solve problems
themselves.
•CULTURAL UNDERSTANDING: Appreciation for other cultures by seeing video depictions of
them.
•ESTABLISHING COMMONALITY: People with different backgrounds can discuss topics after
watching a video.

LIMITATIONS:
FIXED PACE-cannot be interrupted still.
PHENOMENA-Motion media is sometimes unsuitable to other topics such as those
involving a map,a wiring diagram,etc.
MISINTERPRETATION-In documentaries and dramatizations especially,intended messages are
quite deep and complex.because of that,young viewers who lack maturity tend to misinterpret
the message.
COST-Equipment and materials for motion media are expensive (e.g.DVD
player,TV,etc.
VALUE:
•Its purpose is to communicate information in multiple
ways
•Motion media in essence is visual media that gives
the appearance of movement.
•Motion media can be a collection of graphics,
footage, videos. It is combined with audio, text, and/or
interactive content to create multimedia.

SELECTION CRITERIA:
1.TASK FACTORS- the type of objectives and hence the type of
learning activities which should be provided for the learner.
2. LEARNER FACTORS- some learners may learn better from certain
media than from others.

DESIGNS AND PRINCIPLES:

1. Timing, Spacing, and Rhythm
Motion design adds the 4th dimension to graphic design. This principle is centered around the
ways we can
interact with time. We can change the frame rate of an animation. We can change the way
objects change
in relation to the audio’s rhythm. We can also change how fast a property changes over time
with animation
curves.
For instance, if you have a heavy, plodding beat, movements that correspond with the
downbeats of the
song can make the contents of the video feel epic, confident, and powerful.
2. Eases
This principle refers to a technical side of motion design and how that technical knowledge is
applied to
creative decisions. How quickly and smoothly something changes in a video affects how we feel
about it.
Eases control exactly that.
Eases are graphs we use to animate the rates of change for different properties. They’re named
as such
because when you change two values in After Effects or other animation software, you’re also
dictating how
you want it to ease out of the first value and into the next value.

3. Mass & Weight

In the real world, a physical object’s movement is based on its mass and weight.
A car is a heavy object, so it takes a lot of force for it to come to a stop if it’s moving quickly. On
the
other hand, a Hot Wheels toy car can easily be stopped even if it’s moving at the same speed
as the
real car.
When animating abstract imagery, it’s important to think about how heavy and how massive the
imagery is and how that influences the way it moves. This is because our eyes are evolved to
interpret
the real world, not abstract imagery. As much as we think of ourselves as people disconnected
from
our animal origins, we aren’t. Our eyes still use information about how things around us move to
interpret what those things mean to us.
4. Anticipation
•Before you make any movement, your body moves in the opposite direction first so that it can
create
enough momentum to execute the movement you want to make.

DESIGNS AND PRINCIPLES:

•Capture and keep the audiences attention by being
interesting.
•Must be interesting enough to watch multiple times as
commercials can be played repeatedly throughout the
program.
•Must be able to tell a compelling story
•Keep the messages family conscious

ELEMENTS:
1.Speed
-A fast movement gives vigor and vitality, intensifying emotions. A slow movement connotes
lethargy, solemnity or sadness.
2.Direction
-indicates a movement from one direction to another. It can also refer to the growing or shrinking
of
an object.
3.Timing
-Can be objective or subjective. Objective timing can be measured in minutes, seconds, days,
etc.Subjective timing is psychological or felt.Timing can be used to clarify or intensify the
message
or the event. Using a pause can help time the events.
4.Transition
-Used to switch between scenes.
5.Sound and Color
–Adds meaning to the motion.
6.Blurring
-In animation,blurring can provide the illusion of fast movement.In videos, it is often used to
censor information for security or decency.