Marketing Management – Managing Retailing

Muhammad Ryan Darmawan 22/500788/PEK/28649

Nadia Salma Fitri 22/499954/PEK/28570
Richkika Alphina Desiandti 22/499964/PEK/28571
Uniqlo’s Background
Opened a unisex casual Changed the
Founded in Yamaguchi, wear store in Hiroshima name store to
Japan by company called ‘Uniqlo Clothing ‘Uniqlo’ (Unique
called‘Ogori Shoji’ Warehouse’ and clothing)

1949 1984 1988

Expanded to over
300 stores across Opened a three-story store in The name of the company
Japan Harajuku, Tokyo, Japan changed to ‘fast retailing’

By the end of 1998 1998 1991

Expanded all over the world

1999 - present
 Key Retailing Decisions

Target Market Services Pricing and

Incentives
All customers, regardless age, ethnicity,
or gender with a simple and inclusive In-store staff interact with customers Sells in low prices but with great
approach (casual, universal, and help them to find the right quality.
comfortable, and accesibble). products, greet the customers at the Use ‘Value buy’ as a promotions and
Have three primary segments: women, entraces with a warm welcome and discount in holiday seasons and special
men, children friendly goodbye days

Product Assortment
Store Atmosphere Communication
and Procurement
Takes a full control of product design,  Send email promotions
Store experiences with bright lights,
production, and retailing. Uniqlo plans  Using social media
the production of essentials and basic
combined with neatly stacked displays
 Using Uniqlo application and Brand Motto
and efficient organization with
months in advance, adjusts production website
simpilicity and accessibility. Use digital
and procurement with customer  In-store fashion inspiratioN through
demand. Staff members visit
screens to explain Uniqlo’s innovation
mannequin MADE FOR ALL
and style in opened areas
production plants to ensure its quality  Using commercials and flyers
 Managing Omnichannel Retailing

Omnichannel retailing is the practice by which a variety of channels are integrated and leveraged to
influence a customer’s purchase decision.
Aplikasi Uniqlo Website Uniqlo

Store

Website App
 Managing Omnichannel Retailing –
Brick And Mortar Retailes
Brick-and-mortar refers to a traditional business that has a physical store or stores where customers browse and
make purchases in person.
Brick And Mortar Retailes of Uniqlo  Speciality Stores (single product line)

Central Business District Shopping Strips

A Location Within a Larger

Stand-alone Store
Store
 Private Label

UNIQLO has refined its SPA (Specialty store retailer of Private label Apparel) business model, allowing for control
of the entire business process — from planning and design to material procurement and sales.

Product development
based on customer
feedback

Material procurement
from around the world

Expert technical
guidance at factories
emphasizes quality
 Wholeselling
Wholesaling includes all the activities involved in selling goods or services to those who buy for resale or who
make large purchases for business use. Wholesalers buy large quantities of goods from various producers or
vendors, warehouse them, and resell them to retailers who, in turn, sell them to the general public.

Uniqlo provide Wholeselling for team

outfits, uniforms, gifts, and business

Benefit when buy Wholeselling with

Uniqlo
Special Discount Option Payment
Tax Invoice
Methods
 Conlusion

Uniqlo is Fast Retailing LifeWear Industry

Uniqlo has implemented Managing Retailing verry well
with selling around the world

To bringing LifeWear, Uniqlo create

retailing stores where everybody can enjoy
shopping
 Recommendation

Increased opportunity to explore Managing the Price Image and

More Benefit when collaboration
available options & flexibility for Same Discount in all Store in
to want Wholeselling with Uniqlo
consumers one country
Thank you

Enriched by our vibrant international network but rooted in local

wisdom, we develop leaders with the integrity and knowledge
needed to serve society. Our contribution to the advancement of
knowledge is through quality research and teaching.

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