We’ve had to grieve collectively in ways we never imagined.

Loss of a
loved one. A job. Our health. Our sanity. This we all know. The whole
world has been living through the same nightmare for more than a
year.
Yes, humor does have a place in the world, always. But ads about the
pandemic, plus comedy? That makes for a tricky cocktail. The Belo
video, perhaps with the best intentions, tried to do just that – make
people laugh. But obviously, it didn’t work.

How is this acceptable? It’s 2021. How did our standards for beauty
regress so much? Has the pandemic taught us nothing about empathy?
Women’s faces and bodies have been picked apart and criticized so
much by the collective, that it’s become the par for the course. Even if
the ad was based on ‘insight’ – it was a very private, female insight
that women truly struggle with – so when did it become fair game to
exploit this in the guise of ‘storytelling?’
This brand has a powerful voice. And the video sends a strong message
that women’s bodies are an open target. One that is subject to
criticism and ridicule. Tone-deaf is too weak a phrase to describe why
the ad is offensive.

What’s truly offensive is that this brand’s voice is seen as the authority
on women’s bodies and what is considered ‘beautiful.’ And to target
women at their most vulnerable, prey on their insecurities; it just
perpetuates the thinking that women’s bodies are not their own.
Everyone can have an opinion about it.
☺