ROAD TO

JEMBER FASHION
CARNAVAL

JEMBER FASHION CARNAVAL

INTRODUCTION
AIMS
Become a world class Social Tourism
Organization, and to form a craetive and
competitive Indonesian young
organization, able to encourage a
regional development, and to improve
people’s welfare in a sustainable
manner.
OBJECTIVES
1. To make Jember as the trendset tercity of
fashion and carnival of the world.
2. To develop and advance acreative
education and social culture
3. To support the growth of creative
economy based on the local excellency
4. To improve a proffesional organizational
management
5. To embody the social responsibility,
independency, and creativity
INTRODUCTION
STRATEGIES
1. Creating a Fashion Carnival with a global standard and trend with the aim to be a
spectacular performance for the global audience.
2. Being consistent in creating a unique, creative, and innovative masterpiece of art that
will help in building Indonesia as a good brand in the world.
3. Taking role as the international media event to deliver inspirative messages, themes,
and topic about Indonesia to the world.
4. Being active in inviting citizen of the world (tourists, media, photographers, observers,
researchers, etc.) to come, watch, and experience JFC directly from Jember, Indonesia.
 INTRODUCTION
4 E CONCEPTS
Education | Entertainment | Exhibition | Economic Impact

THE POSTIONING OF JFC JFC’S KEY FACTOR

1. As the trend of global phenomenon from 1. Unique

Indonesia to be part of World’s phenomenon. 2. Fantastic
2. Combining 2 icons of the world : Fashion and 3. Spectacular
Carnival 4. Acceptable
3. Building image and identity of the nation

5. New Theme
4. Empowering Renewable Resource 6. Sustainable
7. Marketable
 JFC AUDIENCE/VISITORS
150.000+ JFC is attended by 150.000 of
attendees spectators every year from all
visitors on venue 10.000+
street runaway 140.000+
backgrounds, both men and women
of all ages; children, teenagers,
adults, or parents. Spectators line up
along the 3,6 km long road.

1.200+
Photographer
National & International
more than 10 country
MEDIA COVERAGE
Jember Fashion Carnival (JFC) has gained national and international media exposure.
Each activity of JFC is exposed by the international media; electronic media, printed
media, and online or digital media. The coverage is not only from the conventional
media, but also from the social media enthusiasts that will be independently
exposing and spreading JFC worldwide.

NATIONAL MEDIA INTERNATIONAL MEDIA REGISTERED

Metro TV, Kompas,
Kompasiana, Republika,
Tempo, Antara Foto, Viva
News, Viva Life, Sekretariat
Kabinet RI News, CNN
Indonesia, MNC Group,
Trans.corp, etc.
MEDIA AND PHOTOGRAPHER BY
Reuters, AFP, AP, NHK,
NUMBER
Yahoo! News, Getty Images,
2017 : 1.036 media and photographers
The Wall Street Journal,
2018 : 1.285 media and photographers
Daily Record, Style Bistro,
Gulf News, Hungeree,
UNREGISTERED
Demotix, Epoch Times,
MEDIA AND PHOTOGRAPHER
LI News, Burufly, Weezbo,
HOBIES more than 2500 persons
The News Daily, Fashion &
Life, EPA, etc.
 ACHIEVEMENT
Jember Fashion Carnaval has received various kinds of awards and appreciations, including :
1. The best Event Organizer for Art & Event in 2014 from Indonesian Ministry of Tourism
2. The determination and Announcement of Jember as the World Carnival City by President RI
3. Top 3 in The World at the Carnival International de Victoria 2017 in Seycheles, Afrika
4. JFC-2018 dan JFC-2019 are included in 10 National Featured Events
5. Top 5 National Events Calendar of Event Wonderful 2018 by Markplus, Inc.
 The work of
Dynand Fariz &
JFC Creative Team

PUTERI
INDONESIA
2017
in
Jember Fashion Carnaval
became the wardrobe for flag carriers in
Opening & Closing Ceremony Asian Games
2018 in Jakarta
 DEFILE
AZTEC
DEFILE
KUJANG
DEFILE
MADURESE
DEFILE
GARUDA
DEFILE
MAJAPAHIT

DEFILE
SASANDO
DEFILE
SRIWIJAYA
DEFILE
POSEIDON
DEFILE
MAHABARATA
LOCAL MEDIA PARTNER
GUIDE
 PRE EVENT D-DAY POST EVENT
1. Posting Announcement 1. Datang ke semua JFC Posting keseruan event
info event + CTA beli tiket di event tanggal 6 dan 7 JFC 2022 di Reels & Tiktok
Feed dan story Agustus 2022 sesuai gaya konten
2. Posting countdown event 2. Posting 2 story per event masing-masing akun
di story
3. Reminder informasi untuk
mendapatkan tiket -> drive
untuk penjualan tiket On
The Spot jika sampai H-7
misal ticket masih tersedia
 DO : DONT’S :
1. Selalu menggunakan masker apabila visual 1. Dilarang menyebutkan sentimen
mengandung selfie saat event & mengkomunikasikan negatif terhadap JFC
prokes yang ketat selama acara 2. Dilarang berkata atau
2. Selalu tag dan mention @jemberfashioncarnaval dan memberikan pernyataan kasar /
@kemenparekraf.ri , serta hastag #thelegacy2022 SARA / Politis
#jfc2022
3. Mention judul sub event (WACI & PET / ARTWEAR /
WKC / GRAND)
4. Menyampaikan apresiasi kepada JFC sebagai kegiatan
sosial kreatif bagi kota Jember untuk menjadi Kota
Karnaval
5. Gaya penyampaian informasi menyesuaikan dengan
masing-masing Account
PRE EVENT
ANNOUNCEMENT INFO EVENT: (FEED
& STORY) COUNTDOWN: (STORY)
1. Jadwal acara + Tiket: 27 JULI 2022 / 3, 4 , 5 1. H-7: 30 JULI
AGUSTUS 2. H-6: 31 JULI
2. Cara pembelian tiket: 28 JULI 2022 / 28, 29, 30, 3. H-5: 1 AGUSTUS
31 JULI 4. H-4: 2 AGUSTUS
3. Rute karnaval + Tiket: 29 JULI 2022 / 29, 31 5. H-3: 3 AGUSTUS
JULI, 2, 4 AGUSTUS 6. H-2: 4 AGUSTUS
4. GS + Tiket: TBA 7. H-1: 5 AGUSTUS
5. Tiket OTS: 1 AGUSTUS 2022 / 1, 2 ,3 ,4 , 5
AGUSTUS
D-DAY
PESAN KEPADA PENONTON : Posting minimal 2 story per event
1. Kasih lihat keseruan dan kemeriahan Jember Fashion
Carnaval sebelum, saat, dan sesudah event
2. Mengajak audience mengunjungi exhibition dan membeli
produk UMKM yang terlibat di Exhibition

CTA :
Live report #JFC2022 , (NAMA SUB EVENT) , (JAM), (RUTE)
POST EVENT
PESAN KEPADA PENONTON : Posting keseruan event JFC di Reels & tiktok
DEADLINE : 10 AGUSTUS 2022
1. Menceritakan momen unik/seru dari JFC 2022
2. Memperlihatkan keseruan dari sisi peserta maupun penonton
3. Menceritakan keseruan dan kegiatan di Exhibition JFC 2022
4. Mengenalkan kepada penonton bahwa Jember adalah Kota Karnaval Dunia
5. Menginformasikan UMKM

VISUAL:
1. Momen pada saat acara akan dimulai
2. Pengalaman di Exhibition JFC
3. Penampilan GS, peserta, dan keseruan penonton
BENEFIT LOCAL MEDPAR :
1. Pencantuman logo local medpar di IG JFC (Post
event)
2. Pencantuman logo local medpar di Banner
khusus thanks to
3. Tiket all access pada saat event JFC 2022
4. Adlibs medpar diputarkan setelah event
5. Mendapatkan hak jual tiket dan Referal fee
10%dari penjualan tiket yang terjual
TERIMA KASIH