MY IDEA PITCH

Whale shark
 MY IDEA
MY IDEA IS INSPIRED BY MY LOVE FOR SHARKS, HUNDREDS OF SPECIES OF SHARKS AROUND
THE WORLD ARE ENDANGERED, AT THREAT OR EXTINCT.
SO MY IDEA IS TO CREATE A SOCIAL CAMPAIGN OF WAYS TO HELP SAVE SHARKS. THIS WILL
CONSIST OF POSTS AND POPUPS ON MULTIPLE SOCIAL MEDIA PLATFORMS, POSTERS, SHORT
YOUTUBE ADVERTS, WEBSITE ETC.
I WILL BE CHOOSING A NUMBER OF DIFFERENT SHARK SPECIES AND THEN MAKING ONE POST
FOR EACH SPECIES AND THEN ONE OR TWO VIDEOS (ONE OF WHICH WILL BE A YOUTUBE
ADVERTISEMENT).
THIS SOLVES A PROBLEM BECAUSE IT SPREADS AWARENESS ABOUT THE SMALL THINGS PEOPLE
ARE DOING TO MAKE THE SITUATION WORSE AND HOW THEY CAN REDUCE THESE THINGS.
I WANT TO SPREAD AWARENESS ABOUT THE GRUESOME WAYS THAT SHARKS ARE KILLED AND
TAKEN ADVANTAGE OF EVERYDAY. PEOPLE ARE UNNECESSARILY SCARED OF SHARKS WHEN
WE KILL MORE SHARKS THEN SHARKS KILL PEOPLE.
IN 2022 NINE PEOPLE WERE KILLED BY SHARKS, HOWEVER, 100 MILLION SHARKS WERE KILLED
BY PEOPLE. THIS MATTER IS SOMETHING THAT AFFECTS THE WHOLE WORLD, AS THE EXTREME
DECLINE IN THE SHARK POPULATION IS CAUSING A CRASH IN HUNDREDS OF ECOSYSTEMS
THAT RELY ON SHARKS TO KEEP THEM BALANCED.
Zebra shark
 NOT ENOUGH FOOTAGE FOR A YOUTUBE ADVERTISEMENT

PROBLEMS I COULD THE MAIN THING THAT I WOULD LIKE TO MAKE IS A YOUTUBE ADVERTISEMENT,
HOWEVER I AM WORRIED THAT THERE WON'T BE ENOUGH GOOD QUALITY FOOTAGE
OF SHARKS (OR EVEN THE OCEAN) TO CREATE AN ADVERTISEMENT LONG ENOUGH.

ENCOUNTER TOO MANY SHARK SPECIES

BECAUSE THERE ARE SO MANY DIFFERENT SHARK SPECIES IN NEED OF HELP, IT WILL BE
DIFFICULT TO CHOSE JUST A FEW, I'M THINKING OF CHOOSING FIVE. I WANT TO
LOOK AT TIME MANAGEMENT BEFORE DECIDING ON A NUMBER.

Lemon shark
 Porbeagle

RESEARCH I HAVE DONE SO FAR

• I DECIDED TO DO RESEARCH ON PRODUCTS THAT RESULT IN KILLING SHARKS. THESE ARE SOME
PRODUCTS THAT ARE USED IN PEOPLES DAILY LIVES THAT REQUIRE SHARKS TO BE KILLED:
• SHARK TOOTH JEWELLERY (SOME OF THESE CAN BE FAKE TEETH). THE ONLY SURE WAY TO KNOW
THAT THE TEETH WEREN’T COLLECTED THROUGH KILLING SHARKS IS TO PURCHASE FOSSILISED
TEETH. THIS IS THE SAME FOR ANY SHARK SOUVENIRS SUCH AS JAWS AND SHARK LEATHER
PRODUCTS.
• SHARK FIN/ SHARK MEAT, ON THE OUTSIDE THIS SEEMS LIKE AN OBVIOUS WAY TO AVOID KILLING
SHARKS HOWEVER, 90% OF FISH % CHIP SHOPS USE SHARK MEAT AND DISGUISE IT AS
SOMETHING ELSE. TO HELP AVOID ACCIDENTLY EATING SHARK MEAT LOOK OUT FOR NAMES SUCH
AS: ROCK SALMON, FLAKE, HUSS, CATFISH, DOGFISH, OCEAN FILLET, WHITEFISH.
• SHARK MEAT CAN BE IN PET FOOD AS WELL, LISTED AS "OCEAN FISH"
• COSMETICS, THIS IS BECAUSE SHARK LIVER OIL IS USED IN A LARGE AMOUNT OF COSMETIC
PRODUCTS (SQUALENE)
• SQUALENE IS ALSO USED IN SUPPLEMENTS AS WELL AS SHARK CARTILAGE, THIS IS BECAUSE IT IS
USED AS MEDICATION, IT WAS BELIEVED TO EVEN CURE CANCER, BECAUSE OF THE RUMOUR THAT
SHARKS COULDN'T GET CANCER STARTED BY TWO BOOKS. IT HAS LATER BEEN PROVEN THAT
SHARKS CAN GET CANCER.

TIKTOK. (N.D.). BEELOVESTHESEA ON TIKTOK. [ONLINE] AVAILABLE AT: HTTPS://VM.TIKTOK.COM/ZMYQJWQ7U/ [ACCESSED 22 MAR.
2023].
Natal shy shark/ happy chappy shark

RESEARCH I
WILL BE DOING
• (MOST) ENDANGERED SHARK
SPECIES
• CAUSES OF SHARK MOST
SHARK DEATHS

• THE EFFECT OF THE DECLINE IN

THE SHARK POPULATION
• WHAT'S BEING DONE TO HELP
SHARKS
Dusky shark

MY TARGET
AUDIENCE
• I PERSONALLY THINK THAT I DON’T HAVE A
TARGET AUDIENCE BECAUSE EVERYONE SHOULD BE
TRYING TO HELP SHARKS, BECAUSE THEIR DEATHS
MEAN ISSUES FOR PEOPLE ALL OVER THE WORLD AND
CONTRIBUTE TO THE GLOBAL WARMING CRISIS.

• HOWEVER, I THINK THAT MY MAIN TARGET

AUDIENCE IS PEOPLE WHO HAVE A FEAR OF SHARKS.

• I WANT TO SHOW THAT SHARKS ATTACKS ARE

NOT AS COMMON AS THEY ARE SPECULATED TO BE.
THERE ARE SO MANY THINGS THAT KILL MORE PEOPLE
IN A YEAR THAN SHARK ATTACKS, YET PEOPLE DON’T
KILL THESE ANIMALS OR REDUCE THESE CAUSES AS
HARSHLY AS THEY DO SHARKS.

• I WANT TO SPREAD AWARENESS OF THE

HORRORS OF SHARK FINNING, BYFISHING, AND
OVERFISHING AND THE WAYS TO HELP STOP THEM.
 WHAT WILL I CREATE?

WHAT I WILL MAKE:

• A YOUTUBE ADVERTISEMENT (30 SECONDS)
• A TV ADVERTISEMENT (60 SECONDS) HOW IT WILL BE PRESENTED:
• THESE WILL BE PRESENTED USING MOCKUPS;
• POSTERS X2 HOWEVER, I WILL ALSO BE PUTTING THEM ONTO A
WEBSITE THAT HAS ACCESSIBLE INFORMATION AND LINKS
• INSTAGRAM POSTS X2 TO OTHER WEBSITES SUCH AS CHARITIES AND
COMPANIES WHO HAVE SIMILAR GOALS.
• WEBSITE
• THIS WEBSITE WILL A RESOURCE FOR PEOPLE TO FIND
EASY WAYS TO HELP SHARKS WITHOUT HAVING TO DO
TOO MUCH. THIS IS BECAUSE IN MODERN DAY PEOPLE
ARE LESS LIKELY TO DO THIS THAT TAKE TO MUCH TIME
OR MONEY.