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Managesunt a

tgeementëelpnoclecet Le Product Bandungsatey


- The conept camu
Aclaal praduct from hitip
At k a compar kotl
Acloala023

elecny Band loru Fealires


tale
hasd by austmer
pimay praduct
Auie that
-Rroduct tan ke diided
Cuealit
Rualily
Araduct/Benafit
Decug Praduch
ints
Anhis that
3 Lveta:
oanLe

Pachaging Product the


hlanany. aAeliual :Refensto
tangite
product
ring A
tugumnted
aject-Aualya ig
Prodluctz
Masus takn
natallal

M
th aetual product
3 Lvela
e do duigr
help
ualimus

i o
2allilgehrgblly :. hulp dhe
nsitim fiims
ihomsslu undeatan
Nan duralts geeclsangible anel naaiilly aual betttu thu
Ez:Mitk meesucsful pnaaduct. market and ouah
a
2 unate goaads angible lastind Lenginea
ba:Ovn uct clasuifeie
cialins:

Sruicez Sntangitt,nsgnerat.pmisialki
Rugpuina meL_Ac suppliw onlelilolgpv Adep talilitiy
Ez Haincul legaladio
.
Producls au
Buabilay
2 Lnsume gonds
auaifia on
and
th basis
Tangitrlty
f chasartiiatis:

Cant umbu gore: a. ndusiál gord


Clasaifid bacd m hatt

.
shonpiig
xistinguishrd as.. Peaaluc mia
1.Cnucnince- Pchamdfrg,mmodially ns uitth a ho arevall numlea fproduct no tfrrd b
lines that
miLmu let ba: ap.Tatnae paodur i cuslaness by a cmpany i albd ProductMin
2.hepping- harasleisbially compars ialibly, aAlso knnm as
Praduet Asaontmunt
galutyamics andstyle.Exi fatniture, c2rs th, st duinensins-Lngth
widlih, Depth and tsiutny
3pecial-Brand identferalin-uitig bnake.a i aL Domplez nange afpraductpuunt in
pinl pushasung lert. iz: Bmw
4 tnsarugtt -Bné Lnur dnt
s, e tPredueb mia a
tombinatin f
tempany a

:
Letal puadust liva wishin
thiik of buyeng
La: Smahe deletos t
Inductiial poode:
b:
acompan
HUL_ has many puodut lba
Shamprs -Pardut lie 9
Peooluct Mie
oeaproducliin procest. ryare intmedeat geoods puriaced
feurttu procrncuig in cedacting a braineca 2otugnh2
duct lne
istingiaches ae
Mattuale and arl-Also aalleadEndtnig gcorl
a f Lype
paoduct
in an
include naur malirialt and manfaclianedmatd
hey ialk Milh pasd
and harl cnaislt af Fam pAoduclaNaliarale predue l -
Frspuoductproduct Lia
sganizatim.

line
cemyieneatmaliruals and cempament pauli
heolal MaggiMi2kmaid sna
2Caaital ns-dina in prnductin fepeaos prooluct linc
Lbuuyenu kre kerga. -ki kat
a eeoduct zz
Snstattalndong laslig paadacla anad a
als cempany has 4L_anad
ey h a
.
notbreught aflän tx:Buileleng 10
dhu Ruatuo Lengh pLsduca in
Eguiamnznt- eudalite faclay 1guaantnlt ardt etal ach
perdul paoduct
ooda Ex Decks faæ machine e aeraus PL
laed upin du.aaenatnt of No p1oduct tinu
Supplisand seuiceu- wrtun a tompany
the Girm lrutdanet beenu part a iu
precdenc

Ex: auntNaite sle


Rraduct Lire dypn2
al numbea of cl uithin
Maintznans ard npaist.
ReoduetLecouisney:
a punaluot line
* Aduriseny aeuicua. n
Lrssu vaualime uith a

Product Mi la: Amul-Alau dasynolalid-meu u ploduet the


conuisttn
High Lnaistons
Peoatuct Line Lroduct ine pducti Samsung-depanadunt
pradeua-dowrCenaui.tmey
Rroduet7ype
Raoduct Poctect Eranple La grap
PL Dulrcger dnial, Anal
ucducte Poduct aybtiue,triatBa,Tide, Tidl
atna
Anaduct
Paodeect X PL
aalensc PMiat Shanpoo HaS, Ha Sant
danduuly,Panlint,Aarlnt puo-v
Peoctuct Mice iolch HuL

Rraduct
A
Aine Lengtt
SKUL-SxU2SKvs.
Lengti10
2 Cad puoduut)
LDelugenla shonponc)
Product
a

a
SkuSock kueping enit muant ueiune os utciplid pUOdust LDepth 6 fes delingenka4fe shanypets.

kgi aggie 709-St 28og-SkU2 ela eesilzneyi High a4Leth are Jathna PL

Btand sutansie2 Ltaaduus lnu satnuian.


ndnodatclienafntt prda hat neliar H ramL Drd tA Marketrg abatzay dat uuu an mating nand l

nzutaluena an establihed anodect isdues a nuw illm ina busamo pradut linu
a loca-Lea laku Zua,Lohe kight ale
wleo
epet.eceacnce. 4TMalaakgy
slan thatdetail
nidat hauan
Cremorg)
GTM CReodecoé /kaurce l cenuince DRGcan
wdey
cuntmen
Léilin
kuy us puodub
tngage
uitto
gain adantas
CMackelg Ans Lauiu
gale

aknky tempany
he maskit.
b talnodus
lue nuuec
dea beesali eensale seatclu fnns paoductelnaz praducl
Yrun unising proa yle
eSnlinal ialtasusces 1RsDmadosueee
haus dilfeunt segmwn tchndagially
rutdatrd,

2 dee Sonczning nisdng pnodait an

3amapntBuelgo.a ola Bcmmcat-utniled acustnee ccme Sales


Testn aielepead camerali aite beliatad.ur curlmae ukc)
Prafit
past
ahaligyBuild initiat meuketig chadsgg-s
Merkeltng
2a Prodaet
Bedepmuut

Bucinazs
le 2asket zhasu Prgt Gork. an&lig
Bralyai2 aCerio lu.cant.peft paeyaelimàmpanyá
aluoli masket auury AcaeceLizke,
Analy 2Finoroinl atnsctin
j
Miz
Buetopr2

havaolesuatis
Bodtclin

APLC:
Gnouth
Malanuly Dcline
TEme

6.PraductBeretepmentRuD.deuetspshyciaak,product. 22R je Stngls Tlioduclbn Gnouth Maturily Ductint

orge inuetrnta Buibl Paotantsynaz and. funstenal altu lee satee Rnpidltyinu saluPakealtu petig saleu

Highucurézmu
z t Marketing Move Lo uatisliimastut sntin portanilgp Aail
-ve
AurrageJuutamenaw/lunt
Mau Puefl Highs puafil ctnung pua

BLesb rmaskatig mi. Enpasa l cmpatiBu A.utennant Eaudyadopbu kaulymayeuty |Laggard


hli mjeih
nnzicializatim Prodct hmarbet slapahlae Few Metu in Nunbon Sale Bdlnuig
acz higlu caet- Adpnamaiin smanuactuu egining aMumbesa
Zntroand lvoatiii caitical delina
jecti 4slsaligcicPLC ualem bcharies madet

Stages Znlroducten Gnawto maburi Bacleina


odub/famtuns Loiz
usts b idnlihy
and.
uutmu uun a tauget nu
gclieacal prad auae laréniize mak laan pcaflásRaleuce.apene puospeilae
eustmu ints
nses a
nec ana lrial -tshace defend 2raiketp mite irand adtact Ads myir

a
PR
47TENTLON
ehane GonLsaleu Maintain
ut-th
ofmaulh
roducthetaui pendtuse pud axin ailgy Beaneh2hacanut awr inTEREST
Demo Vdeos
an aminanty moadelk ozcducls ACTION
iscount Infaraphi
Guy Na Butt
Moductnwieus
Paics Charge cnst eie aleh prue FAu zhipping
sala market mpeibs ive awaye
Bitirla Build selclirt Build intznau loca Lritznst Sotzlitpinse ang intended
dnsitrcl idenby the Gss
diatnitrlez diebibrult
llus and bdlfeuntial hnpan
fme/grap
Ads hu
tmypstitouhuough
Name Tum,sign
anmerg aly andintut in anad ppri hardoou iymlttn Daaign

adplrdealra enefila
Jale C6BE (ustomerBasa Arandug fzaty modl
indue iiai
aAlo "keitus Brand bguag"malel.
puematim
atamuu daorardpand auit et By rudeny a shong btand, companiu connet b autmeu
c88E Model tells u houw o duitd Lrand sy aguiltg

undcaianding uslamuu andunphment sthatgisaczocdigt

EAad Cuemw ne band adurooali


kpkonae Cutmes ant douethout d
Ckz:ikd Harty-auridsana
ChetolionspitWhatabrutya smu 2
&tnd ponaKe Band will be judged by culamu
agenenkRelugs
Keuponce: hlhat abnd gyoi)
Bnard Meaning Boos uhat il say
eufornran Snagesy tru rand yaar
bcanmw
teveuRugca)
Cdeanig: what are yau? Cland

bhand olentily Chho aw geu


DAe Unauare fthurand
lactDhina uth ada,
mers
Bnand Roailiming:
haur a kand u puaiund in the mindof
t inudorscabng aunigue iopuaaianf tha
cuatamna.
Lrand ina
membecshyp
2.Latalrlih caligoty calegauy Lhu munai fcustrmu.
-whcesrllil felin a parlicular
ou thtpiocliec file Alentalu fromilh tonpcalbu and inarnsu iu
understanad anpral
Helo caustrmzurs
Lúes anad neede LLa2 RNL akistaa h katget audicnce.
nlo hri
PapA4 L0DA neguiuu hu undnstandury of kasget audince unigua
2.Jalentigy and chcosing linp paint ana ntáanala uith cuatsmue.
PPaa PoD2
3. mniatng
and
and uscaltiheng
Lurterng
PoPka200k VaLuna posihnd as a band m safe
a.Sustaning Se positmnd aua pudut "mtton ahin

propasibint
a lrand.
saling
rBy estalteihing ita brand 22 LRàashngpidntity

Campetiter
POD
rfiniticAnatbibrute
shar uith
a
Lnrfil
it cempeties
nigpps and caollag napeut
thot dlentopa teyaatteu

muc anunigue pasitz hthe mnd


zictis Bnand amptance and
rauiopctrlim fauetu alindaut fan capeliieru

SpertaneBuitd cdibilbt and smao broalkng ndmtrerrsl


faniliarilij ammg_stmr rend dntal-lazala peaforunu.

krampl Pricpuugo o
2uality, Ungne fralure znRinh papdccot
Funoanatilyahasudby many athilrth zot shacd
by
atand ou
e
Lsand in that caltgay campplilre-Brand

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