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  • 06 The Fundraising Matrix PDF

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    Ashes Nag
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    The document outlines different fundraising options for startups including crowdfunding, angel investors, and venture capital. It provides details on the typical amount raised, timelines, dilution levels, effort required, types of products or services suited for each, and the level of due diligence, intrusiveness, and experience of the fundraising process for each option. Crowdfunding is best for smaller dollar amounts up to $100,000 over 90 days and involves minimal diligence, intrusiveness, and a more enjoyable experience. Angel investors provide $250,000-$500,000 over 180 days with moderate diligence and experience. Venture capital raises $1-5 million over 270 days but requires high effort, diligence

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    The document outlines different fundraising options for startups including crowdfunding, angel investors, and venture capital. It provides details on the typical amount raised, timelines, dilution levels, effort required, types of products or services suited for each, and the level of due diligence, intrusiveness, and experience of the fundraising process for each option. Crowdfunding is best for smaller dollar amounts up to $100,000 over 90 days and involves minimal diligence, intrusiveness, and a more enjoyable experience. Angel investors provide $250,000-$500,000 over 180 days with moderate diligence and experience. Venture capital raises $1-5 million over 270 days but requires high effort, diligence

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    14 views1 page

    06 The Fundraising Matrix PDF

    Uploaded by

    Ashes Nag
    The document outlines different fundraising options for startups including crowdfunding, angel investors, and venture capital. It provides details on the typical amount raised, timelines, dilution levels, effort required, types of products or services suited for each, and the level of due diligence, intrusiveness, and experience of the fundraising process for each option. Crowdfunding is best for smaller dollar amounts up to $100,000 over 90 days and involves minimal diligence, intrusiveness, and a more enjoyable experience. Angel investors provide $250,000-$500,000 over 180 days with moderate diligence and experience. Venture capital raises $1-5 million over 270 days but requires high effort, diligence

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    of 1

    THE FUNDRAISING

    MATRIX
    www.guykawasaki.com

    Crowdfunding Angel Venture Capital

    Sweet spot $25,000–$100,000 $250,000–$500,000 $1,000,000-$5,000,000

    Length 90 days 180 days 270 days

    Dilution per round Not applicable, “sale” 20% 25-35%


    not “investment”

    Effort level Moderate Moderate High

    Type of product/ Consumer-facing Software and web Hardware, software,


    service gadgets, gizmos, services biotech, and web
    books, and other services
    artistic and
    craft-oriented
    projects

    Due diligence Minimal Moderate High

    Intrusiveness Minimal Moderate High

    Experience Fun Tolerable Miserable

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