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AJ - Assessment 1c
AJ - Assessment 1c
Thesis statement: What exactly will you argue throughout the essay
The essay will examine how the selected picture produces meaning and
naturalizes and challenges prevalent ideologies and cultural myths using a
semiological method. This critical semiological study determines whether
myths have been established or triggered by the visual features presented in
the chosen picture.
This essay will evaluate the chosen advertisement to illustrate the situation of
women in society using semiotic analysis, connotations, codes, ideologies, and
customs. The reader or 'viewer' is critical when producing meaning in media
texts. Their cultural background, experiences, and attitudes eventually aid in
deconstructing textual codes and norms to extract the meaning (Heiskala,
2014) . This will use a contextual approach to 'decode' a given picture and
determine the chosen meaning that is suspended inside it.