SHEIN

Fashion is something that we simply cannot unlove. With the growing age
of digital, fashion has come down to our mobile phones, computers, and
tablets, which earlier were only available at retail shops and shopping
malls.
Shopping for our favorite shirts, t-shirts, jeans, trousers, shoes, and more is
now possible online via easy-to-use eCommerce websites and applications,
which bring in a host of products across diverse categories and guarantee
delivery at our doorstep with minimum charges. SHEIN is one such
international B2C fast fashion brand that extends the best fashion wear
including women's wear, men's wear, children's clothes and apparel, trendy
accessories, and other fashionable products and accessories.

SHEIN-About
SHEIN is a B2C fast fashion company owned by Nanjing Lingtian Information
Technology Co. founded in 2008. The company was created by Chris Xu and
is headquartered in China. It focuses on both men's and women's wear.
Clothes for children, accessories, bags, and shoes are some other categories
of apparel that SHEIN houses.
The company primarily targets the shoppers in America, Europe, and
Middle Eastern countries along with the consumer markets in other
nations. Be it boho dresses, graphic tees, chic swimwear, or patterned
blouses, SHEIN has something for everyone.
SHEIN is widely popular with people of all ages, especially with Gen Z who
likes everything trendy.
SHEIN- Industry
This is the age of fast fashion, where people prefer to go for affordable
ranges of clothing and accessories instead of hunting for expensive brands.
Thus, the industry of Fast Fashion is growing fast.
SHEIN - Founder and Team
Chris Xu is the founder and CEO of SHEIN company.

SHEIN- Startup Story and History

The background of SHEIN is quite interesting, the idea of the company first
popped into the mind of Chris Xu when he learned of the commercial value
of Chinese products on the international markets. He starts the company
with the aim to establish an online retail store for cheap fashion wear.
he found out that the wedding dresses of women are some of the most
sought-after clothes in the whole world. Besides, he also discovered that
the only thing that came in between the international consumers and
Chinese products was the difference in their currencies and all the hassles
associated with it. He then started selling wedding dresses after founding
ZZKKO.
The company eventually forayed into the women's section of garments and
changed its name to "SHEINSIDE". The company further started selling
cosmetics, jewelry, shoes, purses, and other accessories in the early
2010s.
SHEINSIDE had around 100 employees by 2013. It further revamped its
marketing strategies and soon it became a fully integrated retailer. The
company again changed its name to "SHEIN" in 2015 to make the name
easier to remember for everyone. The SHEIN team became 800 strong in
2016.

Our customers are at the core of our business model, driving our growth to
a team of nearly 10,000 employees serving more than 150 countries
within less than a decade. Our digital-first model meets customers where
they are: on mobile devices, online and on social media. We have become
one of the most popular shopping apps and continue to engage customers
by providing multiple content streams directly within the SHEIN platform
and delivering the best online shopping experience.
"SHEIN aims to provide the highest value trendy pieces while also being
dedicated to quality, value, and service", as per the vision statement of the
company.
REFERENCE:
 https://startuptalky.com/shein-success-story/
 https://www.shein.in/About-Us-a-117.html
 https://www.sheingroup.com/