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  • Alien Dough

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    Youstina Milad
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    Alien Dough is a doughnut shop with an imaginative backstory - it is owned by an alien named Doughdoo who was unsatisfied with Earthly doughnuts. The shop offers unique doughnut flavors not found at regular shops, such as red velvet, triple chocolate, and Havana coconut. It also has creatively designed doughnuts like pearl and pistachio varieties. While still relatively new in Egypt, Alien Dough's novel ideas and flavors have helped it expand its customer base.

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    Alien dough

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    Alien Dough is a doughnut shop with an imaginative backstory - it is owned by an alien named Doughdoo who was unsatisfied with Earthly doughnuts. The shop offers unique doughnut flavors not found at regular shops, such as red velvet, triple chocolate, and Havana coconut. It also has creatively designed doughnuts like pearl and pistachio varieties. While still relatively new in Egypt, Alien Dough's novel ideas and flavors have helped it expand its customer base.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    28 views4 pages

    Alien Dough

    Uploaded by

    Youstina Milad
    Alien Dough is a doughnut shop with an imaginative backstory - it is owned by an alien named Doughdoo who was unsatisfied with Earthly doughnuts. The shop offers unique doughnut flavors not found at regular shops, such as red velvet, triple chocolate, and Havana coconut. It also has creatively designed doughnuts like pearl and pistachio varieties. While still relatively new in Egypt, Alien Dough's novel ideas and flavors have helped it expand its customer base.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 4

    The story goes that an alien named Doughdoo who owns one of the most famous doughnut stores

    in the galaxy. He came upon Earthly doughnuts, but wasn't too satisfied, so he opened up Alien
    Dough to serve otherworldly doughnuts to their new friends on our planet. After further
    digging into Alien Dough, we totally believe the story. There are many flavours that we don't see
    at your regular doughnut shop like red velvet, triple chocolate, and Havana coconut. Alien
    Dough also serves quirky doughnuts like dark and white pearl doughnuts, cinnamon filling, and
    pistachio.

    Branches :
    1- Open air mall madinty.
     Availability
    2- City stars mall.  Sociability
    3- Mall of Arabia.
    Alien dough is perceived to be relatively new in the Egyptian market
    But its new Idea make a great expansion and give him a competitive
    Advantage in the doughnut market in addition to its unique flavours .
    Strength Weaknesses
    - Its new idea and the story of - Low branches number
    the brand - Limitations in the offered
    - Different and unique flavor food diversification. ( Only
    - Appealing logo design. doughnuts and coffee ).
    - Unique doughnuts designs . - Not all doughnuts’ flavors
    - Good décor. are available all the time.
    - Quick service. - Low heritage in the market.
    - Children attraction for the
    brand

    Price
    Prices :
    Medium

    Packaging :

    Checklist :
    - Heritage Low
    - Quality High
    - Popularity Medium
    - Price point Medium
    - Availability Low
    - Menu diversification Medium
    - Clientele profile Medium
    - Service High

    Brand personification :
    -Is an imaginative child with an age averaged
    between 4&8 years old.
    - Dreamer
    - Introvert child that can’t built a friendship
    easily but if with the person that have the same
    level of imagination, he will be most
    welcomed to build it .
    - His biggest dream to be an Astronaut when
    he grows up .
    References :-
    https://www.foodtodayeg.com/Section-
    106/%D9%85%D8%B7%D8%A7%D8%B9%D9%85/%D9%84%D9%88-
    %D9%86%D9%81%D8%B3%D9%83-%D9%81%D9%8A-%D8%AF
    %D9%88%D9%86%D8%A7%D8%AA%D8%B3-%D8%AC%D8%AF%D9%8A%D8%AF-
    %D8%A8%D9%86%D9%83%D9%87%D8%A7%D8%AA-%D9%85%D8%AE%D8%AA
    %D9%84%D9%81%D8%A9-%D8%AC%D8%B1%D8%A8-Alien-Dough-%D9%88-
    Bombolini-16941
    https://www.abnsinaa.com/2022/05/alien-dough.html?m=1
    https://www.behance.net/gallery/140616269/ALIEN-DOUGH-Creative-Visuals-Packaging?
    tracking_source=search_projects%7Cdough
    https://sceneeats.com/Fresh/Alien-Dough-Makes-Doughnuts-from-Outer-Space
    https://www.mat3am.net/restaurant/32685/Alien-Dough-Madinaty?lang=en

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