1.

Agent: a person or company that acts for another and provides a specified service
2. B2B: Business to business
3. B2C: Business to consumer
4. Benchmarking: Comparing the products with the competitor’s for quality and performance
5. Buyer: Any person that makes a purchase
6. Cash refund offer: Offer to pay back the purchase price of a product to customers
7. Chain store: series of stores owned by the same owner and sell similar lines of merchandise
8. Client: a person or organization who is using the services of a lawyer or other professional person or company
9. Close: to finish a sale or deal
10. Convenience store: Small shop with extended opening hours and in a convenient location
11. Coupon: A voucher offering a discount for a particular product
12. Deal: A business transaction
13. Department store: a large store with many varieties of goods in different departments 26-11-22
14. Discount: price reduction
15. E-commerce: Buying and selling on the Internet
16. E-marketing: Promoting products and services over the Internet
17. Follow-up: keep contact after the sale for customer satisfaction
18. Franchise: dealership
19. Guarantee: promise or assurance that the product will be repaired or replaced if faulty
20. Intranet: A local network within a company
21. Joint venture: to join with a foreign company to manufacture or sell a product or service
22. Market leader: the company selling the largest quantity of a particular type of product
23. Mark up: the amount added to the cost price of goods to cover overhead and profit
24. Packaging: putting products into containers
25. Product line: A group of similar and related products or services
26. Prespect: A possible customer
27. Representative: A person representing and selling for a company
28. Retail: To sell to the public in shops
29. Shopping centre: a large building with shops with a common car parking area
30. Trade fair: An exhibition where companies can show or demonstrate similar products
31. Wholesale: Selling in large amounts at low prices for resale
32. brand: particular product
33. consumer: a person who purchases goods and services for personal use
34. cost: estimating the price of making a product
35. develop: making a new product or upgrading an existing one
36. digital marketing: marketing by means of digital devices
37. distribution: the giving the products to customers
38. end-user: the final user of a product
39. image: the impression of general public for a company or product
3-12-22
40. label: small piece of paper or cloth on a product with information
41. launch: introducing a new product to public
42. market research: making a research on consumers’ needs and preferences
43. online: being connected to internet
44. point of sale: the place where a product is sold to the public
45. product: merchandise
46. public relations: the professional maintenance of a favorable public image
47. registered: recorded or listed on an official list or directory
48. sponsor: a person or organization that provides funds
49. S.W.O.T.: Strength, Weaknesses, Opportunities, Threats
50. trademark: brandmark, a symbol, word, or words representing a company or product
51. Buying habit: Tendency to buy the same brand again and again
52. Buying motivation: stimulating factor to buy a product
53. Corporate image: the view of public for a company
54. Customer: buyer of goods or services 10-12-22
55. Market niche: Specific segment of a market that a company is a specialist
56. Market share: Percentage of sales of a product or service captured by a brand
57. Market size: the amount of buyers and sellers in a specific market
58. Marketing strategy: plan that indicates the marketing goals
59. Marketing mix: marketing strategies; product, price, place, promotion
60. Seller: a person that sell a product
61. portfolio: product groups
62. Price boom: fast rising prices
63. Price cut: decrease in price
64. Price hike: an increase in price
65. Price war: decrease of prices in response to other firms
66. Distribution channel: selling a product directly or via distributors
67. E-commerce: buying and selling the products or services online
68. Advertising: to inform possible customers about products and services and to influence them to take some action
69. Public relations: maintaining professional public image by a company
70. Sales promotion: encouragement to buy