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Retailpricing 170620154057
Retailpricing 170620154057
Retailpricing 170620154057
Desire a 40% markup , if the candy retails for .79, what costs
should a retailer pay for the candy
Initial markup
Maintained markups
Variable markup policy
Direct product profitability
Competition oriented pricing
Leader pricing
selling selected items at reduced price to
build store traffic
Multiple –unit – 2 for .79
bundled pricing combines several products
Price lining- sell products at a limited price
range.
Price Adjustments
Markdown percentage =
Dollar markdown/net sales
Markdown control
Timing markdowns
1. Early markdowns – may results in selling
out quicker than late markdowns
2. Staggered markdown – discounted
throughout selling period
- automatic markdown plan
4. storewide clearance – conducted once or
twice a year
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