NISSAN UNITED KINGDOM, LTD.

CASE STUDY

BY: RONNEL TIENDA

BSBA 2ND YEAR 2ND TERM

ABSTRACT

In the 1980s, the idea of global strategy rose to prominence in the literature on global
business and management. This paper's objectives are to briefly explain the idea of global
strategy and to highlight some of Nissan's key strategic components. This study helps readers
comprehend the global strategy concept and how it is designed and applied in the corporate
business environment. Emphasizing the part played by global strategies in obtaining high
performance in a changing environment can be the focus of further research.

INTRODUCTION

Several businesses consider expanding to new locations as globalization enters a new

phase in the twenty-first century due to various issues with efficiency, market share,
profitability, and growth. Since they promote greater economic interdependence among
national markets, multinational and transnational corporations are the main forces behind
globalization. Each firm decides its own performance while strategically selecting a nation or a
geographic region with a competitive environment because different marketplaces may provide
quite different competitive prospects.

An in-depth description of Nissan United Kingdom, Ltd. and its operations is given in this
case study. The company's history, present market position, and numerous measures put into
place to assist the brand remain competitive in the UK market are all covered in this document.
It also provides information on how similar tactics might be used in other contexts and goes on
to detail how they have been successful in reducing costs and increasing revenue.

STRATEGIC POSITIONING: INNOVATION AND TECHNOLOGY

Nissan UK has become a major player in the global automotive sector because of its
strategic positioning. They have been able to produce automobiles that are cutting-edge in
terms of performance and safety features while still being practical and fashionable by utilizing
the most recent technology and innovation. Ingenious marketing strategies have also been used
by the organization to stand out from the competition and draw in new clients by emphasizing
the firm's dedication to dependability and sustainability. Nissan UK has established itself as a
recognized leader in the industry thanks to this strategic positioning, which has helped it scale
new heights in the global automotive market.

The role of innovation and technology has been instrumental in driving Nissan's success.
From their state-of-the-art manufacturing processes to the introduction of new technologies
like autonomous vehicles, Nissan has consistently pushed the boundaries of what is possible
with technology. This commitment to innovation has enabled them to provide customers with
cutting-edge products and services that have put them at the forefront of the automotive
industry. Furthermore, their investments in technological advancement have enabled them to
remain competitive in an ever-evolving market, enabling them to stay ahead of the curve and
create value for their customers.

MARKET POSITIONING: ANALYSING STRENGTHS AND WEAKNESSES

A thorough examination of Nissan UK's existing operations has shown a number of

significant strengths and weaknesses. On the bright side, Nissan UK is well known throughout
the nation, offers a large selection of dependable cars at competitive prices, and gives top-notch
customer support. However, just like any business, there are some things that could use better.
The business could gain from investing more in marketing campaigns to raise its profile among
potential customers and by looking into other product categories to broaden its product
offering. To guarantee that every customer has a positive interaction with Nissan UK, more
customer service approach improvement is also required.
 Nissan UK is a well-known company, and over the years, they have used a number of
cutting-edge techniques and tactics to maintain growth and profitability. Nissan UK has been
able to keep one step ahead of its rivals in the market thanks to its commitment to creating
cutting-edge technology, sophisticated manufacturing techniques, and innovative marketing
strategies. They have been able to consistently explore new methods to improve their products,
giving customers more value for their money while assuring sustainability over the long term, by
strategically investing in research and development. Because of their dedication to innovation,
they are able to provide clients with a variety of high-quality vehicles at affordable costs while
still generating increased profits.

CONCLUSION

In conclusion, the case study of Nissan United Kingdom Ltd. provides valuable insight
into how a successful business can be run when the right strategies are in place. The lessons
learned from this case study can be applied to other businesses, as it has shown how an
effective and efficient product launch, strong marketing campaign, and effective customer
service can help any business become successful. Furthermore, continuous improvement
processes should always be implemented to ensure that a business is continuously striving for
excellence and staying ahead of its competitors in the marketplace.