-

:.tront.! cw.1omcr ,en tee culture cannot be copied l:.nch and C\ cry om: of our Cll',torncr I), our
brand umbal>.,udor \\!c 1111end I ll od11c\c this b) pro\ 1dtn£ lugh ~lllndanb of qua ht) 111 nll our
prlldUch. 1-\ 1 A .~I. MOTORS. \\e bchC\C Qualtl) I!> a J0Umc}, not a dt:!>linullon. \\ c i.hall
c:ominuou;.ly 1-1n,c 10 Jchgh1 cu~lomcn, \\llh .:llic1cn1 ,oluutm,. ll1tllUgh c,oh mg and moturm~
prucc,,e, and the total 111, oh cmcm or our pruf~..,,.h>n.ib and pnnncn.. \\ c 0!>p1rc 10 ul'hic, c total
CU!-tomcr delight ,ind 111akc ,,ur cu:.10111cn, "ant to come b11ck to u,. ngu,n . and again. Our
a!>i.urancc to CLl"UnlCI'!, I:, s1mpt.! 0 1-:LI GH r CLARA!\ I £ED

A~IBAL AU ros b a leading monufacturl.'r or four-\\hceler rn lndm Born m 19lB \\ 11h 1hc
1n1~,ion to mo1ome Indio. \laruu ,,a1, a J0lllt \cnturc bclwccn Government or Indio and SuLuki
~lotor Corpom11on. Japan. It qu1ckl> J:!rc\, rntu the larg~t compact car mal1ng company of India
and remained so till ::?00-t The cumpan) :.tancd w 11h Suzult hold mi the n1mor iotakcs or the
compan} \\ hih: Gol hohling th<? m.1Jor sllll.c;,. A,, of prci.cm. Gol ltru, d1,1n,cMcJ 1t;, ,101..cs in 1hc
cot11pW1) completely. and handed o\cr the rnnnogcmcnl of COlf1lWl) to ~u1Uki "-'lotor
C'orpora11m1 roda)i, ~l.iru11 und ii!> partnc~ employ more than 150 cmplo) .:c-,, lts m.111ufuctunng
lhc1htic,- an.: locut.:d nt t\\O lucmuns. VARA \l(,ODI:.. 00\Vl\111 LL r <.) \ l>\l.A 11PURi\Nl
 e are Ambal Auto, one of the leading dealerships of Maruti Suzuk
RENA in Coimbatore. We have a premium car showroom which i!
he home to the complete Maruti Suzuki ARENA range. We are c
earn of dedicated individuals who go through rigorous training tc
aster every aspect of car buying. Our premium car showroom is c
ne-stop-destination for the sales, service and spares of Alto, Altc
10, WagonR, Celerio, Swift, Dzire, Ertiga, Brezza, S-Presso and Eeco.

e bring every customer's dream of owning a Maruti Suzuki ARENt

ome true. Your car purchase earn be covered with a finance plan tc
njoy easy EMls along with exciting deals on the down payment. WE
have collaborated with renowned finance companies to bring thE
best options at your disposal. Be it choosing the right financer 01
getting the loan sanctioned, we will help you at every phase. We alsc
have motor insurance plans to keep your car protected from mishaps
both natural and man-made. The insurance plans at Ambal Autc
come from the leading insurance companies as a part of ou1
partnership with them. Easy claim settlement, hassle-freE
documentation, near cashless repairs at authorized centres arE
among the key benefits.

It is better to do a research before buying a car. To help you make ar

informed decision, we have introduced a host of features on ou1
website. You can book a test drive for a first-hand experience o·
driving a Maruti Suzuki ARENA car, get a quote and know thE
breakdown of on-road & ex-showroom price, do a comparisor
between models and variants, know the EMI of your dream car wiU
the help of EMI calculator, and even e-book your dream Maruti Suzuk
ARENA car.
ob 51A:zwki ~nd Mar1Ati Get IAf another joi rtt vent1Are, "Mar1Ati-
A1Ato1'fobi LeG Ind ia" , to b1Ai Ld two new 1t1an1Afact1,1ri>10 yLa
>1~, orte for
d, wi tk
,G and one for eneir1e~.r 1 'll CLeaner CAYG were aLGo i-ntrod1,1ce
~ new 1'todeLG "'eetine tke new ~karat 5ta ee 111 el'liGG
ion

rdG .r 1 4 l In f ebr1,1ar!1 2 0 1 2, Mar1,1ti 51A:z1Ak;, GoLd ;, tG

te>1 "'i- LL;, 0>1tk

e in India.[1 2 l In J1AL!1 2 0 1 tf it had A 1t1arket ,ka re of 1'1ore tkan

1 5 J In MA!1 2 0 1 &, the co1'1pa>1ij prodweed i u f;, ftee>1 "'i- LL i 0>1tk

1
e in Ind ia, ~ 5w ift t7:zire.r bl

OIAt
, Aprt-L 2 0 1 q, MArlAtt G1A21A~i tn·u101,01ced tha t it wo1,1Ld pkaGe
tio n of die,eL cart; 17M 1 AyriL 2 0 2 0 , when the ~ka rat
5ta ae VI
req1,1i-re a
ion 1;tandard1; co,.,e int o effect. Tke new GtandardG wo1ALd
f i-cant inveGt,.,ent fro1'1 the COl'lfArlM to wyaraae itG exiGtina d ieGeL
co,.,fLM wit k tke 1'fore Gtr ina ent e1'1iGGion GtartdardG . Chai-r1'1art
eG to
ttareava ,tared, "We kave taken tki-G deciGion ,o tka t 1->1 2 O 2
2 we

·Le to "1eet tke corporate averaae f1AeL eff icie nci j (CAf
E) norl'IG artd a

r Gkare of CNCt vekicLe, wiLL kelp IAG C01'1fLM wit k tke >10Y
1'1G. I kope
t
11-on eovernrtient't;, poL ici e, wi LL keLf erow tke 1'1Arket for CNC
Le, ." t7ie,eL carr, acco1,1nted for abowt 2 3 percent of Mar
1,1ti. 51,1:z1,1ki'G
.t ,.,.,,..,. (17 ]
are atne ~o 111ee~ ~tte coryorare averaae 1we1, e11tctenc11 ll-t\t"t.J nor111c an" a
ki.0ker chtire of CN~ vehi.cLec wHL heLp we co111pLJ1 with the non,rc. l hope
tke wnion 0overn111ent'c poL i.ci.ec wi. LL heLp 0row tke 111tirket for CN~
vehide,." l7i.e,eL CArt; ticcownted for abowt 2 3 percent of Marwti. ~w:zwH't;
annwaL ,aLe,.C1 7 J

The co111ptlnJ1 pLtint; to Lawnck i.tG fir,t eLectri.c car i.n tke Geconi kaLf of
2 0 2 1, tke Marwti. ~w:zwH WaaonR ELectri.c,C1 i 1 and atet;t 111wLe of tke
Ga111e ha, been ,potted ,everaL ti.111et; recentLij.

2 0 1 7, tke new 51,121,1ki- Mvtor Ct1,1jarat fadii-tM waG opet1ed. TkiG tkir~
cH i-tij i,t; not owr1ed bij Mar1,1ti, 51,121,1H, b1,1t i,nGtetld wkolLij owned b!1
121,1ki- Motor Corporati-on. 17eGpi-te tkat, the pLat1t GIAppLied vekideG to
~r1Ati wi tko1At an!1 add i ti onaL coGt. Located in Han,aLpwr, Akmedabad, tke
ant kaG a tvtaL ann1,1aL capad t!:1 of 7 b O, 0 0 0 IAYI t-tG.

1 Noveri,ber 2 0 2 1 Mar1,1ti, ~1,1:z1,1H annoL1nce to Get IAf of a bi.e pLant i-11

~T }(karkkoda in 5onipat di-Gtri.ct acroGG q OOacre, witk an i.nve,tl'lent
f ? 1 i, 0 0 0 croreG.[ 2 7 J

tir!:fana 5tate Ind1AGtri.aL and lnfra,trwctwre 17eveLopment Corporation

i.ve, q OO acre, of Land to Marwti. 5w:zwH for Getti.1101,1p a new pLant in
2
ndwGtri.aL ModeL TownGhi.p at }(harkhoda, Har11ana.r iJ

n Awew,t 2 0 2 2 l'ri.me Mi.ni.Gter of Indi.a ~hri. Narendra Modi LaijG

01,mdati.on ,tone of Mar1,1ti 51,1:z1,1H'G new Jt1tln1Aftictwri.110 pLant in
~harkhoda. It wi LL be one of the Lareet;t awtol'lobHe l'ltin1,1factwri.ne plant in
" I .J k . f 1. . 1 "'.,.,.,,,
vor""' wit capac,, t11 o l'lau 110
' I I • on car, per 11e"'"r.[ 2 q ] [3 0 ]

rhe new l'lt111wfact1,1ri.n0 facHi-t!1 in Kharkhoda, Har11ana wi.U have fowr

"anwfactL1ri.ne pLantG i.n which 10 Lakh car, wHL be yrod1,1ced ann1,1aLL11
~nd the Kharkhoda, Har11ana l7Lant wHL be third Laree,t car prodwcer
. . r 2 11
 . .. .
only on customer satisfaction. During the salts ~rlod the customer Is dealt by the salts
executh·e, wherein the car details Is given and the demonstration Is done by test drive
executives who are " 'eU versed In the drh•lng. Once tbe product ls dell,•ertd the after sales
service Is given more Importance as this gives a chance for the company to maintain good
relationship and capture the market share.

Sales executives also give their contact no. to customer so that the customen contact them
In cast of emer,:ency. " 'htn contacted the executives make themselves reach the sport at the
earliest possible to soh·e the problem as a result this creates a good understanding between
custom« and sales executhT. \Vhm the cusaomtr gets satlsflfd " 'Ith the executh·es. It
creates a loyalty with the company.

It has 6 sho"·roonu, S " 'orkshops and 2 true ,·alues - above SOO employees are workJni
here. The company has no"' a driving school. The company deals only In Marutl cars Uke -
Marutl 800, Marut1 alto, i\1arud Omni. Manatl Estllo or Zen, Ritz. A-Star, Marurl Gypsy,
EECO, Grand Vltara.

The stn'kts provided art - Flnancr. Insurance. Auto card, RTO and After Sales Sen1ce.

Sales - The sales executive does the explanation of the product to the customer. They also
n1ake arrangement for test demo for the customer. They also sho"' the various colours that
are available. During the delivery tln1e the customer ls handed o,·er the owner's manual
wherein the basic tips are given. and the car keys are also handed over to them. Company
arranges for the pooja on its 0"11 cost for the " ·elfare of the customer. While delh·ering the
product the sales executive and delivery in-charge persons should ht present to do all the
docun1entatlon activities. The management has also arranged to pro,rlde gift during the
dell,•cry period.
The company bas above 75 e:1ecuth es. It bas spUt up the sales personnel's into teams. The
1

team leader will have under him 5 executives {It includes - l\'lanagement Trainee, Sales
Executive and Trainees).

Financial Institution - HDFC, cm CORPORATIO~, IC ICI. Sundaram Finance Limited_,

M&M, and! Kotak Mahindra the financer persons are always available in the showroom.
During the period of sale of car if rtbe customer is not able to pay the full amount in such
sltuadon, these finance Institution come foffl•ard to provide loan at different rates.
Depending on the cu5tomers preference the finance Is arranged. The process is done
immediately.

Auto Card - the company also provides auto card where the customer use it during fuelin g
servicing by which they earn some points. The points are used while exchanging their
products the cost value will increa~. This also make them remain that the product has
been used for the past S year and Its no"' the time to exchange. A card Is provides, this card
should be swiped while fuelling, sen1clng etc. Each time they swipe the card they get
points. The card ls provided by the l\1arutt.

RTO - The RTO persons do aU the registration related process. All the temporary and
permanent documentation. Once the order ls r«eh•ed lt Is fotwatded to the back support
1>fflcer and the back support officer orders the product. As soon as the product reaches, the
RTO In-charge will take the vehicle for registration at the RTO. After the car Is registered
they get the number the next day Itself. The registered number will be Intimated to the
:ustomer Immediately.

fluman Resource - The human resou~e does the recruitment process. BasNII on the
·equirement received from the variGus departments the recruitment Is done. The c,ompany
1dopcs adviertkNnent. campus lnten"i"''• referrals and from private employment
'. Xchanges. T he walk-Ins are also interviewed. The lnten1lew process - the preliminary
nterview is conducted by the Huma n Resource and then followed by the Senior Managcr-
ialcs. Once Che senior officers are satisfied " 'Ith the candidate selection is done.

nsurance - The insurance department all the insurance related activities. The company
irovfdes- Royal Sundaram Insurance, Life Insurance etc. T hey also send a reminder card
rhen the due date falls or do telephonic intimation. AU the documentation procedure is
1rocessed by them. T he processed documents after completing aJJ the data works are send
1> the customers home directly by the imun.nce person personally.

:ustomer Care - Customer care e1«utive finds the level of satisfaction. The customer after
~e purchase of the product to their experience post sales follow-up is done to know their
1tisfaction towards delivery, "ith the executiv~ financ~ accessories. about sbo"'r oom and
 Production Accounts & Human
Purchase Marketing
Department Finance Resource
Department Department
Department Department
I
I I I I
Purchase Production Marketing Finance Chief General
Manager Manager Manager Manager Accountant Manager
 3. VARIOUS DEPARTMENTS

► PRODUCTION DEPARTMENT

► PURCHASE DEPARTMENT

► MARKETING DEPARTMENT

► FINANCE DEPARTMENT

)lo' SALES DEPARTMENT

)lo' HUMAN RESOURCE DEPARTMENT

 3.2 PURCHASE DEPARTI\IENT

Introduction
Welcome to the exciting (and sometimes dangerous) world of online automobile shopping. You
may be dipping your feet into these turbulent watets because you're interested in buying a classic
automobile and want lo expand your selection beyond what's locally available. or you may be
interested in finding a bargain on a slightly used vehicle and prefer to use the Internet to do your
searching. Whatever the reason. it's best to be prepared by anning yourself with information that
will make your transaction go as smoothly and quickly as possible.

Trnditional newspaper and specialty classified ad magazines have been around since the early
days of the automobile. They provide a forum where buyers and sellers can meet and begin the
process of negotiating for a sale. These traditional ad sources arc limited in their ability to
present vehicles that match an individual's taste. For example. there is no way to search quickly
through the classifieds by a number of criteria. If I'm interested in a 1970 classic car in North
Carolina with a price of less than S25.000, I'm forced to scan through all the ads. performing the
search manually. The Internet has changed all that.

28

Today online classifieds and auction sites can allow each user to tailor the listings presented to
their taste. You cnn search by a number of criteria and limit your listings to just those 1h01 you
have an interest in. And with nationwide oflcrings. your choice of vehicles is much greater than
any newspaper ad or circular.

But with the advent of Internet shopping there is a greater danger of being a victim of fraud
during the buying proce~. If a local seller lists a car and misrepresents its condition. you'll
likely discover this error during your inspection or test drive. Yru'll gel lo physically sec the car
(and the seller~ which greatly reduces your risk. Wilh an online tra~ction the seller and car
may be half-way across the country. making an initial inspection difficult. Yru'll rely more on
the seller's abi lity and desire 10 accurately describe the vehicle when you make your
detern1ination to buy.

Why Buy Online'!

As mentioned. one of the best reasons for buying anything online is the expanded range of
choices you have. A web site like eBay Motors can show you cars from across the nation and
provide you with cross-selections that may lead you in a new direction when making buying
decisions.

Perhaps you started out looking at Ford SUVs. but while searching through vehicle listings you
came across a reference to a Chrysler Minivan th:.t fit your needs better. This ability to analyze
the available vehicles in a variety of ways is what makes shopping on the Internet such a
powerful resource.
Online :shopping also can provide you as a buyer a cenain level of anonymity. Most sellers will
list an email address as well as a phone number. By contacting the seller via email and asking a
specific list of questions (we'll co,,rer this later) you can weed out potential vehicles wiLhoul
actually speaking to the seller. This means you can pose your questions at any time of day. and

compact car having a spacious passenger cabin. Maruti Suzuki believes that Cervo will be
counted umong the most designed influenced cars. which arc introduced by the company in the
Indian auto market.

Man.Iii Suzuki Cervo holds a 0.7 litre petrol engine. which is incorporated with Variable Valve
Timing (VVT) technology that assists the engine to deliver low emissions with a decent fuel
economy. Although the engine emission of Maruti Suzuki Cervo is low. ii docs not compromise
on the grounds of fuel economy. The power-train of Cervo enables the car to deliver an
imprcss.ive mileage of 22 kmpl in city and 26 kmpl on highway.

Mnruti Suzuki Cervo hns a wheelbase of over 2.000 mm. which wi ll provide balance nnd
standard stability 10 the car. The company onticipotcs that Ccrvo will allrocl the youngsters os it
is provided with spony and appealing exteriors and interiors. The Cervo naunts funky exterior.
which incorpor.ites fascinating cun•es and smooth lines 1h01 connects fron t fascia with its rear
end. The eye designed headl ights Ccrvo is quite stylish. In order to make the front fa scia
a11ructivc. the car holds o honeycomb radiator grille. finished with chrome strip.

Maruti Suzuki Ccrvo's rear end is provided with o unique look which is complemented with
stylish rear wiper and spoiler. Taillight cluster is almost identical 10 the headlight cluster bum hos
compact dimensions. Renr-end cluster holds do11cd LEO broke light and turning indicators. The
appeorwice of rear end is further improved by fitt ing u cornpuc1 antenna on the roof which also
provides 11 spony look to the cnr.

Mnruti Suruki Cervo upurt from mesmerising exteriors is also provided with charismatic
interiors that hove spacious seating urrnngements for the passengers of both rows. All scats ore
provided with seat belts. which odd to its safety essence. As per as the driver console of the cur is
concerned, it is expected thul it will be provided with u three spoke odjustublc power-assisted
steering wheel. which will ossist the driver 10 hold complete control over the cor.

Manni Suzuki Cervo is olso believed 10 come with brood dashboard, oir conditioning VC!llS at
both ends and u colour illuminated instrument panel just behind the steering wheel. Analysts
further ,expect that the car will hold 12 inch wheels. fitted with sty lish wheel covers. All these
minor features odd lo the eye catchy oppcol of the cur. making it u heucl turner. In addition. it is
 drum brakes in the rear. providing drivers with total contro
l of the vehicle even on the most
slippery roads.

Interior, Exterior & Safety of Marutl Suzuki MR Wagon

It is expected that the manufacturer will price the upcom

ing MR Wagon more than its Alto,
which costs Rs. 2.86 lacs in India. The reason for a hcfiy price
tag will be the unique exteriors
and spacious interiors. This car stands 3395 mm long. 1475
mm wide and 1735 mm high.
making it an extremely spacious car with a srroll engine
. The unique look of the car is
characterised by an uncharacteris tically high hoodl with headlig
hts that arc remini scent of beady
eyes. The exteriors arc quite plain. in spite of the presence of
body coloured Outside Rear View
Mirrors (ORVMs). though Indian buyers may warm up to it as
the Japanese have.
The Japanese version of the car has sufficient scat,ing capacity
for 5 passengers and nothing less
is expected for the Indian market. Its notable interior feature
s include air conditioning with
climate control. power windows. remote central locking and remote
boot and fuel filler. Manual
driver seat adjustment mechanism. electric door mirrors on both
sides. steering-mounted controls
and foldab le rear seats are also present in the car. In terms of
safety. the car should sport two
airbags. fog lamps. Electronic Brakeforce Distnbution (EBD)
. rear seatbelts and Anti-lock
Braking System (ABS)

the seller can respond at their con,·crncnce . Emmi respon

ses can also be saYed. mak111g
remembcnng the responses to your questions that much caster
.

In order to make bup.!rs feel comfortublc 111 purchJsing ,chicl

es online. big auctmn s11cs hl.c
eBay Motors oflcr a "Buyer Protection" sen 1cc [Bay' s covera
ge pro, ides msuroncc on any car
purchase up to S20 .000. If the seller m1sreprcsentcJ the , chicle
. or doesn' 1 pro, 1de a , chicle at
all, cBa> ~totor.; "111 co, er your losses. This lS a great selling
point to using cBa}'s sen ices: 11

Verifying that the seller 1s a reliable source of mfonnauon can

be diniculL Use your instincts
and asl.. as man) detailed questions os po~1ble to "fed ..
the seller out. Also RCVIE\\ the
responses corefully. If a person isn't being hones t in their
answers to )Our qucst10ns the) 'II
usuall> ha, e trouble keeping their informauon consis
tent. Be conO?mcd "1th Al\ Y
discrepancies m the facts that the seller states dunng the
transaction. Of c.oursc use your
d1scrct1on People mal.e honest mistnl.~ FollO\\ up and
get clarilicauon to :tn) ndd111orol
questions you moy ha,e

Going hond-m-hand "ith the honest) of the seller 1s the

know ledge that the car 1s being
represented correct!). Not e, cry !'£lier full> understands "hot
the) 're selling. This cspecmll) 1s
the case" 1th rare or exotic cars. Opuons that ore on the ,chic
le" hen it's being sold ma) or may
drum brakes in the rear. providing drivers wi1h total control of the vehicle even on the mosl
slippery roads.

Interior, Exterior & Safety or ManJti Suzuki MR Wagon

11 is expected thal the manufacturer will price the upcoming MR Wagon more than i1s Aho.
which costs Rs. 2.86 lacs in India. The reason for a hefly price tag will be 1he unique exteriors
and spacious interiors. This car stands 3395 mm long. 1475 mm wide and 1735 mm high.
making ii an extremely spacious cnr wi1h a sm.,11 engine. The unique look of the cnr is
characterised by an uncharacteristically high hood with headlights that arc reminiscent of beady
eyes. The exteriors arc qui le plain. in spite of the presence of body coloured Outside Rear View
Mirrors (ORVMs). lhough Indian buyers may warm up to it as the Japanese have.

The Japanese version of the car has suOicient seating capacity for 5 passengers and nothing less
is expected for the Indian market. Its notable interior features include air conditioning with
climate control. power windows. remote central lockfog and remote boot and fuel filler. Manual
driver seal adjustmenl mechanism. electric door mirrors on both sides. steering-mounted controls
and foldable rear seats are also present in the car. In terms of safety. the car should sport two
airba~. fog lamps. Eleclronic Brakeforce Distnbution (EBO). rear seatbelts and Anti-lock
Braking System (ABS)

:lier cJn respond ot their con, enicncc. Email responses can also be sa,ed. making
n~nng the responses to your questions that much easier.

ler to make buyers fed comfortable in purchasing ,dudes unlmc. big auct10n sites 11"-c
~loh>r-- on~r a "Duyer Pmtcction" sen ice:. EBay's CO\ crngc prO\ 1dc!> in~umnce on am car
Jsc up to S.:!0.000. If the seller mbrcprc~cntcd the ,chicle. or doesn't prO\ tde a ,chicle .tt
l:i~ \ lotors ,, all co, er your lussc~. TI,as ts a grca1 selling point ltl u~ang eBay's sen ices. tl

ing that the seller 1s a reliable source of infonnation can be difficult l,se }Our mstmcts
sk as man) detailed questions as possible to ··feel" the seller out. Also R[\ lE\\ the
1scs care full) . l fa person isn't being hones I m their Jns,, crs to ) our qucsltum. the) 'II
> ha, c trouble keeping 1hc1r inforrruuon t.ons1stcnt. Be concerned ,, 1th A?\,
pJncics in the fal:ts thot the s1:Uer states dunng the trnns.1ction. Of cour~1: use )our
uon Pc:oplc makc honest m1st.1k~ J·ollow up unJ gel clanlicatJon to any aJd1t1on.1l
om, }OU ma) ha,e.
 3.3 MARKETING DEPARlMENT

Marketing is the process of communicating Lhe value of a product or service to customers. for
the purpose of selling the product or service. It is a critical business function for attracting
customers.

From a societal point of view. marketing is the link between a society's material requirements
and its economic patterns of response. Marketing satisfies these needs and wanlS through
exchange processes and building long tcnn rclatfonships. It is the process of communicating Lhc
value of a product or service through positioning to customers. Marketing can be looked at as an
organizational function and a set of processes for creating. delivering and commun1icating value
to customers. and managing customer relationships in ways that also benefit the organization and
its shareholders. Marketing is the science of choosing target markets through market analysis
and market segmentation. as well as undcrstmding consumer buying behavior and providing
superior customer value.

There arc five competing conccpcs under which or~nimtions can choose to operate their
business: the production concept. the product concept. the selling concept. the marketing
concept. and the holistic marketing concept111The four components of holistic marketing arc
relationship marketing. internal marketing. integrated marketing. and socially responsive
marketing. The set of engagements necessary for successful marketing management includes.
capturing marketing insights. connecting with customers. building strong brands. shaping the
market ofleirings. delivering and communica1ing value. creating long-term growth. and
developing marketing sLrotegies and plans

Marketing research involves conducting research to support marketing activities. and the
statistical interpretation of data into infonnation. This information is then used by managers to
pion marketing activities. gauge the nature of a finn's marketing environment and attain
infonnation from suppliers. Marketing researchers use statistical methods such as QllilDlit;Uirc
research. gualj1a1jve research. hypothesis tests. Chi-squared tcsts. l.inci!.r
cc~ccssjon. com;l;trjons. frcgurocy d1svihwion<:. poissoo djs1rjhwjons. binomial dj51rjhu1jons.
etc. to interprem their findings and convert data into infom,ation. The marketing research process
spans a number of stages. including the definition of a problem. development of a research plan.
collection and interpretation of data and disseminating information Connally in the form of a
report. The task of marketing research is to provide management with relevant. accurate. reliable.
valid. and current infom1a1ion.

A distinction should be made between a1arkeriuc res,wrd1and market research. Market

research pertains to research in a given market. As an example. a firm may conduct research in a
target market. after selecting a suitable market segment. In contrast. marketing research relates 10
all research conducted within marketing. Thus. market research is a subset of marketing research
Marketing environment

Staying ahead of the consumer is an important part of a marketer's job. It is important to

understand the "marketing envirooment" in order to comprehend the consumers concerns.
motivations and to adjust the product according 10 the consumers needs. Marketers use the
process of 111arke1i11g e11viro11me1110/ scans. which continually acquires information on events
occurring out side the organization to identify trends. opportunities and threats to a business. The
six key elements of a marketing scan are the demographic forces. socio-c11/t11ral
(orces. economic forces. regulatory forces. competitfre forces. and tecl,110/ogical forces.
Marketers must look at where the threats and opportunities stem from in the world around the
;onsumer to maintain a productive and profitable business.

fhc market tnvironment is n marketing term nnd refers to factors and forces that aITect a firm·s
1bility to build nnd maintain succc~ful relationships with customers.Three levels of the
:nvironmcnt arc: Micro (internal) environment - forces within 1he company lhat affect its ability

Market segmentation

Market segmentation pertains to the division of a market of consumers into persons with similar
needs and wants. For instance.Kellogg's cereals. Frosties are marketed to children. Crunchy Nut
Cornflakes arc marketed to adults. Both goods denote two products which arc marketed to two
distinct groups of persons. both wi1h similar needs. traits. and wants. In another example. Sun
Microsystems can use market segmentation 10 classify its clients according to their promptness
to adopt new products.

Market segmentation allows for a better allocation of a firm's finite resources. A firm only
possesses a certain amount of resources. Accordingly. ii must make choices (and incur the related
coslS) in servicing specific groups of consumers. In this way. the diversified tastes of
contemporary Western consumers can be served better. With growing diversity in the tastes of
modern consumers. firms arc taking note of the benefit of servicing a multiplicity of new
markets.

Market segmentation can be viewed as a key dynamic in interpreting and executing a logical
perspective of Strateg.ic Marketing Planning. The manifestation of this process is considered by
many traditional thinkers to include the following:Segme11ti11g. Targe1i11gaod Positio11i11g.1131

Types of market research

Market research. as a sub-set aspect of marketing activities. can be divided into the following
parts:

• Primary research (also known as field research). which involves the conduction and
compila1ion of research for a specific purpose.11~1
• Secoodary resea~h (also referred 10 as desk resea~h). initi.illy conducted for one
 _........... , 1.:11~un:-
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 3.5 SALES DEPARTMENT

Sales team of an organizntion play a significrutt role within marketing strategy of this company.
A salesperson ·s primary objective is to sell. though there arc many skills involved and their
duties can be quite diverse depending on things like the size of outlet they are involved with.
Researchers show that across a range of industries. lhere is a direct and consistent correlation
between the caliber of the sales force and organizntional growth.

In the volume of this task. 1·u take Yves Rocher Company which is a company that is famous
for the sales team and advertisement as an example to analyze the role of sales team within
marketing strategy

Yves Rocher. which was established in 1959. is a famous international botanical cosmetic
brand wilh a full range of products including skin care. make-up. perfume and body care. The
French company. named after its founder. created Botanical Beauty based on the treasures of the
botanic~I world and its infinite potential. Yves Rocher is proud to be a pioneer in its use of
organic ingredients in cosmetic concoctions. More than 50 years of experience provide a unique
cxpenisc. today Yves Rocher remains the first to offer Botanical Beauty Care. that is even more
powerful and respectful of women and nature. To facilitate the access to beauty. the Y,cs Rocher
brand has always distributed its own products by stores. mail order. onlinc. and beauty institutes
without any intermediaries. to ensure th.it you get the best of beauty care at the best possible
price. Currently. the company is present in 5 continents and in 88 countries. 1600 stores and
beauty institutes wilh above 30 million customers :ill around the world. In 2007. Yves Rocher
entered into Vietnam market. The company has placed nearly IO stores in two big cities are
Hanoi and Ho Chi Minh with about 25.000 customers

'Jhe manager ensure:-. 1hc :-moo1h func11oning of 1he programs .ind also rcctdies
the problems e11c01m1cred. if mt} An) ,ptcm rcqu1remcn1 1den111ic<l b) the st,1ff or the
rnanugcmcn1 1s n:poncd lo the munager. syslem. A system study 1s done by 1hc man.igcr
o assess the requirement of the soll\\arc ond a fca~1b1lrt) report is presented 10 thc MD
or upprm al of dc~1gning J s}slcm

On conlim1a1ion. rite S}stcms m.mugcr procectls 111 dc,cloping rhc software .inJ
nplemcnl~ rhe sumc The proper func110ning uf the software clc, doped 1s checked.
~rificd ,ind ncc:c~,al) mo<l11ic.111011 arc done. 1f ncccs~Jry h., the enllrc sattsfoc11on of the
id-user and ma11.1gcmc111
Sales team of on organiza tion play a s1gnilicant role wnhm market mg str:ucgy of this company.
A S3lespcrson·s primary objecti,·e is to sell. though there arc many skills in\'ohed and their
duties can be quite di\'crse depending on things like the size of outlet they arc in\'Ol\'ed with.
Researchers show that across a range of industries. there is a direct and consistent correlation
bef\\•ccn the caliber of the sales force and organizational growth.

In the ,olumc of this tnsk. rn take Yves Rocher Company which is a company that is famous
for the S31cs te":lm and advertisement as an ex.imple to analyze the role of sales team within
marketing strategy

Y\'cs Rocher. which was established in I959. 1s a famous international botanical cosmetic
brand with a full range of products including skin care. mnke-up. perfume and body care. The
French company. named aficr its founder. created Botanical Beauty based on the treasures of the
botanical world and its infinite potential. Yves Rocher is proud to be a pioneer in its use of
organic ingredients in cosmetic concoctions. ~iore than 50 years of experience pro, ide :i unique
expcnise. to<by Y,·cs Rocher remains the first to offer Botanical Beauty Care. that is e,cn more
po\\erfu l and respectful of women and nature. To facilitate the access to beauty. lhe Y,~s Rocher
brand h:ls always distributed its own products by stores. mail order. online. and beauty institutes
without any intenncdiaries. to ensure that youi get the best of beauty core 01 the best possible
pnce. Currently. the company is present m 5 continents and in 88 countncs. 1600 stores and
beauty institutes with abo,e 30 million customers all around the world. In 2007. Y,cs Rocher
entered into Vietnam market. The company has placed nenrly IO stores m t,,·o big cities ore
Hanoi and Ho Chi Minh with about 25.000 customers
AWARDS

> 5 Times Platinum Award winning Dealer in Maruti Balance scorecard for
Dealers

> Ambal also enjoys the reputation of being the first platinum dealer of
Maruti in the whole of India.

> Sales Skill & Technical Skill Competition winners in Regional & National
level.

> 1st Dealer in the region to start Maruti True Value (Used Car Division).
> 1st Dealer in the region to start Maruti Driving School.
> Always the first in all new business initiation of Maruti like Insurance,
finance business.

> Our recognition gained through excellent performances.

> Regional Topper in Sales Satisfaction Index for the Four Quarters in a
row.

2001- 2002

> Branch Perform ance Award May 2002

2003 -2004

> Best Sales Satisfaction Index Score in the Region Sout h 1.-Last Quart er -
2004.

> Best performing Maruti dealer in the Country on Balance Score Card
Norms- Non-Metros yea r ending 2004.

2004- 2005

> A dea ler with Maximum Growth Shown in Market Sha re.
> Customer Satisfaction Index All India winner-Am bal Erode-Non-JD
Power Cities.

> WINNER All India Technica l skill Competition.

2005 - 2006

> Customer Satisfaction Index

> 1st runner up in All India Technical Skill Competition
> Best Dealer in Exchange Sales Penetration
> Best dealer in Rural Marketing efforts
> Balance Score Card - Platinum dealer for the third year in a row