A Study on Effectiveness of Content Creating and Marketing Digitally

G.S. Customs India Pune

A study report submitted to SRM Institute of Science and Technology

For the partial fulfillments of the requirements for the degree of
BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
Mohammed Zayan K
Content Creator
Register no: RA2051001010074

Under the Guidance of

DR. R. MEGAVANNAN
Assistant professor (O.G)
Department of Business Administration
SRM Institute of Science and Technology Kattankulathur- 603203

COLLEGE OF MANAGEMENT
Department of Business Administration
SRM Institute of Science and Technology Kattankulathur- 603203
JUNE - 2022
 ACKNOWLEDGEMENT

I would like to earnestly acknowledge the sincere efforts and valuable time given by Mr.
Gulshan Sharma and respected Staffs and Engineers. Their valuable guidance and feedback has
helped me in completing this project.

Also, I would like to mention the support system and consideration of my parents who have
always been there in my life.

Last but not the least, I would like to thank my guide and my teachers who have always been
there by my side.

Without them, I could never have completed this task.

Thanks a lot.
 CONTENT

1 TITLE PAGE

2 INTRODUCTION

3 INDUSTRY AND COMPANY PROFILE

4 ACTIVITIES OF VARIOUS DEPARTMENTS

5 ANALYSIS

6 FINDINGS AND CONCLUSIONS

CHAPTER 1
INTRODUCTION

Automotive industry, all those companies and activities involved in the manufacture of motor
vehicles, including most components, such as engines and bodies, but excluding
tires, batteries, and fuel. The industry’s principal products are passenger automobiles and light
trucks, including pickups, vans, and sport utility vehicles. Commercial vehicles (i.e., delivery
trucks and large transport trucks, often called semis), though important to the industry, are
secondary. The design of modern automotive vehicles is discussed in the articles automobile,
truck, bus and motorcycle; automotive engines are described in gasoline engine and diesel engine.
The development of the automobile covered transportation,the history of: The rise of the
automobile

The automotive industry in India is the fourth-largest in the world as per 2021 statistics. In 2022,
India became the fourth largest country in the world by valuation of the automotive industry. As
of 2020, India is the 5th largest automobile market in the world, surpassing Germany in terms of
sales. Currently India's auto industry is worth more than US$100 billion and contributes 8% of the
country's total export and accounts for 2.3% of India's GDP.
.

G S Customs in Pune is one of the leading businesses in the Car Customization Services.
Established in the year 2014.

GS Customs is a brainchild of "Mr. Gulshan Sharma '' who is the Founder and Director of the
company. He started this company along with his two car enthusiastic brothers Gaurav Sharma
and Ritesh Sharma with a passion for cars and ended up building an empire for himself.
He has years of expertise in high-end automotive modification, research and development, and
vehicle construction. He has a graduate degree in mechanical engineering.
Intending to offer bespoke design specifically to meet individual design needs, client style, and
comfort at extremely affordable prices, he started following his ambition of opening an auto
customization business.

This company believes in their motto 'You dream it, We build it'
 DECLARATION

I, the undersigned Mohammed Zayan K student, of SRM Institute of Science and Technology,
Kattankulathur, Chennai, hereby declare that I have completed my project, titled ‘Content
Creating and Marketing Digitally’. The information submitted herein is true and original to the
best of my knowledge.

Mohammed Zayan K
Place- Chennai