KENYATTA UNIVERSITY

SCHOOL OF BUSINESS
DEPARTMENT OF BUSINESS ADMINISTRATION
UCU 104: INTRODUCTION TO ENTREPRENEURSHIP
COURSE OUTLINE

Course Purpose:
The course will introduce the student to entrepreneurship, cultivate positive attitudes towards self-
employment and provide skills and knowledge necessary for starting business enterprise.
Learning Outcomes
By the end of this course, the learner will able to:
1. Explain importance of self-employment to the economy
2. Identify sources of business ideas
3. Identify sources of business finance
4. Explain legal requirements in starting a business
5. Prepare a business plan
Course Content
Week Topic Subtopic
1& 2 Basic Concepts and Definitions 1. General overview of trends and employment
situation in Kenya and the rest of the world
2. Definitions and concepts-entrepreneurship,
entrepreneurs, intrapreneurship
3. Types of entrepreneurs
4. Characteristics of an entrepreneur.

5. Characteristics of success entrepreneurs

6. Ways to build entrepreneurial skills

7. Importance of self-employment to individuals

3 Entrepreneurship and Society
4&5 Entrepreneurial Opportunities/
Entrepreneurial Dream
8. Requirement for entering into self-employment
9. Importance of studying entrepreneurship
1. Entrepreneurial ventures vs. small businesses
2. Entrepreneurs’ contribution to national
development and general society
3. Entrepreneurship development success factors.
1. Identification of business opportunity / ideas
2. Sources and ways of getting business ideas
3. Evaluating business opportunities / ideas
1.Techniques to pursue entrepreneurial dream
2. Essentials for achieving entrepreneurial dream

Marketing a new Enterprise 1. What is marketing

 2. Importance of marketing
3. Identifying and selecting the target market
4. Marketing Mix

Invitation of Guest Speakers ENTREPRENEURIAL SUCCESS STORIES FROM

SUCCESSFUL ENTREPRENEURS (SPEAKERS)
6 1. Meaning of innovations, technology and
Technology, Innovation and
creativity
Creativity
2. Types of innovations
3. The elements and types of technology
4. The creative process
7 CONTINUOUS ASSESSMENT TEST
8 1. Meaning and importance of intellectual
Intellectual Property Rights
property
2. Forms of intellectual property-patents,
registered trademarks, copyrights, trade secrets
etc
3. Role of Kenya intellectual property Institute
(KIPI)
9 Entrepreneurial Awareness 1. Legal aspect of a business
2. Business legal forms/types, registration and
licenses
3. Sources and types of business finance
4. Government policies and enabling environment.
10 Entrepreneurship Motivation 1. Internal source of motivation
2. External source of motivation
11 BUSINESS PLANNING 1. Business plan definition
2. Uses and importance of business plans
3. Business planning process
12 REVISION

Course Evaluation
The final grade will be based on the following
CAT 15%
Assignment 15%
Final exam 70%
Total 100%

Course Reading Materials

1. Meridith,GA., Nelson,R.E,and Neck, P.A.(1987). The practice of entrepreneurship .ILO, Geneva
2. Kuratko, D&Hotgetts R. M.(2005). Entrpreneurship .theory, process & practice. Mason, south-
western
3. Illinois Department of commerce(1989). A business plan outline,Illinois. USA.
4. Neck, p. ansd Nelson, R.E .,(Eds.) (1987). Small enterprise development: policies and
programmes. ILO, Geneva
5. Dollinger , M(1999).Entrepreneurship: Strategies and Resources, upper saddle River ,New
Jersey: prentice Hall.
6. Timmon.J.(1995). New Venture Creation. A guide to Entrepreneurship, Chicago Irwin publishers.