F5 Strategic Enablement

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2023 V3
NGINX Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

NGINX is a software solution for enterprises seeking to deliver

modern apps at scale. Leverage the three key tracks included on this
F5 NGINX page to pitch NGINX: Secure Kubernetes Connectivity, Secure API https://partnercentral.f5.com/content/1881208
Connectivity, or Secure App Connectivity

All NGINX
Learn key terms to drive the conversation, 3 key use cases for success
Winning Moderns Apps Deals is https://account.f5.com/learnf5?returnurl=%252fDeepLink%252fProcess
with modern apps, customer stories illustrating how you can make
Easier with NGINX Redirect.aspx%253fmodule%253dloRegisterAndLaunch%2526lo%253
money, and tips to get started.
d49647c3b-6598-4cea-ad68-a92619662ac8

The F5 Modern Apps Practice Builder program is made up of four key

https://partnercentral.f5.com/content/1929548
Modern Applications Practice Builder modules, each focusing on a different challenge or objective customers
Modern Application are looking to achieve or overcome.
Delivery
Outreach to partnerpracticebuilder@f5.com if partners interested in
participating in these facilitated workshops.

This solution provides end-to-end Kubernetes traffic management with

Secure Kubernetes Connectivity
Sales Kit
Secure Kubernetes Connectivity
API gateway, identity, security, and observability features. Watch the https://partnercentral.f5.com/content/1560136
embedded video and leverage the Go-to-Market Playbook to get started
pitching to your customers.

MARKETING This marketing campaign kit can be leveraged to increase awareness

Optimize Kubernetes Traffic and drive demand for modern application solutions, focusing on the https://partnercentral.f5.com/content/1626620
Management Partner Marketing Kit value of NGINX, to help your customers balance fluid business
operations, security, and compliance using a lightweight application
security solution built for modern app environments.

© 2023 F5
NGINX Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

Secure API Connectivity This solution is a bundle of NGINX Plus as an API gateway with NGINX
Secure API Connectivity Sales Kit Management Suite API Connectivity Manager. Watch the embedded https://partnercentral.f5.com/content/1865829
video and leverage the Go-to-Market Playbook to get started pitching to
your customers.

This solution is a bundle of NGINX Plus as a load balancer/reverse

Secure App Connectivity Sales Kit proxy with NGINX Management Suite Instance Manager. Leverage the https://partnercentral.f5.com/content/1882702
Go-to-Market Playbook to get started pitching to your customers.

Pre-Sales Training: Securing Learn how to position NGINX App Protect (NAP) as a security solution https://account.f5.com/learnf5?returnurl=%252fDeepLink%252fProcess
Applications with F5 and NGINX closer to the application as well as a simple approach to drive demand. Redirect.aspx%253fmodule%253dloRegisterAndLaunch%2526lo%253
Modern Application (training in LearnF5) d934880bf-40ac-4b57-9e3b-b5523f93249c
Delivery Secure App Connectivity

Securing Applications with F5 and Discover how you can help your customers balance fluid
NGINX Sales Play Landing Page business operations and security and compliance using a lightweight https://partnercentral.f5.com/content/1357780
(NGINX App Protect) application security solution built for modern app environments.

MARKETING Discover how you can help your customers balance fluid
NGINX App Protect business operations and security and compliance using a lightweight https://partnercentral.f5.com/content/1379169
Marketing Campaign and fully featured application security solution built for modern app
environments.

© 2023 F5
NGINX Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

MARKETING
NGINX 101 Partner Marketing Kit Within this collection of materials, you’ll find everything you need to https://partnercentral.f5.com/content/1626550
All NGINX promote the benefits and features of NGINX solutions.

Modern Application
Delivery
MARKETING
F5 NGINX Plus and Red Hat Together, Red Hat OpenShift and NGINX Plus form the backbone of https://partnercentral.f5.com/content/1787238
Ecosystem OpenShift Marketing Campaign modern, agile applications through secure, scalable, and supported
application delivery. By working with NGINX and Red Hat, you can help
your customers achieve the following:
• Secure their apps
• Strengthen their reputation
• Scale their business

NAMER INCENTIVE The SE All Stars incentive rewards Partner SEs for achieving
FY23 SE All Stars Incentive for N enablement and engaging with new F5 solutions, and for driving new https://partnercentral.f5.com/content/1094949
AMER category sales (pipeline and deal closure) into existing and Net-New
customer accounts; specifically in the areas of:
• NGINX
• SaaS/XC
• Best, Advanced WAF, SSLo

© 2023 F5
SaaS Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

F5 Distributed Cloud Services Start your journey to learning more about the F5 Distributed Cloud https://partnercentral.f5.com/content/1618920
Landing Page Platform by watching the embedded video. Then, browse assets curated
by platform and individual service.

Introduction to F5 Distributed Cloud Provides an overview of the platform and a framework for selling the https://account.f5.com/learnf5?returnurl=%252fDeepLink%252fProcess
Platform and How to Sell Base SKU. You'll learn why it's relevant and how it unlocks Redirect.aspx%253fmodule%253dloRegisterAndLaunch%2526lo%253
F5 Distributed Cloud Services subsequent opportunities. (30 min.) d6f8e6046-5119-4783-9c38-3edd1b53ebb6
(training in LearnF5)

F5 Distributed Cloud

Deliver a Whiteboard Session: Multi- Prepares you to deliver a whiteboard session to engage your customers https://account.f5.com/learnf5?returnurl=%252fDeepLink%252fProcess
Cloud Networking (training in in a meaningful conversation about multi-cloud networking in Redirect.aspx%253fmodule%253dloRegisterAndLaunch%2526lo%253
LearnF5) order to realize the value the Volterra platforms brings. (15 min.) db1091360-4a4e-4ad2-8ae6-208e8accd018

F5 Distributed Cloud Designed for technical sales professionals and contains a collection https://account.f5.com/learnf5?returnurl=%252fDeepLink%252fProcess
Services Quickstart Tutorial (training of quickstarts for three of the timeliest use cases. (30-90 min.) Redirect.aspx%253fmodule%253dloRegisterAndLaunch%2526lo%253
in LearnF5) db7cd548b-1fc4-4567-8c07-3f9cc4828b9f

© 2023 F5
SaaS Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

With the launch of F5 Distributed Cloud WAAP, we're bringing together

F5 Distributed Cloud Web App & API a blend of technology from F5, Shape, and Volterra into one https://account.f5.com/learnf5?returnurl=%252fDeepLink%252fProcess
Protection (WAAP) Overview consolidated, underlying WAF technology. Learn more about this Redirect.aspx%253fmodule%253dloRegisterAndLaunch%2526lo%253
(training in LearnF5)​ emerging security product category and market as well as F5's evolving d5b38bfad-daca-42c5-a95f-86e81f77296a
offering.​

Mitigate Application Vulnerabilities,

Secure APIs and Third Party Integrations F5 Distributed Cloud Web App & API This module is designed to prepare you to deliver a demo of F5 https://account.f5.com/learnf5?returnurl=%252fDeepLink%252fProcess
Protection (WAAP) Demo Distributed Cloud Distributed Cloud Web App & API Protection (WAAP).​ Redirect.aspx%253fmodule%253dloRegisterAndLaunch%2526lo%253
Preparation (training in LearnF5)​ de214d325-5e29-492a-8086-7751f677b53f

MARKETING F5 Distributed Cloud WAAP helps organizations break down

F5 Distributed Cloud WAAP Partner organizational silos to bridge old and new operating models, and legacy https://partnercentral.f5.com/content/1788499
F5 Distributed Cloud Marketing Kit and modern apps, on a business and technical level. It simplifies
security policy and enforcement across clouds, data centers, and edge
locations to reduce complexity and ensure more consistent policy.

MARKETING
Mitigate Application Vulnerabilities Mitigate App Vulnerabilities Partner Within this collection of materials, you’ll find everything you need to https://partnercentral.f5.com/content/1336134
Marketing Kit promote the benefits and features of NGINX App Protect, and F5 WAF
solutions such as Advanced WAF.

Protect Application Infrastructure F5 Distributed Cloud App With the addition of App Infrastructure Protection (AIP), formerly known https://partnercentral.f5.com/content/1758763
Infrastructure Protection (AIP) as Threat Stack, F5 Distributed Cloud now secures both your modern
Landing Page applications and the infrastructure they run on.

© 2023 F5
SaaS Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

https://account.f5.com/learnf5?returnurl=%252fDeepLink%252fProcess
F5 Distributed Cloud Bot Defense Help your customers reduce the friction that comes with stopping Redirect.aspx%253fmodule%253dloRegisterAndLaunch%2526lo%253
Introduction (training in LearnF5) malicious bots. de2e8a923-ce4b-40e1-870a-8b2634637b8e
F5 Distributed Cloud

Mitigate Bots and Automated Attacks

MARKETING
Mitigating Bots and Automated By mitigating bots and automated attacks on applications, organizations https://partnercentral.f5.com/content/1304552
Attacks Partner Marketing Kit can reduce losses from fraud, serve customers better, and improve their
business outcomes.

APCJ INCENTIVE
APCJ Distributed Cloud WAAP Get rewarded for every successful, partner-initiated XC WAAP https://partnercentral.f5.com/content/1832392
Partner Rebate Program for transaction. Find out more from the program flyer.
Distributors and Resellers

The SE All Stars incentive rewards Partner SEs for achieving

NAMER INCENTIVE enablement and engaging with new F5 solutions, and for driving new https://partnercentral.f5.com/content/1094949
FY23 SE All Stars Incentive for N category sales (pipeline and deal closure) into existing and Net-New
AMER customer accounts; specifically in the areas of:
• NGINX
• SaaS/XC
• Best, Advanced WAF, SSLo

© 2023 F5
Security Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

F5's One WAF can provide application and API security wherever it's https://partnercentral.f5.com/content/1758181
One WAF needed, and there's a video to prepare to deliver a presentation to help
your customers select the solution that's right for their business.

BIG-IP LTM Cross-Sell to BIG-IP This is an untapped market (estimated $50 million opportunity) of https://partnercentral.f5.com/content/1515398
Advanced WAF current F5 customers that do not currently use F5 BIG-IP Advanced
Web Application Firewall (WAF).

SSL Orchestrator Sales Play: Help Browse the kit of resources below to help your customers simplify their https://partnercentral.f5.com/content/1525295
Organizations Improve Their change management process--whether they are undergoing a digital
Security Stack Change Management​ transformation or simply a routine upgrade.​

Advanced WAF Sales Play: BIG-IP Browse the kit of resources below to tap into the market (estimated $50 https://partnercentral.f5.com/content/1515398
LTM Cross-Sell to Advanced WAF​ million opportunity) of current F5 customers that do not currently use
F5’s Advanced WAF.​

MARKETING This marketing campaign kit can be leveraged to support your

Mitigate App Vulnerabilities Partner customer’s application security challenges with a solution that enables https://partnercentral.f5.com/content/1336134
Marketing Kit customers to stay ahead of threats, integrate security into their modern
development frameworks, and get their apps to market faster.

© 2023 F5
Security Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

MARKETING This marketing campaign kit can be leveraged to increase awareness

Governance, Risk, and Compliance - and drive demand for F5 fraud and security solutions, as well as https://partnercentral.f5.com/content/1420309
Banking, Financial Services and streamline audit processes, focusing on the value of Advanced WAF, to
Insurance (BFSI) help your customers minimize the friction and stress caused by audits.

NAMER INCENTIVE The SE All Stars incentive rewards Partner SEs for achieving
FY23 SE All Stars Incentive for enablement and engaging with new F5 solutions, and for driving new https://partnercentral.f5.com/content/1094949
N AMER category sales (pipeline and deal closure) into existing and Net-New
customer accounts; specifically in the areas of:
• NGINX
• SaaS/XC
• Best, Advanced WAF, SSLo

APCJ, EMEA
NAMER INCENTIVE This rebate is designed to reward Eligible Partners for their achievement https://partnercentral.f5.com/content/1999129
Distribution Partner Rebate of F5-defined key performance indicators, within specific time periods on
F5’s fiscal calendar.

LATAM INCENTIVE
LATAM Distributor Rebate Benefit This rebate is designed to reward Eligible Partners for their achievement https://partnercentral.f5.com/content/1993999
Incentive of F5-defined key performance indicators, within specific time periods on
F5’s fiscal calendar.

© 2023 F5
Software Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

ELA, HELA, and EA have transitioned to become components of the

Flex Consumption Program (FCP). This will give our customers access
F5 Buying Programs to the entire F5 portfolio within a single buying program. It is comprised https://partnercentral.f5.com/content/1096792
of Schedule A, including F5 software subscription products and
Schedule B, including F5 SaaS and Managed Services.

F5 Buying Programs

Under the AWS CPPO program, F5 UNITY+ Partners can create private
offers with customized pricing, subscription duration, and end-user
AWS license terms, with the option to own and maintain the financial and https://partnercentral.f5.com/content/2018801
contractual relationship directly with their customers within the AWS
Marketplace. They also can provide services to help customers optimize
application security and maximize ROI with F5 security solutions on
Cloud Alliances AWS.

GLOBAL INCENTIVE
F5 AWS XC Private Offer Partner F5 is offering a promotion through our partners for 2023, review the https://partnercentral.f5.com/content/2072777
Promotion overviews for partners and customers to learn more.

APCJ, EMEA
NAMER INCENTIVE This rebate is designed to reward Eligible Partners for their achievement
Distribution Partner Rebate of F5-defined key performance indicators, within specific time periods on https://partnercentral.f5.com/content/1999129
F5’s fiscal calendar.

LATAM INCENTIVE This rebate is designed to reward Eligible Partners for their achievement https://partnercentral.f5.com/content/1993999
LATAM Distributor Rebate Benefit of F5-defined key performance indicators, within specific time periods on
Incentive F5’s fiscal calendar.

© 2023 F5
Other Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

Choose to watch any or all of the 10-minute videos that describe F5's
transformation journey and show how we're able to deliver and secure
monolithic and microservice applications on-premise, in the Cloud, and https://partnercentral.f5.com/content/2008158
using software-as-a-service. Then, leverage the materials at the bottom
of this page to educate our customers.

F5 Vision and Pitch Who is F5?

MARKETING
This collection of assets and resources was curated for our valued F5 https://partnercentral.f5.com/content/1881314
partners to introduce F5 to your prospects; or to reintroduce F5 to our
joint customers to demonstrate that F5 can deliver way more than load
balancing.
F5 Strategy

The Partner Digital Academy is a series of workshops aimed at both

Multiple sales and pre-sales professionals working at F5 channel partners and https://partnercentral.f5.com/content/1546015
Digital Academy Training Series distributors, delivered by F5 experts. Attendees will gain an
understanding of the business outcomes of the F5 solutions for their
customers. Live workshops delivered every 6-8 weeks + on-demand
modules of past events.

Citrix Compete F5 is the clear leader in the ADC market thanks to our best-in-class
services across security, management, and hybrid architectures. And
Citrix Compete Sales Kit while our position in the market only continues to strengthen, Citrix https://partnercentral.f5.com/content/1786747
remains a formidable competitor with a large install base of customers.
But in recent months, Citrix has shown that they are vulnerable—from
organizational disarray and leadership changes at the top, to disgruntled
partners and unhappy customers.

GLOBAL INCENTIVE
The Citrix & VMware Take Out Program is designed to reward Eligible
Citrix & VMware Takeout Program for https://partnercentral.f5.com/content/1974690
Partners whose teams initiate qualified Citrix takeout opportunities or
Resellers
qualified VMware takeout opportunities, during the specified timeframe
on F5’s fiscal calendar.

© 2023 F5
Other Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

GLOBAL INCENTIVE
Bourne Refresh Program for The Bourne Refresh Program is designed to reward Eligible Partners https://partnercentral.f5.com/content/1865121
Resellers whose teams initiate qualified Bourne Refresh opportunities, during the
specified timeframe on F5’s fiscal calendar.

EMEA, LATAM,
NAMER INCENTIVE
Join us in our quarterly virtual scavenger hunt! By answering a few https://partnercentral.f5.com/content/1894268
F5's Virtual Scavenger Hunt! questions related to content throughout Partner Central, you will
become familiar with all the dynamic content and assets developed
available to you.

APCJ INCENTIVE
F5's APCJ Virtual Scavenger Hunt!
Learn more about F5 Distributed Cloud Web Application and API https://partnercentral.f5.com/content/2002025
Protection (WAAP) and the current APCJ rebate programs available by
answering a few questions related to the solution. We encourage you to
explore and discover the content and resources within F5's Partner
Central to learn more about WAAP and grow a strong F5 practice.

APCJ, EMEA,
LATAM INCENTIVE
FY23 Beyond LTM Rebate Program Earn $2000 per eligible customer opportunity with the Beyond LTM https://partnercentral.f5.com/content/2026083
for Resellers incentive for APCJ, EMEA & LATAM! F5 will pay partners who register
and close qualifying deals.

© 2023 F5
Other Enablement

FOCUS USE CASE TITLE DESCRIPTION LINK

NAMER INCENTIVE Earn up to $7500 per eligible customer opportunity with the Beyond https://partnercentral.f5.com/content/1560260
Beyond LTM Program for North LTM incentive for North America! F5 will pay partners who register and
America close qualifying deals.

The SE All Stars incentive rewards Partner SEs for achieving

NAMER INCENTIVE enablement and engaging with new F5 solutions, and for driving new https://partnercentral.f5.com/content/1094949
FY23 SE All Stars Incentive for N category sales (pipeline and deal closure) into existing and Net-New
AMER customer accounts; specifically in the areas of:
• NGINX
• SaaS/XC
• Best, Advanced WAF, SSLo

© 2023 F5