PROJECT MANAGEMENT PROF.

JOHN KAYE TABANO

IRENE BARDAJE BSBA-HRDM BATCH 13

The framework known as PESTLE Analysis is used to examine the external macro-
environmental factors that have an impact on a business. A PESTLE analysis of Tim Hortons is
as follows: Political: Tim Hortons has locations in Canada, the United States, and the United
Kingdom, so it may be subject to different laws and regulations in each country where it
operates. Economic: Economic factors like changes in consumer spending, inflation, and
exchange rates may have an effect on the company's performance. The company's margins and
market share may be impacted by increased competition from other coffee chains. Social: Tim
Hortons' sales may be affected by shifting consumer preferences and attitudes toward coffee and
quick service restaurants. The company may also face problems with its reputation, like negative
coverage in the media or backlash on social media. Technological: In order to remain
competitive and meet shifting consumer demands, Tim Hortons may need to make investments
in technology, such as mobile ordering and delivery. The company's business model and
operations may also be disrupted by technological advancements. Legal: Tim Hortons may be
the target of lawsuits, regulations, and other legal issues concerning intellectual property, labor
practices, and food safety. Environmental: Utilizing eco-friendly packaging, reducing waste, and
sourcing sustainable coffee beans are some of the sustainability and carbon footprint reduction
strategies that the company may face.. It is important to identify

PESTLE Analysis is used to examine the external macro-environmental factors that have an
impact on a business, such as political, economic, social, technological, legal, and
environmental. Tim Hortons may need to make investments in technology to remain competitive
and meet shifting consumer demands, and may be the target of lawsuits, regulations, and other
legal issues