Introduction:

My project is a car showroom that provides affordable cars to middle-class families who need to
travel.
This project solves the economic issue of middle-class families purchasing power and the
durability of the cars because of our good after-sales services
The Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

- Cars Supplier To provide cars with affordable - Excellent customer services - Customers looking for cars with
- Spare parts supplier prices with good safety to everyone - Great aftersales services affordable prices
need to travel - Call center with high response - Middle-class families

- Social media advertising

- CRM system

Key Resources Channels

- Good mechanical engineers - Showroom

- Good technicians

Cost Structure Revenue Streams

- Primary cost is salaries - Car sales as primary revenue stream

- Showroom operation cost - After sales services sales
CUSTOMER INTERVIEW
• Tell me about your job
• Tell me about your car prices expectation.
• What makes you passionate about cars?
• How would you define good service?
• Can you tell me about a time when you received poor customer service

INTERVIEW ANALYSIS:

From the interview, I’ll meet the following objectives:

✓ Understand the business goals
✓ Understand the marketplace
✓ Understand the user experience
✓ Understand the internal factors