While watching the advertisements place a check mark (✔)

in the box for each persuasive technique the advertiser used.

There is an extra box for additional notes.
Note-Taking
IN ADVERTIS Sheet
ING
Commercial Bandwagon Testimonial Repetition Bargain Reasoning Criticizing Slogan Personal Additional
(product) Pronouns Notes

TYPE: BULLPEN
and Sadlier ® are registered trademarks of William H. Sadlier, Inc.  Copyright © William H. Sadlier, Inc. All rights reserved.  May be reproduced for education use (not commercial use).

www.SadlierSchool.com  •  Toll Free 800-221-5175

 IN ADVERT I
SI N
G

Bandwagon:  Suggesting that everyone else is buying it, so you should, too

and Sadlier ® are registered trademarks of William H. Sadlier, Inc.  Copyright © William H. Sadlier, Inc. All rights reserved.  May be reproduced for education use (not commercial use).
Testimonial:  having an expert or famous person persuading the audience

Repetition:  repeating an idea over and over again TYPE: BULLPEN

Bargain or Free:  suggesting that the consumer can get something for nothing
or almost nothing

Reasoning:  explaining why the product is a good idea/beneficial to them

Criticizing the Opposition:  explaining why one product is better than

another

Slogan:  creating a catchy phrase to help the consumer remember the product

Personal Pronouns:  talking directly to the audience/consumer (we, us, you)

www.SadlierSchool.com  •  Toll Free 800-221-5175

 Strategies &Techniques
IN ADVERT I
Reflection SI N
Sheet G

Name Date ___________________________

and Sadlier ® are registered trademarks of William H. Sadlier, Inc.  Copyright © William H. Sadlier, Inc. All rights reserved.  May be reproduced for education use (not commercial use).
Which commercial did you like the best? Explain why in detail.

Which commercial did you like least? Be specific.

TYPE: BULLPEN

How could one of the commercials be improved? Try to include persuasive techniques when
writing about any possible improvements.

Has this lesson changed the way you think about advertising?

www.SadlierSchool.com  •  Toll Free 800-221-5175