PENGOLAHAN DATA

1. Statistika Deskriptif

Jenis_Kelamin
Cumulative
Frequency Percent Valid Percent Percent
Valid Perempuan 31 77.5 77.5 77.5
Laki-Laki 9 22.5 22.5 100.0
Total 40 100.0 100.0

Usia
Cumulative
Frequency Percent Valid Percent Percent
Valid 16-20 Tahun 7 17.5 17.5 17.5
21-25 Tahun 5 12.5 12.5 30.0
26-30 Tahun 6 15.0 15.0 45.0
31-35 Tahun 10 25.0 25.0 70.0
46-50 Tahun 8 20.0 20.0 90.0
51-55 Tahun 3 7.5 7.5 97.5
56-60 Tahun 1 2.5 2.5 100.0
Total 40 100.0 100.0

Frekuensi_Transaksi
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 sampai 5 kali 11 27.5 27.5 27.5
Kurang dari 2 Kali 16 40.0 40.0 67.5
Pelanggan tetap/ pelanggan 13 32.5 32.5 100.0
yang melakukan treatment
Total 40 100.0 100.0
2. Uji Validitas dan Reliabilitas
 Harga (X1)

Correlations
X1.1 X1.2 X1.3 X1.4 TOTAL
X1.1 Pearson Correlation 1 .392 *
.137 .507 **
.730**
Sig. (2-tailed) .012 .401 .001 .000
N 40 40 40 40 40
X1.2 Pearson Correlation .392* 1 .189 .701** .751**
Sig. (2-tailed) .012 .243 .000 .000
N 40 40 40 40 40
X1.3 Pearson Correlation .137 .189 1 .329* .566**
Sig. (2-tailed) .401 .243 .038 .000
N 40 40 40 40 40
X1.4 Pearson Correlation .507 **
.701 **
.329 *
1 .866**
Sig. (2-tailed) .001 .000 .038 .000
N 40 40 40 40 40
TOTAL Pearson Correlation .730 **
.751 **
.566**
.866 **
1
Sig. (2-tailed) .000 .000 .000 .000
N 40 40 40 40 40
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics
Cronbach's
Alpha N of Items
.697 4

 Lokasi (X2)

Correlations
 X2.1 X2.2 X2.3 TOTAL
X2.1 Pearson Correlation 1 .486 **
.467**
.805**
Sig. (2-tailed) .001 .002 .000
N 40 40 40 40
X2.2 Pearson Correlation .486**
1 .735**
.865**
Sig. (2-tailed) .001 .000 .000
N 40 40 40 40
X2.3 Pearson Correlation .467**
.735 **
1 .851**
Sig. (2-tailed) .002 .000 .000
N 40 40 40 40
TOTAL Pearson Correlation .805** .865** .851** 1
Sig. (2-tailed) .000 .000 .000
N 40 40 40 40
**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics
Cronbach's
Alpha N of Items
.781 3

 Promosi (X3)

Correlations
X3.1 X3.2 X3.3 X3.4 TOTAL
X3.1 Pearson Correlation 1 .000 .336* .820** .708**
Sig. (2-tailed) 1.000 .034 .000 .000
N 40 40 40 40 40
X3.2 Pearson Correlation .000 1 .215 .000 .574**
Sig. (2-tailed) 1.000 .182 1.000 .000
N 40 40 40 40 40
X3.3 Pearson Correlation .336 *
.215 1 .373 *
.709**
Sig. (2-tailed) .034 .182 .018 .000
N 40 40 40 40 40
X3.4 Pearson Correlation .820 **
.000 .373 *
1 .710**
Sig. (2-tailed) .000 1.000 .018 .000
N 40 40 40 40 40
TOTAL Pearson Correlation .708** .574** .709** .710** 1
 Sig. (2-tailed) .000 .000 .000 .000
N 40 40 40 40 40
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics
Cronbach's
Alpha N of Items
.754 4

 Custumer Retention (Y)

Correlations
Y1 Y2 Y3 TOTAL
Y1 Pearson Correlation 1 .382* .654** .811**
Sig. (2-tailed) .015 .000 .000
N 40 40 40 40
Y2 Pearson Correlation .382* 1 .540** .790**
Sig. (2-tailed) .015 .000 .000
N 40 40 40 40
Y3 Pearson Correlation .654 **
.540 **
1 .878**
Sig. (2-tailed) .000 .000 .000
N 40 40 40 40
TOTAL Pearson Correlation .811 **
.790 **
.878**
1
Sig. (2-tailed) .000 .000 .000
N 40 40 40 40
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).

Reliability Statistics
Cronbach's
Alpha N of Items
.764 3
3. Analisis Regresi Berganda
1) Uji Asumsi Klasik
 Uji Normalitas
 One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N 40
Normal Parameters a,b
Mean .0000000
Std. Deviation .60248226
Most Extreme Differences Absolute .192
Positive .176
Negative -.192
Test Statistic .192
Asymp. Sig. (2-tailed) .081c
a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.

 Uji Multikolinearitas

Model Tolerance VIF

1 (Constant)
Harga .587 1.704
Lokasi .624 1.603
Promosi .793 1.261

 Uji Heterokedastisitas

Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) -1.354 .995 -1.362 .182
Harga .116 .069 .317 1.686 .100
Lokasi .085 .056 .276 1.513 .139
Promosi -.041 .088 -.076 -.468 .643

2) Analisisis Regresi Berganda

Coefficientsa
 Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .260 1.600 .162 .872
Harga .562 .111 .677 5.080 .000
Lokasi .067 .091 .096 .743 .463
Promosi .130 .141 .105 .917 .365
a. Dependent Variable: Custumer Retention

3) Uji Statistik T

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .260 1.600 .162 .872
Harga .562 .111 .677 5.080 .000
Lokasi .067 .091 .096 .743 .463
Promosi .130 .141 .105 .917 .365
a. Dependent Variable: Custumer Retention

4)

5) Uji Statistik F

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 23.619 3 7.873 20.021 .000b
Residual 14.156 36 .393
Total 37.775 39
a. Dependent Variable: Custumer Retention
b. Predictors: (Constant), Promosi, Lokasi, Harga

6) Uji Koefisien Determinasi

Model Summaryb
 Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .791a
.625 .594 .62708
a. Predictors: (Constant), Promosi, Lokasi, Harga
b. Dependent Variable: Custumer Retention