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Journal of Business Research 60 (2007) 426 – 437

Dynamic capabilities and operational capabilities:

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A knowledge management perspective
Gabriel Cepeda a,⁎, Dusya Vera b,1

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a
University of Seville, Management and Marketing Department, Ramon y Cajal, 1, 41018 Seville, Spain
b
University of Houston, Department of Management, Houston, 77204-6021 TX, USA
Received 1 December 2006; received in revised form 1 January 2007; accepted 1 January 2007

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Abstract

This paper contributes to the clarification of the link between operational (how you earn your living) capabilities and dynamic (how you change
on
your operational routines) capabilities. In doing so, the article builds on a knowledge management (KM) perspective to capture KM processes behind
the development and utilization of dynamic capabilities and to examine their impact on operational capabilities. Empirical evidence is provided by
performing survey research with a sample of 107 firms in the information technology and communication industry in Spain. The article includes
conclusions and practical steps for managers with an interest in KM practices supporting dynamic capabilities.
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© 2007 Elsevier Inc. All rights reserved.

Keywords: Knowledge management; Dynamic capabilities; Operational capabilities; Organizational knowledge


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1. Introduction dynamic capabilities with competitive advantage and argue that


in changing environments competitive advantage does not
In the last decade, the notion of dynamic capabilities as the necessarily come from resources (tangible and intangible assets)
ultimate source of competitive advantage (Teece et al., 1997) has or capabilities (organizational processes and routines), but from
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catapulted these concepts to the forefront of strategy research. the firm’s capability to continually create new capabilities
Nevertheless, in a recent review of the dynamic capabilities (Leonard-Barton, 1992; Teece et al., 1997). These early
field, Zahra, Sapienza, and Davidsson conclude that the field is definitions of dynamic capabilities become tautological if
or

still in its infancy and that the literature is “riddled with competitive advantage is incorporated into them (Priem and
inconsistencies, overlapping definitions, and outright contra- Butler, 2001). Furthermore, if there is always a capability
dictions” (2006, p. 917). The focus of interest has been diverse behind a capability, we face an infinite regress problem and it is
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with different authors looking at the nature of dynamic impossible to identify the ultimate source of competitive
capabilities, their antecedents, outcomes, or associated pro- advantage (Collis, 1994). More recent definitions differentiate
cesses. Nevertheless, empirical work is still scarce and there has between operational (“how you earn your living”) capabilities
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been little effort to consolidate findings in a unifying picture. and dynamic (“how you change your operational routines”)
Perhaps the largest source of confusion is the lack of capabilities (Helfat and Peteraf, 2003; Winter, 2003) and argue
agreement about a definition of dynamic capabilities and the that competitive advantage comes from new configurations of
interplay between dynamic and operational capabilities (Winter, resources and operational capabilities and not from dynamic
2003; Zahra et al., 2006). Early definitions tend to equate capabilities per se (Eisenhardt and Martin, 2000; Makadok,
2001; Pavlou and El Sawy, 2004).
The purpose of this paper is to contribute to the clarification
⁎ Corresponding author. Tel.: +34 954 55 44 33; fax: +34 954 55 69 89. of the link between dynamic capabilities and operational
E-mail addresses: gabi@us.es (G. Cepeda), dvera@uh.edu (D. Vera). capabilities by building on a knowledge management (KM)
1
Tel.: +1 713 743 4677; fax: +1 713 743 4652. perspective to unpack the concept of dynamic capabilities. In
0148-2963/$ - see front matter © 2007 Elsevier Inc. All rights reserved.
doi:10.1016/j.jbusres.2007.01.013
G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437 427

doing so, we describe the KM processes associated with logistics, and marketing campaigns), and a second category of
dynamic capability development and utilization and their effect capabilities, which deal with the dynamic improvement to the
on operational capabilities. We define knowledge management activities of the firm. Zollo and Winter (2002) and Winter (2003)
as the formalized approach of managing the creation, transfer, also differentiate between operational (zero-order) and dynamic
retention, and utilization of an enterprise's explicit and tacit (first-order) capabilities. Operational capabilities are geared
knowledge assets (Liebowitz and Wilcox, 1997; O'Leary, 1998). towards the operational functioning of the firm, including both
A KM perspective of capabilities has important managerial staff and line activities; these are “how we earn a living now”
implications, considering the high levels of global corporate capabilities. Dynamic capabilities are dedicated to the modifica-

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spending on KM services in the last years (IDC Group, 2002). tion of operational capabilities and lead, for example, to changes
KM processes and dynamic capabilities are closely intertwined in the firm's products or production processes. This classifica-
because the creation and evolution of dynamic capabilities tion has increasingly been adopted in recent models of dynamic
requires experience accumulation and knowledge articulation capabilities (e.g., Helfat and Peteraf, 2003; Zahra and George,

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and codification (Zollo and Winter, 2002). Furthermore, a firm's 2002; Zahra et al., 2006) and helps to eliminate the tautological
operational routines form the foundation of its knowledge bases. flavor associated with dynamic capabilities. As Helfat and
Because dynamic capabilities are about how firms develop new Peteraf explain, “Dynamic capabilities do not directly affect
skills and routines that allow them to compete, top managers' output for the firm in which they reside, but indirectly contribute
definition of what the firm needs to know versus what it actually to the output of the firm through an impact on operational
knows is basic for the development of new routines. In our capabilities” (2003, p. 999). To capture this thinking, we adopt in
model we describe how managers’ decisions about the breadth this paper Zahra et al.'s (2006) definition of dynamic capabilities

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and depth of organizational knowledge are at the core of the as the processes to reconfigure a firm's resources and operational
renewal of operational routines. routines in the manner envisioned and deemed appropriate by its
This article makes three contributions to the literature. First,
on principal decision makers. Examples of dynamic capabilities are
by making an explicit distinction between (1) KM processes and product development, strategic decision making, and alliance
configurations of knowledge as part of dynamic capability management (Eisenhardt and Martin, 2000).
development and utilization and (2) new operational capabilities In summary, despite a lack of agreement about the nature of
as the output of dynamic capabilities, we help to clarify the dynamic capabilities, consensus is emerging about the need for a
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nature of dynamic capabilities. Second, we test the link between hierarchy of capabilities, taking into consideration four critical
dynamic and operational capabilities through survey research aspects: (1) Capabilities are organizational processes and
with a sample of 107 firms in the information technology and routines rooted in knowledge, (2) The input of dynamic
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communication industry in Spain. Third, our sequential model capabilities is an initial configuration of resources and opera-
provides practical steps for managers interested in KM practices tional routines, (3) Dynamic capabilities involve a transforma-
supporting dynamic capabilities. tion process of the firm’s knowledge resources and routines, and
(4) The output of dynamic capabilities is a new configuration of
2. Theoretical background resources and operational routines.

2.1. Dynamic capabilities defined 2.2. Knowledge management and dynamic capabilities
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Many definitions of dynamic capabilities are available. Some Because dynamic capabilities are organizational routines,
or

definitions are prescriptive; they assume that dynamic capabil- learning and KM processes guide their development, evolution,
ities are always good and are a source of competitive advantage. and use (Eisenhardt and Martin, 2000). For example, repeated
For example, Griffith and Harvey (2001, p. 597) state, “A practice is a learning process that helps individuals to understand
global dynamic capability is the creation of difficult-to-imitate a routine more fully and do it better (Argote, 1999). Knowledge
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combinations of resources, including effective coordination of codification into procedures and technologies also makes
inter-organizational relationships, on a global basis that can experience and routines easier to apply (Zander and Kogut,
provide a firm competitive advantage” and Lee, Lee, and Rho 1995). The depth and breadth of knowledge searches, for
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(2002, p. 734) mention that “dynamic capabilities are conceived example, influence new product introduction routines (Katila
as a source of sustainable advantage in Shumpeterian regimes of and Ahuja, 2002). Improvisation and learning by doing also
rapid change.” The problem with these definitions is that they permit the creation and correction of routines (Crossan and
are tautological; if the firm has a dynamic capability, it must Sorrenti, 1997). In fact, trial-and-error learning plays a key part
perform well, and if the firm is performing well, it should have a in the development of technological innovation capabilities (Van
dynamic capability. De Ven and Polley, 1992), and improvisation is useful in product
In an effort to understand the true nature of dynamic development capabilities (Eisenhardt and Tabrizi, 1995).
capabilities, several authors propose the need to differentiate In one of the most comprehensive efforts to link knowledge
among the types of processes and routines available in firms. and dynamic capabilities explicitly, Zollo and Winter (2002)
Collis (1994) distinguishes between a first category of propose a “knowledge evolution cycle” to describe the
capabilities, which reflect an ability to perform the basic development of dynamic capabilities and operational routines;
functional activities of the firm (e.g., plant layout, distribution this cycle enables firms to change the way they do things in
428 G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437

pursuit of greater rents. The knowledge evolution cycle includes and Martin (2000) have also highlighted strategic decision
four phases: generative variation, internal selection, replication, making as a critical dynamic capability.
and retention. In the variation phase, individuals and groups We start by focusing on the relationships depicted in the
generate ideas on how to approach old problems in novel ways dotted box in Fig. 1, which represents KM processes behind
or how to tackle new challenges. The selection phase implies the the development and use of dynamic capabilities. KM
evaluation of ideas for their potential for enhancing the firm’s processes transform a firm's knowledge configuration or
effectiveness. Through knowledge articulation, analysis, and knowledge base. Knowledge configurations can be defined
debate, ideas become explicit and the best are selected. The in terms of breadth and depth. The breadth of a knowledge

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replication phase involves the codification of the selected change configuration denotes the multiple areas in which a firm has
initiatives and their diffusion to relevant parties in the firm. The skills and expertise; the depth of a knowledge configuration
application of the changes in diverse contexts generates new refers to the firm's mastery of the knowledge it has (Zahra
information about the routines' performance and can initiate a et al., 2000). However, because some areas of knowledge are

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new variation cycle. In the retention phase, changes turn into more strategic than others, our definition of knowledge
routines and knowledge becomes increasingly embedded in configuration focuses in particular on the depth of knowledge
human behavior. the firm has in specific areas we call “critical knowledge
Authors such as Pavlou and El Sawy (2004) describe similar areas.” Critical knowledge areas are connected to the key
processes when discussing how the deployment of dynamic success factors of an industry. For example, in the North
capabilities leads to new configurations of functional compe- American computer software industry, the key success factors
tences that better match the environment. Similarly, Kogut and are the establishment of efficient channels of distribution and

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Zander (1992) describe “combinative capabilities” that allow the provision of after-sales support. Knowledge and expertise
the synthesis of existing resources into new applications. In the in these two areas are priorities for firms in this market. The
next section, we build on this previous work to propose a model
on
question managers need to ask themselves to identify critical
of knowledge-enabled dynamic capabilities. knowledge areas in their industry is: Given the economic
structure of this industry and customers' needs, what knowl-
3. Conceptual model and hypotheses edge do we need to be successful?
Once managers identify the list of critical knowledge areas in
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Fig. 1 shows the sequential model of the link between their industry, these areas constitute the breadth of knowledge
dynamic and operational capabilities. To prevent conceptual the firm desires to achieve. With the breadth established, the
ambiguity, we discuss this model in the concrete context of concept of “knowledge configuration” communicates the depth
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strategic decisions-decisions important to a firm's future of knowledge the firm has achieved in each of those critical
direction and success that are typically the responsibility of areas. The notion of critical knowledge areas is consistent with
top managers (Eisenhardt and Zbaracki, 1992). This context is Zack's (1999) description of a knowledge-based SWOT
ideal for our study because it is at the top level of the firm that analysis, in which firms can map their knowledge against
many decisions about capability building and resource their strategic opportunities and threats in the industry to better
transformation are made (Carpenter et al., 2001). Eisenhardt understand their points of advantage and weakness and identify
's
or
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Fig. 1. Conceptual model.


G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437 429

knowledge gaps that need to be closed. We differentiate in our center's explicit mission helped the top management team to
model between the “desired” knowledge configuration the firm articulate and evaluate a set of strategic projects and the most
should have given its industry and strategy, and the “available” desired knowledge configurations associated with them. Given
knowledge configuration the firm actually implements. As that the center's mission was the promotion of innovation and
noted in Fig. 1, our model builds on the knowledge evolution research efforts to firms in the industry, executives identified
processes described by Zollo and Winter (2002) in the sense that the need to achieve greater depth of expertise in the critical
the “desired” knowledge configuration results from the knowledge areas of training and development, and industry
generation of strategic alternatives and the selection of those social networks.

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that will be implemented, while the “available” knowledge In the case of the value proposition, in order to deliver the
configuration results from efforts to replicate the knowledge benefits promised to customers, executives need to generate
needed across the firm and to retain it in the firm's KM alternative courses of action concerning the value-chain
infrastructure. activities the firm intends to perform. Attention to the intended

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The first step to articulate an organization’s desired knowl- value proposition and assessment of performance gaps help
edge configuration is to let strategy guide decisions on new executives to decide on the depth needed in the critical
initiatives and knowledge needs. Zack (1999), in describing the knowledge areas and to articulate the most desired knowledge
link between strategy and knowledge, argues that every configuration that would enable the firm to deliver its promises
strategic position is linked to some set of knowledge resources; to customers. The managers of the European innovation and
that is, given what the firm believes it must do to compete, there technology center mentioned above reported that the exercise of
are some things it must know. Strategy provides a framework explicitly articulating or examining the value proposition was

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for KM efforts because the strategic choices firms make- very helpful in order to come up with the desired knowledge
regarding products and services, markets, and technologies- configuration that would support its offerings to customers
have a profound influence on the knowledge resources required
on(Cepeda et al., 2004). Thus,
for the company to compete and succeed in an industry
Hypothesis 1. Executives' explicit articulation of the firm's (a)
(Makadok, 2001; Zack, 1999). We focus in this paper on two
mission and (b) value proposition influences the identification
established strategy variables, which are also well-known
of the desired configuration of critical knowledge areas.
management tools – a firm's mission and value proposition –
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and argue that their explicit examination facilitates decisions Once a desired knowledge configuration has been identified,
about the knowledge configuration the firm should pursue. the next step is to try to acquire or develop the knowledge
Campbell and Yeung (1991) define a mission as “an resources considered important so that they become part of the
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organization's character, identity and reason for existence” available knowledge configuration. However, identifying
and argue that it can be divided into four inter-relating parts: certain knowledge assets as desired does not guarantee that
purpose, strategy, behavior standards, and values. This holistic the firm will be able to capture and disseminate them or make
view of missions brings together strategy, organization, and them available throughout the organization. Access to knowl-
human resource issues. Campbell and Yeung (1991) differenti- edge depends on factors such as awareness of its existence and
ate mission from vision in terms of their time orientation. A potential, the presence of channels for communicating knowl-
vision refers to a future state; it “articulates a view of a realistic, edge, and the absorptive capacity of the possible users (Buckley
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credible, attractive future for the organization, a condition that is and Carter, 2002). A critical element in the systematic
better in some important ways to what now exists” (Bennis and integration of new knowledge is the existence of a KM
or

Nanus, 1985). In contrast, a mission refers to the present infrastructure, which encompasses the people, technology, and
purpose, strategy, and culture of the firm (Bart and Baetz, 1998). procedures the company dedicates to the management of
Value proposition, one of the most widely used terms in knowledge (Gold et al., 2001). Implementing a desired
business contexts in recent years, is an element of strategy (and knowledge configuration requires an understanding of the
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of the mission) that communicates the fundamental benefits the infrastructure needed to support the acquisition, transfer, and
firm has chosen to offer to customers, conveying a clear storage of tacit and explicit knowledge. It involves the
understanding of the customer's business priorities (Anderson coordination and integration of multiple processes, technologi-
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et al., 2006). cal tools, and individuals with diverse roles in the organization.
Having an official mission or value proposition statement to Once executives articulate and codify a desired knowledge
guide KM efforts is not enough. In many firms, missions are configuration, the role of the KM infrastructure is to diffuse the
only empty statements divorced from strategy and performance newly approved change initiatives to the corresponding parties
(Bart and Baetz, 1998). However, a shared understanding and in the firm and to replicate the novel solutions in multiple
acceptance of a mission can provide a rationale for action for organizational contexts (Gold et al., 2001).
executives to generate alternative strategic initiatives. Each In Fig. 1, the available knowledge configuration represents
alternative is associated with certain knowledge requirements the actual knowledge assets the firm captures and retains; these
that need to be articulated in order to implement the initiative assets are available for the use of organizational members in
(Beckett et al., 2000). For example, in case research at a implementing the strategic initiatives. Managers face a con-
European innovation and technology center, Cepeda, Galan, tinuous challenge in modifying their knowledge configurations
and Leal (2004) observe that the exercise of examining the as needed. An existing KM infrastructure positively influences
430 G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437

new learning because firms that have invested in such 4. Method


infrastructure have greater awareness about the value of
knowledge (Cepeda et al., 2004). On the other hand, an existing 4.1. Sample and procedures
KM infrastructure may also constrain the learning paths of an
organization (Becker, 2001). For example, guided by previous In order to test the model, the study uses the key informant
knowledge investments, managers may think developing method to collect survey data in the information and commu-
strategic initiatives that leverage the current KM infrastructure nication technology industry in Spain during 2002. Companies
and the available knowledge configuration would be faster and in this industry are characterized as knowledge intensive

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easier than changing the KM infrastructure and pursuing the (Starbuck, 1992) and are more likely to articulate and codify
desired knowledge configuration. For a KM infrastructure to their knowledge configurations in an explicit way. Our empirical
positively influence new learning, it must be flexible in order to study involves three phases. First, we undertook an in-depth
adapt to the requirements of the desired knowledge configura- literature review to increase our familiarity with industry-

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tion, and effective in order to capture and disseminate the actual specific issues, such as the key success factors and terminology
knowledge configuration the firm achieves. We expect that firms of the information and communication technology industry
that have invested in a KM infrastructure-KM personnel, (Wilcox King and Zeithaml, 2003). As part of this phase, the
technology, and procedures-will be aware of the path-dependent present study includes an in-depth case study in one company in
nature of knowledge resources and make proactive efforts to this industry. The authors met with individuals at different levels
adapt their KM infrastructure and to update their depositories of of management in an effort to identify the critical knowledge
knowledge. Hence, we predict a mediating role for KM areas of the industry and to articulate and codify the firm's

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infrastructure in the relationship between desired and available knowledge configuration and the elements of its mission and
knowledge configurations. value proposition. The output of the first phase was a list of
on
critical knowledge areas and a preliminary set of scales for
Hypothesis 2. he desired configuration of critical knowledge
knowledge configuration, mission, and value proposition.
areas will influence the existing knowledge management
Second, we asked a panel of 23 industry and KM experts (12
infrastructure, which at the same time will influence the
in the information and communication technology industry and
“available” configuration of critical knowledge areas the firm
11 in academia) to reflect on the critical knowledge areas that
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achieves.
may provide competitive advantage to firms competing in the
Finally, consider operational capabilities as the output of industry of interest and to provide suggestions on our scales. The
dynamic capabilities deployment. Eisenhardt and Martin output of the second phase was a refined set of scales.
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(2000), Helfat and Peteraf (2003), and Zollo and Winter Third, the study includes making contact with ETICOM—
(2002) argue that the value of dynamic capabilities lies in the the Andalusian Association of Information and Communication
configuration of operational capabilities they create. For Technology. As of July 2002, 168 firms were ETICOM
example, Collis (1994) is particularly explicit in making the members, all of which were invited to participate in the study.
point that dynamic capabilities govern the rate of change of Panel members selected this association as suitable to the study's
ordinary capabilities—later called operational capabilities by goals. A survey was sent to the firms’ CEOs and asked that it be
Winter (2003). Going one step further, Zott (2003, p. 98) relates completed by the CEO or by another member of top manage-
's

dynamic capabilities not only to operational capabilities but also ment. We assured participants that responses would be
to firm performance when stating that “dynamic capabilities are confidential and that results would be reported in aggregate.
or

indirectly linked with firm performance by aiming at changing a We received 107 usable surveys (63.8% response rate). Of the
firm's bundle of resources, operational routines, and compe- firms in the sample, 77% have less than 50 employees, 15% have
tencies, which in turn affect economic performance.” between 50 and 250 employees, and 8% have more than 250
Dynamic capabilities reconfigure the firm's knowledge employees. In addition, 43% of the firms have a sales volume
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resources and routines and, consequently, change how organi- under 600 million, 32% have a sales volume between 600 million
zational members do things. The renewal of operational and 3000 million, and 25% have a sales volume greater than
capabilities in order to create or respond to market change 3000 million. We did not find a significant difference between
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prevents the obsolescence of outdated knowledge configura- the number of employees and sales volume of the firms in the
tions; in contrast, firms that are slow in shaping their operational sample and those that did not respond to the survey; thus, non-
capabilities end up with core rigidities (Leonard-Barton, 1992). response bias did not seem to be a major concern.
Through knowledge transformation processes, executives
generate, articulate, and codify new available knowledge 4.2. Measures
configurations, which are the foundation for improvements in
the way firms operate. In other words, what the firm gets to The Appendix shows the questions in our survey, which also
know changes what it can do. Hence, provides participants with definitions of each construct. Our
survey has a combination of reflective and formative measures
Hypothesis 3. The depth of the available configuration of (Fornell, 1982). Reflective indicators are determined by the
critical knowledge areas impacts the firm's operational construct and, hence, covary at the level of that construct
capabilities. (Hulland, 1999). In contrast, formative measures are expressed
G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437 431

as a function of the items; that is, the observed items form or The literature review, case study, and expert panel also
precede the construct. Because the latent variable is viewed as helped in creating a list of 12 elements describing the missions
an effect rather than a cause of the formative indicators, these and 11 elements describing the value propositions of companies
indicators are not necessarily correlated (Hulland, 1999). in the selected industry. Participants reported the degree to
The study models operational capabilities as a formative which the items were incorporated as part of their firm's mission
second-order construct with five formative dimensions. The and value proposition. After the multicollinearity assessment of
study uses Hall's scales (1992, 1993) to measure regulatory these formative scales, we retained seven items for each
(nine items), positional (six items), functional (five items), and measure (see Appendix).

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cultural (six items) capabilities. Hall's measures describe a Because the use of a single survey for data collection created
firm's processes and resources that help it to do more and better the potential for common-method bias, a number of steps were
than its competitors. To Hall's competitor-centered categories taken to minimize bias (Podsakoff et al., 2003). Procedural
the study adds the notion of knowledge-based value-creation remedies are recommended when including formative con-

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capabilities, which describe a firm's routines to extract customer structs. Procedural remedies were applied for protecting
value out of its knowledge assets (Hamel, 2000; Rastogi, 2003). respondent anonymity and reducing evaluation apprehension
By adding this fifth category we explicitly capture firms' efforts by ensuring subjects that there were no right and wrong answers,
to leverage knowledge as the source of most improvements in improving scale items with the input of an expert panel and case
customer value (Anderson and Narus, 1998). We developed a study information, and counterbalancing question order.
four-item scale for knowledge—based value-creation capabil-
ities based on a literature review (Anand and Khanna, 2000; 5. Results

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Hamel, 2000; Rastogi, 2003). Participants assessed the degree to
which the operational capabilities were available in their firms. 5.1. Reliability and validity of the scales
The study models KM infrastructure as a reflective second-
on
order construct with three reflective dimensions: processes Table 1 shows descriptive statistics and correlations.
(seven items), technology (four items), and people (six items). Composite reliabilities (ρc) of the reflective scales exceed the
Scales were adapted from measures developed by Davenport benchmark of 0.70 recommended for early stages of research
and Prusak (1998), KPMG Consulting (2000), Consortium (Nunnally, 1978).
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GCDIT (2001), and Cabrera and Cabrera (2002). Participants Table 2 shows construct-to-item loadings and cross-loadings
assessed the degree to which the various elements of a KM of the reflective measures. All item loadings exceed 0.70 and
infrastructure were present in their firms. load more highly on their own construct than on others. In
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In the case of the scale for knowledge configuration, the study addition, all constructs share more variance with their own
includes a literature review, a case study, and an expert panel to measures than with others.
identify a relatively comprehensive inventory of 20 critical The evaluation of formative measures is different from that of
knowledge areas of firms competing in the information and reflective ones. One examines the weights (Mathieson et al.,
communication technology industry in Spain (Wilcox King and 2001), which represent a canonical correlation analysis and
Zeithaml, 2003). Participants were asked to rate the degree of provide information about how each indicator contributes to the
importance their firm assigned to each critical knowledge area respective construct (see Table 2). Weights do not need to exceed
's

(“desired” knowledge configuration construct) and the degree to any particular benchmark because a census of indicators is
which each of the critical knowledge areas was available or required for a formative specification (Diamantopoulos and
or

implemented in their firm (“available” knowledge configuration Winklhofer, 2001). The concern with formative scales is
construct). Following recommended guidelines for the devel- potential multicollinearity with overlapping items, which
opment of formative constructs (e.g., Diamantopoulos and could produce unstable estimates (Mathieson et al., 2001).
Winklhofer, 2001), the scale based on an assessment of Results of a collinearity test of our depurated measures show the
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multicollinearity was depurated and the study retained six variance inflation factor (VIF) of all items far below the common
items for each measure (see Appendix). cut-off of 10. In addition, we confirmed the validity of the
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Table 1
Descriptive statistics and correlation matrix
Mean S.D. Composite reliability 1 2 3 4 5 6
1. Operational capabilities 3.3 1.27 – (–)
2. Desired knowledge configuration 3.6 1.10 – 0.47 ⁎⁎ (–)
3. Available knowledge configuration 3.1 1.04 – 0.55 ⁎⁎ 0.70 ⁎⁎ (–)
4. Mission 2.9 1.31 – 0.24 ⁎ 0.41 ⁎⁎ 0.31 ⁎⁎ (–)
5. Value proposition 3.3 1.40 – 0.41 ⁎⁎ 0.50 ⁎⁎ 0.36 ⁎⁎ 0.40 ⁎⁎ (–)
6. Knowledge management infrastructure 3.2 1.27 0.86 0.46 ⁎⁎ 0.57 ⁎⁎ 0.60 ⁎⁎ 0.16 0.42 ⁎⁎ (0.83)
⁎ p < 0.05.
⁎⁎ p < 0.01.
432 G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437

Table 2 sample respondents by comparing each indicator variance with


Assessment of reflective and formative constructs the correlation between the two constructs (Fornell and Larcker,
(A) Reflective constructs: loadings and cross-loadings 1981). In all cases the indicator variance is higher than the
Existing KM infrastructure Processes People Technology correlation, which confirms discriminant validity.
KP 0.86 1.00 0.46 0.37
KP1 0.68 0.74 0.51 0.54 5.2. Hypothesis testing
KP2 0.62 0.81 0.31 0.45
KP3 0.64 0.76 0.30 0.47 The analyses include testing the hypotheses simultaneously

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KP4 0.75 0.85 0.35 0.57
using partial least squares (PLS), a structural equation modeling
KP5 0.68 0.83 0.35 0.58
KP6 0.53 0.80 0.45 0.35 technique employing a principal component-based estimation
KP7 0.68 0.76 0.40 0.50 approach (Chin, 1998). PLS was selected due to the
PP 0.76 0.46 1.00 0.44 characteristics of our model and sample. The model uses

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PP1 0.51 0.41 0.78 0.42 formative indicators, the sample size is relatively small (107
PP2 0.59 0.44 0.77 0.39
cases), and the data are non-normal. Other techniques of
PP3 0.71 0.45 0.76 0.44
PP4 0.51 0.40 0.76 0.30 structural equation models (e.g. covariance based model
PP5 0.59 0.41 0.79 0.51 performed by LISREL or AMOS) make it impossible to run
PP6 0.63 0.40 0.82 0.42 these models (e.g., Diamantopoulos and Winklhofer, 2001). For
T 0.85 0.66 0.44 1.00 hypothesis testing, we use the bootstrapping procedure
T1 0.57 0.51 0.23 0.76
recommended by Chin (1998).

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T2 0.72 0.53 0.33 0.74
T3 0.77 0.61 0.49 0.87 Consistent with Hypothesis 1(a) and (b), the paths between
T4 0.52 0.45 0.29 0.79 mission and desired knowledge configuration (β = 0.25,
on
p < 0.05) and between value proposition and desired knowledge
(B) Formative constructs: weights configuration (β = 0.40, p < 0.001) indicate positive and sig-
Desired Mission Regulatory Functional nificant relationships between these strategic variables and the
knowledge capabilities capabilities knowledge areas that firms considered critical (see Fig. 2).
configuration The findings include differences between the two types of
rs
MI3 0.19 RCD1 0.17 FCD1 0.22
K6 0.38 MI5 0.06 RCD2 0.15 FCD2 0.39 knowledge configurations (desired and available); these
K9 0.21 MI6 0.58 RCD3 0.15 FCD3 0.09 differences represent the knowledge gap between what firms
K10 0.24 MI7 0.05 RCD4 0.07 FCD4 0.30
perceive they need to know and what they actually know. Of our
pe

K16 0.31 MI8 0.04 RCD5 0.10


K18 0.37 MI9 0.31 RCD6 0.11 Cultural original list of 20 knowledge configuration elements, six
capabilities elements are consistently available in firms in our sample,
K19 0.26 MI11 0.74 RCD7 0.10 CCD1 0.17 including legal knowledge and knowledge about the competi-
RCD8 0.14 CCD2 0.16 tion, internal policies, management styles, the public sector, and
Available Value CCD3 0.15 market segmentation. Both knowledge configurations have four
knowledge proposition elements in common, including legal knowledge and knowl-
configuration
VP1 0.05 Positional capabilities CCD4 0.18 edge about internal policies, the public sector, and market
's

K4 0.42 VP2 0.12 PCD1 0.18 CCD5 0.17 segmentation. This comparison shows that while knowledge
K6 0.13 VP3 0.29 PCD2 0.16 CCD6 0.17 about suppliers and about knowledge documentation is
or

K10 0.44 VP4 0.54 PCD3 0.20 identified as desirable, these areas are not consistently available
K14 0.02 VP5 0.44 PCD4 0.17 Knowledge-based
in our sample. Similarly, knowledge about competitors and
value creation
capabilities
about management styles is available in our sample, but these
areas are not consistently identified as desired.
th

K18 0.31 VP7 0.12 PCD5 0.17 VCD1 0.17


K19 0.02 VP8 0.37 PCD6 0.12 VCD2 0.40
Adopting the approach used by Tippins and Sohi (2003), the
VCD3 0.37 presence of a mediating effect was checked by performing a
VCD4 0.36 competing model analysis, in which two substantive models are
Au

estimated and evaluated for significant differences. Fig. 2 shows


the results of the competing model analysis. The first model
formative measures using the procedures suggested by Fornell (direct effect) examines the direct relationship between
and Larcker (1981) and Mackenzie, Podsakoff and Jarvis “desired” knowledge configuration (DKC) and “available”
(2005). knowledge configuration (AKC), while the second model
To further validate the measures for “desired” and “avail- (partial mediation) examines the same relationship with KM
able” knowledge configurations we obtained second responses infrastructure acting as a mediator. The results of the partial
from 20 firms and tested the correlations between these two mediation model support Hypothesis 2. First, the partial
scales using two sets of data (sample respondents and “second mediation model explains more variance in AKC than does
respondents”). The results indicate consistent correlation ratios. the direct effect model (0.55 vs. 0.47). Second, positive
We also tested the discriminant validity of the “desired” and relationships exist between DKC and KM infrastructure (H2a:
“available” knowledge configuration scales using data from β = 0.57, p < 0.001) and between KM infrastructure and AKC
G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437 433

py
co
al
on
rs
pe
's
or
th

Fig. 2. Results.
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(H2b: β = 0.30, p < 0.001). Third, the significant relationship configuration and operational capabilities (β = 0.54, p < 0.001).
between DKC and AKC in the direct effect model (H2: Finally, we performed the Stone-Geisser test of predictive
β = 0.690, p < 0.001) diminishes in the partial mediation model relevance to assess model fit in PLS analysis (Geisser, 1975;
(H3c: β = 0.53, p < 0.001). Together these three points provide Stone, 1974). When q-square is greater than zero, the model has
evidence that there is a discernible mediating effect of KM predictive relevance. In our model, q-square is 0.43.
infrastructure and that the partial mediation model represents a
significant improvement over the direct effect model. The 6. Discussion
partial mediation model explains a good amount of the variance
in operational capabilities (R2 = 0.30). The purpose of this study is to examine the relationship
In addition, as predicted by Hypothesis 3, a positive and between dynamic capabilities and operational capabilities from a
significant relationship occurs between available knowledge KM view. In doing so, we unpack the concept of dynamic
434 G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437

capabilities by capturing the KM processes behind the develop- validity of our results. Since the inventories of critical
ment and use of dynamic capabilities and testing their impact on knowledge areas, missions, and value propositions are repre-
operational capabilities. We break up the KM processes behind sentative of the information and communication technology
dynamic capabilities by focusing on the interplay between the industry in Spain, the results are likely to be generalizable in
firm's strategic context (its mission and value proposition), the markets with similar characteristics. Some relevant features of
articulation and codification of a desired knowledge configura- the industry we study need to be taken into consideration: (1)
tion, the use of a KM infrastructure to replicate and retain the new firms are relatively small in size and young in age, (2) most of
knowledge, and the articulation and codification of the actual the personnel hold a university degree, and (3) the technological

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knowledge configuration available in the firm. Our results environment is changing continuously. Future studies could
support this disaggregation of KM processes. compare our results with those in other industries and regions.
Managers' examination of their explicit mission and value Second, the cross-sectional design does not allow us to
proposition influences their articulation of the knowledge observe the short- and long-term impact of dynamic capabilities

co
configuration that is more desirable. Although we focus here on operational capabilities. Although our model proposes
on only two elements of the firm's strategy–its mission and sequenced relationships between knowledge processes and
value proposition–other strategic factors that guide executives' operational routines, we measure all these constructs at one
generation of strategic initiatives are the firm's goals, product point in time. Also, our measures do not directly capture dynamic
and market focus, and competitive intelligence about rivals, change in KM processes and dynamic change in operational
among others. Our results show that an understanding of the routines, but the positive association between KM processes and
strategic context contributes to the articulation and codification operational routines at one point. This positive association is

al
of the knowledge configuration needed to thrive. suggestive of how a change in one variable is related to change in
As firms develop dynamic capabilities, the firm's KM the other variable. Given the dynamic nature of the processes and
infrastructure plays a key role in managing the organization's
on
constructs implied in our model, and the possibility of feedback
knowledge gap. Not all desired knowledge becomes available looks and circular relationships characteristic of the dynamic
knowledge. As organizational members pursue new learning, capabilities perspective, our study will benefit from a more
resources such as knowledge search tools and knowledge longitudinal approach in order to understand more fully the link
sharing practices are instrumental in creating an internal between dynamic and operational capabilities.
rs

environment in which individuals can openly speak about This article makes three contributions to the dynamic
knowledge requirements and take steps towards the implemen- capabilities and knowledge management literature. First, by
tation of a knowledge repository that supports the firm's goals. differentiating between KM processes and knowledge config-
pe

The findings also show that the outcome of dynamic urations that are part of dynamic capability development and
capabilities deployment – the available knowledge configura- use, and operational capabilities as the output of dynamic
tion – is the cornerstone of new operational capabilities. Firms capabilities, we help to clarify the nature of dynamic capabilities
in our sample have diverse profiles of operational routines. and to bridge the dynamic capabilities and knowledge manage-
Nevertheless, the weights of the formative construct suggest ment fields. Once agreement is achieved in the field about the
that functional (weight = 0.63) and knowledge-based value- definition of dynamic capabilities as the processes that trans-
creation (weight = 0.57) capabilities are most important, fol- form a firm's operational routines, the next step would be to
's

lowed by regulatory (weight = 0.49) and cultural (weight = 0.42) examine the indirect impact of dynamic capabilities on
capabilities. Positional capabilities have a very small impor- competitive advantage through the creation of new operational
or

tance (weight = 0.01); however, this finding should not be a routines. We invite researchers to consistently include opera-
surprise in the selected industry. These firms may consider the tional capabilities in their models of the performance implica-
use of positional assets, such as databases and networks, the tions of dynamic capabilities; these efforts will help to eliminate
minimum requirements to be an industry player. the tautological feel of dynamic capabilities.
th

The results highlight the micro-processes through which Second, the study provides empirical evidence of the link
knowledge-enabled dynamic capabilities impact operational between dynamic and operational capabilities using a sample of
capabilities. Firms in our sample build primarily on six 107 firms in the information technology and communication
Au

available knowledge areas (legal knowledge and knowledge industry in Spain. In doing so, this study helps to overcome the
about the competition, internal policies, management styles, the lack of empirical grounding of the dynamic capabilities field
public sector, and market segmentation) to develop and improve (Priem and Butler, 2001; Williamson, 1999). Furthermore, as
functional and knowledge-based value-creation capabilities to a part of our empirical study, we offer a methodology to create an
greater degree, and regulatory and cultural capabilities to a inventory of critical knowledge areas in a given industry. The
lesser degree. process we followed included an in-depth literature review, a
case study of how one particular firm articulated and codified its
7. Limitations, implications, and future research directions knowledge configuration, and input from an expert panel. This
method helps fill the gap in quantitative work in the dynamic
Consider some limitations of this study. First, this research capability and knowledge management fields, in which
takes place within one industry to control for industry effects measures of organizational knowledge are scarce and often
across firms. Nonetheless, this design affects the external rely on crude proxies.
G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437 435

Third, the results also shed light on tangible means for each of the critical knowledge areas by companies in our
managers to enhance their firm's dynamic capabilities through sample. Future research sampling multiple knowers within a
KM initiatives. Winter (2003, p. 991) points out that there is firm will be helpful to test for inter-rater reliability and to
“doubt that deliberate efforts to strengthen dynamic capabilities improve the internal validity of knowledge management
are a genuine option for managers.” This article's sequential studies. Furthermore, the emphasis here is on finding
model provides practical steps for managers interested in KM commonalities among firms in terms of the critical knowledge
practices that support dynamic capabilities. Researchers often areas they considered important and had available. The study
describe dynamic capabilities in abstract terms. In contrast, KM controls for knowledge breadth by creating a relatively broad

py
projects are part of the daily work of many organizations. By list of critical knowledge areas; then, the study assesses
bridging the dynamic capabilities and knowledge management knowledge depth by asking firms how much knowledge they
fields this article increases the tangibility of the dynamic have available in each area. While commonalities exist in the
capabilities concept. In fact, the method here develops the study, the depth and breadth of knowledge resources varies

co
inventory of critical knowledge areas can be used within one across firms competing in the same industry. Future efforts to
single firm to make the mission and value proposition explicit measure knowledge resources in an industry and across
and to create awareness at all organizational levels of how the industries will need to include novel ways to capture the
firm's strategic context should guide what it learns. This diversity in firms' knowledge assets and the views of
connection is not trivial in firms; in many cases strategic tools organizational knowers.
such as the mission or value proposition are empty statements,
disconnected from KM projects. To some extent, the hypotheses Acknowledgment

al
about the relationships between mission, value proposition, and
the desired knowledge configuration provide an example of a The authors thank Jean McGuire, Jose Luis Galán, Antonio
normative theory; while missions and value propositions are
on Leal, Wynne Chin, and the anonymous reviewers for their very
meant to drive decisions about a firm's knowledge configura- helpful comments and suggestions on earlier versions of this
tion, this fact does not mean they will. paper.
Managers need to actively manage their knowledge gap
between the knowledge they need to have and the knowledge Appendix A. Survey questions
rs

they actually have. From a conceptual point of view the


distinction between desired and available knowledge config- Mission: In answering the next questions, please think of the
urations stresses the existence of knowledge gaps in organiza- elements that compose your firm's mission. Please indicate the
pe

tions. From a practical point of view, this distinction is helpful as degree to which the following items are important elements of
part of a methodology that guides managers to decide what your mission (Likert scale: 1 = strongly disagree; 5 = strongly
knowledge they should have to support their strategy, compare agree).
that knowledge with the current knowledge they do have, and
make decisions about how to develop or acquire the missing MI1 Promotion of innovation initiatives MI7 Information services a
knowledge. MI2 Customer support services MI8 Industrial design services a
MI3 Outsourcing services for public MI9 Environmental servicesa
In addition, managers need to be aware of the role of the KM
's

sector a
infrastructure in closing the knowledge gap. Because past MI4 Training and development MI10 Organizational learning
investments in KM can both foster and impede the adaptation of MI5 Link between firms a MI11 Development of informal
networks a
or

a knowledge configuration, top leaders need to create a culture of


continuous learning, flexibility of the KM infrastructure, and MI6 Services for small businesses a MI12 Value-added services
a
critical assessment of the relevance of knowledge assets. As part Final items after depuration of formative scales.
of this assessment, the results emphasize the need for managers
th

to have an explicit understanding of how their critical knowledge Value proposition: In answering the next questions, please
can be leveraged to renew their operational (e.g., regulatory, think of the elements that compose your firm's value
positional, functional, cultural, and knowledge-based value- proposition. Please indicate the degree to which the following
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creation) capabilities when needed. More efforts to continue items are important elements of your value proposition (Likert
unpacking the black box of dynamic capabilities will greatly scale: 1 = strongly disagree; 5 = strongly agree).
benefit management practice.
Future research will need to continue developing tools to VP1 Provision of training to firms a VP7 Social responsibility a
articulate, codify, and measure organizational knowledge. VP2 Provision of information to firms a VP8 Respect of legal norms a
VP3 Provision of quality VP9 Long-term customer relations
Because knowledge entails scope and context, and is enacted certifications a
through the perspective of multiple knowers in a firm and VP4 Performance of projects and VP10 Innovation development time
captured through language, the choosing of the “knowers” who studies a
will identify what the firm knows is key (Von Krogh et al., VP5 Performance of IT diagnostics a VP11 Re-engineering and
1994; Wilcox King and Zeithaml, 2003). The study relies on the implementation
VP6 Provision of customer service
CEO or a member of the top management team as a key knower
a
of the company to learn the depth of knowledge achieved in Final items after depuration of formative scales.
436 G. Cepeda, D. Vera / Journal of Business Research 60 (2007) 426–437

Desired knowledge configuration: Listed below are areas of VCD3: Globalization of local
knowledge and expertise. Please indicate the degree to which knowledge
VCD4: Conversion of
these areas are important for your firm's success (Likert scale: knowledge into new
1 = strongly disagree; 5 = strongly agree). strategic opportunities

K1 Customers K11 Employee development Knowledge management infrastructure: In answering the


K2 Business environment K12 Teamwork next questions, please think of the formal mechanisms your firm
K3 Products and services K13 Learning and innovation
has implemented to manage knowledge. Please indicate the

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K4 Competition K14 Management styles
K5 Development of individual skills K15 Management by objectives degree to which the following items match your firm's
K6 Legal knowledge a K16 Knowledge documentation a knowledge management processes, technology, and human
K7 Internal procedures K17 Quality practices resource practices (Likert scale: 1 = strongly disagree; 5 =
K8 Technology K18 Public sector a strongly agree).

co
K9 Suppliers a K19 Market segmentation a
K10 Internal policies a K20 Organizational climate
KP : Processes PP: People
a
Final items after depuration of formative scales. KP1: Existence of a system for the PP1: Personal attitudes oriented to KM
analysis and filtration of information are evaluated.
KP2: Processes to inform PP2: Internal training plan is oriented
Available knowledge configuration: Listed below are areas of organizational members of stored to generate and share knowledge.
knowledge and expertise. Please indicate the degree to which information and codification tools
knowledge and expertise on these areas is available in your KP3: Existence of tools to access the PP3: Employee selection considers

al
firm's culture, procedures, structures, or systems (Likert scale: stored knowledge the competences that encourage KM.
KP4: Existence of individuals who PP4: The creation of an internal forum
1 = strongly disagree; 5 = strongly agree). update the stored knowledge of reflection, debate, and practice
on
encourages the enabling of idea
K1 Customers K11 Employee development exchange among experts with similar
K2 Business environment K12 Teamwork and complementary knowledge.
K3 Products and services K13 Learning and innovation KP5: Fast and easy search tools PP5: Compensatory policies are
K4 Competition a K14 Management styles a adequate to enhance education levels
rs

K5 Development of individual skills K15 Management by objectives and KM.


K6 Legal knowledge a K16 Knowledge documentation KP6: Effective systems for the PP6: Employees are encouraged to
K7 Internal procedures K17 Quality practices dissemination of knowledge participate in external events that
K8 Technology K18 Public sector a promote monitoring of environmental
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K9 Suppliers K19 Market segmentation a shifts, self-criticism, change, and


K10 Internal policies a K20 Organizational climate organizational learning.
a
Final items after depuration of formative scales. KP7: Quality control of the acquired
knowledge

Operational capabilities: In answering the next questions, T: Technology


please think of the processes and assets your firm uses to T1: Existence of efficient
non-computerized knowledge
perform its business. Please indicate the degree to which the
's

support systems (e.g., library)


following items match your firm's operational processes and T2: Existence of workflow
assets (Likert scale: 1 = strongly disagree; 5 = strongly agree). charts
or

T3: Existence of document


Regulatory Functional management system
RCD1: Trade secrets FCD1: Know-how of suppliers T4: Existence of electronic
RCD2: Contracts FCD2: Know-how of customers search tools
th

RCD3: Licenses FCD3: Know-how of distributors


RCD4: Patents FCD4: Know-how of partners
RCD5: Copyright References
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