SUMMER INTERNSHIP REPORT

ON
“ Awareness And Brand Promotion of
Adama Products”
FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION IN AGRIBUSINESS

MBA - AGRIBUSINESS (2021-2022)

Veer Bahadur Singh Purvanchal University Jaunpur-222001

SUBMITTED TO SUBMITTED BY
DR. MURAD ALI SANJEEV KUMAR YADAV
(HEAD OF DEPARTMENT) ROLL NO: 201217

(UNDER THE GUIDANCE OF)

DR. SUSHIL KUMAR SINGH
(Training Co- ordinator)

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 CERTIFICATE
We, the undersigned members of the Advisory Commi ee of Mr. Sanjeev Kumar Yadav Roll No. 201217
candidate for degree of Master of Business Administra on in Agribusiness agree that the project work ,
“ Awareness and Brand Promo on of Takaf, Custodia, Zamir,& Flamberge” may be submi ed by him
in par al fulfillment of the requirements for the degree.

Prof.( Dr.) Murad Ali

Head of the Department- ABM

Dr. Sushil Kumar Singh

Coordinator of the Department- ABM

2

ACKNOWLEDGEMENT

A project work is a combina on of views, ideas, sugges ons & contribu ons of, many people, farmers
and industry expert. Thus, one of the pleasant parts of wri ng the report is the opportunity to thank those who
have contributed towards it fulfillment. Behind every success there is certainly an unseen power of almighty god
but an aim is the internal condi on of success which is a ainable at perfec on is everything by who preserves
with associa on of the predecessors, teachers, family members, friends, colleagues.
I am pleased to place my profound e que e to Dr. Murad Ali Professor, Department of Agri
Business Management, C.S. Azad University of Agriculture and Technology, Kanpur and esteemed Chairman of my
Advisory Commi ee for his learned counsel, uns nted a en on, arduous and me culous guidance on the work in
all stages. His keen interest, pa ent hearing and construc ve cri cism have installed in me the spirit of
confidence to successfully complete the task.
I express my cordial sense of gra tude and apprecia on to the coordinator of my advisory commi ee to
my respected Dr. Sushil Kumar Singh for their keen interest, encouragement and valuable sugges ons and guidance
during the period of the present studies.
I take this opportunity to express my hear elt thanks to all other department professors and university
employers and library staffs, for their affec on and encouragement, and be er guidance to me.
Words would never be able to fathom depth my feeling for my reverend mother Smt. Sita Devi Yadav
and father Sri Shambhu Nath Yadav whose blessings and unbounding love, unparallel affec on and uns nted
encouragement throughout my educa onal career and without whose invaluable moral support, the thesis would
not have seen the light of the day.
It's hard to forget the kind of care, helps, affec on and a en on shown by my seniors; Shashi Raj, Yasvant
Yadav. P.G. classmate Vinod Maurya, Sumit Kumar, Raj Kumar, Upendra Maurya and colleagues. Besides, these many
more people helped me, if I do not list them all, it is not for lack of gra tude but
lack of space, which compels me to hold my pen down and therefore, I give them all my thanks.

Dated: August 2021

Place:

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 CANDIDATE’S DECLARATION
I hereby declared tha the project work en tled “ Awareness and Brand Promo on
of Adama Products” Performed at ADAMAINDIA PRIVATE LIMITED is a record of
an original and genuine work by me under guidance of Mr. PIYUSH SINGH which is
submi ed in the par al fulfillment of the requirements of the requirements for the
award of the degree of Masters of Business Administra on in Agribusiness.

Date Signature
Place: SONBHADRA ( MBA AGRIBUSINESS )
2021-2022

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 Contents
S.N. Topics Page Number

1 Cer ficate 2

2 Acknowledgement 3

3 Candidate Declara on 4

4 Introduc on 6-9

5 Review of Literature 10-13

6 Adama Company Introduc on 14-17

7 Methodology 18-22

8 Data Collec on 23-31

9 Some Products of Adama 32-35

10 Disease, Pest & their management 36-39

11 Field Visit 40-44

12 Result 45

13 Conclusion 47-50

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 INTRODUCTION
Pesticides are substances that are meant to control pests, including weeds. The term pesticide includes all of the
following: herbicide, insecticides (which may include insect growth regulators, termiticides, etc.) nematicide,
molluscicide, piscicide, avicide, rodenticide, bactericide, insect repellent, animal repellent, antimicrobial, and
fungicide. The most common of these are herbicides which account for approximately 80% of all pesticide use.
Most pesticides are intended to serve as plant protection products (also known as crop protection products),
which in general, protect plants from weeds, fungi, or insects.

In general, a pesticide is a chemical (such as carbamate) or biological agent (such as a virus, bacterium, or
fungus) that deters, incapacitates, kills, or otherwise discourages pests. Target pests can include insects, plant
pathogens, weeds, molluscs, birds, mammals, fish, nematodes (roundworms), and microbes that destroy
property, cause nuisance, or spread disease, or are disease vectors. Along with these benefits, pesticides also
have drawbacks, such as potential toxicity to humans and other species.

HISTORY OF PESTICIDES

Since before 2000 BC, humans have utilized pesticides to protect their crops. The first known pesticide
waselemental sulfur dusting used in ancient Sumer about 4,500 years ago in ancient Mesopotamia. The
Rigveda,which is about 4,000 years old, mentions the use of poisonous plants for pest control. By the 15th
century,toxic chemicals such as arsenic, mercury, and lead were being applied to crops to kill pests. In
the17thcentury, nicotine sulfate was extracted from tobacco leaves for use as an insecticide. The19th century
saw the introduction of two more natural pesticides, pyrethrum, which is derived from chrysanthemums, and
rotenone,which is derived from the roots of tropical vegetables. Until the 1950s, arsenic-based pesticides were
dominant. Paul Müller discovered that DDT was a very effective insecticide. Organochlorines such as DDT
were dominant, but they were replaced in the U.S. by organophosphates and carbamates by 1975. Since then,
pyrethrin compounds have become the dominant insecticide. Herbicides became common in the 1960s, led by
"triazine and other nitrogen-based compounds, carboxylic acids such as 2,4-dichlorophenoxyacetic acid, and
glyphosate".

The first legislation providing federal authority for regulating pesticides was enacted in 1910; however,
decades later during the 1940s manufacturers began to produce large amounts of synthetic pesticides and their
use became widespread. Some sources consider the 1940s and 1950s to have been the start of the "pesticide
era." Although the U.S. Environmental Protection Agency was established in 1970 and amendments to the
pesticide law in 1972, pesticide use has increased 50-fold since 1950 and 2.3 million tonnes (2.5 million short
tons) of industrial pesticides are now used each year. Seventy-five percent of all pesticides in the world are used
in developed countries, but use in developing countries is increasing. A study of USA pesticide use trends
through 1997 was published in 2003 by the National Science Foundation's Center for Integrated Pest
Management.

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 Uses
Pesticides are used to control organisms that are considered to be harmful. For example, they are used to kill
mosquitoes that can transmit potentially deadly diseases like West Nile virus, yellow fever, and malaria. They
can also kill bees, wasps or ants that can cause allergic reactions. Insecticides can protect animals from illnesses
that can be caused by parasites such as fleas. Pesticides can prevent sickness in humans that could be caused by
moldy food or diseased produce. Herbicides can be used to clear roadside weeds, trees, and brush. They can
also kill invasive weeds that may cause environmental damage. Herbicides are commonly applied in ponds and
lakes to control algae and plants such as water grasses that can interfere with activities like swimming and
fishing and cause the water to look or smell unpleasant. Uncontrolled pests such as termites and mold can
damage structures such as houses. Pesticides are used in grocery stores and food storage facilities to manage
rodents and insects that infest food such as grain. Each use of a pesticide carries some associated risk. Proper
pesticide use decreases these associated risks to a level deemed acceptable by pesticide regulatory agencies
such as the United States Environmental Protection Agency (EPA) and the Pest Management Regulatory
Agency (PMRA) of Canada.
DDT, sprayed on the walls of houses, is an organochlorine that has been used to fight malaria since the 1950s.
Recent policy statements by the World Health Organization have given stronger support to this approach.
However, DDT and other organochlorine pesticides have been banned in most countries worldwide because of
their persistence in the environment and human toxicity. DDT use is not always effective, as resistance to DDT
was identified in Africa as early as 1955, and by 1972 nineteen species of mosquito worldwide were resistant to
DDT

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INDIA GLOBAL PERSPECTIVE

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 REVIEW OF LITERATURE

Pesticides are designed to kill and because their mode of action is not specific to one species,
they often kill or harm organisms other than pests, including humans. The WHO estimates
that there are 3 million cases of pesticide poisoning each year and up to 220,000 deaths,
primarily in developing countries. The application of pesticides is often not very precise. As
the contribution of agro-chemicals towards increasing agricultural production is well
established, however, it may causes damage to the environment; the ecosystem including the
mankind. Pesticides are known to control insect pests, weeds, diseases, rodents and pests in
the storage. Though the pesticide industry in the developed world has made good progress in
the field of development and production of low risk/low volume user and environment
friendly pesticides formulation, pesticides in the developing countries still now are mainly
available in conventional formulations such as dust, wettable powder, emulsifiable
concentrates and solutions etc. The chemical pesticides and fertilizers (agrochemicals) are
commonly used in Indian agriculture. Farm productivity is directly proportional to use of
agrochemicals observed from the first green revolution. Improper and unsafe use is quite
common in India. Pesticides have been considered potential chemical mutagens several
experimental data has revealed that various agrochemical ingredients possess mutagenic
properties. The genotoxic potential for agrochemical ingredients is generally low, as they
yield positive results in few genotoxicity tests. The lowest effective dose in single test is
generally very high. Toxic effect, mainly genotoxic potential is a primary risk factor for short
and long-term effects such as carcinogenic and reproductive toxicology.

In agricultural settings, exposure may also involve other agricultural workers who enter
treated fields (WHO, 1986b). Pesticides have long been considered potential chemical
mutagens (Voge l and Rohrborn, 1970; Fishbein et al., 1970; Hollaender, 1971). Suspicion
first arose regarding their mechanism of action. Indeed, their gene mutagenicity has been
verified in simple systems and even their injurious effects on chromosomes were
demonstrated in mammalian cells cultivated in vitro (Shaw, 1970; Durham and Clara, 1972;
Seiler, 1973). The mutagenic effects of pesticides were also studied on human tissue culture
cells (Dubinin et al., 1967; Chang and Klassen, 1968). Recently the mutagenicity of some
pesticides has also been proven in mammals in vivo (Epstein et al., 1970; Dikshith, 1973).

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All of these studies have attracted attention especially because pesticides, due to their
extensive use, have considerable polluting effects on the environment; thus several
possibilities for human contamination also exist. As pesticides are responsible for several
adverse effects on human health other than acute intoxications. Many studies have reported
associations between exposure to agricultural chemicals and various health outcomes,
including different kinds of cancer (Daniels et al., 1997; Khuder and Mutgi, 1997; Zahm and
Ward, 1998) and degenerative diseases (Engel et al., 2001; Gauthier et al., 2001; Jenner,
2001). Effects in immune, hematological, nervous, endocrine and reproductive systems have
been reported (Ojajarvi et al., 2000; Ritz and Yu, 200 0; Figa-Talamanca and Petrelli, 2001;
Mourad, 2005), and these compounds have been also associated with DNA damage in human
populations (Gomez-Arroyo et al., 2000; Undeger and Basaran, 2002; Costa et al., 2007;
Ergene et al., 2007; Muniz et al., 2008; Ali et al., 2008). Exposure to low-level of pesticides
is known to produce a variety of biochemical changes, some of which may be responsible for
the adverse biological effects reported in human and experimental studies (Gupta et al., 1998;
Banerjee et al., 1999; Panemangalore et al., 1999; Hernández et al., 2005). Conversely, some
biochemical alterations may not necessarily lead to clinically recognizable symptoms,
although all the biochemical responses can be used as markers of exposure or effect
(Panemangalore et al., 1999; López et al., 2007).

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 CLASSIFICATION OF PESTICIDES
Pesticides may be classified in several ways. They may be classified according to the target pests they destroy,
for example, insecticides, herbicide, rodenticide and others they may also be classified according to the
chemical class they belong to for example organochlorines, organophosphates, carbamates, pyrethriods,
nitrophenols, nicotinoides etc (David and Jeyaratnam 1996). Another system of classification may be according
to the degree or type of damage caused such as that developed by the World Health Organisation. Other
classification systems, based on combined functional and chemical properties of the pesticides, have also been
proposed (Hogstedt 1992). PESTICIDES AND TOXICITY Biological monitoring is the measurement of
workplace agents or their metabolites either in tissues, secreta, excreta, expired air or any combination of these,
in order to evaluate exposure and health risk compared to an appropriate reference (Berlin et al., 1984; WHO,
1986b). A presently unresolved problem is how to consider tests pointing out early effects attributable to the
exposure (Hoet, 1996). If these changes are ‘non adverse’ and reversible, and if a dose–effect relationship is
known, these indicators of sub-critical effects could be used in the biological monitoring of exposure as markers
of internal dose rather than markers of potentially adverse effect. However, the distinction between early,
reversible health effects and adverse health effects, and hence between biological monitoring of exposure and
medical surveillance, is not always clear-cut. Biological monitoring offers several advantages over ambient
monitoring because a biological parameter reflecting the internal dose is necessarily more closely related to the
systemic adverse effect(s) than any environmental measurement can be. Biological monitoring provides an
integrated estimate of exposure by all routes of absorption into the body (respiratory, dermal and oral route) and
evaluates the overall exposure as the sum of different sources of contamination. It informs about long -term
exposure in some cases and helps to assess exposure of an individual subject as a result of individual movement
within the working environment and the individual factors influencing the Review of Literature 17
pharmacokinetics of the exogenous substance (Maroni, 1983.). However, when routes of exposure are
integrated or combined, environmental monitoring could be helpful either to clarify which route is more
significant or to identify the compounds that have to be taken into account in the biological monitoring practice.
Regardless of the difficulties in assessing risks of pesticide use on human health, the author ization for pesticide
commercialization in Europe currently requires data of potential negative effects of the active substances on
human health. These data are usually obtained from several tests focused on e.g., metabolism patterns, acute
toxicity, sub-chronic or sub-acute toxicity, chronic toxicity, carcinogenicity, genotoxicity, teratogenicity,
generation study, and also irritancy trials using rat as a model mammal or in some cases dogs and rabbits
(Matthews, 2006). The respective toxicity tests for human health risk assessments required by EPA (2009) are
(1) the acute toxicity test, which assesses the effects of shortterm exposure to a single dose of pesticide (oral,
dermal, and inhalation exposure, eye irritation, skin irritation, skin sensitization, neurotoxicity), (2) the sub-
chronic toxicity test, which assesses the effects of intermediate repeated exposure (oral, dermal, inhalation,
nerve system damage) over a longer period of time (30–90 days), (3) the chronic toxicity test, which assesses
the effects of long-term repeated exposure lasting for most of the test animal’s life span and intended to
determine the effects of a pesticide product after prolonged and repeated exposures (e.g., chronic non-cancer
and cancer effects), (4) the developmental and reproductive tests, which assess any potential effects in the fetus
of an exposed pregnant female (i.e., birth defects) and how pesticide exposure may influence the ability of a test

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animal to reproduce successfully, (5) the mutagenicity test which assesses the potential of a pesticide to affect
the genetic components of the cell, and (6) the hormone disruption test, which measures the pesticide potential
to disrupt the endocrine system (consists of a set of glands and the hormones they produce that regulate the
development, growth, reproduction, and behaviour of animals including humans). The acute toxicity
experiments are required for the calculation of the median lethal dose (LD50), which is the pesticide dose that is
required to kill half of the tested animals when entering the body by a particular route.

13
ADAMA COMPANY INTRODUCTION

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METHODOLOGY

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 the method of the project (like the neck of the hourglass), then expands the research in the form of
discussion and results. The major steps in conduc ng research are:[30]

Iden fica on of research problem

Literature review
Specifying the purpose of research
Determining specific research ques ons
Specifica on of a conceptual framework, some mes including a set of hypotheses[31]
Choice of a methodology (for data collec on)
Data collec on
Verifying data
Analyzing and interpre ng the data
Repor ng and evalua ng research
Communica ng the research findings and, possibly, recommenda ons

of Research
Types Methods


Observa on / Par cipant Observa on.
Surveys.
Interviews.
Focus Groups.
Experiments.
Secondary Data Analysis / Archival Study.
Mixed Methods (combina on of some of the above)

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 Company Profile

Industry - Agribusiness
Founded - 1945(75year ago)
Headquarter - Airport city Israel.
Key people - Chen Lichtenstein
(President & C.E.O)
Product - crop protec on
(herbicides , insec cides,
fungicides ,plant growth
regulator, seed treatment)
Revenue - US $3.881 billion(2018)
Net income - US $ 249 million (2018)
Owners - chemchina
Number of employee - 6684 (2018)
E-mail - adama.com
Farmer service tollfree no. - 1800-103 4991

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 Company Objective

Simply. Grow. Together.

To meet food security and challenge
To build close rela onship with farmers.
To increase our investment in R & D in this region
To expand our distribu on capability.

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 Data Collection

Data collec on is the process of gathering and measuring informa on on targeted variables in an
established system, which then enables one to answer relevant ques ons and evaluate outcomes.
Data collec on is a component of research in all fields of study including physical and social
sciences, humani es, and business. While methods vary by discipline, the emphasis on ensuring
accurate and honest collec on remains the same. The goal for all data collec on is to capture
quality evidence that allows analysis to lead to the formula on of convincing and credible answers
to the ques ons that have been posed.

Data and its types

Data is a set of values of subjects with respect to qualitative or quantitative variables.

Data is raw, unorganized facts that need to be processed. Data can be something
simple and seemingly random and useless until it is organized.

When data is processed, organized, structured or presented in a given context so as to

make it useful, it is called information.

Information, necessary for research activities are achieved in different forms.

The main forms of the information available are:

1. Primary data
2. Secondary data
3. Cross-sectional data
4. Categorical data
5. Time series data
6. Spatial data
7. Ordered data

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 Introduction

About Loca on

Robertsganj
Robertsganj Area is situated in the district of Sonbhadra, about 180 km
in the east From V.B.S.P.U Jaunpur.
Robertsganj is a city in Sonbhadra district Subpost Office of Sonbhadra
district.

Sonbhadra has a large number of seed and pes cide dellers.

In Sonbhadra 17% of the Popula on is under six year of is.

It is market center for vegetables of Surrounding area.

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Mirzapur

Mirzapur district is one of the district of u ar pradesh, india

According to the 2011 Census Mirzapur district as a popula on of

2496970 out of 55% Male and 45% Female.

The Human development index of the mirzapur district is medium.

Mirzapur being a hill area is the major producer of vegetable like as

Chilli, Tomato, Brinjal etc.

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 Collec on of Data

1.At Farmer Level (Door To Door Campaigning)

Door to door mee ng with installment of ADAMA Applica ons.
Collec on of data such as……………….# Name of Farmer
# Father name
# Address
# District
# State
# Crop
# Insects/Disease
# Solu ons
# Amount
# Signature
Promo on of ADAMA products
Group mee ngs, Sample distribu on, Prize distribu on
Field inspec ons of different crops such as sugarcane, tomato, pea,
wheat, mentha, and related crops.

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Sample of our Prescription Pad for Collecting Data

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 Product Advertisement

⚫ Advertisement aware the customers about different

products available in the market.
● Increase brand and product awareness among the people.

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Our Whatsapp Group

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2. At distributor/dealer level
Daily mee ng with distributor/dealer (personal)
Availability of products
Stock of products
Organizing distributors/dealers mee ngs with offers
To prepare a plan for marke ng of par cular products
Loca ng of village for farmer
Searching of poten al areas of dealer
Adver sing and promo on of company products
To setup of new distributor and dealer for selling of products
Prepara on of data of farmers
Knowledge of crop areas
Daily repor ng at evening etc.

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Disease, Pest & their management

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Field Visit

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 Farmer’s meeting

On 20 August 2021 farmer ’s meeting was held in Sonbhadra

in Pagiya Village where more than 200 farmers were gathered. in this meeting

we told them about our products and their benefits in comparison to other

companies. This meeting was successfully completed by our company

Regional manager ( Mr. Piyush Singh), Territory Manager ( Mr. Anil Ray),

F M O ( M r. Abhishek Singh) and all Company member

Thanks to all those people for succesfully organizing this meeting.

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 Dealer meeting
⚫ We know that dealer and distributor are the integral
intermediaries between company and farmers .
⚫ I used to visit retailer and distributor shop in order to
interchange the related information .
⚫ I used to discuss my company offers ,schemes ,product ,
price,promotional activities in their areas.
⚫ I think it is very beneficial activity in order to understand the
market.

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 Result
• Loca on :
Chilli is the major crop a er Tomato
80 % Farmers are using insec cides in Chilli crop and 70-80% are
using herbicide (Agil) on Tomato crop.
Farmers are curious to learn about scien fic cul va on.
60-70 % Farmers are using post emergence herbicides in sugarcane
crop. About 50-60% Farmers are using seed treatment technique.

• Product wise :
Awareness level of farmers are good .
Awareness level in the field of herbicides, fungicides are good .
Personal mee ng with farmers and individual contact influenced most
farmers .
Some products like Tamar, Agil, Custodia, 2,4-D Main, Topmast etc are
commenly known by farmers.
Majority of farmers of Ayodhya and Gonda prefer Tamar as an
effec ve herbicide and Custodia, Shamir etc. as fungicides.

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 Summary
● Pesticides are substances that are meant to control pest, including weeds.
● The term pesticide includes all of the following: herbicide,
insecticides(which may include Insect growth regulator, termiticides,
etc.) nematicide, molluscicide, piscicide, avicide,rodenticide,
bactericide, insect repellent, animal repellent, antimicrobial, and fungicide.
● Need to create awareness by regular mee ng with the farmers.
● Need to use all promo onal tools to increase the awareness level.
●Company should select one farmer for demonstra on who is progressive
and may influence other farmer.
● Incorrect feedback/ informa on from the farmers may harm the project.

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 Conclusion
Sonbhadra and Mirzapur are the best place to get more business of
herbicides, insecticides, fungicides by more promotional
activities because there are majority of large scale farmers
and they have good potential of purchasing.
Perception about ADAMA herbicides, fungicides, Insecticides
are positive in customers mind and satisfaction level is also high.
There is a great opportunity to grab more market if the
following strategies are followed by company-

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 Questionnair
e

Farmer’s Name………………………
Village Name………………………….
Block Name……………………………
Pin code…………………………………
What’s app Number……………………………

D.O.B…………………………………………..

1. Do you know about pesticides?

a) Yes
b) No

2. How many area do you cultivation?

a) 1-2 acre
b) 3-5 acre
c) more than 5 acre

3. Which type of cultivation done by you?

a) Commercial
b) Domestic
c) Cash
d) All

4. Do you read leaflets ?

a) Yes
b) No

5. Have you ever heard about Adama ?

a) Yes
b) No

6. Which brand do you use?

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 a) Bayer
b) Adama
c) Syngenta
d) GSP

7. Why do you use pesticides?

a) To increase production
b) To control pests
c) Both

8. Are you price sensitive consumer?

a) Yes
b) No

9. Do you experiment with different pesticides?

a) Yes
b) No

10. Factors influencing purchase decision of pesticides?

a) Self decision
b) Advertisement/ executive meeting
c) Friends and relatives

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Thankyou
50