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Adobe Future of Creativity Global Emoji Trend Report Reveals Emoji Users Are Happier Than Ever HK EN 20220915
Adobe Future of Creativity Global Emoji Trend Report Reveals Emoji Users Are Happier Than Ever HK EN 20220915
Adobe Future of Creativity Global Emoji Trend Report Reveals Emoji Users Are Happier Than Ever HK EN 20220915
Summer Shi
Adobe
(86) 10 58657703
sshi@adobe.com
Ann Wai
Newell Public Relations
(852) 2117 5017
annw@newell.com
• Despite the prolific use of emoji, there is a strong consumer desire to see more diverse and inclusive emoji
on the keyboard
• Nearly two-thirds (64%) of global users use emoji to make conversations more fun, they are also used as a
powerful emotional tool
• Love (73%) and happiness (71%) are the top emotions global emoji users express through emoji
• The majority of global users are open to new ways of using emoji, such as confirming attendance at an event
(66%) , sending or receiving payments (41%) and communicating with a doctor (39%)
Hong Kong — September 14, 2022 — Today, Adobe (Nasdaq:ADBE) announced the latest data on the vital role and
impact of emoji in digital communication in a new study, Future of Creativity: 2022 Global Emoji Trend Report revealing
how emoji are transforming the way the world expresses itself.
Over half of global users have actively increased their emoji use over the past 12 months, with nearly all users (75%)
sending up to 50 emoji in their text or online messaging a day. The findings emphasised on the importance of new
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Adobe Future of Creativity: Global Emoji Trend Report Reveals Emoji Users are Happier than Ever
inclusive emoji in the Unicode 15.0 release in September such as the maracas, flute, khanda, hair pick and folding hand
fan.
“Emoji have become a favourite form of creative self-expression for people everywhere” said Kamile Demir, computer
scientist at Adobe and Adobe representative on the Unicode Emoji Subcommittee. “As the creative industry leader and a
member of the Unicode Consortium, we recognise the potential for emoji to promote inclusivity, spark cultural
conversations and even positively impact mental health.”
The study found emoji play a vital role in our daily lives. From boosting mental health to improving workplace efficiency,
emoji users see significant benefits from including emoji in their digital messages. This fun, fast and friendly form of
communication has transformed the way global users express themselves and continues to push the boundaries on how
emoji users bridge conversations across age, race, culture and beyond.
“Our findings reveal the importance of emoji across all of our digital conversations,” said Paul D. Hunt, typeface designer
and font developer at Adobe. “As a visual form of communication, emoji help fill the emotional gaps when representing
ourselves online and help us communicate our personal identities, thoughts and feelings in ways words often cannot.”
The top five most used emoji are happier in comparison to last year:
1. 2. 3. 4. 5.
1. 2. 3. 4. 5.
Emoji are most used by global users to communicate across language barriers (92%) , express themselves (91%) and an
easier alternative to share thoughts and ideas (89%) . Globally, male emoji users (54%) are significantly more likely than
females (47%) to respond to a message if it contains an emoji with text (75%) and mobile (56%) messages being the top
channels of choice when using emoji.
Emoji are most used by global users to communicate with friends (80%) , significant other/partner (51%) and siblings
(41%) .
1. 2. 3.
More than half (58%) of global users believe using an emoji in digital communications has improved their overall
emotions and mental health. Over half of male users (59%) and over half female users (56%) use emoji in their digital
communications has improved their mental health.
Over half (60%) of global users are likely to customise an emoji to better reflect their personal appearance, while 62%
wish they had more emoji customisation options to better reflect themselves. When asked what changes users would like
to see, hairstyle or colour (48%) , eye colour (38%) , accessories and body type (38%) are the top customisation options
users want.
While global users do believe inclusivity for emoji has improved, age (38%) , culture (35%) and race/ethnicity (35%) are
the top emoji categories that users want to see inclusion expand in. Global users are most excited about three new emoji
that are more inclusive:
1. 2. 3.
1. 2. 3.
The emoji that makes global dating apps users more likeable when flirting or dating is:
Over half (62%) of global users assume their relationship with someone is going well if they use more emoji when talking
to each other, while 49% are more likely to see out a second or third date with someone who communicates using emoji.
1. 2. 3.
Creative Cloud offers the most comprehensive portfolio of products and services across every creative category—
including imaging, photography, design, video and 3D and immersive—unleashing creativity for all, and empowering
millions of creators around the world to express themselves every day. We recently expanded our offering to include
Adobe Express, a web and mobile based app that makes it easy for anyone to quickly and easily make standout content
from thousands of beautiful templates.
Methodology
Adobe’s Future of Creativity: 2022 Global Emoji Trend Report was conducted in March – April 2022 with 10,000 frequent
emoji users across the 7 global markets: The United States, United Kingdom, Germany, France, Japan, Australia and South
Korea.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit https://www.adobe.com/hk_en/.
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