Introductory Task

MARKET NEED - RESEARCH

As a marketing professional, one requires to do a rigorous research on what consumers

need from a product or service.

Taking the first step towards it, you are required to do the below task so that we can identify
the prominent features of Clarity that are liked by users.

Why are we only focussing on the features that are liked by users?

Once we figure out the features that are liked by users, we will make creatives
accordingly (this will be taught in task 4) for our Ad Campaigns.

TASK

● Talk to 2 people in your circle and make them aware of the Clarity in detail and ask
about the feature that they liked
● Ask them if they would like to rate it on PlayStore/AppStore mentioning the thing that
they like about the App

so that other people can read it and can be aware of Clarity App in detail. It can help
them come out of the mental stigma that they have on their mind for mental health.

● If they do not like the App or have any feedback, document it and ask what can be
improved for future reference

Ensure that none of the feedback and rating is fake and people are aware of the product
before giving the feedback or rating.

SUBMISSION DETAILS

Once you are done with your research, fill the above table for analysis and submit the below
PDF so that we can verify your task.

Total People 2

How many people liked the feature of 1

Anonymity?

How many people liked the feature of 0

instant call and chat?
How many people liked the stories of 1
listeners?

How many feel that Clarity App can help 2

them when they feel lonely?

Others 0

SAMPLE PDF