0

Website setup and

0%
Commissions on Marketing
maintenance cost Budget

Build and Grow your D2C Brand Profitably

Your One Stop Solution

3%
+GST, ShopDeck service charge
(on invoice value of Delivered Orders)
 Our Mission Professional
Website

To enable Online businesses Setup Digital

Marketing
and Grow their D2C channel Fulfillment
“ Profitably ”
Profitability
Module Retention &
by providing end-to-end services of Growth
-Free website
-Digital marketing expertise
-Logistics and RTO reduction tools
-customer retention tools

ShopDeck team comes with the experience of Wmall,

20M+ annual revenue, 3M+ Customers, 20k+ orders per day
 Month 1 – Setting up
Week 4
Achieving Profitability
10%+ Profits

Week 3
RTO reduction
Week 2 <30% RTO

Optimizing for
Week 1
Marketing ROI
Finding the Right TG in 2-3x ROI
Marketing
Facebook, IG, Google Success Rate
70% brands achieve
profitability by M1
 Post Month 1 – Growth Phase
Month 1
Stabilization
Finding the right TG
- Achieving Breakeven / Profitability
- Marketing ROI : 2x
- Marketing Budget: 1k / day
- 1-5 orders per day
Months 2 – 4 Months 4 – 6
Scaling Marketing Budgets Repeat behaviour Kicks In
2x m-o-m growth Building Brand Recall
- Profit : ~15%
-Profit : 15-30%
- Marketing ROI : 4-5x
- Marketing ROI : 6-8x
- Marketing Budget: 5k / day (M2), 10k
- Marketing Budget: As per client’s need
(M2) onwards
- Can be scaled to 1000+ orders per day
- Scale to 500+ orders per day by M4
• Assuming a Cost of Goods Sold (COGS) at 35%-40%
ShopDeck Website Experience
Seamless UI and Services : Crafted for Indian Customers

Customizable Themes & Widgets

Choose from an array of themes to give your Brand a
premium look

Push for Prepaid

Partial COD advance , Prepaid discounting for better RTO’s

Boost Repeat Orders

Coupons/ points with each order, Cart Drop-off triggers on
Whatsapp, Buy x get y free etc

Optimized Customer Data Collection

Optimized exit intent popups, to capture details of
more than 40% traffic

Dedicated Website Team

ShopDeck Website team available 24*7 to make any changes
How do we help achieve Profitability

Marketing Module Profitability Module Retention and Growth

Module
 Marketing Module

ROI trend

 Targeted carousel led Conversion Campaigns to give

maximum ROI.
2x 3-4x 5-6x
End of Week 2 End of Month 2 End of Month 6
 Product led Video campaigns on Instagram and Youtube,
to ensure Hero Products get maximum conversions

 Google Smartshopping and SEO integrated, to ensure

prime listing and optimized bidding

 Repeat Purchase campaigns from Month 5, to drive

customers back to website

 New Arrivals / Special Discounts through your Verified

Whatsapp Business API
 Profitability Module
Synergy with Marketing
Real time data pass back to FB/Google to optimise for low RTO customers

Proven RTO Reduction Tools

Pincode/City level 3PL allocation, Failed delivery automation

RTO Prediction Algorithm

Inhouse Machine-learning driven algorithms to predict RTO at order
placement, with 92% accuracy

Pricing Module
Product Level Pricing changes recommended based on competition
New Customers average RTO and profitability of product
Industry Standard : ~40%
Lowest Logistics Cost
ShopDeck : 26% Prices at scale of 30k+ orders per day, stating at Rs. 27
Retention & Growth Module
Order Communication in Brand’s name
Branded Communication on Order Tracking to build perfect Brand recall &
Reduce RTO

Inbuilt Retargetting Tools

Product Page open /Add To cart / Checkout Drop-offs retargetted with
customizable coupons on Whatsapp

Product Lifecycle reminders

Send reminders to customers based on when the product needs to be replenished

Re-direct existing Marketplace customers

Retargetting previous customers over FB/Insta/Google for better ROI

Social Media Management

Regular Updates on FB, IG pages to level-up your visual branding
Brands Working with us
Some of the largest Sellers on Amazon/Flipkart and Growing D2C Brands in India, 10+ Brands getting added daily…

and 200+ more…

 Pricing
Our Goal is to make your brand profitable, with a zero risk Strategy…

3%
+GST, ShopDeck service charge
0
Website setup and maintenance cost
0%
Commissions on Marketing Budget
(on invoice value of Delivered Orders)