EXPERIENCE WORK SAMPLES HANNAH RESUME & CONTACT CLAUSS Public Relations CSR: Nike vs. Adidas The following is a comparison between Nike and Adidas regarding each company’s CSR. Our group then used CSR findings from Nike and Adidas to recommend campaign tactics for the company, Under Armour, This presentation was completed at the University of Oregon SOJC as a collaboration project between three other students and myself - my research focus was on Adidas’ CSR, and the overall presentation design. CSR: NIKE VS. ADIDAS DUSTIN HULLINGER, MICHEL LUNA fe, NIKE CSREXPERIENCE WORK SAMPLES HANNAH RESUME & CONTACT CLAUSS Public Relations RATHI kins < KIDS ARE MADE TO PLAY © Purpose: getting kids active through sport i order to promote a more active and healthy lifestyle. Kids are not moving around like they used to and C. Hannah Clauss 2021 -ampaign impacts the youth o from around the globe. mmunities Facts: Active kids have increased concentration, better school attendance and a stronger sense of self than inactive kids. On average they score up to 40% higher on tests and are 15% more likely to go to college, Programs: Marathon Kids, Mentor - The National Mentoring Partnership, Nike Community Ambassadors, Nike Community Impact Fund NIKE CONCLUSION © Nike's CSR goals include not only sus! but giving what they can to the youth of communities from around the globe. © Sustainability Nike's Circular Innovation Challenge © Protecting the Environment © Making Product Responsibly © Innovating Sustainability © Community Impact © Made to Play lityEXPERIENCE WORK SAMPLES HANNAH CLAUSS RESUME & CONTACT Public Relations on: Sustainabi 2020 plan to improve waste management ‘© Without the environment we have no place to create ‘© Switched to sustainable cotton usage C. Hannah Clauss 2021 Main Goals by 2020 ‘Apparel material suppliers will reduce water usage by 50% ‘75% reduction in paper usage per employee from 2008's evel Completely switch to sustainable cotton usage by the end of 2018 By 2020, a vast majority of suppliers willreduce energy usage by 20%EXPERIENCE WORK SAMPLES HANNAH RESUME & CONTACT CLAUSS Public Relations C. Hannah Clauss 2021 Mission Recap: Acidas wants to inspire people by creating campaigns that highlight athleticism, creativity and lifestyle. In order to be successful inal that Adidas stands for, the company must first recognize that negative environmental impact could negatively affect how we as a society chose to move and create, We need the environment so we have a place to showcase our creativityEXPERIENCE WORK SAMPLES HANNAH RESUME & CONTACT CLAUSS Public Relations © Nike wins © Voice Nike is very public with their CSR campaigns Kanye example INTRO TO UNDER ARMOUR © Under Al ‘SR Initiatives: lity vartnerships with other organizationsEXPERIENCE | WORK SAMPLES HANNAH RESUME & CONTACT CLAUSS Public Relations C. Hannah Clauss 2021 CONCLUSION