Rinky Jaiswal

ID: 77119516238

Digital Marketing _ December 2022

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Ans 1.

Introduction
For an organization to run successfully requires a suitable marketing method. There can
be two kinds of marketing techniques, namely traditional and modern marketing.
Companies or organizations can use either approach to improve their marketing plan and
worth and get optimal benefits. A company requires such methods to establish goals,
execute them, intend activity, and work according to the plans appointed by the
organization. It requires proper planning on which strategy could be considered a sensible
approach for far better gains. Pithily, traditional marketing concentrates on items rather
than on satisfying customer demands.

In contrast, modern marketing targets customer contentment with or without optimum

profits. The latter can be considered pull marketing and is a broader concept, whereas
traditional methods have a narrower example. For instance, "Track It" is a newly launched
smart watch, cost-effective for Indian customers with the most recent technologies. For
the business to grow far better, it requires a correct examination of the approach best
matched for it.

Concept and Analysis

I. Traditional Marketing: Traditional marketing has been used and
enjoyed by people all over the world, so it’s no surprise that everyone
is familiar with this concept. It’s also designed to focus more on selling
a certain service or product and uses a variety of mediums to advertise
a brand. This kind of marketing targets products and not particularly customer
 requirements. It consists of manual or physical suggestions and is a narrower
concept than modern marketing. It targets gaining maximum profit by selling its
items. It can be considered a short-term inclination. It does not function based
on any survey. It has no multinational targets and is set within the borders of
the neighborhood geographical area. Traditional marketing does not include
financial investment in advertising its products. It works based ON the existing
market. It does not require any customer base frequently. It does not have any
set of target customers. It does not concentrate on approaching a bigger target
audience. It focuses on producing and offering products that are not always to
the client's demands. Therefore, no magazine or advertising is required
explicitly for this marketing method.

II. Modern Marketing: Since modern marketing uses a digital platform, it’s
more customizable. It can also easily adapt to change, so it has no
problem keeping up with the latest marketing trends. Plus, it can be
accessed on any device, which means companies have a higher
chance of reaching a global audience. All of these factors help build
customer loyalty and trust, as well as worldwide brand recognition. This
type of marketing targets producing goods that please the client's
requirements. It does not service gaining optimum benefits. It is a kind of pull
marketing. It aims at pulling a big audience to obtain any profit. It requires
manual, physical, and electronic marketing policies to acquire benefits. It has
an excellent set of customer targets and abides by the customer's demands. It
analyses the demands of the consumer and sells products accordingly. It
complies with a multidimensional plan. Modern Marketing concentrates on both
item contentment and significant gain. It includes different approaches to
reaching a large target audience through ads, publications, and media. It has
long-term orientations. It does not require an existing market; however, trends
in the possible market. It is devoted internationally. This marketing method
entails a proper survey of the state of market events. It requires a complete
 study of the Market competition. It likewise evaluates its rivals and contends
with them for far better profits.
For "Track It," Modern Marketing can be a sensible technique for gaining
benefit. Given that it is a newly introduced smart watch, it becomes required to
satisfy the customers before targeting massive profits. It requires more financial
investments than traditional marketing, which would entail advertising its items
to a larger audience. Because modern marketing works to please the
consumer's requirements, it is of utmost value to consider client contentment
with a new device. Even more, advertising and marketing may include
customer recognition regarding the particular item. This may subsequently
bring about long-lasting benefits for the company. It would certainly likewise
add to acceptable profit and multidimensional gains. Modern marketing would
lead to the establishment of the item on a worldwide system. It would lead to
total business development. It may lead the organization to substantial profits
and an extensive level in the competitive market. Modern Marketing is the best
method for this product by assessing both techniques.

Conclusion
To conclude, with the above examples, an organization can come close to any one of
both approaches to construct optimal gains. Both modern and traditional marketing has
their advantages and downsides. A marketing firm is designated to evaluate and think
about a particular technique for the item that may lead to profit. The modern technique is
regarded as the best means to acquire potential profits for a newly launched smart watch.
Considering an economical marketing policy of the company, this fits ideal right into the
Present technology where the organization intends to function to the customers'
requirements. "Track It" smart watches have the most recent developments feasible,
which would, even more, add to an excellent sale after the launch. Because the firm
primarily focuses on the critical points under modern marketing, it can be considered
appropriate for" Track It."
Ans 2.

Introduction
Digital business strategy is about using developments in technology to improve how
companies bring value to their customers, Digital business strategy guides the innovation
of new products and new capabilities that were previously impossible, It highlights areas
for growth, like new customer segments, and creates efficiencies and competitive
advantages. A complete digital business strategy describes the specific steps a company
will take to evolve its business model and value proposition to best leverage new
technology. For a business to function efficiently, particular aspects influence business
policies. These might likewise include digital business aspects that influence business
approach. These factors consist of the complete financial Status of the company, the
required budget, and specific investments.

Business strategies also provide analytics, clouding, computing, flexibility, and

participation in social media sites. Along with the usage of human resources or labor
force, there stands a rising fondness for technological growth. The digital business
consists of participating in all digital platforms to promote the business. It requires a
massive audience for the appropriate development of the organization and its expansion
in your area or globally. Social media platforms have become of terrific value to allow any
product to get to an enormous mass throughout a restricted time. Digital advertising
consists of the appropriate estimation of any disturbance, chances, and dangers
connected to the product's sale. It thinks about the dangers associated with the threats
and targets avoiding them.

Concept and Analysis

Promoting any item to a large mass requires the assistance of socially offered platforms.
Business firms think about the need of individuals right now. It deals with the purposes
and customizes them to connect with people's demands closely. It analyses the civil
liberties jobs connected to social promo. These methods estimate the social disruptions
that could be triggered. It takes advantage of the chances offered to promote sales. It
likewise moves and gets rid of such problems. It prevents dangers and delights in correct
consumer complete satisfaction. The strategy makes use of its policies to keep good
positioning. The goals of business organizations additionally include the positioning of
stakeholders. A skilled team usually manages these digital advertising concepts. These
groups are educated explicitly on the deal with digital platforms. These platforms
additionally allow real-time financial investments and purchases. Digitally readily
available platforms enhance customer interaction. This might aid in understanding the
people. Concluding the basic demands of the people support the organization to work as
necessary. Item generated as a result of the evaluations of client demands result in the
complete satisfaction of customers and also better revenues. This aid the company in
expanding significantly in the competitive market. Digital variables also include thinking
about the insights of item development and sale.

The understandings include a comprehensive data analysis of the variety of products sold
and their estimated development. Digital advertising is, therefore, of utmost significance.
It does not just entail promo; yet likewise requires appropriate implementation. Planning
and Application must work hand in hand to take care of significant revenues. Analyzing
the data also provides information on any technological advancement to be made. These
variables aid in digital interaction between consumers and business authorities, which
enables them to expand far better. Any organization establishes goals, strategies, and
activities and implements them for sound results. It involves various related processes
that line up with the consumer's demands. It also satisfies business objectives as it helps
to grow and improves the company. Digital business elements include the involvement of
all digitally offered platforms to promote the business. It requires a large target market for
the appropriate development of the institution and its growth, locally or internationally.
Using social media platforms has become of great significance to make it possible for any
item to get to a large mass throughout a restricted time.

Generally speaking, digital businesses rely solely on technology to operate. However,

depending on your sector, it may involve:

 Capturing data to improve business intelligence

 Leveraging artificial intelligence and machine learning to improve customer
experience
 Using productivity tools and task management systems to automate workflows
  Doing 100% of business tasks via digital platforms for online-only companies
Additionally, digital advertising includes the proper estimate of interruption, opportunities,
and hazards related to the product's sale. It considers the risks related to the threats and
targets avoiding them. It includes the added profit of the organization. For a clever watch,
tiered rates can be the first approach technique by the business. It is because it is one of
the most standard forms and is primarily approved by customers and business authorities.
It produces revenues for both business companies and consumers. It also assists keep
clients' complete satisfaction. The design would thus enhance the sale of the smart watch.

Conclusion

Digital business is a transformative trend seen in businesses transiting their operations

from offline to online or from analog to digital. Many businesses started 100% online and
remained online over the years, with 100 percent of their products and services existing
in the digital space. Interestingly, exclusively online businesses often have low startup
costs and can quickly scale up to meet the current demands of the market Effective
operating of any business industry requires certain factors. These factors include digital
business techniques. These strategies influence business firms generally. Digital
business includes promoting the job digitally. These platforms allow broad specs and
estimates. It enables and examines the product to a higher target market. Any firm works
with the principle of even more significant investments, inevitably bringing about huge
revenues. These revenues are typically lasting. Socially readily available products are
best promoted as it includes Greater participation and proper data execution. It is offered
for a longer duration of time. Digital platforms additionally permit modifications and edits
on the basis of the demands of the customers. For a company to get optimal revenue,
digital participation is of utmost relevance.

Ans 3a.

Introduction
There are various techniques to promote a product online. Online promotion consists of
digitally offered platforms. These platforms enable a large audience to collect and, thus,
bring about better product sales. These may include the application of all the available
social media platforms. Search Engine Optimization of products is likewise of excellent
relevance. Item description, associated web content, promotions, and audience
involvement are essential to digitally expanding an item.

Concept and Analysis

“Track It" intelligent watches can be promoted via various means. These may consist of
offline along with the online promotion of the item. Online promotion is the most used
platform to expand any product digitally for it to get to a vast mass of people. The product
can be promoted by utilizing all the available social media platforms. Improving the
features associated with the product might likewise attract clients. Supplying the
consumers with Google advertisements for the effects can bring about maximum
participation of consumers with the product. Making example images of the items digitally
offered may draw in clients to acquire them. Co-sponsoring with other brand names can
likewise confirm to be rewarding. Partnership with companies having the same target
audience helps in greater participation. Influencers on social media platforms can also be
used to promote the product globally or worldwide. A great deal of people is digitally
connected with influencers. Thus, people complying with such beautiful faces likewise
attract them to the item. It ultimately leads to better revenues. There are various
approaches to promoting an item online. Online promotion consists of digitally available
platforms. These platforms allow a vast audience to collect and, for this reason, cause a
far better sale of the product. These might consist of utilizing all the readily available social
media platforms.

Search Engine Optimization of items is likewise of terrific value. Product description,

associated web content, ads, and target market involvement price is essential to
expanding a product digitally and making the offers and price cuts offered for the item
socially to bring in clients. Involvement in various occasions and conversations online
may also result in substantial target market understanding regarding the product being
nationalized. Using details, appealing ads can also help promote the item at a sensible
price. Product Summaries and summaries readily available online likewise aid in far better
understanding by the people. Summary likewise boosts recognition among the public
about the details of the product and its Use. Important and fantastic content can also be
made use of to satisfy customers.

Conclusion

Ending the above-mentioned vital points, a company to run well includes promoting its
item on a large scale. This requires various approaches such as application of resources
and knowledge, item boost on social media platforms, Search Engine Optimization, co-
sponsorship with brand names, factors to consider of marketing affecting and eye-
catching advertisements on social media platforms, and Google advertisements. These
would aid enhance the advertising and marketing plan and raise product sales on an
extensive basis around the world. Enhancing the use of such digital techniques may
include item accessibility nationally and globally and result in the overall development of
the company or organization. These approaches can hence be utilized to promote the
smart watch "Track It" online.

Ans 3b.

Introduction
Digital pricing transformation is a process whereby businesses use digital tools and
techniques to redesign their pricing strategies. This can involve anything from developing
new pricing models to implementing automated pricing systems. The goal of digital
pricing transformation is to improve business performance by making pricing more

efficient and effective. Including the promotion of an item, its digital involvement, and

public awareness, there are specific digital pricing models that can be used for an item.
The numerous digital rates devices are tiered prices, pay-per-use rates, Premium rates,
dynamic prices, and digital subscriptions. These rates tools are associated with better
sales of the item. The various digital pricing models have their assurances and
requirements

Concept and Analysis

Digital transformation is changing the way businesses price their products and services.
In the past, businesses would rely on manual processes to determine prices. However,
with digital technology, businesses can now automate pricing using data analytics
and pricing models built into sales tools like CRM and configure price quote software (CPQ)
.Additional functions of the items are opened on higher payments. It is the most usual and
straightforward form of prices accepted mainly by an extra substantial number of
companies. The pay-per-use includes the Usage of the item according to the repayments
made. The consumer is made to pay for any item used in this price method. A particular
usage requires a certain quantity to be paid. It can be pricey and, therefore, is not typically
accepted by consumers. It is relatively straightforward and is declined by companies too.
The registration approach of pricing is only fruitful when the item is for everyday use. It
includes yearly or monthly payment approaches to have access to the item. The
repayments are typically made digitally. The registration approach ensures constant
earnings collection by the organization or company. The premium rates methodology, as
the name recommends, is entirely free.

Any additional function to be used requires additional repayment by the consumers. The
earnings collection or profits the business organization makes relies on the
enhancements made. Dynamic pricing states that greater demands bring about even
more considerable earnings and vice versa. For "Track It," tiered and dynamic prices can
be utilized as the digital pricing model. Subscription rates make specific exceptional
income collection, which is rewarding for the firm. However, it also requires regular use
of the product. The tiered rates are, nonetheless, the primary strategy for the company to
use earnings in the long run. The various digital pricing models have their certainties and
specs. These specs are considered while marketing a product to help obtain optimum
advantage. The required pricing device is evaluated which finest matches the product.

Conclusion

Of course, dynamic pricing is not without its challenges. Perhaps the biggest challenge is
setting prices that strike the right balance between maximizing revenue and
meeting customer needs. but it’s essential for businesses that want to succeed
with digital pricing. Digital rates models are vital for profit collection by the firm after
offering products. It includes the additional profit of the organization. For a smart watch,
tiered prices can be the initial method of approach by the company. It is because it is one
of the most basic forms and is broadly accepted by customers and organization
authorities. It develops revenues for both the business firm and the customers. It likewise
helps keep customer fulfillment. The model would, therefore, enhance the sale of the
smart watch.

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